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I help companies design and execute structured growth systems — from positioning and messaging to lead generation, conversion, and revenue scale. Over the past 15+ years, I’ve worked across: - B2B SaaS (process automation, CRM, workflow systems) - Premium DTC & eCommerce brands - International market expansion (up to 15 markets simultaneously - Franchise development and agent recruitment - Helping B2B companies like ERP & CRM Software providers, Executive & HR services, Franchise development. I operate at the intersection of strategy, execution, and economics. Not just traffic. Not just content. Clear positioning → focused acquisition → measurable growth. What I Do 1. Go-To-Market Strategy (GTM) - ICP definition and segmentation - Messaging architecture and differentiation - Channel prioritization under budget constraints - 30/60/90-day structured growth plans - KPI frameworks (CAC, contribution margin, payback, pipeline) 2. B2B Lead Generation & Signal-Based Outreach - Advanced ICP targeting - Signal-based outbound (trigger-driven prospecting) - Funnel architecture (landing pages, email sequences, call booking) - LinkedIn authority positioning for C-level audiences - Pipeline clarity & reporting Recent B2B experience in Switzerland includes: - Executive coaching & outplacement (Grass & Partner AG) - Franchise & agent recruitment (Century 21 projects) - B2B SaaS growth & positioning (Swiss software companies) In Switzerland, I’ve also supported C-level executives from major pharma, banking, and finance institutions in optimizing their LinkedIn presence and strategic positioning. 3. E-commerce & Premium DTC Scaling (15+ Years) - I’ve built and scaled multiple international eCommerce businesses across the EU, US, and Canada. Notable project: Palissar.ch (Switzerland) Premium interior design brand - Built from 0 - Scaled to ~CHF 1.5M in under 18 months - Active across Switzerland, Liechtenstein, and Germany - Full ownership: positioning, Shopify setup, paid acquisition, B2B outreach, SEO, conversion optimization I have also: - Helped scale Canadian wellness eCommerce from ~2M to ~4M CAD annually - Managed 7-figure monthly ad budgets - Worked across 15 international markets - Designed hybrid B2C + B2B revenue models International Experience I’ve supported companies expanding into: - DACH region - EU multi-market rollouts (up to 15 markets) - US & Canadian markets This includes: - Localization strategy - Pricing & positioning adjustments - Channel recalibration by region - Cross-border paid acquisition - Cultural messaging adaptation My Approach - I don’t optimize channels in isolation. I look at: - Contribution margin per SKU - Blended CAC - Payback period - Inventory velocity - Pipeline conversion - Upgrade triggers (for SaaS/freemium models) Growth must make economic sense. Why Clients Work With Me - I’ve worked directly with C-level executives - I’m comfortable owning messaging + execution + reporting - I prioritize clarity over complexity - I cut scope aggressively to focus on what moves revenue - I understand both technical systems and business outcomes - Based in Switzerland, deep understanding of DACH market Current Focus I am increasingly focused on: - B2B SaaS growth - High-ticket lead generation - Process automation & AI-driven businesses - Structured GTM strategy for scaling companies - While continuing to selectively work with premium eCommerce brands where positioning and economics matter.

Automation wizard | AI Generalist | Empowering Business Owners like myself Over the last five years, I’ve been immersed in developing software and mobile apps, driven by a passion for creating impactful solutions. In the past year, I’ve shifted my focus to AI, specializing in designing intelligent agents that automate manual labor and revolutionize efficiency. My mission is simple: empower business owners like myself to reclaim their time, streamline repetitive tasks, and unlock their creative potential through AI technology. By leveraging the power of AI, I aim to transform the way businesses operate, enabling them to focus on innovation and growth. Let’s connect if you’re ready to harness the future of automation and creativity.

Clients come to me when they need copy that sells. ✍️ Specifically, I'm the go-to copy guy for: • Meta Ads: Campaign setup, creatives, and copy for your ads — guaranteeing high ROAS. • SEO/GEO-optimized Landing pages: Landing pages that convert and bring in organic traffic. • Conversion Rate Optimization: Highest leverage AB tests for funnels. Why should you trust me? • Former student of John Carlton, a copywriting genius who sold products to 100M+ US households. • Former mastermind member of Alex Becker, founder of Hyros that is valued at $200M+. • Former entrepreneur/founder of a 6-figure coaching business - with $10s of thousands of ad spend. So... what makes me different than the other marketing consultants? • 𝐒𝐚𝐥𝐞𝐬 𝐛𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝: The #1 goal of direct response copywriting is to sell. With my background in sales, I can help you write copy that converts and brings in the moolah. 💲 • 𝐏𝐫𝐨𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐜𝐨𝐝𝐞𝐫: Ever had the feeling that other copywriters just don't get your B2B software? The reality is that the better you can understand a product - the better you can sell it. And you can only truly understand software if you can code yourself. 🎯 • 𝐓-𝐬𝐡𝐚𝐩𝐞𝐝 𝐬𝐤𝐢𝐥𝐥𝐬𝐞𝐭: Conversion-focused copy is good. Yet content that is optimized for SEO (and advertising platform compatibility: Meta - Facebook, Google - Youtube) - is even better, right? 📢 So... what is the best next step? Send me a private message - or invite me to an already existing job - so I can help you supercharge your marketing efforts. 📩

𝗠𝘆 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗼𝗻 𝗨𝗽𝗪𝗼𝗿𝗸 ✅ I offer effective Copy & SEO solutions that achieve measurable success. My services include blog writing, product descriptions, email marketing, localisations and landing pages. Furthermore I offer professional keyword research and SEO audits via premium software such as SEMrush Pro, KeyCollector and Wincher. 𝗔𝗯𝗼𝘂𝘁 𝗺𝗲 🤓 As a website and blog owner, I enjoy putting myself in my clients' shoes. Having worked as an independent content writer and digital marketer, I understand how great text content can be combined with top-notch SEO. You can find me as the founder of Crocodyle Content (crocodyle-content.ch), an online agency based in Switzerland. My clients include well-known companies from the DACH region and all over the world. 𝗪𝗵𝘆 𝗵𝗶𝗿𝗲 𝗺𝗲? 🔥 ✓ Top Rated Plus Certified (Top 1% on Upwork). ✓ Reliable like a Swiss clockwork ✓ Website owner & freelance blogger ✓ I know the SEO as well as the content writing aspect ✓ Professional SEO training ✓ 3+ years of hands-on experience ✓ Ultimate client focus ✓ Fair and success-oriented cooperation 𝗡𝗲𝘅𝘁 𝘀𝘁𝗲𝗽 🗣 Send me a message or an invitation to your project and we will see if we fit together.