The Starter Pack To Having A Successful YouTube Channel

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Do you want to know how to create and launch a breathtaking YouTube Channel for you or your business? YouTube is incredibly popular these days, not only for its huge community of viewers but also among content producers and publishers.

Video blogs and independent online shows have a huge audience and marketers are becoming more and more interested in contributing to this platform. There are 1.3 billion users on YouTube.They watch over 5 billion videos every day on this platform. This is a huge audience which makes YouTube an incredibly powerful platform for content marketing.

Before thinking about your future as a successful vlogger or video marketer, however, there are a few things you need to know. Like, for instance, how to create your first successful YouTube channel. So, let’s start, step by step, and go together through the entire process.

HOW TO START YOUR YOUTUBE CHANNEL:

Do you have a Google account? It’s quite unusual to live in 2018 and still not have a Google account but if it’s your case, start setting up one.

You will need it in order to get on YouTube.

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Now, that you are here, make sure you are choosing a good username. It’s better to have a username people will easily remember. In fact, you can set up a new Google account just for your YouTube channel. The logical next step, once you have the account, is to log in to YouTube.

Before uploading anything, however, you need to make your first video. We’re going to talk in detail about this topic in the following chapters. However, there are a few things you can think about right from the start. For instance, there would be better to choose right from the start something to talk about in your first video. It may be a subject you are expert in, a topic you are very familiar with. At the same time, you can create a video in which to talk about you, your channel, your intentions etc. This can be an introduction video in which to tell your audience why they should watch your channels, your interests, your main topics and of course, a preliminary schedule.

Uploading on YouTube is very easy. Click on the button available in the top right corner.

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Now, choose your file and start uploading.

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How to make a YouTube channel on a phone? Is it possible? Yes, it is. And the process is similar to the already described steps from above. You need a Google account and to install the YouTube app, if it’s not already installed by default. Now, let’s get back to our steps and see what else you can do in order to further personalize your channel. Well, except uploading your content, of course.

YOUR YOUTUBE CHANNEL VISUAL STYLE

Now that you know how to start a YouTube channels, I guess you are already asking yourself about whether you can find a YouTube channel art template. I am sure that there are several websites where you can find such templates. However, if you want to personalize your channel for real, you will have to change the appearance and adjust it in your own image.

There are not many things you can do in order to make your channel branded. However, you can change the channel art (the cover photo) and add a personal channel icon as well.

Go to your account and click on “Customize Channel”

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From here, you can add a channel art image and an icon. They will be both visible on all devices, including mobiles. And yes, you can use Bannersnack for your channel art template design, save it and upload it to YouTube right away.

What’s the Youtube Channel Art Size?

According to Google’s specs for YouTube, the recommended size of channel art image is 2560 x 1440 pixels. This is their recommendation for best results when the channel is accessed from different devices. Pay attention however that there may be some differences in look for desktop, mobile, and TV displays. As a result, your cover image may be cropped. So, make sure you let some extra spaces on each side of the design.

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Here are some other important technical data you might need to know:

  • Minimum dimensions for channel art image upload: 2048 x 1152 pixels.
  • Minimum safe area for text and logos (if you don’t want something important to be cropped): 1546 x 423 pixels. As I was saying, if you choose larger images, they may get cropped on certain screens or devices.
  • Maximum width: 2560 x 423 pixels.
  • File size for upload: 4MB or smaller.

Also, you can take a look here and see how channel art displays on each device.

YOUR YOUTUBE CHANNEL CONTENT

Setting up your YouTube channel and personalizing it is not enough to make it successful. Great channel art and a good choice in channel icon can indeed attract some viewers but if you need to really be successful, you need content. You need professional, valuable, creative content.

What about all the other important stuff?

1. Make a personal impact on your niche

This is quite important because you need to come up with something really unique in order to be noticed by people. What can you do?

Before anything else, keep in mind that you are not alone. It doesn’t matter that you are expert on a specific topic. There are other tens or hundreds of people who are at the same level with you and maybe some of them are on YouTube as well. So, you need to come up with a unique perspective on your selected niche. It’s hard, I know, but it’s doable.

In order to better understand what I am saying, let’s take a look at two examples of successful YouTube channels from two different niches. One of the first channels I can think about at this point is Screen Junkies. As the name suggests, its content addresses a large audience of movie lovers from all around the world.

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What makes them different from other similar channels from YouTube? Their “Honest Trailers” series. It’s a unique approach to movies and movie trailers in particular and it adds a lot of fun to a banal activity we, movie lovers, engaged with every day. These “Honest Trailers” are a great success for the channel with views ranging from 1 million to up to 40 million per episode.

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Another great example comes from Epic Meal Time and their approach to food. Instead of presenting the traditional culinary How-Tos, they decided to come up with something out of the box. As a result, their channel features unique recipes of epic proportion like a 250 lb Oreo meal or sandwich lasagna.

