Hire the Best Google Ads Experts in North Carolina

✅ EXPERT-VETTED — TOP 1% of Freelancers on Upwork ✅ Hi, I’m Nichole McKinney — a Power Platform + analytics expert and the owner of two companies: BI Consulting Services (business intelligence + data solutions) and Evolve Digital Marketing (Evolve) (full-service digital marketing). That means you’re not just hiring someone who can build dashboards — you’re hiring a partner who can connect: Data → Automation → Dashboards → Insights → Growth I bring 10+ years of hands-on experience specializing in Microsoft’s Power Platform: Power BI, Power Automate, Power Apps, and Power Pages. I help organizations reduce manual work, improve reporting accuracy, and build decision-ready analytics that leaders can trust. And when the need is growth-focused, my team at Evolve Digital Marketing supports clients with SEO, paid media strategy, creative, and marketing analytics — making sure performance is measurable and tied to outcomes. 🎯 Why Choose Me? ✨ Expert-Vetted (Top 1%): Recognized for elite delivery quality and expertise. ✨ Owner + Operator: I lead strategy and execution — and can scale support through my teams when needed. ✨ BI + Marketing Performance: I don’t just report metrics — I help you identify what’s driving results, what’s broken, and what to fix next. ✨ Clear Communication: Transparent scope, clean milestones, consistent updates, and strong documentation. ✅ What I Help You Achieve (Outcomes Clients Hire Me For) Build a reliable single source of truth for reporting across finance, operations, sales, and marketing Replace manual spreadsheets with automated data refresh, validation, and reporting Deliver executive dashboards that clearly highlight KPIs, trends, and performance drivers Implement forecasting, trending, variance analysis, cohort analysis, and KPI scorecards Improve trust and adoption with clean data modeling, performance tuning, and governance Deploy secure, scalable reporting using row-level security (RLS) and role-based views Tie marketing spend to results with GA4 dashboards, funnel reporting, and attribution-ready structures Improve growth outcomes through SEO optimization, conversion improvements, and paid media efficiency What you’ll receive: clear KPI definitions, a scalable reporting/data model, dashboards and/or automations, and documentation so your team can run it confidently. 📈 Services & Expertise ✅ Business Intelligence (BI Consulting Services) Power BI Executive dashboards, KPI scorecards, operational reporting Data modeling, semantic models, performance tuning Security/RLS, drilldowns, scalable report design DAX measures, Power Query transformations, reporting standards Power Automate Workflow automation, approvals, alerts, integrations Rule-based processes across Microsoft + third-party tools Notifications, scheduled jobs, and operational “exception handling” workflows Power Apps / Power Pages Custom apps, internal tools, secure portals Role-based experiences, streamlined data capture, process modernization Intake forms, request/approval apps, operational trackers, portal experiences Data + Engineering SQL, ETL, APIs, Power Query, Python, SSIS Dataverse and Azure/Fabric patterns when required Data quality checks, refresh monitoring, and scalable table design ✅ Digital Marketing + Analytics (Evolve Digital Marketing) SEO + Content Strategy Technical SEO guidance, on-page optimization, local SEO, content planning Keyword strategy aligned to services, locations, and conversion intent Site structure + content improvements that support ranking and lead generation Paid Media Strategy Google Ads strategy, campaign structure, landing page alignment, optimization Budget planning, targeting strategy, measurement setup, performance iteration Marketing Analytics GA4 reporting, funnel visibility, campaign dashboards “Spend → leads → pipeline → revenue” reporting when CRM data is available Clear reporting that answers: What’s working? What’s wasting budget? What should we do next? Creative + Campaign Strategy Brand-aligned messaging, multi-channel campaign planning, performance-driven execution Strategy + reporting loops so decisions are backed by measurable outcomes ⭐ Client Reviews ⭐⭐⭐⭐⭐ “Timely, effective, and very personable. 10/10 would recommend for any Power BI needs.” ⭐⭐⭐⭐⭐ “Prepared a roadmap… simplified onboarding with Power Automate… huge difference.” ⭐⭐⭐⭐⭐ “Stepped in, communicated effectively, solved issues creatively, completed work with impressive speed.” 🌟 Let’s Connect If you want dashboards and automation that are scalable and reliable — or digital marketing that’s measurable and performance-driven — message me. I offer a free 30-minute consultation to understand your goals and recommend next steps. Keywords: Power BI, Power Platform, Power Automate, Power Apps, Microsoft Fabric, Power Pages, KPI dashboards, executive reporting, data modeling, DAX, SQL, ETL, API integration, Microsoft Fabric, GA4, SEO, Google Ads

