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Check out a sample of the 3,798 Google Analytics jobs posted on Upwork

WordPress and SEO expert
New
Fixed-price ‐ Posted 23 hours ago

US$200
Fixed-price

Expert
Experience level

We need a WordPress developer who is expert into SEO, Content writing based on keyword research. He should also be SEO expert and rank…

Google Analytics Google Analytics Jobs SEO Performance On-Page SEO Organic Traffic Growth SEO Backlinking Search Engine Optimization SEO Keyword Research
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French speaking SEO specialist for lawyer website
New
Fixed-price ‐ Posted 22 hours ago

US$300
Fixed-price

Intermediate
Experience level

Hello I am a lawyer from Turkey and I provide legal services to french speaking countries.. My website is only in french and I aim fran…

Google Analytics SEO Audit Google Analytics Jobs Google Ads French SEO Keyword Research Search Engine Optimization SEO Performance Content SEO On-Page SEO Off-Page SEO
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Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Intermediate
Experience level

I am looking for a conversion tracking expert. They must be very competent with cross domain tracking. This will involve conversion t…

Google Analytics Facebook Advertising Google Ads Google Analytics Jobs Google Tag Manager
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Google Ads Account Verification Expert Needed
New
Fixed-price ‐ Posted 21 hours ago

US$100
Fixed-price

Expert
Experience level

Google Ads Account Verification Assistance Seeking Expert to Verify Our Google Ads Account Description: We are looking for a freelan…

Google Analytics Google Tag Manager Pay Per Click Advertising PPC Campaign Setup & Management Google Analytics Jobs Google Ads
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30+ hrs/week
Hours needed

1 to 3 months
Duration

Intermediate
Experience level

**Job Opportunity: SEO Specialist in Real Estate** We seek a skilled SEO Specialist to elevate our digital footprint within the real e…

Google Analytics Google Analytics Jobs SEO Performance Off-Page SEO Organic Traffic Growth Lead Generation Search Engine Optimization SEO Backlinking SEO Keyword Research ChatGPT Google Ads Competitive Analysis Local SEO SEO Writing SEO Audit Technical SEO Content SEO On-Page SEO AI Content Writing SEMrush
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Meta Ads Specialist Needed for Dynamic Campaigns
New
Hourly ‐ Posted 22 hours ago

Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Intermediate
Experience level

We are seeking a skilled Meta Ads Specialist to create and manage engaging advertising campaigns on Meta platforms. The ideal candidate…

Google Analytics Search Engine Marketing PPC Campaign Setup & Management Google Analytics Jobs Pay Per Click Advertising Google Ads
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Google Ads Expert in Fashion Niche
New
Fixed-price ‐ Posted 22 hours ago

US$50
Fixed-price

Expert
Experience level

We are looking for an Expert for our German Fashion Brand. You should now how to start the Google ads if the shop starts from Zero. We…

Google Analytics Media Buying Google Analytics Jobs SEO Keyword Research Pay Per Click Advertising Google Ads
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US$100
Fixed-price

Intermediate
Experience level

We are looking for a Google Merchant Center (GMC) specialist with a proven track record of getting brand-new GMC accounts approved for…

Google Analytics PPC Campaign Setup & Management Google Analytics Jobs Google Shopping Google Ads
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Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Expert
Experience level

We are seeking a skilled website optimization expert to enhance our site for maximum conversions. The ideal candidate will analyze our…

Google Analytics SEO Keyword Research Conversion Rate Optimization Search Engine Optimization Web Development Shopify Google Ads Google Analytics Jobs
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Google Play Console Account Management
New
Fixed-price ‐ Posted 19 hours ago

US$70
Fixed-price

Intermediate
Experience level

We are seeking a skilled freelancer to manage our Google Play Console account effectively. The ideal candidate should be experienced in…

Google Analytics JavaScript Android App Development Java Google Analytics Jobs Android
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Google Analytics Experts on Upwork
can earn US$20–US$250/hr.
Learn more below about how you can earn a career on the world’s work marketplace.
Google Analytics Expert average prices bell curve

US$20 US$250

Median hourly rates (USD)

How to Become a Freelance Google Analytics Expert

Google Analytics is a popular tool for managing website and digital data. It gives users the power of their web analytics to craft better digital marketing, SEO, and social media campaigns.

