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I design brand identities for premium businesses that want to feel more refined, clear, and intentional. For me, it’s not just about how things look, it’s about creating a cohesive visual language that reflects the value of your brand and builds trust from the first impression. I focus on minimal, timeless design and pay attention to the small details that make everything feel right. If you're looking to elevate your brand, Let’s work together. brand identity design, branding, visual identity, logo design, brand guidelines, brand strategy, premium branding, high-end brand identity, luxury branding, refined design, elevated brand design, modern brand identity, brand positioning, strategic branding, cohesive visual system, consistent brand experience, design that builds trust, conversion-focused design, minimal branding, clean design, modern aesthetic, timeless design, editorial style branding, personal brand design, beauty branding, wellness branding, startup branding

I'm a top 1% expert-vetted branding strategist and designer on Upwork, and a partner at Glekel, a design studio based in Los Angeles. My background: * Master’s Degree in Brand Strategy and Design, ArtCenter, Pasadena, California. * Clients from growing startups to larger organizations including PepsiCo, Netflix, Edelweiss, the City of Los Angeles, Panda Express, Healf * Bachelor’s Degree in Advertising and Graphic Design, British Higher School of Art & Design I have experience across various industries such as tech, healthcare, food, and fashion, and have worked in PR, advertising, marketing, architecture, and graphic design. My strength lies in multitasking and adapting to any situation. I thrive on constant movement and development, which fuels my inspiration and provides creative solutions for new projects. You can google me!

⭐ TOP RATED Brand Identity Designer | Logos, Visual Systems & Brand Guidelines. 💡 No AI design used here. All 100% original graphics. Your brand is the first thing people see: I make sure it earns their trust. I’m a brand identity specialist with 12+ years helping startups and growing businesses build visual identities that are distinctive, consistent, and built to last. 100% original, human-made design. No AI, no templates, no shortcuts. What I help you with: ✔️ Logo design & brand marks ✔️ Visual identity systems ✔️ Brand guidelines & style guides ✔️ Color, typography & brand language ✔️ Brand refresh & repositioning Whether you’re building a brand from scratch or cleaning up an inconsistent look, I’ll create something that feels intentional, professional, and unmistakably yours. Tools: Adobe Illustrator, Photoshop, InDesign. Let’s build something you’re proud to put your name on. Send me a message to get started.

Hi, I’m Gaby, a Creative Director & Branding Expert. If you're looking to develop a luxury DTC or B2B brand that is connected to its origin, is unique in its competitive landscape, and is made-for-consumer, read on. I help brands stand out with premium visual identities and strategic brand development. With over 10 years of experience, I specialize in crafting brand identities, luxury branding, and corporate rebrands for companies looking to genuinely connect with their audience. 💎 Upwork Expert-Vetted: Top 1% Freelancer in Branding Category 💎 10+ Years of Experience – Creative Director, Brand Strategist, and Graphic Designer 💎 50+ premium brand identities delivered in the past 18 months 💎 Worked with brands like 33 Threads, Octopus Renewables, and other multi-million/billion-dollar companies. While the headline projects are great, my favorite space to create is for growing SMBs! Why Partner With Me? 🔹 Custom Visual Identity Process – From a brief to a full-scale (applicable) brand system 🔹 Strategic Branding & Positioning – Position your product exactly as planned 🔹 Luxury & High-End Visual Identity – For premium and corporate brands 🔹 Investor-Ready Branding – Designed to attract funding and market confidence 🔹 Fast, High-Quality Execution – With a clear process and realistic timelines for projects of this scale Availability: Working with clients worldwide across the U.S. and European time zones. Your Next Step: Let’s bring the brand you’ve been daydreaming about to life. Message me to get started. Branding & Design Expertise: ✔ Brand Identity & Strategy – Naming, Positioning, Brand Guidelines ✔ Luxury Branding & Premium Visual Systems – High-End Typography Selection, Logo Design ✔ Corporate & Investor Branding – Rebrands, Executive-Ready Presentations ✔ Creative Direction & Brand Consulting – Market Differentiation Strategies ✔ Packaging & Digital Brand Assets – Print, Web, Social Media Branding Keywords: Brand Identity, Logo Design, Corporate Branding, Visual Identity, Luxury Branding, Brand Strategy, Brand Development, Creative Direction, Typography, Packaging Design, High-End Branding, Rebranding, Investor-Ready Branding, Executive Branding, Brand Guidelines, Art Direction, Brand Positioning, Digital Branding, Brand Storytelling, Strategic Branding, Premium Brand Identity, High-Value Design, Branding Solutions.