Strengths and Skills: ✅ Extensive experience in lead generation campaigns on Facebook and Google Ads. ✅ Proven expertise in campaign optimization, consistently reducing cost per lead and maximizing lead flow. ✅ Certified Google Ads Expert with deep targeting and bidding strategies knowledge. ✅ Meta Certified Media Buying Professional with expertise in Facebook Ads. ✅ Strategic thinker with a strong understanding of audience analysis and segmentation. ✅ Data-driven decision-maker with advanced analytical skills to monitor and optimize campaigns. ✅ Strong communication and collaboration abilities, experienced in working with corporate clients and agencies. Projects and Accomplishments: 🚀 Managed high-performing lead generation campaigns for healthcare and other industries, delivering exceptional ROI. 🚀 Currently working as a Campaign Manager in a leading Digital Marketing Agency in Winston-Salem, driving outstanding results. 🚀 Successfully optimized campaigns to reduce cost per lead while increasing conversion rates significantly. 🚀 Implemented advanced audience segmentation strategies to improve targeting and engagement. 🚀 Developed and executed compelling ad creatives and copy, resulting in higher lead quality and volume. 🚀 Consistently exceeded client expectations by generating high-quality leads and improving marketing efficiency. Education & Certifications: 🎓 Master of Business Administration - Marketing 📜 Google Ads Search Certification 📜 Google Ads Display Certification 📜 Google Mobile Advertising Certification 📜 Google Video Advertising Advanced Certification 📜 Google Tag Manager Fundamentals 📜 Meta Reporting & Analytics Curriculum 📜 Social Network Analysis - University of Michigan 📜 Google Analytics Individual Qualification Exam 📜 HubSpot Inbound Marketing Certification 📜 SEO Fundamentals, Advanced SEO, and Search Engine Optimization Certifications 📜 Digital Marketing Specialization - University of Illinois Urbana-Champaign 📜 Passed LinkedIn Skill Assessments for Google Ads & SEO With a strong background in lead generation and a proven track record in campaign optimization, I am ready to help you maximize results and scale your business through high-performing digital marketing strategies.

🚀 18+ years in advertising, including ad agency experience 🎬 Methodical creative strategy + award-winning editors and designers 🎯 Agency-level quality, without the juniors or cookie-cutter playbook A lot of clients come to me after disappointing agency experiences - slow communication, generic strategy, too many handoffs, and more. That's not how I work. My past clients say that I deliver senior-level strategy and funnels, plus high-end creative, building creative strategically rather than churning out AI-heavy variations with no direction. I have helped build and manage campaigns for brands spending up to $10K/day on ads, across both ecommerce and lead generation. Whether you are trying to scale, improve efficiency, or fix an account that feels stuck, I focus on building a plan that is clear, custom, and grounded in what actually drives performance. What I do best: ✅ Meta Ads / Facebook Ads management ✅ Instagram ads strategy ✅ Paid social creative strategy ✅ Ad production with award-winning editors and designers ✅ Conversion-focused copywriting ✅ Ecommerce growth and local lead gen ✅ Google Ads How I work: 1) Creative-led testing I build and test creative based on angles, hooks, offers, and formats that fit how Meta works today, so we can find what scales instead of guessing. 2) Full-funnel thinking Ads do not work in isolation. Creative, audience, messaging, landing page, and offer all need to align. 3) Smart volume, not junk volume I can support serious creative output when needed, but the goal is not to flood the account with mediocre assets. The goal is better testing, faster learning, and stronger performance. 4) Senior strategy, start to finish No bloated process, no junior handoffs, no one-size-fits-all approach. Just experienced strategy, thoughtful execution, and clear communication. If you want a freelancer with the strategic depth of an agency, but more care, more flexibility, and better creative focus, we should talk.

