I work with beauty, fashion and wellness brands that already have a product, audience, or clear offer, but want their social media presence to feel more intentional, strategic, and aligned with their brand identity.
Many brands think they need more posts, but in reality, they need a clearer narrative, stronger positioning, and a content system that reflects the brand properly across platforms.
That’s where I come in.
My role is to help brands shape how they show up online, from the overall content direction and storytelling to the systems that keep everything consistent and well executed.
I combine brand strategy, creative direction and social media systems so brands can grow their presence without chaos or constant experimentation.
Signature approach: Brand World Builder, I build worlds people want to belong to.
WHAT I HELP WITH
- Brand & Content Strategy
- Content ecosystems for Instagram & TikTok
- Creative direction for campaigns, launches and drops
- Narrative positioning and brand storytelling
- Content planning systems and editorial calendars
- Short-form video strategy (Reels & TikTok)
- Social media management and execution
HOW I WORK
1. Brand & Content Audit
We review your brand positioning, existing content and goals.
2. Strategic Direction
I define the narrative angle, content structure and platform strategy.
3. Content System
We build a clear content workflow for planning, creation and publishing.
4. Ongoing Execution
Content is produced and managed consistently so the strategy actually runs.
WHO I WORK WITH
- Beauty & skincare brands
- Fashion and lifestyle brands
- Wellness studios, retreats and product brands
- DTC and e-commerce businesses
Typically brands that:
- already have a product and audience
- value aesthetics and brand positioning
- want structure instead of random content
If you’re looking for a long-term partner who can shape the strategy and ensure the execution actually happens, feel free to reach out and share a bit about your brand.
I take on a select number of brands to maintain high-quality work, reach out to join the list.
Social Media Strategy
Branding & Marketing
Brand Strategy
Brand Identity
Instagram
TikTok
Canva
CapCut
Instagram Reels
Content Creation
Creative Direction
Brand Consulting
Branding
Content Planning
Storytelling
Antonis A.
Lausanne, Switzerland
$80/hr
4.8
1,035 jobs
Top-Vetted Freelancer (Top 1% on UpWork) | Google Premier Partner (Top 3% worldwide) | Meta Business Partner | $3M+ earned on Upwork
I do two things better than almost anyone here: paid ads that convert, and AI that scales them.
For 15+ years I've managed millions in ad spend across Google Ads, Meta Ads (Facebook Ads), TikTok Ads, and LinkedIn Ads — working directly with Google teams along the way. Search, Performance Max, Google Shopping, YouTube — full-funnel builds, account rescues, ecommerce ROAS scaling, lead generation. And the unglamorous stuff that actually decides results: GA4, Conversions API, server-side tracking, landing pages that turn clicks into customers.
The other half of my work is AI automation and custom AI solutions. Not off-the-shelf tools with your logo on them — systems built around your business:
AI agents and chatbots that qualify leads, handle support, and close sales
Workflow automation with n8n, Make, and Zapier — reporting, CRM sync, content pipelines
Custom integrations with OpenAI (GPT), Claude, and Gemini APIs
AI-powered ad ops: creative generation, automated insights, campaigns that optimize themselves
And the newest edge: AEO (Answer Engine Optimization). Search is moving from Google rankings to AI answers, and most brands are invisible there. I get you cited and recommended by ChatGPT, Perplexity, Gemini, and Google AI Overviews — schema, entity consistency, answer-first content, llms.txt. I'm also an early mover on ChatGPT Ads, so you're there before your competitors know it exists.
Half my clients hire me to scale their ads. The other half hire me to build AI. The best results come when both work together — an ad account feeding an AI system feeding the ad account.
Quick proof: Top-Vetted (Top 1%) and Top-Rated on UpWork, 900+ jobs, Google Premier Partner, Meta Business Partner, MBA. If you want senior-level execution on Google Ads, Meta Ads, AI automation, or AI search visibility — let's talk.
Cheers,
Antonis
Social Media Marketing
LinkedIn Campaign Manager
Google Ads
TikTok Ad
PPC Campaign Setup & Management
Internet Marketing
Business Management
Facebook Ad Campaign
Business Development
Bing Ads
Crowdfunding Marketing
Instagram Ad Campaign
Business Analysis
Amazon Advertising Console
Samantha L.
Zuerich, Switzerland
$35/hr
4.9
180 jobs
Hello, I'm Samantha, a Canadian living in Zurich, and I'm the Pinterest growth specialist you've been looking for. With a solid 7-year track record, I've mastered the art of Pinterest advertising and organic strategies to help businesses and bloggers supercharge their brand growth.
Pinterest is a goldmine for those who know how to navigate it effectively, and I'm here to lead the way. I've had the privilege of collaborating with over 50 different brands and businesses across diverse niches, and together, we've achieved remarkable results.
My goal is to understand your unique objectives, whether it's boosting brand awareness, driving website traffic, generating leads, or increasing conversions. With your goals in mind, I'll craft a tailor-made strategy that can be solely organic or a dynamic combination of organic and paid techniques.
The world of Pinterest is constantly evolving, and I pride myself on staying ahead of the curve. You'll find that my strategies are fluid and adaptable to keep up with the platform's ever-changing landscape.
As for achievements, I've managed a monthly ad spend of $100,000 with a remarkable 4x return on ad spend (ROAS). But it doesn't stop there; I've also achieved a 7x ROAS with just a $5 per day budget. These results speak to my expertise in delivering exceptional outcomes.
If you're searching for a Pinterest specialist who can guide you to Pinterest success, I'm here to help. Let's work together to maximize your Pinterest potential and achieve your business goals. Your Pinterest journey begins here!