The results were similar to that of Screen Junkies. Epic Meal Time’s episodes are immensely popular on YouTube. As a matter of fact, they have a huge collection of epic recipes with views ranging from 1.3 million to 29 million.

2. Post regularly and with consistency

Your channel, in order to be successful, needs an audience. It’s good if you manage to convince people to subscribe to your channel but at the same time, it would be better if they come to you regularly. In order to keep them engaged, you will have to post consistently and add valuable content on a daily basis. Ok, maybe you cannot publish every single day of your life and that’s ok.  

The audience is able to adapt to your style and your schedule. It’s better, however, to be consistent because every time you add a new video, your subscribers get notified about it. The more frequently they get notified, the more frequently they will remember about your channel.

A great example, in this case, is one of the most popular YouTubers from the last few years: PewDiePie. He has more than 60 million subscribers as of January 2018. Besides the quality of his content, however, there is yet another thing that makes him successful. He manages to posts videos every day, sometimes even twice a day.

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Through consistency, professionalism and interesting topics, PewDiePie has become the richest Youtuber, with $15 million earnings in 2017 alone.

3. Make sure your content is always of high quality

A personal view on a topic and consistency with your posting schedule may not be enough for a successful Youtube channel. Keep in mind at all times that there’s a huge competition on this video platform and that there are many other channels with similar content.

In order to convince people to migrate to your channel, you have to make sure you’ve done everything in your power to keep their interest at a high level. What else do you need? Well, you need to also focus on quality. YouTube is filled with millions and millions of poorly filmed video clips nobody cares about. Some of them may be engaging and may even become viral but they are merely coincidences.

And, in order to honor that audience, you need to deliver high-quality content to them. Take a look at this list of the top 10 richest youtubers. Then, take a quick look at how their videos look and feel. They all invest their time and money in the best tools and hardware to make sure that their videos are not only interesting and engaging but also of high quality.

Tips for creating a successful video on YouTube

So far, we’ve discussed some of the most important elements a successful YouTube channel needs. There are however some technicalities that may also prove to be important for you and I will try to pinpoint the most important ones.

So, let’s dig in and find out some other helpful facts that may prove decisive for your success:

  • Metadata: Do you want to make sure your videos are discoverable? I am sure you do. For this to happen, you need to also take care about your metadata. This means that you should focus on title, keywords, and tags. Based on them, combined with other things, YouTube will rank your video in their search results. In other words, the search engine (just like Google), will use your metadata in order to better catalogue your content. Based on this, people who are interested in similar topics and who are searching for relevant videos, may find you easier.

You can use YouTube trends and Google Trends in order to find the best keywords to use in a specific context, with a specific video.

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How to add metadata to a YouTube video?

There is no secret place you can go for this. In fact, it’s quite easy to do it. While the video is uploading, you will be prompted to add a title, a description and some keywords to it. YouTube will also prompt you to choose a category. While the upload make take a while, make sure you have already made your decision on this data.

Write your title, description and keywords in a document and paste them when prompted to do it.

  • Discoverable titles: This is yet another important aspect of your YouTube channel marketing strategy. We’ve discussed in the previous chapter about how important is metadata and how you need to find great keywords, great titles and a good description. How do you choose your title? Is there a best strategy for this task?

Well, yes, there is. Search Engine Land describes the most important five keys in creating a discoverable, great title for your YT channel:

  1. Conduct keyword research
  2. Use the word “Video” in the title (“How to”, “Tips”, “Tutorial” may also work in many cases)
  3. Use as few characters as you can but,
  4. Summarily describe your video
  5. Study your competition and learn from their successes and failures.
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  • Video thumbnails: They matter for two reasons: On one hand, they may be helpful in describing your video or parts of your video you may consider as decisive for your audience. On the other hand, they may help your branding strategy, especially if you want to stand out from the crowd.

In order to better understand how thumbnails contribute to your personal branding, let’s take a look at some of Gary Vaynerchuck’s videos:

image of image of related video

 

Observe how different series of video stand out with specific branding elements such as fonts, styles and layouts. This is obviously an important part of your Youtube channel marketing strategy.

Conclusion

Whether you are looking to start a YouTube channel for business or just for the fun of it, there are many things you need to take into account before actually producing your first videos. This article was meant to shed some light upon the technical aspects of starting a YouTube channel.

Also, I have tried to pinpoint some of the most important aspects of how to market a vlog in order to make it successful.

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This article was submitted by Robert Katai and originally appeared on Bannersnack. It has been republished with permission and does not constitute the views or opinions of Upwork. Find out how to publish your content with Upwork.

 

Robert Katai

by @katairobi

Robert is the Visual Marketer and Content Strategist at Bannersnack, a professional banner design app. You can follow him on Twitter @katairobi and check out… more