👋 My name is Jonathan, I'm an entrepreneur experienced in launching successful businesses, and your life just got a whole lot easier! In my 10 years of experience, I have started, scaled, and sold multiple 7-figure businesses from the ground up. Helping people start and grow their businesses is what I love the most. If you want to start your first business or take the leap and turn your existing business into your main source of income, I can guide you through every step of the process. You can now schedule a 30-minute consultation with me whenever is best for your schedule! If you are looking to grow your business within the e-commerce space, I can help with that. If you have a small, nagging problem with Amazon, Walmart, Shopify, etc., I can help with that too. No project too big and none too small - I'm here to help and be your go-to person to help your business grow. 📍 I am located in Raleigh, NC (EST) and am available for chat every day on Teams, email, or whatever platform you prefer. In addition to entrepreneurship, I mentor college students, first-time business owners, existing business owners, and executive-level employees who seek to accelerate their success. Running a business is incredibly challenging - I'd love to work alongside you and power through each challenge together on the way to building a profitable and successful business. I am extremely passionate about teaching and helping other entrepreneurs! I won't have the answers to all of your questions, but I have built a HUGE professional network of business mentors, experts, specialists, and business-savvy people over the years who are standing by to help. ☑️ You will work directly with me - no outsourced work, no agencies. I will provide reliable, transparent communication as we work together to create customized strategies specific to your business. 📈 Most of the clients I work with see a top 1.5% ranking in their category. I provide a high level of expertise in the following areas: ✔️ Private-label & White-label ✔️ Weekly & Monthly KPI reporting ✔️ High-performing keyword research ✔️ Competitor keyword research ✔️ Retail arbitrage ✔️ Integrating AI into your business ✔️ Keyword-rich Content Writing ✔️ Online arbitrage ✔️ Generating Product Reviews ✔️ New Product Vetting ✔️ Inventory Management ✔️ High-volume wholesale ✔️ IP Enforcement/Trademarks/Amazon Claims & Support ✔️ eCommerce marketplace setup, growth, and optimization (Amazon, Walmart, eBay, Etsy, Poshmark, Grailed, Mercari, Facebook Marketplace, Shopify, Wix) ✔️ Finding profitable products to sell ✔️ Listing creation, management, & optimization ✔️ PPC/ad campaign management & optimization ✔️ Creating your website or your marketplace ✔️ Graphic & Content Optimization ✔️ How to expand your product line ✔️ Amazon ungating ✔️ Shopify marketplace creation ✔️ Shopify & Amazon FBA/autofulfillment integration ✔️ Amazon A+ & A+ Premium content creation ✔️ Walmart Below The Fold content creation ✔️ Amazon Brand Story Optimization ✔️ Starting your business (registration, incorporation, structure, and everything else to ensure you're compliant) ✔️ Taxes (can provide excellent referrals!) ✔️ Bookkeeping (can provide excellent referrals!) ✔️ Accounting (can provide excellent referrals!) ✔️ Registering a trademark or a patent with the USPTO ✔️ Increasing brand awareness ✔️ Using social media to grow your business ✔️ How to generate reviews for new listings ✔️ International marketplaces ✔️ How to manage Amazon's ever-increasing selling fees ✔️ Finding the right software to automate your business ✔️ Advertising campaigns (Amazon, Walmart, Google Ads, YouTube Promotions) ✔️ Marketing campaigns ✔️ How to find reliable, dynamic employees who want to work for YOU ✔️ Working with vendors overseas ✔️ How to import goods from overseas ✔️ US customs clearance ✔️ Startup budgeting (bootstrapping) ✔️ How to structure your bank accounts to comply with IRS requirements ✔️ Mistakes to avoid when starting or growing your business ✔️ Endless ways to save money in your business

