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👉 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗱𝗼𝗻’𝘁 𝗳𝗮𝗶𝗹 𝗼𝗻 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀, 𝘁𝗵𝗲𝘆 𝗳𝗮𝗶𝗹 𝗼𝗻 𝗨𝗫. Users can’t reach the value fast enough to trust you. Are you trying to crack product-market fit or refine your platform without impacting users’ trust? With 10+ years of UX/UI experience, I ramp up quickly and avoid endless revision cycles. Partner with someone who makes your product feel effortless. Best, Heloise ✅ 𝗨𝗫/𝗨𝗜 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝗸𝗶𝗹𝗹𝘀 - Heuristic Evaluation - UX Writing - UI/UX Prototyping - Design Mockup / High Fidelity Mock up - Design System - Wire-framing - UX Research - Journey Mapping / User Journeys - Visual Communication - Usability Testing - Agile Project Management - Information Architecture - Interactive Design - User Experience Strategy - Competitive Analysis ✅ 𝗧𝗼𝗼𝗹𝘀 - Figma - Adobe XD - Sketch - InVision - Axure - Zeplin - Miro - Photoshop - Illustrator - Notion

Struggling with low engagement, product churn, or unclear user needs? I’m Musa, a TOP RATED UI/UX Designer & UX Researcher & Product Designer & UX Strategist based in Lisbon, Portugal, with 15+ years of global experience (Vodafone Germany, Vodafone UK, Vodafone Portugal, Vodafone Turkey, Huawei, Ericsson, Nokia, Turkcell). Certified by Nielsen Norman Group and specialized in data-informed design strategy, I turn complex challenges into actionable insights that drive growth, retention, and user satisfaction. With a unique blend of qualitative + quantitative research, stakeholder alignment, and global UX maturity enablement, I help scale-ups and enterprises turn user behavior into product wins. 📊 Proven Impact: *204% increase in revenue by reducing friction in user flows and aligning messaging with user mental models *290% boost in engagement through iterative testing, heatmaps, and in-depth interviews *Successfully led UX transformation across 25+ squads, impacting 18M+ users globally 🌍 Who I Work With: Executing UX&UI research projects for SaaS, marketplaces, digital media, E-learning, EVs, among others. I help my clients better understand their users' motivations and pain points to uncover business opportunities and product optimizations aimed at improving activation, conversion, engagement, and retention. Product-led SaaS, medical, health, retail, marketplace, fintech, telco, edtech, telco, banking, insurance and CRM & B2B & B2C *Startup Consultancy-GTM, Branding, Product Strategy, Viral&Awareness Planning *Early-stage startups needing fast validation *Enterprise and business seeking UX Research democratization and internal playbooks *Acquisition&Growth teams needing CRO + behavioral UX insights 🔍 My Expertise Includes: *Mixed-method Research (IDIs, diary studies, usability, surveys, analytics) *Research Ops & Framework Building *Product-Market Fit Testing *Remote Research Systems & UX Academy Design *AI for UX: Rapid hypothesis validation, prompt crafting *Research-Backed Wireframes & Prototypes (Figma) *Team Empowerment: Onboarding PMs/devs to UX insights !!My Core Services!! - User interviews - Usability Testing - Usability Studies (moderated & unmoderated) - UX Testing - UX Audit - UX Research Testing - UI Testing - Surveys, Tree Testing, Card Sorting, Site Visit,User insights&Critical Findings for App& website, shops, stores and products - Persona Development - Customer Journey Mapping - CX Journey - GTM&BTL&ATL - UX Research Strategy & Planning - Design Thinking Double Diamond 🧪 Tools I Use: *Research & Testing: UserZoom, Maze, Usertesting.com, Optimal Workshop, Lookback, Userlytics,Lookback *Surveys & Analysis: Typeform, SurveyMonkey *Analytics: Google Analytics GA4, Adobe Analytics, Mixpanel, Smartlook, Hotjar, Semrush, Fullstory, Posthog and Contentsquare *Design: Figma, Figjam, Miro, Mural, Shopify,Webflow, Framer,Wordpress, WIX *Workflow: Jira, Confluence, Airtable, Clickup 🏆 Certifications & Highlights: 🥇 Nielsen Norman Group UX Research Certification (ID: 1076417) 🥇 UX Research – Interaction Design Foundation 🥇 AI-Powered UX Design | Design Thinking | Web3 & Blockchain Awareness 🥇 Turkey Customer Experience Awards - Best Measurement in CX -Gold Medal 🥇 Turkey Customer Experience Awards - Business Change and Transformation over 1000 