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Check out a sample of the 9,725 Social Media Marketers jobs posted on Upwork

Youtube watch time and subscriber
New
Hourly ‐ Posted 16 hours ago

Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Intermediate
Experience level

I need 1000 Subscriber and 4000 Hours watch time.My youtube channel name is Mug Ltd

Social Media Marketing YouTube Development YouTube Marketing YouTube
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Social Media Marketing Specialist
New
Hourly ‐ Posted 15 hours ago

Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Intermediate
Experience level

We are seeking a skilled Social Media Marketing Specialist to join our team. As a specialist, you will be responsible for creating enga…

Social Media Marketing Social Media Management Instagram Facebook
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Social Media Manager Sailing
New
Hourly ‐ Posted 15 hours ago

Less than 30 hrs/week
Hours needed

3 to 6 months
Duration

Entry
Experience level

Must have an interest in sailing or boats. We are looking for someone to work remotely and follow our South Atlantic crossing in a sail…

Social Media Marketing Social Media Management Social Media Content Content Writing Facebook Instagram Social Media Content Creation Facebook Advertising Community Management Instagram Story
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Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Expert
Experience level

Looking for someone with experience who has run ads to federal employees. If you have run ads I'd like to hear what you've done in that…

Social Media Marketing Facebook Advertising Facebook
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Social Media Manager
New
Fixed-price ‐ Posted 15 hours ago

US$150
Fixed-price

Intermediate
Experience level

I am looking for a social media manager that speaks Portuguese and English. I am looking for someone that can help post content, espe…

Social Media Marketing Instagram Story Facebook Instagram Social Media Content Creation Social Media Content Social Media Management
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Social Media Manager/Brand Manager
New
Hourly ‐ Posted 16 hours ago

30+ hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

I want to build and maintain a personal brand on social media. * strategy and planning for content across Instagram and Tiktok. * fil…

Social Media Marketing Social Media Content Creation Instagram Social Media Management YouTube TikTok
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US$1,200
Fixed-price

Expert
Experience level

Description: • We need an experienced social media marketing manager for [Your Digital Agency Name]. • Your role: Develop and execute…

Social Media Marketing Instagram Story Social Media Content Social Media Content Creation Facebook Instagram Social Media Management
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US$25
Fixed-price

Expert
Experience level

¡Guru de Marketing! Acerca del Puesto: ¿Eres persona que entiende lo que motiva a la Generación Z (especialmente estudiantes universita…

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Social Media, Pinterest, & Amazon store growth
New
Hourly ‐ Posted 15 hours ago

Less than 30 hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

I want to grow my Pinterest following with engagement with Amazon store links. Basically, Build me an online link store to tons of pro…

Social Media Marketing Social Media Content Creation Instagram Pinterest
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Facebook Business Manager Specialist
New
Fixed-price ‐ Posted 15 hours ago

US$75
Fixed-price

Expert
Experience level

We are looking for a seasoned Facebook Business Manager Specialist to resolve an access issue with our current Business Manager accoun…

Social Media Marketing Shopify Facebook Advertising Facebook
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How to Become a Social Media Marketer

A social media marketing strategy and a robust online presence have become indispensable tools for businesses looking to market products and especially build online communities around their brands. But running successful social media campaigns takes more than just posting the right images and quips every so often.

Building a strong social media presence involves:

  • Curating and posting attractive images
  • Understanding of social media users and the types of content that resonate with them
  • Keeping a finger on the pulse of current news and trends
  • Proficiency using data to inform social media marketing campaigns
  • Knowledge of search engine optimization (SEO) to ensure users can easily find content

If you are skilled in these areas, becoming an independent social media marketer on Upwork may be an ideal career path option for you!

What does a Social Media Marketer do?

Social media specialists focus on content marketing, or marketing that does not explicitly advertise a brand, but does build awareness and interest in products and services. This involves producing attractive visuals, videos, written copy, and more that fit the promotion goals for various social networks.

Successful social media managers have excellent marketing skills and use this expertise to create, coordinate, schedule posts across social platforms in such a way that all content complements each other and also the brand. Social media accounts should also reflect a deep understanding of the company’s target audiences to be able to tailor content to this group, as well as draw new potential clients.

Social media marketing managers also must use analytics tools to measure the success of marketing efforts on an ongoing basis.

What skills do I need to become a Social Media Marketer?

Social media skills essential for the job include knowledge of:

  • Demographics of social media platforms, as well as the best strategies for targeting each via social media posts
  • Graphic design fundamentals for improved content creation
  • Analytics and SEO tools
  • Social media management tools, like Sprout Social and Hootsuite to schedule posts and track social media metrics
  • Digital marketing skills and the ability to identify and reach target audiences
  • Excellent copywriting and communication skills, both for writing posts and responding to audiences
  • Public relations and how to preserve a brand’s good reputation

What are the core Social Media Marketer job responsibilities?

Job descriptions for social media marketing specialists tend to ask for candidates to:

  • Craft and post engaging content for social media channels
  • Design and produce high-quality media content
  • Track news and current trends, and curate content accordingly
  • Use SEO research to identity the best hashtags to help audiences find a brand’s content
  • Process social media data, including tracking metrics and KPIs
  • Develop strategies for driving and increasing online traffic based on market research
  • Coordinate cross-promotional campaigns with influencers
  • Engage with followers via messages and other responses to social media posts

Should I get a Social Media Marketer degree or certification?

For social media marketers, the most powerful way to showcase skills comes is a portfolio with samples of your social media design work experience. In addition—and especially for entry-level social media marketers—clients will also likely look at demonstrable success with your own social media channels. But as with any industry, having an educational background in marketing, such as through a college degree or even taking marketing courses, can only strengthen your profile.

Job postings for social media marketers often seek individuals with bachelor’s degrees in subject areas like marketing and communications.

Bootcamps like General Assembly and the Digital Marketing Institute also offer social media marketing specializations.

Finally, you can also improve the specific skills that are essential for social media work through online courses in photography, graphic design, video shooting and editing, and even web development.

Jumpstart your freelance Social media marketer career on Upwork and start looking for your first job. Eager to learn more about Social media marketer jobs on Upwork? Check out these additional resources:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

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