Hire the Best WordPress Developers
in Uruguay

I’m a frontend web developer with 9+ years of experience helping businesses turn ideas into fast, modern, and easy-to-use websites. I work mainly with WordPress and custom frontend development, focusing on performance, clean design, and smooth user experiences. I’ve delivered 50+ websites in agency settings and 30+ projects as a freelancer, with strong results in SEO and PageSpeed optimization. My toolbox includes HTML, CSS, JavaScript, React, and CMS platforms like WordPress, Squarespace, and HubSpot. I’m comfortable managing full projects from start to finish whether that means building from scratch, improving an existing site, or translating a design into a pixel-perfect, responsive build. Clear communication and reliability are a big part of how I work. If you need a website that looks professional, loads fast, and is built to grow with your business, I’m here to help

⭐⭐⭐⭐⭐ "It was an excellent experience working with Luis. He communicated effectively, offered great suggestions on how to tackle problems, and completed the project on time and budget. I definitely recommend working with him." ⭐⭐⭐⭐⭐ "It's been an absolute pleasure working with Luis! He do such an incredible job on our projects and come through with the best solutions for our websites. We highly recommend working with Luis and his team!" ⭐⭐⭐⭐⭐ "They were super responsive, flexible in accommodating the odd and considerably less flexible requirements of our corporate finance department, and understanding about the challenges of working with the vendor of a system with which this project needed to be integrated. I absolutely would and will hire them again when an opportunity presents itself and recommend them without reservation." I am a skilled full-stack web developer focused on Drupal, Wordpress, PHP Frameworks and JS Frameworks like React.js with extensive experience with headless CMS. Throughout my career, I have worked on projects for high-profile clients across the globe and built a 10+ year track record of excellence. The results (and reviews) speak for themselves. ⭐ Here's what I can bring to your project ⭐ ✅ Top-notch experience in Drupal, Wordpress, PHP Frameworks and JS Frameworks like React.js ✅ Extensive experience working with large enterprise websites like Santander Bank ✅ Expert understanding of data security best practices. ✅ Ability to quickly diagnose websites issues and identify pain points ✅ Expert ability in designing ETL processes for data warehouses and BI databases ✅ 24/7 ultra-reliable communication: you will always be aware of the project status ✅ Someone who cares about helping you succeed and bringing value to your business ⭐ Why you should choose me over other freelancers ⭐ ✅ I'm available in the Eastern Standard Time (EST) zone. ✅ Client Reviews: I focus on providing value to all of my clients and earning their TRUST. ✅ Over-Delivering: this is core to my work as a freelancer. My focus is on giving more than what I expect to receive. I take pride in leaving all of my clients saying "WOW" ✅ Responsiveness: being extremely responsive and keeping all lines of communication readily open with my clients. ✅ Resilience: reach out to any of my current or former clients and ask them about my resilience. For any issue that my clients face, I attack them and find a solution. ✅ Kindness: one of the main aspects of my life that I implement in every facet. Treating everyone with respect, understanding all situations with empathy, and genuinely wanting to improve my client's situations. The results of this speak for themselves, with high ratings and 100% satisfaction here on Upwork, and across the internet.

⭐⭐⭐⭐⭐ "Rafael did a great job from start to finish. He was very fast to respond and kept great communication throughout the project. He completed the project within budget and within the tight deadline." ⭐⭐⭐⭐⭐ "Great experience with Rafael! His WordPress work is fantastic - he developed a beautiful WordPress website for a law firm that looks professional and creative. He is responsive and knew exactly how to pull the site together with very minimal direction. He is a true WordPress professional and I look forward to working with him again. We were able to communicate very easily via the Upwork messaging app and Slack. Thanks Rafael, my client loves the new website!" ⭐⭐⭐⭐⭐ "Rafael was a valuable asset during key projects for high-profile clients. His professionalism, responsiveness, and attention to detail consistently elevated the quality of our work." ⭐⭐⭐⭐⭐ "Rafael was easy to work with rebranding and rebuilding our website. We will continue to work together on further updates and evolvement of this site!" 🚀 I’m a senior web designer with over 12+ years of experience crafting high-quality websites that are not only visually impressive but also strategically aligned with business goals. I specialize in designing modern, user-centric websites and mobile apps using Figma and Photoshop, then turning those designs into responsive, custom WordPress themes or hand-coded sites using HTML, CSS, and JavaScript. ✅ My WordPress expertise includes working with Divi, Visual Composer, Gutenberg, and Advanced Custom Fields to build and enhance sites across a range of industries, such as: - Fintech - E-commerce - Corporate - E-learning - On-demand video platforms - Restaurants - NGOs My work consistently boosts user engagement and conversion rates—because great design should always deliver results. ⭐️ I also create impactful: - Website graphics - Logos - Icons and more, always with a sharp eye for detail and clean, modern aesthetics. 💡 I stay up-to-date with the latest design trends and tools so my clients benefit from fresh, innovative, and effective digital solutions. Take a look at my portfolio to see the range and quality of my work. I’d love to hear more about your project and explore how we can bring your vision to life. 🚀 Let’s create something great together.

