We are a professional financial services company with a number of areas of expertise. One area is providing financial planning services to women going through divorce. We have a lot of content created for this demographic. We would like to begin advertising and promoting our content and services through adwords (and other paid traffic sources.) The purpose of this is ultimately to obtain qualified leads. We need everything done, including keyword research and ensuring that all of our content and landing pages are comply with googles policies (we do not want to get banned!) So we are looking for someone to: 1. advise us to make sure our site and pages are google compliant 2. devise a list-building and lead-generation adwords strategy 3. to the requisite keyword research 4. implement the strategy, including split tests. 5. monitor and adjust the strategy thanks!