I help founder-led and growth-stage businesses turn traffic, audience and content into structured growth systems that convert, retain and scale. Most clients come to me for CRO or landing pages. The deeper opportunity is usually the full commercial system behind growth: offer, journey, messaging, lifecycle, data and retention logic. 20+ years. Cannes Lions, Webbys and EFFIES. Former TBWA, Doner and Kameleon. Jury member for Cannes Lions and The Webby Awards. Featured by Upwork in their Success Stories series. What I build: → Lifecycle & Retention Architecture → Membership & Subscription Growth Systems → Email & Automation Strategy → Dashboard & KPI Architecture → Implementation-Ready Growth Roadmaps → Landing Page Conversion Architecture → Offer Positioning & Messaging → Meta & Google Paid Traffic Alignment → Advertorial + Landing Page Systems → Conversion Diagnostics → A/B Testing Strategy → Revenue-Focused Copy & UX Structure Most CRO focuses on page-level optimisation. My work focuses on the commercial and conversion system underneath it. I look at the full conversion system: where trust breaks, where intent drops, where friction enters, and where revenue leaks. Recent work includes: → Increased SaaS conversion rates from 1.2% to 4.8% → Generated 50+ qualified leads on launch day → Built lifecycle and retention architecture for founder-led membership businesses → Created implementation-ready growth systems connecting journeys, messaging, automation logic and dashboards Front-end conversion matters. But the bigger opportunity is usually the lifecycle, retention and operating system behind it. Every engagement starts with a fast teardown, but you're paying for the rebuild and the conversion lift, not the report. The diagnosis is day one of the work, not the deliverable.

Even the best brand can be overlooked if people can’t quickly understand what you do, why it matters, and why they should care. I help brands, founders, agencies, and entrepreneurs turn messy positioning into clear messaging, sharper brand strategy, and words people actually care about. With roots from Hollywood to the White House and expertise across advertising, comedy, and media, I bring 15+ years of senior-level strategy and writing experience to the moments when a brand needs to explain itself better, launch something new, reposition, rename, or finally say what makes it different (without generic buzzwords) Top Rated. 100% Job Success. 100+ Upwork jobs completed. 125+ brands shaped and counting. Featured in: NYT, WSJ, Adweek, Funny or Die, Morning Brew, USA Today, Forbes, ESPN, and The Washington Post What I help with: * Brand positioning and messaging frameworks * Naming, taglines, and brand narrative * Voice and tone systems * Website and campaign copy * Go-to-market messaging & strategy * Strategic audits and advisory support Recent wins: * Rebranded a major FinTech platform now scaling across four continents * Helped an enterprise SaaS client 2x conversions through refreshed website messaging * Concepted and launched a record-breaking tourism campaign driving millions of impressions * Built a successful GTM plan for a CPG food brand now in stores nationwide * Crafted a bold brand identity for an All-Star NBA player * Developed a comedy-driven identity for a well-known N/A beer brand Let’s build something worth paying attention to