I help service businesses scale and build a reliable client acquisition machine with Facebook ads and GoHighLevel. I’ve been Chief of Operations and Chief of Marketing at a top‑tier U.S. agency, coached 200+ service businesses, managed $2M+ in Meta ad spend, and helped build systems that generated $10M+ in revenue for clients. 🤌 WHAT I DO I help service businesses turn traffic and existing leads into a pipeline and closed deals. Sometimes that means fixing or launching Facebook / Meta campaigns so you stop paying for junk leads. Sometimes it means building the CRM + GoHighLevel automation that finally converts the leads you already have. In practice, that usually looks like: - Fixing/launching Meta campaigns - Offer, messaging, and creative that attract buyers (not freebie seekers) - Proper campaign and ad set structure for testing and scaling - Audience strategy based on data, not guesswork - Cleaning up tracking & data 👇Pixel / CAPI setup and debug - Correct conversion events (booked calls, qualified leads, purchases) - Meta ↔ GoHighLevel ↔ CRM integrations so numbers actually match reality - Building follow‑up & sales systems (GHL) 👇Pipelines, automations, and workflows in GoHighLevel - Fast follow‑up, qualification, instant booking, and no‑lead-left-behind rules - Reporting so you see what each campaign, funnel, and rep is actually doing - Whether your leads come from Meta, referrals, organic, or your old list, I turn them into a system that doesn’t rely on you manually holding everything together. If all you need is a one‑off consultation to diagnose what’s wrong with your Meta ads or tracking, we can do that too. ✅ WHOM I HELP I’m a good fit if: - You are a service-based business that wants to scale - You already close inbound or referral leads, but Meta isn’t giving you a reliable, profitable lead flow. - You want one operator, not an agency merry‑go‑round. I don’t do: - White‑label agency work - “Just manage the ads but don’t touch our broken infrastructure.” 👇 CASE STUDIES CPA Firm: +$200k MRR in 4 months. Rebuilt the full acquisition system, fixed Meta→CRM tracking, fed qualification signals back to Meta, and reorganized the pipeline for visibility. Chiropractor: +40% monthly revenue. Targeted creative strategy, qualification questions layered in, CRM + tracking installed so only real prospects reached the clinic. Cleaner leads plus consistent follow-up drove a sustained lift. B2C Coach: +50% qualified leads at the same ad spend. Rebuilt creative, clarified messaging, added backend automation to nurture leads instantly. Meta started delivering buyers, not freebie seekers. Insuarance Agency: +35% close rate and +$40k/mo uplift. Connected internal financial CRM to Meta, configured conversion events so the algorithm learned what a "good lead" looked like, and added a qualification filter in the form. Roofer: $25–$30k closed in month 2 from a cold start. Built automated instant response + AI-assisted calling for a client who was on job sites all day. ✅ WHEN THE ADS WEREN'T THE PROBLEM A 7‑figure coaching brand had burned through three ad managers in six months. Their Meta dashboard looked terrible. Ten minutes into the audit, it was obvious: the ads weren’t the main issue. - Pixel was firing on page load instead of the booked call - Meta was optimizing for low‑quality traffic - GoHighLevel pipeline wasn’t sending real qualification signals back to Meta - Old leads were buried with no nurture - I rebuilt the system end‑to‑end: fixed events, rewired GHL, added nurture, and aligned tracking with booked revenue. Within 3 weeks, cost‑per‑booked‑call dropped ~20% on the same creative and spend. ✅ My promise If we work together for 90 days on your Meta ads and acquisition system and you don’t see a clear, measurable improvement in lead quality or cost per qualified lead / booked call, I’ll keep working for free until we do.

I'm a Technical Product Manager with a unique blend of experience, having served as a CEO and Lead Developer for a SaaS startup I co-founded, and Product Manager for SaaS startups in AI and social media space. With almost 10 years of experience of building software, I bring to the table strategic vision, technical expertise, and a deep understanding of business and user expereince. My technical skills include strategic planning, requirements gathering, roadmap development, resource allocation and product launches, all while keeping a keen eye on customer needs to ensure that product truly resonate with the end user. My hands-on experience as a lead developer, combined with a customer-centric approach, ensures seamless communication between technical and non-technical stakeholders. This dual focus allows me to effectively bridge the gap between business needs, technical execution, and customer expectations. I'm proficient with project management tools, and have a proven track record of delivering SaaS projects on time, even with only limited resources at my disposal. My experience in managing resources of self-funded startup has honed my ability to maximize efficiency and value, ensuring every dollar is well-spent towards achieving project objectives. Key competencies I offer include: • Deep understanding of the importance of user experience and building exceptional user flows • Comprehensive understanding of the web-based SaaS product lifecycle and project management methodologies • Strong technical background with hands-on experience in full-stack web development • Exceptional leadership skills, honed by managing a startup and technical teams • Complete control of SaaS product development, from initial concept through to successful launch • Ability to manage multiple projects and priorities in fast-paced, high-stakes environments • Excellent communication, negotiation, and stakeholder management skills • A strategic and entrepreneurial mindset, with a focus on problem-solving Whether you're embarking on a new web-based SaaS project, navigating complex technological challenges, or looking for guidance in product scope, I can provide the strategic vision and technical expertise needed for successful delivery. My ultimate goal is to ensure that the end product not only meets business objectives but also exceeds user expectations.