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Most Klaviyo accounts are running on default flows that were set up once and never touched again which usually means abandoned carts going unrecovered, new subscribers going cold, and repeat customers getting the same generic blast as everyone else on your list. If you're driving traffic but your email channel isn't converting that traffic into repeat revenue, something in the system is broken, missing, or outdated. I'm a 𝐊𝐥𝐚𝐯𝐢𝐲𝐨 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭, and I focus on building lifecycle email systems engineered around revenue not just sending emails and hoping opens turn into sales. HOW I WORK I don't start building until I've audited your full 𝐊𝐥𝐚𝐯𝐢𝐲𝐨 account and customer journey existing flows, segments, automation triggers, delays, list health, and deliverability signals. I identify what's broken, missing, or outdated, then prioritize fixes based on revenue impact, not a generic checklist. From there, I build everything hands-on inside your account, following your brand guidelines and existing creative assets so every email stays visually and tonally consistent with your brand. Every flow and campaign is QA tested before launch, with clear updates throughout. 𝐒𝐄𝐑𝐕𝐈𝐂𝐄𝐒 - 𝐅𝐮𝐥𝐥 𝐋𝐢𝐟𝐞𝐜𝐲𝐜𝐥𝐞 𝐄𝐦𝐚𝐢𝐥 𝐅𝐥𝐨𝐰𝐬 - 𝐑𝐞𝐯𝐢𝐞𝐰 𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧 - 𝐂𝐫𝐨𝐬𝐬-𝐒𝐞𝐥𝐥 & 𝐔𝐩𝐬𝐞𝐥𝐥 𝐅𝐥𝐨𝐰𝐬 - 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 - 𝐄𝐦𝐚𝐢𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 - 𝐒𝐌𝐒 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - 𝐏𝐨𝐩𝐮𝐩 & 𝐒𝐢𝐠𝐧𝐮𝐩 𝐅𝐨𝐫𝐦 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 - 𝐅𝐢𝐠𝐦𝐚-𝐭𝐨-𝐊𝐥𝐚𝐯𝐢𝐲𝐨 𝐄𝐦𝐚𝐢𝐥 𝐃𝐞𝐬𝐢𝐠𝐧 - 𝐂𝐮𝐬𝐭𝐨𝐦-𝐂𝐨𝐝𝐞𝐝 & 𝐃𝐫𝐚𝐠-𝐚𝐧𝐝-𝐃𝐫𝐨𝐩 𝐓𝐞𝐦𝐩𝐥𝐚𝐭𝐞𝐬 𝐄𝐂𝐎𝐌𝐌𝐄𝐑𝐂𝐄 & 𝐒𝐇𝐎𝐏𝐈𝐅𝐘-𝐒𝐏𝐄𝐂𝐈𝐅𝐈𝐂 𝐒𝐄𝐑𝐕𝐈𝐂𝐄𝐒 - 𝐒𝐡𝐨𝐩𝐢𝐟𝐲-𝐊𝐥𝐚𝐯𝐢𝐲𝐨 𝐍𝐚𝐭𝐢𝐯𝐞 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 - 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐂𝐡𝐞𝐜𝐤𝐨𝐮𝐭 & 𝐂𝐚𝐫𝐭 𝐄𝐯𝐞𝐧𝐭 𝐂𝐨𝐧𝐟𝐢𝐠𝐮𝐫𝐚𝐭𝐢𝐨𝐧 - 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐑𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐁𝐥𝐨𝐜𝐤𝐬 - 𝐊𝐥𝐚𝐯𝐢𝐲𝐨 𝐒𝐢𝐠𝐧𝐮𝐩 𝐅𝐨𝐫𝐦𝐬 𝐄𝐦𝐛𝐞𝐝𝐝𝐞𝐝 𝐢𝐧 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐓𝐡𝐞𝐦𝐞 - 𝐁𝐚𝐜𝐤-𝐢𝐧-𝐒𝐭𝐨𝐜𝐤 & 𝐖𝐚𝐢𝐭𝐥𝐢𝐬𝐭 𝐅𝐥𝐨𝐰𝐬 - 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡 & 𝐑𝐞𝐬𝐭𝐨𝐜𝐤 𝐀𝐥𝐞𝐫𝐭 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 - 𝐁𝐮𝐧𝐝𝐥𝐞 & 𝐂𝐫𝐨𝐬𝐬-𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐝𝐢𝐬𝐢𝐧𝐠 𝐄𝐦𝐚𝐢𝐥𝐬 - 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 & 𝐑𝐞𝐩𝐥𝐞𝐧𝐢𝐬𝐡𝐦𝐞𝐧𝐭 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫 𝐅𝐥𝐨𝐰𝐬 - 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 & 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 𝐀𝐩𝐩 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐧𝐭𝐨 𝐊𝐥𝐚𝐯𝐢𝐲𝐨 𝐟𝐥𝐨𝐰𝐬 - 𝐖𝐢𝐬𝐡𝐥𝐢𝐬𝐭 & 𝐏𝐫𝐢𝐜𝐞 𝐃𝐫𝐨𝐩 𝐀𝐥𝐞𝐫𝐭 𝐅𝐥𝐨𝐰𝐬 - 𝐅𝐢𝐫𝐬𝐭-𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 & 𝐑𝐞𝐟𝐞𝐫𝐫𝐚𝐥 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐅𝐥𝐨𝐰𝐬 - 𝐁𝐅𝐂𝐌 & 𝐒𝐞𝐚𝐬𝐨𝐧𝐚𝐥 𝐒𝐚𝐥𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 - 𝐊𝐥𝐚𝐯𝐢𝐲𝐨 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐯𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 - 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐌𝐞𝐭𝐚𝐟𝐢𝐞𝐥𝐝𝐬 𝐟𝐨𝐫 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 - 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐌𝐢𝐠𝐫𝐚𝐭𝐢𝐨𝐧 & 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 - 𝐋𝐢𝐬𝐭 𝐂𝐥𝐞𝐚𝐧𝐢𝐧𝐠 & 𝐒𝐮𝐩𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 - 𝐀/𝐁 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 - 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 & 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 I'm certified in email deliverability fundamentals, including