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$2M+ earned on Upwork | Top Rated Plus | 15+ years in content and digital marketing I help businesses turn their expertise, services, and ideas into consistent social media content that is actually worth publishing. My background is in content strategy, content writing, SEO, and digital marketing. Over 15+ years on Upwork, I've completed more than $2 million in client work helping businesses communicate what they do, improve their online visibility, and create content that supports their broader marketing goals. I now bring that same content-first approach to social media management across Facebook, Instagram, LinkedIn, X, Pinterest, TikTok, YouTube, Threads, and other relevant platforms. Rather than filling your accounts with generic posts just to hit a publishing quota, I develop content around your business, customers, expertise, services, brand, and goals. I can adapt content to the format, audience, and best practices of each platform instead of simply copying and pasting the same post everywhere. SOCIAL MEDIA SERVICES • Social media management • Facebook, Instagram, LinkedIn, X, Pinterest, TikTok, YouTube, and Threads management • Social media strategy • Platform-specific content planning • Monthly content calendars • Content ideation and research • Social media copywriting • Branded graphics and carousels • Reels, TikToks, Shorts, and other short-form video using client-provided footage • YouTube video titles, descriptions, scripts, and promotional content • Pinterest pins, descriptions, and content organization • X posts, threads, and ongoing account content • LinkedIn thought-leadership and company content • Scheduling and publishing • Community and comment management • Content repurposing across multiple platforms • Monthly analytics and reporting • Social media audits and account optimization CONTENT STRATEGY & WRITING My background also allows me to build social content from the marketing assets your business already has. A blog article can become a LinkedIn post, Facebook discussion, X thread, Pinterest pin series, Instagram carousel, TikTok or YouTube Shorts script, FAQ post, and multiple pieces of educational content. A case study can become proof-focused social content. Common customer questions can become an entire educational series across Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Pinterest, or Threads. A YouTube video can become short-form clips, LinkedIn posts, an X thread, Instagram content, Pinterest graphics, and a follow-up blog article. Your company's expertise can become months of useful content without relying on generic social media ideas that could have been written for any business. I can also assist with long-form content strategy, website content, blog content, SEO content, email content, video scripts, and other marketing copy when these support the larger content program. WHO I WORK BEST WITH I'm particularly well suited for: • Small and mid-sized businesses • Service businesses • Professional services • B2B companies • Home-service companies • Multi-location businesses • Marketing agencies needing white-label content or social support • Established businesses that have plenty of expertise but lack the internal time or resources to consistently turn it into content • Businesses that want one coordinated content strategy across multiple social platforms HOW I APPROACH SOCIAL MEDIA My goal isn't to promise overnight virality or manufacture vanity metrics. It's to build a professional, useful, consistent social presence that strengthens your brand, communicates your expertise, keeps your business visible, and gives customers and prospects more reasons to remember and trust your company. Each platform has a different audience, format, and purpose. Facebook may be useful for community engagement, Instagram for visual storytelling, LinkedIn for professional expertise, X for timely commentary and conversations, Pinterest for evergreen discovery, TikTok for short-form reach, YouTube for deeper educational content, and Threads for conversational brand content. I develop and adapt content according to the platforms that make the most sense for your business rather than recommending every channel automatically. Ongoing social media management is generally structured as a fixed monthly engagement with a clearly defined scope rather than open-ended hourly billing. If you're looking for someone who can handle both the strategy behind your content and the execution required to consistently publish it across the right platforms, send me a message and tell me a little about your business and the social channels you're currently using.

Your business doesn't need more random blog posts. It needs content that pulls in the right traffic, earns trust, and gives buyers a real reason to choose you. Today that means ranking in Google and showing up in AI answers (ChatGPT, Perplexity, Google AI Overviews), where people now start their search. I'm an SEO writer and content strategist and the founder of Copy That Compounds, a studio built on one idea - content should keep paying off long after you hit publish. Over 10+ years as a hands-on practitioner, I've built websites, ranked them, and written the copy that converted the traffic, for my own sites and for clients. I work from a system I built, the Claude AI SEO Playbook. My process for producing SEO articles that combine the speed of AI with human research, fact-checking, and editing. You get content that's fast to produce but reads like an expert wrote it, because there’s a human touch where it matters. Content I created was independently cited on the Wikipedia page of one of the world's most-searched public figures (in the health and wellness space). Most content gets ignored. Work at that level gets noticed, trusted, and referenced. What you get: • SEO articles and blog content built on real search intent and keyword research (Surfer SEO, Ahrefs), never filler written to hit a word count • Content optimized for both traditional SEO and AI search (GEO/AEO), so you're visible where discovery actually happens • Human editing and fact-checking on AI-assisted drafts, so you get speed without sacrificing accuracy or brand credibility • Clear content strategy and consistent publishing, so your blog compounds • Native English and fluent Spanish, for bilingual content and US-Hispanic-market reach when you need it Clients come to me for more organic traffic, better engagement, consistent publishing, clearer direction, stronger brand authority, and time back. I grew up in New York City surrounded by different cultures and stories, and came up in the early blog era, learning firsthand how people discover, connect with, and trust content online. I show up, hit deadlines, and own the outcome. If you want SEO content that drives traffic, ranks in Google and AI, and converts, let's talk.