Social Media Management
Social Media Content Creation
Social Media Marketing Strategy
Marketing Analytics
Social Media Account Setup
Copywriting
Audience Research
Pinterest Ads Manager
WordPress
Pinterest
Yanic M.
Bischofszell, Switzerland
$25/hr
5.0
11 jobs
With a passion for Social Media, I have gained extensive knowledge in working with platforms such as Instagram, Facebook, YouTube, and TikTok.
I create content tailored to specific target audiences to increase reach, engagement, and brand recognition across social media.
With my creativity and technical expertise, I help entrepreneurs and brands optimize their online presence and create engaging content.
What I offer:
• Graphic Design (Social Media, Branding, Ads, etc.)
• Motion Design & Animations
• Video Editing (Reels, Shorts, TikToks, YouTube Longform)
• AI Videos, AI Visuals & AI Influencers and much more.
If this sounds like a good fit, let’s connect and bring your ideas to life.
- Yanic
Social Media Management
Social Media Advertising
Social Media Content
Social Media Marketing
Video Editing
Web Design
Graphic Design
Social Media Design
YouTube Shorts
Content Editing
Instagram Reels
Ecommerce
Ad Creative
Motion Design
Video Ad
Video Editing & Production
Video Animation
Video Post-Editing
Social Media Video
AI Video Generation
Nina B.
Lucerne, Switzerland
$45/hr
4.9
19 jobs
Hey, I’m Nina — founder of Tulua Studio. I’m a creative with two separate areas of work: strategic web design & branding, and authentic UGC/content creation.
My first focus is web design and branding. I specialize in Squarespace web design, Showit web design, and feminine, strategy-led branding for coaches, wellness professionals, and creative entrepreneurs.
With a background in Marketing, Design Management, and UX/UI, I bring a unique blend of creativity, strategy, and psychology into every web design project. I create websites that don’t just look beautiful — they convert, tell your story clearly, and connect deeply with your ideal clients.
What I do best in web design & branding:
✔ Custom Squarespace web design + Showit web design
✔ Branding & visual identity rooted in your personality and purpose
✔ UX-friendly layouts designed for clarity, trust, and engagement
✔ Creative direction & storytelling that feels personal and premium
✔ Website copy support, SEO basics, and strategic structure
For coaches, wellness entrepreneurs, and creatives, your website is more than a digital space — it’s where someone decides whether you are their person. My role is to make sure that moment feels effortless, aligned, and emotionally resonant.
My second focus is UGC and content creation. I create natural, relatable photo and video content that feels human, honest, and engaging — not overly polished or forced.
With years of experience in photography, video, social media, and storytelling, I understand how to create content that feels real while still being visually intentional. My style is soft, natural, lifestyle-driven, and connection-focused.
What I can support with in UGC/content creation:
✔ Authentic short-form video content
✔ Lifestyle photo and video content
✔ Product-in-use visuals
✔ Natural talking-to-camera clips
✔ Aesthetic B-roll
✔ Social media content with a warm, human feel
✔ Creative concepts, hooks, and content direction
My creative approach is:
✔ Clean, modern, and editorial
✔ Emotionally resonant, not generic
✔ Intentional with visuals, words, and pacing
✔ Guided by strategy, storytelling, and real human connection
✔ Professional yet personal, polished yet soulful
I’m the right fit for you if you’re looking for someone who:
✔ Understands design, marketing, and visual storytelling
✔ Can create both strategic digital experiences and authentic content
✔ Communicates clearly and collaborates closely
✔ Brings in SEO, copywriting, UX, and social media experience
✔ Cares about every single detail
Whether you’re looking for a website that does the talking for you, a brand presence that finally feels aligned, or content that feels natural and real — I’d love to hear more about your vision.
✨ Send me a message and tell me what you’re looking for.
Social Media Management
Influencer Marketing
Social Media Advertising
Content Management
Content Creation
Web Design
Photography
Videography
Video Editing
Momo A.
Zurich, Switzerland
$45/hr
4.0
5 jobs
I help DTC e-commerce brands turn Meta and Google Ads spend into actual profit, not just impressions and clicks.
8+ years in performance marketing, focused on the DACH and EU markets, working directly with e-commerce brands as an independent specialist. I've taken accounts through the full range of situations: cold starts, scaling phases, seasonal swings, and rebuilding performance after a slump, including jewelry and other visual, trust-driven product categories.
What I bring to an account:
✅ Full-funnel diagnosis before touching budget or targeting, separating creative problems from tracking issues, offer mismatches, or landing page conversion gaps
✅ Clean tracking setup (Pixel, CAPI, GTM) so reported numbers actually match real sales
✅ Structured testing with clear hypotheses, not random creative swaps
✅ Budget allocation based on profitability (CPA, ROAS, MER, contribution margin), not just top-line ROAS
✅ Weekly reporting that's actually readable, not raw exports you have to interpret yourself
I work directly, no account managers, no middlemen, you get me on your account. Best fit for brands that already have some data and want someone to take real ownership, not just execute a checklist.
I offer a free audit of your current account, no cost, no commitment, so you can see exactly where the opportunities are before we work together. Reach out and let's take a look.
Social Media Management
Social Media Advertising
Digital Marketing Strategy
German
Digital Marketing
Facebook Ads Manager
Social Media Account Setup
Paid Media
Media Buying
Creative Strategy
Google Ads
Instagram Ad Campaign
Marketing Strategy
Marketing Consulting
Marketing Audit
B2C Marketing
Ecommerce Marketing
Ecommerce Marketing Consultation
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