Manage and drive the natural search of our website;
• Write copy and manage imagery on our website CMS to enhance the user experience and support product and marketing activity,
• Analysis to identify keywords that will increase SEO,
• Create landing pages and content with keywords that will drive SEO,
• Implement and manage the tagging.
• Content manage our in-house blog – Off The Cuff;
• Write style related articles with suitable keywords and tagging to increase SEO,
• Manage a content schedule and work with style and tailoring staff to generate a continued stream of articles useful to our customers.
• Engage with external bloggers to secure coverage and links to our website, to both drive PR coverage and for SEO purposes.
• Manage our customer email marketing;