authentication, sender reputation, and inbox placement so when engagement drops, I can quickly determine whether the issue is technical, deliverability-related, or content and strategy related. CASE STUDY To show this in practice, I built a full lifecycle email system for a demonstration project a fictional luxury skincare brand ("Lumière Botanique") covering Welcome, Abandoned Cart, Post-Purchase, and Re-engagement flows, plus targeted campaigns (Birthday, Restock Alert, VIP Invite). Happy to walk you through the strategy and design decisions behind it. PLATFORMS 𝐊𝐥𝐚𝐯𝐢𝐲𝐨 𝐢𝐬 𝐦𝐲 𝐩𝐫𝐢𝐦𝐚𝐫𝐲 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐚𝐧𝐝 𝐰𝐡𝐞𝐫𝐞 𝐈 𝐡𝐨𝐥𝐝 𝐜𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧, 𝐚𝐥𝐨𝐧𝐠𝐬𝐢𝐝𝐞 𝐡𝐚𝐧𝐝𝐬-𝐨𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐁𝐫𝐞𝐯𝐨, 𝐌𝐚𝐢𝐥𝐜𝐡𝐢𝐦𝐩, 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐊𝐢𝐭, 𝐌𝐚𝐢𝐥𝐞𝐫𝐋𝐢𝐭𝐞, 𝐂𝐨𝐧𝐬𝐭𝐚𝐧𝐭 whether you're already on one of these or planning a migration to Klaviyo. If your email marketing has gaps, isn't generating enough revenue, or needs to be built from scratch, 𝐒𝐄𝐍𝐃 𝐌𝐄 𝐀 𝐌𝐄𝐒𝐒𝐀𝐆𝐄 𝐍𝐎𝐖 and tell me what's going on, I'll be honest about whether I'm the right fit. Klaviyo | Klaviyo Certified | Klaviyo Email Marketing | Klaviyo Email Design | Shopify Klaviyo Expert | Klaviyo Shopify Integration | eCommerce Email Marketing | WooCommerce | Lifecycle Marketing | Retention Marketing | Email Automation | Email Flows | Welcome Flow | Abandoned Cart Flow | Browse Abandonment | Post-Purchase Flow | Win-Back Flow | Back in Stock Flow | Subscription Flow | Campaign Strategy | Segmentation | Personalization | SMS Marketing | Popup Optimization | Email Template Design | Email Deliverability | SPF DKIM DMARC | Sender Reputation | List Hygiene | A/B Testing | Revenue Reporting | Klaviyo Migration | DTC Email Marketing

Programmatic Trading Lead for a DSP working with several billion dollar clients. I have experience with DSPs such as theTradeDesk, Beeswax, DV360, MediaMath, Basis, StackAdapt, Choozle, Xandr, and Dataxu (Now Oneview). Previously, I worked at Franklin University where I solely brought in house their Programmatic Advertising from an agency, saving them thousands of dollars in costs and better transparency. I also have experience working in two difference agencies helping both expand their programmatic offerings. I have experience with all types of campaign goals (ROI, CPA, VCR, CTR, CPM, Reach. etc) and Objectives (Awareness, Consideration, Retargeting). I have worked with all types industries including real estate, gaming, big box retailers, education, furniture, automotive, small businesses, medical, tech, and retail. I LOVE Programmatic Advertising and have learned the keys to success in the growing industry. Here to help all types of clients with their Programmatic goals. My expertise is in audience strategy, campaign upload, optimization, troubleshooting, reporting, data story telling, testing strategies, consulting, and campaign management. I would love to help grow and fuel your business! I am open for short term work projects as well as long term projects. Additional skills: I have worked with several different Publishers/MVPDs to create custom PMPs and PG deals. I have made my own Curated Marketplace for clients. I have managed other traders. I have worked with businesses that are starting their programmatic offering to help them expand it. Other digital advertising platforms I have experience in operating include: Google Ads, Twitter, Snapchat, LinkedIn, Facebook, and Microsoft ads. I also have a partnership that allows you to make dollars in return for spending programmatic dollars.

