We are a San Francisco-based e-commerce company that sells original art. We are looking for an experienced specialist to help us optimize our search engine marketing initiatives (Google and Bing).
Specifically, we would like someone to assess our current Adwords and Bing campaigns and identify areas to optimize our spend. This could include identifying new keyword opportunities, pausing underperforming keywords and ads, adjusting CPC bids, improving quality score, and any other opportunities you find. You will work with the Director of Marketing to review all recommendations and implement the changes.
The initial project is a one-time assessment and cleanup of our accounts, with potential to increase scope to SEO and manage our accounts ongoing afterward.