Employees- Gold Medal 🧭 100+ research studies conducted | 50+ products launched | Global scale (Portugal, Greece, UK, Spain. Italy, Germany, China and Turkey) INDUSTRIES I've worked in (but not limited to): 🏆AI/ML 🏆Technology 🏆Diagnostics 🏆Digital Assistants 🏆Voice Assistants 🏆Troubleshooting 🏆Cybersecurity 🏆Threat Detection 🏆Chatbots 🏆Data Management 🏆Cloud 🏆Backup & Recovery 🏆E-commerce 🏆Virtual Reality 🏆Medical 🏆Emotions 🏆Healthcare 🏆Communications 🏆Wireless / Cellular 🏆Network (4G, 5G) 🏆C-Band 🏆Home Internet 🏆Education 🏆Finance 🏆Banking 🏆Cryptocurrency 🏆Trading 🏆Casinos/Gambling 🏆Social Media 🏆Advertising & PR 🏆Staffing & Recruitment 🏆Real Estate 🏆Short Term Rentals/Airbnbs 🏆Insurance 🏆Gig Economy 🏆Ride Sharing 🏆Car Rentals 🏆Automotive 🏆RV 🏆Aviation 🏆Golf Carts 🏆Billing 🏆Account Management 🏆Gaming 🏆Emotions 🏆Voiceover 🏆Productivity 🏆Entertainment 🏆Sports 🏆Golf 🏆Pet Industry 🏆Food & Beverage 🏆Hospitality 🏆Travel 🏆Fitness 🏆Retail 🏆Fashion 🏆Photography 🏆Adoption 🏆Dating & Relationships 🏆Smartphones 🏆Smartphone Cameras 🏆Wearable Devices 🏆Biometric Readers 🏆Facial Recognition 🏆Headsets 🏆Earbuds 🏆Laptops 🏆Desktops 🏆Touchpads 🏆Keyboards 🏆Portable Batteries 🏆Device Batteries 🏆Device Ports 🏆Charging Plugs 🏆Processors 🏆Smartphone Cases 🏆Laptop Bags 🏆Dolby Vision 🏆Interactive Whiteboard Devices Display Screens Product Packaging Accessibility 💬 What Clients Say: “Musa doesn’t just run research. He builds systems. Our product changed fundamentally after his insights.” “Excellent communication, strategic mindset, and execution power. We now base all roadmaps on user truth.”

A good website or digital product should do more than look modern - it should be clear, intuitive, easy to use, and designed around a real business goal. I’m a 👩‍🎨𝗪𝗲𝗯 & 𝗨𝗜/𝗨𝗫 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 👩‍🎨 specializing in Figma, SaaS products, landing pages, websites, dashboards, and web applications. I help startups, agencies, and growing businesses turn ideas, rough wireframes, or outdated interfaces into polished, user-friendly digital experiences. Whether you’re building a new product, redesigning an existing website, improving a SaaS platform, or creating a high-converting landing page, I focus on combining strong visual design with usability, structure, and responsive behavior. 🤔 What I can help you with • Website & Landing Page Design • SaaS & Web Application UI/UX • Dashboard & Admin Panel Design • Website and Product Redesign • Responsive Web Design • Wireframes & User Flows • High-Fidelity UI Design • Interactive Figma Prototypes • Design Systems & Reusable Components • Developer-Ready Figma Handoff • Mobile App UI Design 🧭 My design approach Every project starts with understanding your product, users, brand, and goals. From there, I work through the structure and user flow before moving into high-fidelity UI design. I focus on clear visual hierarchy, intuitive navigation, responsive layouts, consistency, and interactions that make sense for real users. I work primarily in 𝗙𝗶𝗴𝗺𝗮, using 𝗔𝘂𝘁𝗼 𝗟𝗮𝘆𝗼𝘂𝘁, reusable components, variants, responsive layouts, prototypes, and organized design systems to keep files scalable and easy to work with. 🤔 Why my technical background helps I also have a 👩‍💻 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 👩‍💻 background, which means I understand how designs are actually implemented. Because of that, I don’t design unrealistic interfaces that look great in Figma but become difficult to build. I think about responsive behavior, reusable components, technical limitations, edge cases, and developer handoff from the beginning. The result is a design that is not only visually polished, but also practical, consistent, and ready for development. 🤔 What you can expect ✓ Clean, modern, user-centered design ✓ Organized and developer-friendly Figma files ✓ Responsive desktop and mobile layouts ✓ Reusable components and consistent design systems ✓ Interactive prototypes when needed ✓ Clear communication and collaboration ✓ Attention to usability, hierarchy, and detail If your website or product feels outdated, confusing, inconsistent, or you’re starting from an idea and need someone to turn it into a strong digital experience, send me your brief, current design, or website. I’d be happy to review it and discuss the best direction for your project.