Most Shopify and DTC brands are sitting on 25-40% more revenue than their Klaviyo account is currently generating. My job is to unlock it I'm a Klaviyo Email Marketing Specialist with 4+ years helping Shopify and eCommerce brands turn their email list into their most profitable, predictable revenue channel through strategic flows, high-converting campaigns, and retention systems that keep working long after they're launched. If your Klaviyo account is set up but underperforming; abandoned carts slipping through, weak segmentation, inconsistent campaigns, deliverability issues, or flows that just aren't converting, that's exactly the problem I'm built to solve. What I Deliver ✔ +60% average email revenue growth across the accounts I've managed ✔ Recovered abandoned cart and browse revenue on autopilot ✔ Higher open rates, click rates, and email-attributed conversions ✔ A clean, scalable Klaviyo + Shopify ecosystem your team can actually manage Klaviyo Flows I Build & Optimize → Welcome Series / Welcome Flow → Abandoned Cart & Abandoned Checkout Flow → Browse Abandonment Flow → Post-Purchase & Thank-You Flow → Winback & Re-engagement Flow → Replenishment & Cross-Sell Flow → Back-in-Stock, Price Drop & Birthday Flow → VIP, Sunset & Review Request Flow Every flow is wired with the right triggers, filters, timing, conditional splits, and suppression logic so the right message reaches the right subscriber without overlap or noise. Email & SMS Campaign Management → Weekly campaign planning - newsletters, product launches, promotions, seasonal drops → Klaviyo SMS setup and consent-gated SMS flows → A/B testing on subject lines, creative, send times, and CTAs → Performance reporting on revenue, CTR, conversion, and list growth Klaviyo + Shopify Technical Setup → Full Shopify-to-Klaviyo integration and event tracking audit → Advanced segmentation - first-time buyers, repeat customers, VIPs, lapsed, engaged → Deliverability optimization - SPF, DKIM, DMARC, sender reputation, list hygiene → Sunset and engagement filtering to protect your inbox placement → Popup and signup form optimization for list growth Email Design & Copy → On-brand, mobile-first email templates designed in Figma and built inside Klaviyo → Reusable modular templates so your team can ship campaigns faster → Conversion-focused email copywriting aligned with your brand voice Why Clients Hire Me ✔ I build complete retention systems, not one-off flows ✔ Strong command of Klaviyo mechanics + Shopify integration + deliverability fundamentals ✔ I combine strategy, design, and copy under one specialist - fewer handoffs, faster launches ✔ Every recommendation is backed by data, not guesswork ✔ Reliable, detail-oriented, and comfortable owning email end-to-end Common Problems I Solve ❌ Abandoned carts and browse sessions with no recovery strategy ❌ Low open rates, low click rates, low email-attributed revenue ❌ Weak or missing segmentation; everyone getting the same message ❌ Flows built quickly and never optimized ❌ Deliverability issues and poor inbox placement ❌ Shopify + Klaviyo data not syncing or tracking properly ❌ Email design that doesn't match the brand or convert on mobile Let’s Build Your Revenue Engine If you're a Shopify or DTC brand looking for a Klaviyo specialist who can audit, build, design, and manage a high-performing email marketing system end-to-end, send me an invite. Tell me a bit about your store and where email is falling short, I'll come back with a clear read on the opportunity and how I'd approach it. Core Expertise & Search Tags Klaviyo | Klaviyo Email Marketing | Klaviyo Flows | Klaviyo Flow Optimization | Klaviyo Automation | Klaviyo Setup | Klaviyo Integration | Klaviyo Email Design | Klaviyo Templates | Klaviyo Campaigns | B2C E-Commerce | Automations | Campaigns | Email Marketing | Email Marketing Consultation | Email Marketing Strategy | Email Strategy | Email Optimization | Email Campaign | Email Campaigns | Email Campaign Optimization | Email Flows | Email Design | Email Automation | Email Management | SMS Marketing | SMS Campaigns | Shopify | Shopify Plus | Shopify Development | Shopify Website | Shopify Website Design | Shopify Beauty Brand | Liquid | Mailchimp | Data Management | SPF | DKIM | DMARC | Copywriting | Translation | 3D Design | 3D Mockup | 3D Product Animation | 3D Art | 3D Logo Reveal | Logo Design | Reliable | Committed to Quality | Solution Oriented | Clear Communicator | Detail Oriented | Accountable for Outcomes | Collaborative | Professional | Klaviyo | Klaviyo Email Marketing | Klaviyo Flows | Klaviyo Flow Optimization | Klaviyo Automation | Klaviyo Setup | Klaviyo Integration | Klaviyo Email Design | Klaviyo Templates | Klaviyo Campaigns | B2C E-Commerce | Automations | Campaigns | Email Marketing | Email Marketing Consultation | Email Marketing Strategy | Email Strategy | Email Optimization | Email Campaign | Email Campaigns | Email Campaign

