I’m a Meta Ads Video Editor and Creative Strategist** focused on creating high-performing video ads that capture attention, communicate a clear message, and turn viewers into customers.
With **$5,000+ earned on Upwork**, I’ve worked with US-based companies and brands in industries such as **fertility, e-commerce, Amazon, and digital media**, developing video creatives for paid social campaigns.
One of my key experiences includes working with **Gyna Fertility**, where I produced performance-focused video content for women aged 30–45. The goal was not simply to create visually appealing videos, but to turn complex and sensitive subjects into clear, engaging creatives that connect with the target audience.
My approach goes beyond video editing.
I look at the **entire creative from a performance perspective** — from the first seconds of the ad to the final CTA. I think about what makes someone stop scrolling, what keeps their attention, what communicates the offer effectively, and what ultimately motivates them to take action.
My expertise includes:
🎯 **Meta / Facebook & Instagram Advertising**
🎬 **Performance Video Editing**
🧠 **Creative Strategy & Ad Concepts**
📱 **UGC & Direct-Response Creatives**
🛒 **E-commerce & Amazon Ads**
⚡ **Short-Form Performance Content**
🔄 **Creative Testing & Variations**
📈 **Conversion-Focused Video**
When creating an ad, I pay close attention to:
• Strong hooks and scroll-stopping openings
• Creative angles and messaging
• Retention, pacing, and viewer attention
• UGC and direct-response structures
• Pattern interrupts and visual storytelling
• Clear value propositions and CTAs
• Multiple variations for creative testing
• The psychology behind user attention and conversion
I believe effective advertising is not about making a video look as cinematic as possible. **It’s about making every second of the video serve a purpose.**
The strongest creative gets attention quickly, communicates the value clearly, keeps the viewer engaged, and moves them toward action.
Whether you already have a concept and raw footage or need someone who can help develop the creative direction, I can take your idea from **concept → strategy → edit → ready-to-test ad**.
I bring together **creative thinking, editing, and performance marketing** to produce video ads built for results — not just views.
**Let’s create ads that don’t just look good, but perform.**
Video Ad
CapCut
DaVinci Resolve
Adobe Premiere Pro
Adobe After Effects
Canva
Social Media Video
Video Editing
YouTube Thumbnail
Video Design
YouTube Automation
Voice-Over
Stock Footage
YouTube Ads
AI-Generated Art
Giandaniel G.
Monteria, Colombia
$55/hr
5.0
8 jobs
Agile Digital Marketing Lead helping eCommerce and SaaS companies scale profitably through data-driven campaigns and AI automation.
I manage 360° projects from strategy to execution.
🎯 What I Deliver:
• End-to-end marketing project management (strategy → execution → optimization)
• Meta Ads with offline conversions API (C-API) for accurate attribution tracking.
• GA4 & GTM expert setup and certification-backed analytics
• Social media content strategy.
• Multimodal AI content + high-converting video ad creation
🛠 Tech Stack:
PM Tools (clickup - COR) | Google Workspace | Hubspot | Meta Business Suite | GA4 (Certified) | GTM | Firebase Webhooks | Zapier/Make | AI Voice Platforms (Dapta) | CapCut | Email Automation
✅ Certifications:
• Google Analytics Individual Qualification
• Prompt Engineering (LearnPrompting)
• AI Voice Agent Development (Dapta)
• TacticoMD Comprehensive Digital Marketing Strategist
Top Rated Plus • Fluent in English - Spanish - Italian • Timezone: UTC/GMT-5
Ready to manage your next growth campaign?
Share your goal and I'll reply with a strategic plan within 24 hours.
Paid Media
Digital Marketing
Digital Marketing Strategy
Google Analytics 4
Facebook Ads Manager
Facebook Business Page
Facebook Pixel Setup & Optimization
Google Ad Manager
Wix
Digital Marketing Materials
Google Tag Manager
Ecommerce Marketing
Web Design
Jhoan David T.
Bogota, Colombia
$20/hr
5.0
11 jobs
I help CRO teams and DTC brands turn fragile Shopify themes into stable, experiment‑ready storefronts. My work lives in Liquid, metafields and vanilla JavaScript, running theme‑level A/B tests through GrowthBook and Shoplift, with no flicker, no broken variants, and no impact on Core Web Vitals.
