Hi there, I am in the UK and launching a new coaching business. I have a good idea of my audience and positioning. I will be running SM campaigns on my own materials on linked in, twitter and facebook... but also I wanted to find out where I should comment and monitor online newsletters and forums to get my name out there - ie not hard selling but engaging (probably more PR than marketing). I got this approach from Social Media Examiner please see below
".......find out which social media channels the people you want to reach spend the most time on. Discover what topics they care about and what hashtags they use.
Don’t just listen to your audience, but communicate with them. When you show your fans that you’re interested and you care, and they’ll show you what makes them happy. Once you know what they’re looking for, you can launch a social media campaign that they’ll embrace. (hypertargeting)
Yes, your ultimate goal is to sell your product and your brand, but for the purposes of your social media campaign, take a step back on the selling and simply share. Don’t force your product or your brand on your audience or they’ll stop listening to you. Opt for subtlety instead. Give people a way to share your product in a fun and unique way and let your audience come to it.
So basically which forums are they on and which hashtags should I use?
This project may lead to additional support for social media to help drive creativity, tactics, and targeting