Hire the Best Digital Marketers in North Carolina

Thanks for taking a look at my profile. -I am a digital marketing expert that enjoys helping businesses grow through analysis and content generation. -I research and understand audiences, build content libraries, then I pair that content with strategic SEO campaigns, paid media, social media, email marketing, PR partnerships, and mindful content syndication. -Then I analyze, optimize, and reallocate for continuous improvement. -I build multi-channel funnels, landing pages, run A/B tests, CRO campaigns, and do work within CRMs. -I connect marketing to the sales pipeline to accelerate the sales pipeline, filling in data gaps. -I can do lead scoring and buyer intent. -I do it all, and I'm happy to do any of this for you. *A little about me* Sneaky Strategist: My favorite compliment from a coworker or client when I am explaining a strategy is “wow, glad you’re on our side.” :) On Collaboration, Ego, and Data: I am a low ego collaborator. I think data is more important than my opinions. I believe you should always start with a best practice if you can, have a hypothesis, then let the analytics guide your decisions. On Delivery, Communication, and Ethics: I’m not sure whether everyone likes me, but I think most everyone would say, “with Mal, what you see is what you get.” If I say I will do something, you can expect that I will do it. -I treat people with courtesy, kindness, and respect because it’s the right thing to do. And I do the right thing because doing the right thing feels good. My toolbox: -HubSpot CMS, Marketing Automation, CRM -MailChimp -Constant Contact -Ahrefs -SEMRush -Inlinks -Screaming Frog -WAIKAY -GA4 -Google Search Console -Many More!

Your brand has a story. I help you tell it in a way that drives engagement, builds trust, and converts. With over a decade of experience in content marketing, social media, website maintenance, and SEO, I craft compelling digital experiences that make businesses stand out. I specialize in B2B and B2C content strategy, with deep expertise in technology, e-commerce, and professional services. Whether crafting persuasive copy, managing website content, or running social media campaigns, I bring a data-driven approach that aligns marketing efforts with business goals. What I Offer You: Strategic Content Creation—Blogs, website copy, and email campaigns that inform, engage, and convert. Social Media & Community Growth—Managing organic and paid campaigns across LinkedIn, Instagram, YouTube, and Facebook to boost brand visibility and audience engagement. Website Management—Keeping websites updated, SEO-friendly, and aligned with business goals Email & Marketing Automation—End-to-end campaign management Video & Podcast Editing—Creating polished, engaging video reels and podcasts that bring your brand’s story to life Tools & Platforms I Use Daily: SEO & Analytics—Google Analytics, Google Search Console, Yoast, SEMRush Website & E-Commerce—WordPress, Elementor, Wix, Square, Divi, Magento, ExpressionEngine, Shopify, WooCommerce, HTML, CSS Social Media & Content—Hootsuite, Feedly, Buffer, Canva, Planoly Email & CRM—MailChimp, ActiveCampaign, SendInBlue, AWeber, Higher Logic, SharpSpring Advertising & PPC—META Ads, LinkedIn Ads Project & Workflow Management—Trello, Asana, Clubhouse, GitHub, SmartSheet, Airtable, ClickUp Customer Support & Communication—Slack, Intercom, JIRA, ZenDesk Multimedia & Video Production—Final Cut Pro, Descript, YouTube I don’t believe in cookie-cutter marketing. Every brand is unique, and my approach is tailored to create content that is data-driven and genuinely resonates with your audience. Let’s build something impactful together. Ready to elevate your content strategy? Let’s connect!

I specialize in digital marketing and web development for service-based businesses and industries with long, trust-driven sales cycles. Senior living, healthcare, home services, and B2B clients are where I do my strongest work because I understand that these decisions are not made quickly and the marketing has to reflect that. I sit at both ends of the table. I can build and develop a WordPress or Webflow site from scratch and architect the full-funnel strategy behind it. SEO, paid media, CRM setup, email automation, content, and analytics are not things I hand off. I do the work. I currently consult with senior living operators and management companies across multiple markets, supporting everything from website builds and SEO strategy to CRM alignment and paid media. I bring director-level thinking to every engagement without the overhead. If you need someone who asks the right questions, executes without being managed, and treats your business like it matters, let's talk.

I am Expert-Vetted on Upwork, which places me in the top 1% on the platform. I help companies grow through marketing automation, email, HubSpot, analytics and paid media. You get senior execution on your priorities without the cost, ramp-up and commitment of a full-time hire, and you can scale the engagement up or down as your needs change. What I do: • HubSpot strategy, workflows and CRM automation • Email marketing, nurture campaigns and deliverability • Landing pages, WordPress and conversion optimization • GA4, GTM, Looker Studio and performance reporting • n8n, Make, Zapier and cross-platform integrations • SEO, paid media support and campaign analytics Before marketing I worked in technical field roles at SLB, one of the largest oilfield services companies in the world, where the work ran on precision and data. I hold an MSM from the University of Illinois Urbana-Champaign. That engineering discipline is how I approach marketing. I test, I measure and I optimize on evidence.

Tiffany is a marketer, creative, content enthusiast, and systems nerd with a bold mission: to show female founders and creators that building a scalable online business is possible (and today it's easier than ever). She's built six and seven figure strategies, launched award-winning podcasts, and scaled clients from 0 to 7-figures. But at the end of the day, she's a boy mom, a lover of coffee and a good playlist, and someone who can execute your brand and strategy flawlessly.

Experienced strategic marketer and digital media executive with over 20 years of experience leading revenue growth, digital transformation, and brand innovation for national and global media organizations. I focus on the intersection of sales leadership, marketing strategy, and emerging technology, helping businesses achieve measurable results through data, machine learning, and innovative sales enablement tools. I have led digital departments through significant growth stages, achieving revenue increases of 200–300% across multi-market businesses, while building teams and operational frameworks that scale efficiently. My expertise spans finance, marketing, operations leadership, and AI system development. In recent years, I have focused on AI strategy and course authoring, creating 15 professional courses that empower businesses to leverage technology for growth, efficiency, and innovation. I bridge the gap between executive strategy and technical execution, whether building digital media businesses, leading global teams, or helping organizations adopt emerging technologies. I am currently seeking remote executive opportunities, with flexibility for periodic travel worldwide for meetings or strategic initiatives. Core areas of expertise: Digital Revenue Strategy | AI Systems | Prompt Engineering | LLM Training | Computer Vision | Sales Leadership | Digital Marketing Strategy | Workflow Architecture | Go-to-Market Strategy | Data-Driven Media Strategy | Organizational Scaling AI | LLM | Computer Vision | Prompt Engineering | Digital Strategy | Media Revenue | Marketing Technology | Sales Leadership | Data Strategy