If you’re an effective marketer with a passion for data science fundamentals, you may have what it takes to become a freelance Google Analytics expert on Upwork.

What does a Google Analytics expert do?

A Google Analytics expert helps clients identify trends and patterns in how users engage with their websites or social media accounts. They use Google Analytics software and use web analytics to determine the changes to digital marketing strategy, search engine optimization (SEO), and social media strategy.

Some of the metrics that a Google Analytics expert might be looking at include demographics, page views, bounce rate, conversion rates, and funnel analysis. They will also work with software like Google Ads, Google Data Studio, Salesforce Marketing Cloud, and many more.

What skills do I need to become a Google Analytics expert?

A subset of digital marketing, Google Analytics provides the data needed to determine the effectiveness of certain marketing campaigns. An expert in Google Analytics should understand how to read the consumer information presented in order to make data-driven decisions.

To become a Google Analytics expert, many freelancers will take digital marketing courses or look into programs that offer Google Analytics certificates. You don’t need a digital marketing degree in order to learn the fundamentals of digital analytics, but it could be the deciding factor when applying for jobs in the future.

Common skills a Google Analytics expert should possess include:

  • Search Engine Optimization (SEO): Search engine optimization is critical in marketing strategy. A strong understanding of SEO and how to rank in search engines is paramount for a Google Analytics expert
  • Online Marketing: This skill is essential for working with e-commerce sites and having an understanding of how marketing strategies and marketing campaigns like pay-per-click and remarketing strategies work. Taking online classes could give you a beginner's understanding of how these strategies work with software such as Google Ads.
  • Social media Marketing: A solid understanding of how ads work on social media can be a valuable part of the job as a Google Analytics expert. It will help you develop and understand strategies clients can use for marketing channels such as YouTube Channels, LinkedIn, Twitter, Facebook, and Instagram.
  • Web Page Analytics: Knowing what metrics are important for page rankings is an important part of being a Google Analytics expert. Things like bounce rate, page visits, and page views are essential to understand. You should also know about things like tracking codes which help you understand how your users navigate your site.

What are the core Google Analytics expert job responsibilities?

The responsibilities of a Google Analytics expert will vary depending on the job and what it entails. A marketing firm that has dedicated personnel for social media will rely on the Google Analytics expert to provide data that helps determine what their next campaign should be. Using their analytics tool, the expert will make recommendations to help their team create data-driven marketing strategies.

By combing through the Google Analytics reports, they can gain insights into consumer behavior that demonstrate the ROI of marketing efforts and strategies and provide valuable data for iteration and evaluating future marketing budgets. Google Analytics experts are also key in helping determine which channels to invest in, including social media sites like YouTube, Twitter, Facebook, Instagram, and LinkedIn.

For a smaller marketing firm, a Google Analytics expert may be responsible for reporting, but also managing SEO, the company website, and social media accounts across various platforms.

Should I get a Google Analytics expert degree or certification?

In addition to developing your skills in Google Analytics, it may be helpful to obtain a degree or a professional Google Analytics certification to help your Upwork profile stand out.

Some examples of popular Google Analytics degrees or certifications include:

  • A bachelor’s degree or master’s degree in digital marketing, data science, or a related marketing degree
  • Google Analytics courses and modules on LinkedIn
  • Google Analytics Academy
  • Online courses in Google Analytics, internet marketing, marketing strategies, or more

Jumpstart your freelance Google Analytics career on Upwork and start looking for your first job. Eager to learn more about Google Analytics jobs on Upwork? Check out these additional resources:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

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