✨Trusted by brands featured in British Vogue, Marie Claire, Architectural Digest, Tatler, Forbes and more.✨ I’m Soumia Iffine, Founder of IFFINE STUDIO. On Upwork, you work directly with me, acting as your personal brand designer and creative partner, guiding your brand from discovery to direction and translating your vision into clear positioning and a refined presence built to stand apart. My work spans brand strategy, visual identity, website design, marketing collateral, and social media systems, built for premium businesses that value clarity, restraint, and distinction. I’ve also led rebrands for established companies (including brands with 20/30+ years in the market), modernizing their presence while protecting the equity they’ve built. Because great brands don’t sell - they create worlds people want to belong to. Let’s schedule a call.

🎯 Experienced Design Partner | 100% Job Success 📈 270+ Completed Projects | $80K+ Earned | 913 Hours 🏅 Top Rated Designer for Branding, Print, Web & E-commerce 𝐂𝐥𝐞𝐚𝐫, 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝 & 𝐑𝐞𝐚𝐝𝐲-𝐓𝐨-𝐔𝐬𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 I create visuals that make content, brands, and products easy to understand, professional, and engaging. I blend ᴇᴅɪᴛᴏʀɪᴀʟ ᴅᴇsɪɢɴ, ᴘʀɪɴᴛ ᴄᴏʟʟᴀᴛᴇʀᴀʟ, ʙʀᴀɴᴅɪɴɢ, ᴀɴᴅ ᴇ-ᴄᴏᴍᴍᴇʀᴄᴇ ɢʀᴀᴘʜɪᴄs into cohesive systems so your materials feel connected and polished, whether they’re read online, in print, or in presentations. Every layout, color choice, and visual element is intentional, I focus on ᴄʟᴀʀɪᴛʏ, ʀᴇᴀᴅᴀʙɪʟɪᴛʏ, ᴀɴᴅ ᴜsᴇʀ ᴇxᴘᴇʀɪᴇɴᴄᴇ, not decoration. I design for results: to help brands communicate clearly, build trust, and stand out. 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐞𝐬𝐢𝐠𝐧 𝑨𝒎𝒂𝒛𝒐𝒏 & 𝑬-𝒄𝒐𝒎𝒎𝒆𝒓𝒄𝒆 • A+ content, infographics, and product comparison visuals • Main images, lifestyle photos, and packaging graphics • Shopify & WooCommerce section layouts, banners, and product grids • Marketing graphics for online campaigns and ads 𝑾𝒆𝒃 & 𝑼𝑰 • Custom homepage and product page layouts • Figma wireframes, clean UI sections, and mobile-friendly designs • Web banners, social media graphics, icons, and visual assets 𝑩𝒓𝒂𝒏𝒅𝒊𝒏𝒈, 𝑷𝒓𝒊𝒏𝒕 & 𝑽𝒊𝒔𝒖𝒂𝒍 𝑰𝒅𝒆𝒏𝒕𝒊𝒕𝒚 • Logos, rebrands, and full identity kits • Packaging and label systems that are cohesive online and offline • Brand guidelines and visual consistency checks • Multi-page layouts, manuals, inserts, labels, and stationery • Album covers, menus, and business cards 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 & 𝑷𝒓𝒆𝒔𝒆𝒏𝒕𝒂𝒕𝒊𝒐𝒏𝒔 • Pitch decks, Canva templates, and business presentations • Posters, brochures, flyers, and promotional campaigns • Visual storytelling through data, charts, and infographics 𝐖𝐡𝐚𝐭 𝐘𝐨𝐮 𝐂𝐚𝐧 𝐄𝐱𝐩𝐞𝐜𝐭 • Designs that match your audience, purpose, and platform • Clean layouts with clear visual hierarchy and structure • Print-ready and digital files (AI, PSD, INDD, Canva) • Mockups to show context and presentation-ready visuals • Multiple revision rounds to refine the direction 𝐇𝐨𝐰 𝐈 𝐖𝐨𝐫𝐤 1. Understand your content, goals, and audience 2. Set layout and visual direction or design concepts 3. Review and refine based on your feedback 4. Deliver organized, ready-to-use, high-quality files 𝐓𝐞𝐚𝐦 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 I work with a small team covering illustration, graphic design, branding, and web design. This allows us to handle bigger projects efficiently while maintaining consistency across all assets. 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐂𝐡𝐨𝐨𝐬𝐞 𝐌𝐞 • I focus on clarity, structure, and usability, not clutter • Designs are practical, professional, and built for real-world use • Organized, easy-to-manage files that are ready to share or print • Fast and clear communication with realistic timelines • Experience with Amazon, Shopify, print, web, and multi-page editorial 𝐖𝐡𝐚𝐭 𝐌𝐚𝐤𝐞𝐬 𝐌𝐞 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 • 9+ years designing high-quality editorial, branding, and e-commerce visuals • Blend of print and digital expertise for consistent brand presence • Strong attention to typography, spacing, hierarchy, and flow • I design with a purpose, everything has meaning and structure If your visuals feel scattered, inconsistent, or unclear, I can organize, polish, and unify everything so your brand and content stand out professionally.