I am not a general Shopify developer. I specialize in one thing: building and shipping Shopify experiments that protect revenue while testing bold ideas. I can join strategy calls with your CRO team, walk through the hypothesis, propose the cleanest architecture, and then go into the theme and make it real.
🎯 What I do for Shopify brands & CRO agencies
— Theme‑level A/B tests using GrowthBook, Shoplift and custom feature flags (no overlay tools, no DOM swaps, no flicker).
— High‑conversion PDPs for complex catalogs: metafield‑driven variants, coverage × material selectors, and size & fit UX that reduces friction instead of adding more clicks.
— Mobile‑first PDP UX: sticky add‑to‑cart bars, clean buy boxes, and trust elements, reviews and FAQs placed where real users actually interact.
— Cart drawer optimization: free‑shipping thresholds, discount clarity, total savings lines and cross‑sell placements that do not slow the store down.
— Metafield architectures and Matrixify workflows so experiments scale across hundreds of SKUs without fragile manual hacks.
✅ What you get working with me
— Clean, isolated, and documented Liquid code your team can review and roll back easily.
— A duplicate‑theme build process that never touches production until QA is done.
— Structured QA across devices, browsers, variant states, stock states, discounts and back‑in‑stock flows before anything goes live.
— Clear implementation plans up front: which templates and snippets we touch, what metafields schema we use, and how we handle rollout.
— A developer who stays available during launch windows to catch race conditions and edge cases before they touch revenue.
📂 Recent projects
For a 4x4 accessories brand, I consolidated 200+ separate products into a single metafield‑driven PDP with a coverage × material selector, then wired it into a Shoplift A/B test running across 218 SKUs without touching checkout behavior.
For a European lingerie brand, I rebuilt the entire mobile PDP and size‑selection UX: sticky add‑to‑cart bar, a size matrix showing stock and sale states per variant, and a cleaner minicart that makes discounts and final totals easy to read instead of confusing.
🛠️ Tech stack
Shopify · Shopify Plus · Liquid · JavaScript · HTML · CSS · GrowthBook · Shoplift · Matrixify · Figma · GA4 · Klaviyo · Core Web Vitals
🏪 Best fit for
CRO agencies running theme‑level experiments · DTC brands on Shopify or Shopify Plus · Teams that already have hypotheses and designs and need clean, QA'd Liquid implementation · Stores with complex catalogs (metafields, multi‑variant PDPs, 100+ SKUs).
Invite me to your job, share your store URL, and I will come back with a quick audit and a concrete plan for your next test or PDP sprint.
Shopify CRO · A/B Testing · Theme Development · Liquid · GrowthBook · Shoplift · PDP Optimization · Cart Drawer · Metafields · Shopify Plus · Conversion Rate Optimization · Mobile UX · Core Web Vitals · DTC Ecommerce · Shopify Developer · Shopify Expert · Shopify Theme Developer · Shopify CRO Specialist · Experiment Implementation · Feature Flags · Shopify 2.0
Shopify
Shopify Theme
Liquid
A/B Testing
Conversion Rate Optimization
JavaScript
HTML
CSS
Shopify Plus
Shopify Development
Shopify Website Redesign
Ecommerce Website
Ecommerce Website Development
AI Development
AI Implementation
AI Builder
Custom Ecommerce Store
Optimize Ecommerce Site
Set Up Shopify Site
Shopify Apps
Pilar V.
Rionegro, Colombia
$29/hr
5.0
32 jobs
Stop the scroll. Lower your CPA. Scale your winners.
If you are looking for an editor who just pushes buttons and waits for instructions, I am not the right fit.
But if you are looking for a Creative Strategist who understands direct response marketing, analyzes your winning ads, and engineers video creatives designed to convert cold traffic into sales—welcome.
I am a Top-Rated Plus expert (top 3% on Upwork) specializing in high-performance Meta Ads (FB/IG) and TikTok creatives. I don't just make videos look "pretty"—I apply marketing psychology to ensure they stop the thumb in the first 3 seconds.
