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For last decade, I’ve helped Fortune 500 companies and Silicon Valley startups draw out the human side to every story, translating complex innovations into clear, impactful narratives. I’ve always lived through writing, ever since I was an angsty adolescent with a journal, a literary-minded teenager writing A+ essays, an engineer crafting environmental impact reports, a nomadic backpacker blogging about mythic forests and technicolor markets, a trade journalist, then a B2B tech writer. My writing wasn’t always perfect. But it had *voice* and *character*. And it was that very voice and character that I hoped to share with others to add value to their endeavors - be it business or otherwise. The dawn of the AI era, which promised to automate the written word to free up our minds to focus on more important endeavors, has in effect diminished the written word, and eroded critical thinking skills. The internet has been flooded by fake, voiceless, indistinct writing that at this point carries a stigma for those who dare to publish it. It’s my belief that veritably human tech writing, even if clunky and imperfect, will bring value to your business in 2026 and beyond. WHY WORK WITH ME? ✔ Engineering + Journalism Expertise – I’m a trained engineer with a background in business journalism, giving me the rare ability to both UNDERSTAND your technology and TELL its story effectively. ✔ Deep Technical Fluency – I specialize in breaking down complex concepts into engaging, digestible narratives that speak to investors, stakeholders, and technical buyers alike. ✔ Global Perspective – My experience spans diverse industries and regions, allowing me to integrate policy, economic, and geographical context into my work. Deliverables: 📌 White Papers & Thought Leadership 📌 Case Studies & Customer Success Stories 📌 Market Intelligence Reports 📌 Technical Blogs A Few of the Industries I Serve: Military Communication Technology — AI Construction Takeoff & Estimating Software— Healthcare B2B IT Software — AI Rental Market Software — Venture Capital Investor Guide — IoT Security Strategy — ETL — Cloud Migration — Smart Transportation Networks — Software User Guides — Smart Building Systems/ IoT powered HVAC — Nonprofit Fundraising Software Let’s create content that informs, influences, and drives action. Reach out, and let’s discuss your next project.

I'm an experienced sustainability writer, researcher, and consultant specializing in biology, sustainability, CSR, and ESG analysis and reporting. My educational background in Biology and Environment Science has helped ensure I will always write high-quality content sourced from peer-reviewed journals, government agencies, and reliable research groups. No greenwashing here! If you like a job done thoroughly, we'll get along well. I have been in the sustainability field for 9 years and love every part of it, from shoveling compost to calculating emissions to researching new credentials and standards in the industry. Projects I've worked on include: - ESG Reports for both public and private companies, government, and higher education aligned to GRI, SDG, IPCC, and SASB standards - B2C articles, web pages, product descriptions, books, and thought leadership posts - B2B white papers, internal reports, technical research, and data analysis - Providing feedback on new sustainability-related products and services such as carbon accounting platforms or decarbonization software - acting as a Sustainability Director-for-hire for small businesses, sitting in on investor calls, managing philanthropy and giving, and overseeing teams carrying out sustainability efforts and measuring ESG metrics and KPIs I've worked with clients in a variety of industries: manufacturing, energy, marketing, fashion, science, academia, travel, finance, and more. New to sustainability? No problem! Whether you've been around a while and need help with your ESG report, or are just getting your business off the ground and are looking for SEO-optimized content or a benchmarking analysis of your industry's sustainability initiatives, I'd love to help out! My passion is for science and sustainability, but if you're in need of a thorough researcher and editor I'm happy to research and write about all types of content :)

Human-Powered Web Copy and Content that Converts Good copy isn’t just about selling. 
It’s about connecting... helping people see the value in what you offer and why it matters to them. I’m a copywriter who helps brands find the right words to express who they are, what they do, and why it matters, in a way that feels genuine, natural, and effective. My goal is simple: to make your message clear, engaging, and persuasive without sounding pushy or over the top. As a Top-Rated Plus writer on UpWork for 14 years with hundreds of 5-star ratings and testimonials, I have worked with global brands, Fortune 500 companies, startups, entrepreneurs, marketing agencies, and more, supporting the great work they do with engaging copy that speaks to their audience’s pain points, drives meaningful connections, and converts. I specialize in marketing content of all kinds and can provide samples of each on request: Blogs and articles White papers Lead magnets Case studies Landing pages Sales copy Web copy Artificial intelligence optimization (AIO) My approach: Curiosity first. I start by understanding your audience, your goals, and what sets you apart. Clarity over cleverness. The best copy is simple, honest, and human. Collaboration always. You know your business best. I help you translate that insight into words that resonate.
 Let’s make your message shine.
 If you’re looking for copy that feels natural, thoughtful, and true to your brand, let’s talk.