I help brands scale profitably through performance marketing, full funnel paid media, and conversion optimization. I specialize in Google Ads, Meta Ads, funnels, and data driven growth systems that turn traffic into revenue. If you're looking for a senior marketer who can drive measurable results, not guesses or awareness, but real performance outcomes, you're in the right place. I'm a performance marketing strategist with 23 years of experience leading paid acquisition, conversion optimization, and full-funnel growth for 800+ clients ranging from funded startups to Fortune 500 brands. Where I excel is combining rigorous data analysis with high-impact creative, turning campaigns into scalable revenue systems. Whether you need a complete funnel buildout, profitable Google Ads, a Meta retargeting engine, or CRO across your site or landing pages, I deliver the strategy and the execution. ___________________________________________________ What I Do Best: Paid Acquisition Google Ads (Search, Performance Max, Display, YouTube) Meta Ads (Facebook + Instagram) Retargeting + full-funnel sequencing Ad creative strategy + testing frameworks Campaign builds, rebuilds, audits & optimization Funnels & Conversion Systems Landing page strategy + wireframes Funnel architecture (cold → warm → hot) CRO: analytics, heatmaps, A/B testing Offer optimization + messaging refinement Lead gen, eCommerce, SaaS, B2B funnels Analytics & Optimization Campaign auditing + diagnostics Attribution setup + tracking fixes Performance dashboards (GA4, Tag Manager) Conversion rate optimization ROI modeling + scaling strategy ___________________________________________________ Results I’ve Delivered: 70 percent+ sales lift from a 90-day paid ads + funnel overhaul $0.13 user acquisition via Meta Ads (education vertical) 500,000+ app downloads in 6 months using organic + retargeting systems 150 percent+ traffic growth across multiple performance-led campaigns $480K raised through a paid/earned hybrid launch funnel 8M dollars in VC funding secured by clients following GTM + growth strategy Consistent 3–7x ROAS across multiple eCommerce and lead gen accounts Tools & Platforms Ads: Google Ads, Meta Ads Manager, TikTok Ads Analytics: GA4, Tag Manager, Looker Studio, Hotjar Optimization: Optimizely, VWO, Crazy Egg Funnels: ClickFunnels, Webflow, Unbounce, Shopify Email/Retention: Klaviyo, Mailchimp, ActiveCampaign ___________________________________________________ About Me: I started my agency with $250 in high school and scaled it to one of the leading performance-focused firms in the NYC tri-state area. I’ve worked across nearly every industry, giving me a deep understanding of how to structure campaigns, offers, messaging, and funnels that convert, not just “get clicks.” I work with the speed, precision, and strategic clarity that comes from 20+ years of hands on execution. My approach is simple: high quality communication, rigorous data-driven decision making, and relentless optimization. If you're ready to scale your acquisition, improve your ROAS, or fix a funnel that’s not converting.

🎬 Award-Winning Screenwriter | Video Production Pro | Creative Director 🎬 👋 Hi, I’m Rhys—your go-to creative powerhouse with a passion for transforming ideas into reality! With a background in screenwriting, video production, and creative direction, I’ve worked with top-tier brands like Puma and Cricket Australia, delivering results that captivate and convert. ✨ What I Bring to the Table: Screenwriting: From feature films to TV pilots, my scripts have caught the attention of producers worldwide (ask me about my screenplay on Douglas Mawson's Antarctic adventures)! Video Production: Expert in editing, color grading, and all things post-production. Whether it's branded content, commercials, or social media ads, I make sure it all pops. Creative Direction: I lead projects with confidence, blending creativity and strategy to tell stories that resonate—across film, social, and digital platforms. 🏆 Notable Highlights: - Covered a YBN Cordae concert at Melbourne Central’s Puma store. - Completed a Masters in Screenwriting with scripts currently in talks with producers. - Directed commercial campaigns that have helped brands reach millions of new customers online. 📈 Keywords that Describe Me: Video Production, Screenwriting, Creative Direction, Post-Production, Commercial Campaigns, Content Marketing, Branded Content, Social Media Strategy, Storytelling, Scriptwriting. 💬 Ready to take your project to the next level? Whether you need compelling copy, award-winning screenplays, or engaging video content, let’s make magic together! ✨

Narrative Designer | Storyteller | Worldbuilder of Strange Realms Hey there! I’m Konrad Hughes, Narrative Director of Pergamon Narrative, an agency that specializes in taking your video game’s story to the next level. I have been writing and creating games for more than ten years, working with indie studios and publishers from around the world to enhance their gameplay with narrative solutions in a multitude of genres. Everything from sci-fi shooters and cyberpunk RPGs to fantasy adventures and historically inspired educational games. As a narrative designer, I don’t just write text to go into your game but help your team integrate story into gameplay, finding that sweet spot that will have players coming back to play again and again. Whether it is worldbuilding, dialogue and scriptwriting, or something else related to storytelling in your game, I’m certain I can help you find the right solution. Shoot me a message and let’s talk about how we can make an epic game together!

𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗘 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗥 | Content Management, Systems Management I’m a creative project manager with 13+ years of experience leading content operations, managing workflows, and supporting founders, CEOs, and creative teams behind the scenes. I’ve worked across industries from fashion and publishing to tech and digital marketing. Specializing in content management and strategy, including overseeing WordPress publishing pipelines, planning editorial calendars, managing freelancers in Slack and Asana, and turning moving parts into a working system. I'm comfortable jumping into just about any tool—Notion, Airtable, Trello, ClickUp, WordPress, you name it—and I’m always looking for smart, creative ways to simplify systems. I type 120+ WPM, pick things up fast, and genuinely enjoy helping people stay clear, focused, and ahead of schedule. Using project management and research skills, I also work as a virtual assistant (VA) to help high-end solopreneurs and small business owners so that they can focus on growth instead of day-to-day details. I keep it simple: Good projects. Great people. Lots of planning. Continuous workflow management. 𝗛𝗜𝗚𝗛-𝗩𝗔𝗟𝗨𝗘 𝗖𝗢𝗣𝗬𝗪𝗥𝗜𝗧𝗘𝗥 | Copywriting, Ghostwriting I like my copy like I like my coffee: strong, smooth, and with a little bit of bite. ☕️ I write copy that feels clean, strategic, and sharp, without sounding like a sales robot. I work with founders, creative teams, and growing brands to shape messaging that makes sense from the inside out. That means your brand voice and story are dialed in across every touchpoint: website copy, blog posts, newsletters, email flows, LinkedIn thought leadership, professional bios, speeches, course scripts, and webinar content, internal SOPs, onboarding documents, sales decks, brand guidelines, pitch decks, product descriptions, FAQ pages, case studies, lead magnets, press releases, and investor materials. Niche? I’ve written for healthcare, technical Saas start-ups, and other detailed industries where clarity and accuracy matter as much as tone does. I’m a strong researcher and naturally curious, which means I’m confident writing across a wide range of industries, including pet care, veterinary, dental, digital marketing, branding, fashion, forestry, fitness, coworking spaces, construction, and real estate. 𝗣𝗢𝗗𝗖𝗔𝗦𝗧 𝗖𝗢𝗡𝗦𝗨𝗟𝗧𝗔𝗡𝗧 | Strategy, Editing, Production, Systems, Workflow I’m a podcast consultant and behind-the-scenes (aka ghost) producer who helps creators, coaches, brands, and entertainment pros like filmmakers, writers, performers, and comedians launch, manage, and run their shows. Bring your voice, your vision, your spark. I’ll manage the moving parts, production flow, scheduling, and freelancers, so your podcast runs like a well-oiled machine. Specializing in full podcast workflow: launch planning, episode scheduling, guest coordination, script prep, editing, post-production, uploading, show notes, and everything in between. I also help streamline systems, build SOPs, and keep your production process organized using tools like Google Drive, Notion, Trello, Libsyn, Blubrry, and Simplecast. As a 👻 ghost producer, I work without credit (don’t worry, I’ve got my own shows where I take the spotlight!) and focus fully on giving you a smooth, polished process that supports your voice, vision, and goals.