How I help you scale:
✅ I bring the strategy: You don't need to spoon-feed me. I research hooks, analyze your competitors, and suggest angles that will drive clicks.
✅ Modular Testing: I don't just deliver one video. I can create multiple hook variations so you can A/B test and find your winner faster.
✅ Bilingual Advantage: I can version your ads into both English and Spanish, allowing you to tap into the massive US Latino market without hiring a second team.
✅ AI-Powered Speed: I leverage the latest AI tools to work faster and deliver premium visual effects that would normally take days, in hours.
My Toolkit:
Strategy: Competitor Analysis, Hook Scripting, Direct Response Psychology.
Editing: Premiere Pro, After Effects, CapCut (for native feel).
AI Stack: Flow, Envato, ElevenLabs, Heygen, and more.
Recent Results:
Helped 7-figure brands lower their Cost Per Acquisition (CPA) with iterative testing.
100% Job Success Score with long-term retainer clients.
You have the product. You have the budget. You just need creatives that convert.
Let's discuss your current winning ads and how we can beat them.
Pilar V.
What my clients say about me:
⭐⭐⭐⭐⭐
"Pilar is excellent. No one should hesitate to hire her. She was professional, quick to respond, the turnaround times were very fast. Pilar is such a joy to work with. Here work and designs are impeccable. I am already planning more work with her. If you video needs, Pilar is your first choice - without question, with no hesitation, and for all your important video editing projects. Thanks so much Pilar. we totally love you." - Jerome.
⭐⭐⭐⭐⭐
"There is nothing that I can say Pilar needs to improve. Pilar always goes above and beyond and always delivers way more than what I had in mind. So if you hire Pilar, just give her your idea and let her turn it into magic.
Thanks for all your hard work so far. A lot more coming." - Jared
Video Ad
Social Media Video
Video Editing
Motion Graphics
CapCut
Adobe Premiere Pro
Video Post-Editing
Facebook Advertising
Explainer Video
Video Ad Campaign
Video Sales Letter
AI Video Generator
UGC
TikTok Ad
Instagram Ad Campaign
Cristian H.
Bogota, Colombia
$100/hr
5.0
170 jobs
Hi, I'm Cristian, 10 years of experience artist with knowledge in all the design fields, 2D and 3D animation, video editing and post-production, audio design, motion graphics, video advertising for social media, Facebook, Instagram, YouTube, TikTok, Google, websites, street led screens ads, color correction, green screen replacement, VFX and AI image and video generation.
"My favorite freelancer I've ever worked with! One of the hardest workers in the business and he takes the time to get it perfect every time! Strongly recommend and I will be working with him again in the next week!"
Upwork costumer
As you can see below every job i have made here in upwork has 5 stars qualification and just really good reviews, so you can be sure that my work is the best and guaranteed by Upwork.
Adobe After Effects
Unreal Engine
Chroma Keying
Video Intro & Outro
Audio Restoration
Visual Effects
Social Media Advertising
Video Editing
Architectural Rendering
Video Post-Editing
Video Production
Video Design
Short Video Ad
AI Video Generation
AI Image Generation
Maria Angelica D.
Barranquilla, Colombia
$25/hr
5.0
23 jobs
I edit high-converting Video Ads for Direct Response and E-commerce brands that are serious about scaling fast.
Having worked with 7 and 8-figure brands across the globe, I bring a rare combination of skills that puts me in the top 1% of video editors:
-Deep understanding of DR psychology and marketing principles
-Hands-on background as a Creative Strategist
-Modular editing systems built for speed and consistency
-AI-integrated workflows that maximize efficiency
-A track record of videos and Static Images that have driven millions in revenue
Let's build creative that scales.
Paid Media
TikTok Ad
Social Media Advertising
Creative Strategy
Video Editing
Performance Marketing
Motion Graphics
Video Production
Scriptwriting
Marketing Strategy
Communications
Video Post-Editing
Social Media Video
Adobe Premiere Pro
AI-Generated Video
Short Video Ad
CapCut
Social Media Marketing
Video Commercial
Adobe After Effects
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Kinetic Investments
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Summa Linguae
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