Hire the Best Product Marketers in North Carolina

Most tech products are underselling themselves, not because the product is weak, but because the messaging is. "AI-powered." "Streamline your workflow." "The future of X." Nobody knows what it does after reading the homepage three times. I fix that. Positioning, messaging, GTM strategy, and the copy that actually converts, built for B2B SaaS products that are better than they sound. I work across the full stack: website copy, design, content, SEO, sales enablement. That range isn't a party trick, it means I move fast and don't create handoff problems. 121% of conversion goals on a net-new product launch. 1,800+ leads and 188 demos in a single quarter. I bring that same standard to every engagement here.

Since 2012, I've helped my clients generate more than $15M in growth and get results like: - a 90% reduction in CAC - a $10M acquisition - a $220K launch - $77K MRR - and more I've worked primarily in B2B service-based businesses and GTM SaaS, including 3 Y Combinator startups, 2 unicorns, and 1 atomic startup. The strategies I've built have contributed to $226.5M in investor funding. I've also worked with large, global brands like BetterHelp, Sendbird, and Suze Orman. Today, I own a growth consultancy called Found Forward, where we help our clients make more money and find more time with custom marketing systems, streamlined operations, and sharper offers. If you're a B2B SaaS founder or service-based business who's: - Launching a new product or service - Drowning in the day-to-day, with no time to grow - Stuck at a growth plateau and not sure how to break through Hit me up. I'd love to talk about how we can work together.

I’m a full-stack digital marketer with 11+ years of experience helping brands grow online through paid media, conversion-focused websites, and full-funnel strategy. Over the past 5 years on UpWork, I’ve maintained Top Rated status and a 100% Job Success Score while working with everyone from household brands like Bulletproof Coffee and Bain Consulting to startups, local service businesses, and lean entrepreneurial teams. If you’d like to see how that experience translates into measurable business growth, keep reading. I focus on growing brand by fixing the full customer acquisition system. Not just running ads. That includes: • High-converting website design & development • Google Ads & Meta Ads management • Landing page optimization • Funnel strategy • Conversion rate optimization (CRO) • Full-funnel customer journey optimization In most cases, campaigns don’t fail because targeting is bad. They fail because: The landing page doesn’t convert The messaging isn’t aligned with buyer intent The funnel leaks conversions The website creates friction There’s no clear scaling strategy I focus on identifying where revenue is being lost and fixing the bottlenecks that actually impact growth. What I Typically Help Clients With: • Building high-converting websites (Shopify, WordPress, Webflow) • Scaling Google & Meta ad campaigns profitably • Improving conversion rates across landing pages and funnels • Reducing acquisition costs while increasing lead quality • Creating full-funnel strategies from cold traffic → conversion • Auditing and restructuring underperforming campaigns Results: • 31x ROAS for an eCommerce brand in 30 days • Helped generate consistent high-ticket B2B leads from paid traffic • Scaled brands while reducing acquisition costs by 60% • Built and optimized websites focused on conversion, not just aesthetics I work best with brands that: • Already have traffic but inconsistent conversions • Want to scale without wasting ad spend • Need both performance marketing + conversion strategy • Want a partner focused on ROI, not vanity metrics My approach is hands-on, performance-focused, and built around long-term growth. Not just short-term campaign management. If you'd like, send over your website or current campaigns and I’ll quickly identify where you’re likely losing conversions and opportunities.

*10 years with Upwork (I started when it was Elance.com) I am a highly skilled & expert Customer Service Professional, a Writer/Self-published Author, a Social Media Marketer/Manager, and an Administrative Assistant, as well as proficient with the computer and many computer programs. I'm also fairly skilled in website design/creation as well, using WordPress, Wix, 1&1, and Weebly. As briefly mentioned, I've worked as a CSR for about 20 years now both locally and online, 10 years have been all remote through Upwork, I've been Writing for about 15 years now, I'm a Promoter/Reviewer for many different products and companies, and proficient with Social Media and Website work. I've held a variety of positions over the years such as SMS Copywriting, Content Creation, Blogging/Creating fun quizzes/Writing Articles, Interviewing Artists, Live Streaming/Hosting, Marketing, Social Media Management (using Canva), Quality Control, Moderating Reviews and determining whether they received their incentive or not, and even training an AI Chatbot. I definitely consider myself a Jill of all trades! I am extremely computer-oriented as I type about 75wpm, highly skilled in many different programs such as Word, Excel, Google Suite, and Adobe Reader. I'm well-versed in creating/designing & maintaining websites and website content, and I have extensive experience working with many customer management/customer service platforms such as Shopify, Shipmonk, Recharge, Help Scout, Ring Central, Slack, Tudio, Olark, Zendesk, Red Stag, ShipBob, Aliexpress, Monday.com, Trello, Facebook Business/Ads, Ontraport, Canva, QuickBooks, Gorgias, Salesforce, JungleScout, and many others. I'm great at collecting data, data entry, researching, creating documents/Excel sheets, starting and leading projects of all kinds, promoting/marketing, SEO, order fulfillment, product listing, quality control, keeping up with inventory/liaising with warehouses to ensure we have the inventory we need, and many other CS/VA skills.

Hello. I'm Alexia, an experienced and versatile writer with a track record of success. I'm often praised for my ability to embrace brand voice and weave it through multiple marketing outlets in a cohesive manner. Armed with creative talent and a can­-do attitude, I go the extra mile to help my clients reach their goals. My specialties include all aspects of website content creation, case studies, press releases, blog writing, product descriptions, customer loyalty programs, and more. Additionally, my background includes building and managing websites through WIX and Shopify. I've worked with a number of high-profile international companies, as well as small startups. When you hire a writer, it's more than skill you're looking for. It's the "right fit." To that end, I think it's important that you know what you're getting when you hire me. I'm exclusive. I don't juggle multiple projects. I look for projects that I can "sink my teeth into", ones that have the possibility to turn into long term commitments. One-night stands aren't my thing... I'm into relationship building. Many of my freelance jobs last for 2+ years. I'm a veteran. Military service helped foster my deep sense of project commitment, ability to work well with a wide variety of personalities, and dedication to excellence. Thank you for taking the time to learn a bit about who I am and what I stand for. I'm available for phone or video calls to determine if we're a good fit. All the Best, Alexia Reviews: ✅ "Alexia's writing is top notch. Her adaptable style and professionalism shines through her work. She is very responsive and quick to make adjustments as needed." ✅"Alexia is FANTASTIC.......She is smart, hard working, lots of common sense. I have lots of experience in hiring ...she won't let you down. Worth every penny!!" ✅"Alexia was an outstanding asset to our organization for the duration of our contract with her. She was a highly professional contractor and was very willing to be flexible many times when we had a specific deadline. *The quality of her work was excellent and she was a very self directed worker, capable of taking our limited guidance and implementing the vision with minimal additional feedback."

I build marketing attribution and analytics systems for companies that need to know exactly where their marketing is working. Most recently: deployed Google Meridian (Bayesian MMM) across paid search, paid social, and direct mail for a major financial services brand. Built lead scoring models on millions of records using XGBoost and neural nets. On the e-commerce side: GA4 + GTM + Google Ads tracking, Shopify analytics, conversion tracking fixes, and Looker Studio dashboards for 30+ clients. MBA + MS Mathematics. 100% Job Success on Upwork. Based in Charlotte NC — US timezone. You work directly with me, not a junior analyst.