"One A/B test he ran on our homepage resulted in a conversion lift of over 100%. His strategic thinking and hands-on execution made a real impact. Highly recommend working with him." - Sam M (Upwork Verified Review). ⭐ 98% site-wide conversion rate increase for an information product. Achieved in 6 months. ⭐ 70% site-wide conversion rate lift for ecom brand. The conversion rate for the product pages went up 400% alone Achieved in 5 months. ⭐ 61% increase for a digital service landing page. ⭐ 20% increase of a DTC brand’s main homepage/landing page. "Brandon is one of those guys who immediately adds value when you involve him in your business. We were lucky to find him and would recommend him to anyone who is interested in optimizing their website or landing page for conversions. His knowledge of testing methodology and his ability to take ownership of a project has been highly valuable, and we’ve seen dramatic wins." - Jon V. "Conversion rates were lifted by 20%+ after implementing your CRO'd website design. Visually, you brought a ton of professionalism to the brand and consequently developed a lot more trust in visitors! Nowadays, 90% of our conversions are actually women and the sales are almost exclusively direct response... crazy right? The instant conversion speaks deeply to trust they must feel on the website." - Johnathan T For the past 12 years I've boosted the conversion rates of landing pages, ecom product pages, and funnels for companies such as Energizer, Whitepages.com, Credit.com, Indeed.com, LoJack, and UnderArmour. I've easily run over 1000 a/b tests at this point, so I know what works and what doesn't. I'm conversionxl certified and copy hackers (conversion copywriting) certified. Read below to learn how my CRO process works: 1️⃣ WHERE IS YOUR CONVERSION BOTTLE-NECK. I identify conversion bottlenecks through detailed analysis of your funnels and user journeys. This not only shows where your website is losing money but also highlights the steps blocking your business’s growth. 2️⃣ Next, I DETERMINE THE CAUSES of these issues using quantitative tools like Google Analytics and qualitative methods such as heat maps and user interviews. This helps me understand user needs, intent, objections, and how they perceive your value proposition. I focus on persuasion and problem-solving over simple color and design tests. In my experience, improving perceived value and trust is the best way to increase conversion rates and AOV. This could be better copy, imagery, sales angle, offer, etc. In other words, how do I create a page/site that makes your business the obvious best choice? Visitors are looking at many different options, how do we craft a sales message that connects with them in ways the competition isn't? This takes experimentation usually, but is the only way to meaningfully increase sales/leads long term. 3️⃣ I then FORMULTE HYPETHESES for boosting conversion rates, selecting strategies from my past experience running over 1000 a/b tests. 4️⃣ I design, develop, and QA A/B tests. I'm able to use all major A/B testing tools. I ensure tests are properly executed and tracked, including gradual traffic scaling and detailed session analysis. 5️⃣ I test fast and cut losers quickly. Every test doesn't need to run for two weeks and reach 95% significance. You're running a business, not a bio laboratory. The more tests we run, the better your site will be. 6️⃣ This five-step process is repeated monthly to ensure continuous improvement. CRO is a continuous data-driven process. It's not about a-b testing random best practices. The key is in research. There are no conversion SECRETS or ‘HACKS’ that will make your brand instantly profitable. There’s a reason everyone doesn’t make millions from templates and best practices. Everyone wants quick wins, but those rarely exist. Don't hire a CRO if that's what you need. If a particular tactic universally increased conversions, you would know about it. Everyone would be doing it. What REALLY moves the needle is understanding WHAT matters most to your customers, HOW you need to communicate that, WHY it’s important, and exactly WHERE you need to surface that information in order to create the most impactful journey. To take your business to the next level you need to figure out what your customers really want and how your product/service can best appeal to them. It takes a very particular combination of user psychology, direct response copywriting, UX/UI design, behavioral data, quantitative data, & analysis to achieve success.

I build marketing attribution and analytics systems for companies that need to know exactly where their marketing is working. Most recently: deployed Google Meridian (Bayesian MMM) across paid search, paid social, and direct mail for a major financial services brand. Built lead scoring models on millions of records using XGBoost and neural nets. On the e-commerce side: GA4 + GTM + Google Ads tracking, Shopify analytics, conversion tracking fixes, and Looker Studio dashboards for 30+ clients. MBA + MS Mathematics. 100% Job Success on Upwork. Based in Charlotte NC — US timezone. You work directly with me, not a junior analyst.