How GE Designed an Agile, High-Performance Talent Strategy [Case Study]

CUSTOMER AT A GLANCE

THE CHALLENGE: BUILDING SKILLS CAPABILITIES TO SERVE MANY INDUSTRIES

General Electric creates products and services ranging from aircraft engines, power generation, and oil and gas production equipment, to medical imaging, financing, and industrial products. In order to serve its customers in over 180 countries across its business segments, GE required quick and reliable access to a wide variety of skills.

The solution: Accessing a global network of freelance experts

GE started an on-demand initiative, called GE GENIUSLINK, in which qualified talent is matched to internal projects. Upwork helps GE GENIUSLINK improve agility by getting business done faster with direct access to a global network of freelance experts. By partnering with Upwork, GE GENIUSLINK has tripled its external talent pool.

THE RESULT: DELIVERING QUALITY WORK, 50% FASTER

To date, GE has completed over 100 projects across 7 categories, including video production, print and online advertisements, customer service support, data management, and project management.

Key results:

  • Average speed-to-contract: less than one day
  • Average project completion: 50% faster than traditional hiring methods
  • Project quality: 4.95 out of 5.0 job success ratings

“Our partnership with Upwork helps our teams get business done faster by providing direct access to a global network of freelance experts—with rapid collaboration to drive speed and productivity for General Electric teams and customers.” — Dyan Finkhousen, Founder of GENIUSLINK, General Electric

See how you can achieve your business goals faster and cost-effectively with freelance help. Visit Upwork today.

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