👀 Looking for a strategist who can see the whole board (not just the next move)? Hi, I’m Sav, a Brand Strategist & Creative Director with 7+ years of experience helping founders, startups, and growing brands clarify their direction, shape their story, and build a plan that actually holds. I help you answer what matters, what comes next, and how everything fits together; before time and energy are spent executing. In short: I take ideas from mind to market. 🎯 I’ve worked across startups, small businesses, nonprofits, and founder-led brands, including Hello Alfred (Forbes Top 100 Startups) and a range of early-stage and scaling ventures. Over time, my work has evolved from hands-on execution into a more strategic, advisory role; helping clients design the roadmap, structure the narrative, and make confident decisions about what to build (and what not to). How I Work: 🤝 I come in as a strategic partner, guide, and architect. Clients usually come to me saying: 💬 “I know what I want to build, but I don’t know how to structure it.” 💬 “Everything feels scattered. I need clarity and a plan.” 💬 “I don’t need more content; I need direction.” 💬 “I want to launch a course / brand / platform, but I don’t know where to start.” My role is to help you: ⚡️clarify your vision ⚡️define the strategy ⚡️map the system ⚡️and move forward with confidence Execution can then happen through your team, collaborators, or selectively with my support — but the insight, structure, and game plan come first. What I Advise On: ✅ Brand, Business & Creative Strategy -Brand positioning & narrative clarity -Brand audits & strategic realignment -Messaging frameworks & content roadmaps -Go-to-market thinking & launch strategy -Strategic advising for founders & creative teams ✅ Editorial & Content Strategy -Editorial direction for books, manuscripts, and long-form writing -Voice development and narrative cohesion across platforms -Structural shaping for essays, articles, and editorial series -Thought leadership and publication strategy -Content strategy for blogs, publications, and founder-led platforms -Editorial oversight and refinement (what to say, what to cut, what to expand) ✅ Courses, Curriculum & IP Development -Course and program architecture -Curriculum flow & learning journeys -Tools, frameworks & educational assets -Editorial guidance and content shaping ✅ Content, Media & Digital Strategy -Social media strategy & ecosystem planning -Website structure & narrative flow (UX from a story perspective) -Video & content systems (what to say, where, and why) -Campaign and platform strategy ✅ Creative Direction -Campaign concepts & creative briefs -Art direction guidance -Visual identity & branding -Editorial and narrative oversight My Background: I bring a strong writing and storytelling foundation, supported by a BA in Philosophy, Anthropology, and Theology from The New School (awarded with merit). This training allows me to look beneath surface-level tactics and help brands articulate what they actually stand for, and how to express that clearly. I’m known for being: 💫 highly strategic 💫 thoughtful and direct 💫 structured but human 💫 calm in complexity I work best as a strategic partner through advisory retainers, strategy intensives, short-term roadmapping, or ongoing coaching for founders; helping you identify what work is worth doing while guiding execution in a way that brings the vision to life. 📩 Message me to start the conversation. I look forward to connecting, Sav Lucia

2,200+ YouTube scripts written and over 1000 videos edited. Documentary, finance, geopolitics, true crime, horror, sports, business, and history. That is what I do, and I have been doing it longer than most people on this platform. I am a YouTube scriptwriter and cinematic video editor with an MS in Film & TV. My work is modeled after creators like MagnatesMedia, James Jani, Johnny Harris, Aperture, and Vox. If you watch channels in that style and want the same quality for yours, you are in the right place. What I Do: YouTube Scriptwriting: I write high retention, engaging scripts for long form and short form YouTube content. Every script is structured with strong hooks, clean pacing, curiosity loops, and clear CTAs. I cover finance, investing, business, history, geopolitics, true crime, mystery, horror, sports, luxury, tech, AI, psychology, self improvement, travel, health, and fitness. I also write scripts for faceless YouTube channels, YouTube automation, cash cow channels, explainer videos, and documentary style storytelling. Video Editing: I edit cinematic, documentary style YouTube videos with professional color grading, motion graphics, sound design, and pacing that keeps viewers watching. My editing style matches the retention focused approach of top performing YouTube channels. I also edit short form content for Instagram Reels, TikTok, and YouTube Shorts. Why Clients Work With Me: I handle volume without sacrificing quality. Whether you need one script a week or ten, the turnaround stays fast and the standards stay high. I have written scripts across every major YouTube niche and edited videos that follow the same engaging and retention first approach that the best channels on the platform use. Software: Adobe Premiere Pro, After Effects, DaVinci Resolve, CapCut, Audition.