Your Amazon, Walmart, and Target sales are flat or down and your margin is thinning. That's what we fix. Which means we run your advertising and marketplace brands like it's our own P&L. If the work doesn't move net margin, it doesn't make the plan. Simple as that. Most brands I talk to aren't short on activity. They're drowning in it. Dozens of campaigns, a listing refresh every quarter, a dashboard full of numbers, and margin that hasn't moved in a year. Busy account, flat top & bottom line. That's usually where we come in. 💻 We work with Softlines (bedding, linens, apparel, baby, toys), CPG (supplements, snacks, beauty, food, drink), and Hardlines (automotive, hardware, industrial). Big catalogs are our thing. Tens of thousands of SKUs, big media budgets, none of it scares us because we've been living it since 2014. ⚙️ On the account itself, whether it's Amazon, Walmart, or Target, we run advertising, PPC, and DSP, plus listing SEO, AEO, and full account management: • Amazon PPC and DSP, creative, and competitor conquesting • SEO and listing optimization • Seller Central and account management • Catalog and inventory forecasting • IP protection, USPTO trademark and infringement work, and account health checks when something breaks We run the same on Walmart and Target for brands expanding past Amazon. Here's how we think about it. You can spend your way to a bigger topline and still lose money. Happens all the time. Profit is the harder number to move, and it's the only one that actually pays you. So before we touch a campaign, we go find where the money's leaking. Ads cannibalization & wasted spend, listings converting below their category, negative reviews, offers priced with no margin left in them, freight fees & inventory sitting on cash. Plug those first. Then scale what's working. It's also why we keep the team on your account small. You get operators making the calls, not a junior running your brand through a checklist. If profitable growth is what you're after, invite me to your job. I'll show you where the money's leaking and what I'd fix first. 🥇 Expert-Vetted since 2014. Amazon, Walmart, Target, Roundel, and Criteo.

I'm a marketing guru with a proven track record in producing for my clients with over 12 years ✔️ Digital Marketing Strategist for B2B, B2C, and Start Ups ✔️ A/B Testing, Multivariate Testing, and Conversion Rate Optimization Experts ✔️ Expert in AdWords, Facebook Ads, Instagram, Pinterest, LinkedIn, and Remarketing ✔️ Marketing Automation and Drip Email Strategist ✔️ Organic and Local Organic Expert ✔️ Google Analytics and Google Tag Manager Expertise

With 20+ years of experience in business development and marketing strategy, I help business owners turn Google Ads into a predictable, revenue-generating growth channel. As a specialist in search engine marketing, campaign management, and conversion rate optimization, every decision I make is focused on profitability and long-term scalability (view my profile video to learn more). I also partner with brands in a fractional leadership capacity—delivering senior-level insight, team alignment, and paid search expertise without the cost of a full-time hire. If you're looking for a Google Ads expert who delivers strategic clarity, disciplined execution, and measurable results, let’s connect. 3 Things to Note: 1- Due to limited availability, I am not able to take on every client here. Upon meeting, if it becomes clear that this will not be a good fit, then I promise to be very transparent about that and will not waste your time. 2- With the continued development of AI, the Google Ads platform is rapidly changing...and therefore, it is absolutely crucial to have someone on board who understands this. I help my clients to understand the benefits and the pitfalls of these AI features, as well as if/when/how they should be applied. 3- Though I often provide high-level Google Ads account audits and "one-off" consulting sessions, I thrive in long-term client relationships where I get to work closely with business owners to help them achieve significant year-over-year revenue increases via scalable Google Ad campaign efforts. That said, please do not hesitate to reach out to start a conversation. I look forward to meeting you! -Matthew