Your website copy should do more than describe what you do — it should make the right buyer stop, read, and reach out. That's the standard I write to. I'm Brandi, a copywriter with 12+ years of experience and $2M+ earned on Upwork, writing for founders, agencies, and growing businesses across 20+ industries — SaaS, fintech, health, legal, real estate, and eCommerce among them. WHAT I WRITE • Website copy (homepages, landing pages, service & about pages) built to pass the 5-second test • SEO-structured blog posts and articles that build topical authority and keep ranking long after they're published • LinkedIn content — profile rewrites and ghostwritten thought-leadership posts that turn views into inbound leads • Long-form eBooks (10,000–100,000 words), fully ghostwritten and researched • Content strategy: keyword maps, content gap analysis, editorial calendars HOW I WORK • SEO is built into every draft — keyword research, semantic heading structure, meta titles/descriptions, and internal linking recommendations, not sold as an upsell • 100% human-written. No AI filler, no outsourcing, no templates • You work directly with me — no account managers, no handoffs • Unlimited revisions until the copy is something you're confident publishing

To be in business today, you need a successful, engaging, and authoritative website. But if customers don't find your website, you are likely losing out on some valuable people (and revenue too). The best websites subscribe to the EEAT principle - content should demonstrate experience, expertise, authority, and trust. I write people-first website content, such as blogs, articles, and landing page copy, that helps position your organization as experienced experts who are authorities in their space. The content I prepare for you will help you earn your customers' trust, establishing your company as an expert, so they keep coming back. The risks of poor copywriting and content on your website: 🔴 Increased bounce rates 🔴 Confusion about the products and services that you sell 🔴 A bad taste that you are a low-quality business, and customers won't trust you 🔴 A poor brand story Great content, on the other hand, can do the following: 🟢 Drive more traffic to your website 🟢 Help improve your search engine ranking results 🟢 Build a relationship with your audience 🟢 Make you stand out from your competition Here is what I can do for you: ✅ Create high-quality, authentic, and engaging content that your customers will want to read ✅ Maximize site traffic by creating SEO-optimized content, including keywords, H1, H2, H3 headers, backlinks, etc. ✅ Provide headline recommendations via HeadlineStudio to give your article better SEO value ✅ Help you improve your search engine rankings and boost your credibility So what's my process? To get started, do one of the following: ➡️ Request a 15-minute call via Upwork so that we can connect and I can better understand your needs ➡️ Send me an Upwork contract that clearly outlines your needs and outcomes ➡️ I will review your materials and provide you with any remaining questions ➡️ I'll get to work, developing an excellent piece that you will want to post to your website right away

Hello! Clients often ask what’s the difference between the big agencies and me. Simple. An extra zero or two in their fees! They over-promise, I over-deliver. In a crowded, insanely competitive space like yours, the right words will make or break you. They either power success and set you apart, or fall flat and miss the mark. For over a decade, I’ve helped clients across industries and stages of development discover their words and find their voice. Brand building is my true passion. My secret sauce is best practices, digital wizardry, and an all-in commitment to make magic happen, project by project, and client by client. My messaging is refined for greater impact that captures attention, piques interest, and leaves readers wanting to learn more. Voluntarily! Smart, elegant, benefit-rich content that sells hard without feeling like a hard sell will do that. For a sense of what I’ve done for thousands of clients around the world, I’ve posted links to my work below and invite you to take a look. Buckle up for a stiff shot of the truth. Even if it stings or hurts a little. No pulling punches. Your time (and mine) is sacred. You’re here because you need someone to take this load off of you so you can focus on building a business. I am a mompreneur juggling family and other responsibilities. So, how about we skip the calls and get straight to business? If my portfolio isn’t enough to help you decide, I’m happy to write the first 100 words for free. This can be on a topic you choose, and you can see exactly what I bring to the table.

Human-Powered Web Copy and Content that Converts Good copy isn’t just about selling. 
It’s about connecting... helping people see the value in what you offer and why it matters to them. I’m a copywriter who helps brands find the right words to express who they are, what they do, and why it matters, in a way that feels genuine, natural, and effective. My goal is simple: to make your message clear, engaging, and persuasive without sounding pushy or over the top. As a Top-Rated Plus writer on UpWork for 14 years with hundreds of 5-star ratings and testimonials, I have worked with global brands, Fortune 500 companies, startups, entrepreneurs, marketing agencies, and more, supporting the great work they do with engaging copy that speaks to their audience’s pain points, drives meaningful connections, and converts. I specialize in marketing content of all kinds and can provide samples of each on request: Blogs and articles White papers Lead magnets Case studies Landing pages Sales copy Web copy Artificial intelligence optimization (AIO) My approach: Curiosity first. I start by understanding your audience, your goals, and what sets you apart. Clarity over cleverness. The best copy is simple, honest, and human. Collaboration always. You know your business best. I help you translate that insight into words that resonate.
 Let’s make your message shine.
 If you’re looking for copy that feels natural, thoughtful, and true to your brand, let’s talk.