𝐓𝐨𝐩 𝐑𝐚𝐭𝐞𝐝 𝐏𝐥𝐮𝐬 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐭 | 𝟏% 𝐨𝐟 𝐔𝐩𝐰𝐨𝐫𝐤 𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞𝐫𝐬 I help businesses scale their online presence by combining data-driven paid advertising with long-term organic growth strategies. My approach is simple: I focus on the metrics that actually matter leads, conversions, and a healthy Return on Ad Spend (ROAS). With a proven track record across diverse industries including Construction, E-commerce (Shopify), and Fashion I understand how to build marketing funnels that turn clicks into customers. 𝐂𝐨𝐫𝐞 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝟏. 𝐒𝐞𝐚𝐫𝐜𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 (𝐒𝐄𝐎) I specialize in both Technical and On-Page SEO to ensure your site isn't just visible, but authoritative. 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐒𝐄𝐎 𝐀𝐮𝐝𝐢𝐭𝐬 & 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲. Technical SEO: Speed optimization, indexing, and site architecture. On-Page & Content Optimization: Keyword research and mapping. Shopify SEO: Specialized optimization for e-commerce traffic and sales growth. 𝟐. 𝐏𝐚𝐢𝐝 𝐒𝐞𝐚𝐫𝐜𝐡 (𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 & 𝐏𝐏𝐂) I manage high-budget campaigns that prioritize efficiency and lower Cost Per Acquisition (CPA). Search, Display, and Performance Max (PMax) campaigns. Strategic Keyword Bidding and Negative Keyword Management. PPC Audit and Campaign Restructuring. 𝟑. 𝐏𝐚𝐢𝐝 𝐒𝐨𝐜𝐢𝐚𝐥 (𝐌𝐞𝐭𝐚 𝐀𝐝𝐬) Scaling brands through Facebook and Instagram by reaching the right audience at the right time. Advanced Audience Targeting & Retargeting. Creative strategy and A/B testing for high-converting ad copy. Pixel setup and tracking for accurate attribution. 𝐖𝐡𝐲 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞? Data-Backed Strategy: Every campaign is rooted in deep market research and competitor analysis. 𝐅𝐮𝐥𝐥-𝐅𝐮𝐧𝐧𝐞𝐥 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: I don't just send traffic; I help optimize the website experience to ensure those visitors convert. 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐭 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧: You’ll get clear updates on what is working and how we are improving your bottom line. Whether you are a local service business looking for more leads or a global e-commerce brand looking to increase sales, I can help you build a sustainable digital marketing engine. 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬: 2019 – Content Marketing / Creation (CreativCrux PVT LTD) 2021 – Digital Marketing (Coursera) 2022 – Search Engine Optimization (Zyberspaze Norway) 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠𝐬: 2009 - YLC – Young Leaders’ Conference (School of Leadership) 2013 - JCL – Junior Leaders’ Conference (School of Leadership) 2013 – TTYT – Train the Young Trainer (School of Leadership) 2014 – SPELT – Society of English Language Teachers (24) 2015 – Youth Empowerment (AAB – The Need of Life) Let’s connect to discuss your goals and how we can hit your targets this quarter.

✅ Top 1% leading product content marketing expert on Upwork. I strongly believe you've worked hard to promote your products or services, but even at that, you need a copywriter for increased visibility. With me in your corner, you can: - Explode your email sign ups - Turn cold traffic into hot leads and happy customers - Make paid traffic finally work for you and your clients - Lower your CPA and reinvest your money into more ads and other key growth areas - Get back to doing what you do best, knowing that your marketing is delivering serious ROI So you've done what all brilliant business owners do (if they want a life outside of their business) and you've turned to a pro copywriter to take the load off and help you convert more of your hard-earned traffic into leads and sales. Every week, I work with ambitious clients like you to create ridiculously good copy and content that turns you or your client's advertising and marketing campaigns into leads and sales. I could write all day about copy and content that gets your visitors excited and ready to take action, but sooner or later, it's better for us to talk directly and see if we're a good fit. Send me a message and tell me a little more about your business and what you're looking to achieve with my expertise and let's see if I can help. Oh, one more thing. If we end up working together, you'll also get a free site audit! Whenever I work with a new client I always offer a FREE SITE AUDIT as part of my services. This allows me to identify potential issues with your website's copy, layout or other content that could be costing you sales. This is a service valued at $250, yours free, exclusive to Upwork. I look forward to hearing from you, and getting you the leads and sales your website deserves.