--MBA with Wall Street experience (American University, Deutsche Bank) --15 years at IBM Consulting --Write white papers, business cases, pitch decks, web content and press releases --Journalism clients include The Economist Group, Investor's Business Daily, Newsday, Palm Beach Post, Institutional Investor's Alpha, The Industry Spread and DealFlow's Alternative Lending Report --Presently writing and editing feature articles for AlphaSense, Global Finance magazine, HFM, the Sharestates blog and others --Ghostwriting newsletters and market forecasts for two pension funds --Served on staff at Rodale Press, (Fort Lauderdale, Fla.) Sun-Sentinel and ChemicalWeek --Board member, New York Financial Writers Association

💥💥💥Let me help you captivate your audience and increase your readership by writing powerful blogs and articles that follow Google's 2026 E-A-T standards (Expertise, Authoritativeness, and Trustworthiness).💥💥💥 Content isn’t just king, it’s the whole kingdom. Whether you’re a global brand or a small business launching its first product, the right words decide whether people stay, trust, and buy. But good content isn’t about filling space. It has to do three things: 👉 Show off your brand’s personality. 👉 Position you as a leader in your industry. 👉 Deliver real value to your readers. That’s where I come in. I’m a classically trained journalist, a HubSpot-certified content marketer, and a conversion copywriter with over a decade of experience. In the last two years alone, I’ve completed more than 2,000 projects for SaaS companies, startups, tech brands, and digital marketing agencies, consistently delivering work that engages, ranks, and converts. I can bring my wealth of experience, expertise, storytelling strength, and eye for detail to curate a masterpiece that engages, delights, and converts readers. =====================| I CAN HELP YOU WITH THESE |===================== • Article & Blog Writing • Blogs & Articles • News Article •Technical Writing • Web copy • Article Rewriting • Landing pages • Press releases • Article writing • Proposals • Technical documentation • Case studies • Whitepapers • EBooks • Academic & Research Writing • Research reports • User guides • SaaS Ebook • Pitch Deck • Knowledge base articles • Instruction manuals • Configuration guides • Network diagrams • Operational manuals • Standard operating procedures • Statements of work • Book Writing • Emails • APIs • AWS documentation • Regulatory applications Using the inbound marketing technique, I'll help your prospects trust your brand, choose you, and buy from you. I set myself apart by searching for unique angles in the story you are interested in telling, conducting in-depth research, and compelling interviews. I can ensure your blog posts are not only expertly crafted but also enjoyable and inspiring. To get started, I need a few things from you: 1. What is the title of the piece? 2. What is the desired word count? 3. What is your timeline? 4. Where will the piece be published? I offer compelling, no-fluff copywriting that’s hard to ignore and even harder to resist. You’ll get copy that hits the ground running, driving action, not just sitting around on your website waiting for results. If you need any additional information before we begin, feel free to reach out. I’m excited to learn more about your project and get started! Best regards! Andrew Robert Shassetz (Master of Arts (MA), Journalism ###Article & Blog Writing###Article Writing ###Blog Content ###Blog Writing ###Ebook Writing ###Book Writing Academic & Research Writing Keywords B2B SaaS copywriter SaaS landing page copywriter website copywriter for SaaS conversion copywriter SaaS product messaging & positioning value proposition copy sales page copywriter demo booking landing page onboarding email copy SaaS cold email sequence SaaS SaaS SEO content SaaS content writer B2B SaaS content writer SEO content writer SaaS content strategist SaaS topic clusters / content planning technical blog writer (SaaS/DevOps/IT) software review writer Product and UX writing (in-app copy) UX writer UX copywriter microcopy in-app messaging (tooltips, error messages, prompts) brand voice guidelines Docs and help content (support deflection) technical writer SaaS user manual writer help center / knowledge base writer API documentation product documentation release notes / changelog writing (often bundled with docs) Proof assets (late funnel) case study writer (SaaS) customer success story writer white paper writer

Hugh has created marketing content for such clients as Microsoft, IBM, SAP, HPE, Oracle, Google and Advanced Micro Devices. He is known for making complex technological concepts understandable to the business reader. He often applies financial modeling techniques to make business arguments in favor of technology purchase decisions. Some clients value his witty approach to blog writing. Prior to freelancing, Hugh served in a variety of executive marketing roles at venture-backed startups as well as global giants like IBM and Microsoft.