We’ll safely assume that you and your business are using social media. You probably have Facebook, Twitter, Instagram, and Google Plus accounts. Maybe you post content daily to all of your accounts. But are you making the most out of them, and are you reaping the benefits? Discover the following eight commonly overlooked ways to make social media work for you.
CHOOSE PLATFORMS WISELY
Even though multiple social media platforms exist, you don’t have to have an account for each one. Instead, think through your choices and choose the ones that make the most sense for the brand you are trying to promote.
For example, if you are promoting artwork, Pinterest and Instagram are must-have accounts. However, if you are promoting computer services, you would be better off using Twitter or Facebook. Additionally, if you focus on a few accounts instead of multiple accounts, you are more likely to post regularly, keeping your content fresh and up-to-date for your readers.
No one wants to hear old news over and over. In fact, your audience members want to be the ones who say to their friends, “Did you hear…?” When deciding what to post, do your best to share new information or a new twist on something old. Give readers something new to share; don’t simply reshare yesterday’s news.
Social media is interactive, and this interactivity is one of the reasons people love using social media so much. When you use social media for business purposes, you need to keep this point in mind and find ways to interact with your customers. An excellent way to create this interaction is by adding questions to the end of your posts or by tweeting questions tied to your posts. Invite your viewers to engage in conversation and share their thoughts and comments to create a relationship with them.
Using social media to promote your business is a wise idea. Be sure you incorporate the above eight overlooked ways into your promotion plans to make social media work for you so that you don’t miss out on the benefits to your business.
This story was submitted by Derek Miller and does not constitute the views or opinions of Upwork.
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