𝗡𝗲𝗲𝗱 𝗮 𝗙𝗶𝗴𝗺𝗮 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿, 𝗨𝗜/𝗨𝗫 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 to create a modern, conversion-focused experience for your 𝗖𝗼𝗺𝗽𝗹𝗲𝘅 𝗦𝗮𝗮𝗦, 𝗠𝗼𝗯𝗶𝗹𝗲 𝗔𝗽𝗽𝘀, or 𝗪𝗲𝗯𝘀𝗶𝘁𝗲𝘀? I help 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝘁𝘂𝗿𝗻 𝗶𝗱𝗲𝗮𝘀, 𝘄𝗶𝗿𝗲𝗳𝗿𝗮𝗺𝗲𝘀, 𝗼𝗿 𝗲𝘅𝗶𝘀𝘁𝗶𝗻𝗴 𝗶𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲𝘀 into clean, modern, user-friendly, and developer-ready Figma designs. My process starts with understanding your product, users, goals, and content. I don’t just create individual screens. I build the foundation of the product properly. 𝗠𝘆 𝗱𝗲𝘀𝗶𝗴𝗻 𝗽𝗿𝗼𝗰𝗲𝘀𝘀: 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝘆𝘀𝘁𝗲𝗺 𝗙𝗶𝗿𝘀𝘁 I establish typography, colors, spacing, grids, buttons, forms, cards, navigation, and reusable components before designing the full interface. 𝗣𝗿𝗼𝗽𝗲𝗿 𝗔𝘂𝘁𝗼 𝗟𝗮𝘆𝗼𝘂𝘁 & 𝗖𝗼𝗺𝗽𝗼𝗻𝗲𝗻𝘁𝘀 I use Figma Auto Layout, variables, components, and variants so the design stays consistent, scalable, and easy for developers to use. 𝗨𝗫 𝗕𝗲𝗳𝗼𝗿𝗲 𝗩𝗶𝘀𝘂𝗮𝗹 𝗗𝗲𝘀𝗶𝗴𝗻 I organize the user flow, information hierarchy, navigation, and screen structure before moving into detailed UI. 𝗛𝗶𝗴𝗵-𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗨𝗜 𝗗𝗲𝘀𝗶𝗴𝗻 I focus on clean layouts, strong visual hierarchy, responsive design, and details that make the product feel polished and professional. 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿-𝗥𝗲𝗮𝗱𝘆 𝗙𝗶𝗴𝗺𝗮 Everything is properly organized with reusable components, responsive layouts, styles, and clear structure for development. 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗲𝘀𝗶𝗴𝗻 → Business & Startup Websites → SaaS Websites & Landing Pages → Mobile App UI/UX → Complex Dashboards → SaaS & Web Applications → Admin Panels → Customer Portals → AI Product Interfaces → Design Systems & Component Libraries Whether you already have a complete specification or just have an idea and a few rough screens, send it to me. If you’d like to test my design quality first, you can also send me one small screen or sample task. I’d be happy to start there and show you how I approach the project. 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 𝗜 𝗖𝗼𝘃𝗲𝗿 as a Figma UI UX Designer Website SaaS & B2B | Tech & Startups | E-commerce & DTC | Fintech | Healthcare/MedTech | Education | Agencies & Marketing | Personal Brands & Portfolios | Non-profits | Real Estate | Travel & Hospitality | Food & Beverage | Entertainment & Media | Sports & Fitness | Automotive | Construction | Legal & Consulting | Fashion & Beauty | Logistics & Transportation | Crypto & Web3 | AI & Data Platforms | Environmental & Sustainability | Events & Community Platforms | Government & Public Sector How You Found Me: Figma Website Design, Figma Dashboard Design, Figma App Design, Figma web app UI design, Figma SaaS platform design, Figma product dashboard UI, custom Figma website mockup, Figma responsive website design, modern Figma landing page design, Figma mobile app UI UX, Figma admin dashboard layout, Figma data visualization dashboard, Figma ecommerce website design, creative Figma portfolio website design, Figma UI UX for SaaS products, Figma app prototype design, professional Figma interface design, Figma user experience design, clean Figma web design system, Figma UI components and auto layout, B2B SaaS dashboard design in Figma, Figma multi-page website UI UX, Figma startup web app design, Figma mobile-first website design, Figma analytics dashboard design, Figma client portal UI design, Figma design system for SaaS platform, Figma marketing website design, Figma web and app product design, Figma redesign for website and dashboard, Figma UX improvement for SaaS apps, Figma Designer, Figma UI UX Designer