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Hello! I'm an experienced instructional designer specializing in creating engaging and interactive e-learning solutions. With a strong background in instructional design and expertise in tools like Articulate Rise, Articulate Storyline, Canva, and multiple learning management systems (Kajabi, Thinkific, etc.), I can develop high-quality training materials that captivate learners and drive results. I bring concepts to life by integrating multimedia elements, interactive activities, and visually appealing content. I am well-versed in adult learning principles and instructional design models, ensuring learner-centred courses that maximize knowledge retention. If you're seeking an instructional designer who can transform your training goals into impactful e-learning solutions, let's collaborate and elevate your training initiatives to new heights. Specialties: Adult Education, Distance Education, Technologies for Education, LMS, Articulate, Kajabi, Thinkific

Instructional Designer and eLearning Developer with expert knowledge of theories and methods used in the design, development, and delivery of successful eLearning programs and Adult Learning. You will find I am: -Passionate about eLearning and Adult Education with a strong desire to develop valuable learning material for end users. -Widely experienced in eLearning design and development for healthcare and Fortune 500 corporations. - Excellent at communication, organizational, and resource management skills. -Adaptable to work independently or as a part of a team. -Self-motivated, calm, and patient with a go-getter attitude.

Most clients come to me saying "we need a course on X." My first job is to find out whether training is even the right fix. Sometimes the real problem is a broken process or a documentation gap that no course will solve, and I'll tell you that up front before you spend money building the wrong thing. When training is the answer, I build it to change behavior on the job, not just check a compliance box. I've spent 10+ years designing learning for technical, safety, and compliance-heavy environments, including oil and gas, legal, and construction. That means I already understand how regulated work operates: the documentation standards, the legal exposure, and the reason a "Next" button sometimes needs to stay locked for 60 seconds on a policy slide so nobody skims content that matters. You won't spend weeks bringing me up to speed on how your industry works. What I bring to a project: • Front-end analysis to find the real performance gap before anything gets built (ADDIE or SAM, depending on what the project needs) • Course design grounded in adult learning theory, with measurable objectives and assessments that test the right skill instead of just recall • Production-ready builds in Articulate Storyline 360 and Rise 360 • LMS setup and configuration (Moodle, Litmos, TalentLMS) so learning paths and progress tracking actually work • Clear SME collaboration and tight scope management, so projects don't quietly balloon mid-build A few things you can count on: I keep communication plain, you'll see the work along the way with no surprise reveals, and I deliver in the formats your team already uses. I hold an M.Ed in Educational Technology and I'm a certified TESOL instructor, which shows up in how carefully I handle language and clarity. If you have a performance problem and you're not even sure training is the answer, send me the details. I'll tell you what I'd actually recommend. TESTIMONIALS 1. "She jumped into an industry that is difficult for many on the inside to understand and communicate... I learned a lot about how to better communicate our products and processes." — Training Manager, SafeWorks LLC (BrandSafway) 2. "Carmen can take a project from start to finish, from learning analysis to e-learning creation and design. She is highly efficient without compromising quality." — Instructional Designer (Managed Directly)

For over 5 years now, I have been a "𝗼𝗻𝗲-𝘀𝘁𝗼𝗽-𝘀𝗵𝗼𝗽" saving my clients 𝘁𝗶𝗺𝗲 and 𝗺𝗼𝗻𝗲𝘆 while building them 𝗳𝗮𝘀𝘁, 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 WordPress websites for their businesses. Now that I am here on Upwork, I believe I can be your "𝗼𝗻𝗲-𝘀𝘁𝗼𝗽-𝘀𝗵𝗼𝗽" saving you precious 𝘁𝗶𝗺𝗲 and 𝗺𝗼𝗻𝗲𝘆. As a WordPress Developer, Elementor Website Specialist & Graphic Design Expert with 100+ WordPress projects delivered, from full custom builds to redesigns, WooCommerce stores, and long-term site maintenance. I work across the full stack: design, development, speed optimization, SEO, and ongoing support, so you get one person who can take a project from concept to launch and beyond. Whether you need a new WordPress website, a complete redesign, an Elementor build, a WooCommerce store, a platform migration, brand-aligned graphic design, or help fixing a slow or broken site, I bring both technical depth and creative/design sense to make sure the end result actually converts. 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 & 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝗼𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗜 𝗢𝗳𝗳𝗲𝗿 - WordPress Website Design & Development - Elementor Website Design & Elementor Pro Development - Elementor Landing Page Design - Elementor Website Customization & Troubleshooting - Custom WordPress Development & Theme Customization - WordPress Plugin Development & Customization - WordPress Website Redesign & Optimization - WooCommerce Development, Setup & Customization - WordPress Speed Optimization & Core Web Vitals - WordPress SEO & Technical SEO - WordPress Migration (platform-to-platform & host-to-host) - WordPress Bug Fixes & Troubleshooting - WordPress Security, Backups & Malware Cleanup - API Integrations & Custom Functionality - Figma / PSD / Webflow to WordPress Conversion - Ongoing WordPress Maintenance & Support 𝗚𝗿𝗮𝗽𝗵𝗶𝗰 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗜 𝗢𝗳𝗳𝗲𝗿 - Brand-Aligned Graphic Design - Website Graphics & Visual Design - Structured Style Guide Creation - Custom Landing Page Design (Elementor) - Responsive, Mobile-First Web Design 𝗣𝗮𝗴𝗲 𝗕𝘂𝗶𝗹𝗱𝗲𝗿𝘀 & 𝗧𝗲𝗰𝗵 𝗦𝘁𝗮𝗰𝗸 Elementor, Elementor Pro, Gutenberg, Divi, WPBakery, ACF, WooCommerce, PHP, JavaScript, jQuery, HTML5, CSS3, MySQL, WordPress REST API 𝗪𝗵𝘆 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲 - 100+ WordPress websites delivered: full builds, redesigns, bug fixes, and ongoing care - Elementor specialist across both design and development, not just page building - Comfortable on both front-end and back-end: design, PHP customization, and plugin/theme development - Accessibility-focused, mobile-first design approach - Available for long-term, short-term, hourly, or fixed-price contracts Send me a message, click Invite to Job, or hit Hire Now. Let's build something that works as hard as you do.

I’m Adrian Griggs, Founder & Growth Architect at Tailored Hooligan, a consultancy built to fuse learning, strategy, and creativity into results that last. For over 20 years, I’ve designed programs for global corporations, fast-moving start-ups, and government agencies that don’t just “train people” they transform performance and drive measurable business outcomes. What I Do I help organizations design bold, tailored solutions at the intersection of: 1. Learning & Development Instructional design that goes beyond information dumps — built for retention and impact Digital-first ecosystems (microlearning, gamification, experiential learning) Leadership development, workforce readiness, and sales enablement programs Curriculum design from strategy to storyboard to launch 2. Growth Architecture Diagnose bottlenecks in how your business scales Architect adaptive growth frameworks tailored to your market and audience Align education, marketing, and operations into one growth engine Develop programs that leave your teams stronger, not dependent on outside consultants 3. Brand & Communication Strategy Marketing and communication campaigns rooted in education-first storytelling E-learning content that doubles as brand amplification Digital strategy that connects with audiences on an intellectual and emotional level Messaging frameworks that build trust, clarity, and engagement Who I’ve Worked With Fortune 500 companies in healthcare, finance, tech, and hospitality Global brands like IBM, BMW, Fairmont Hotels, and Novo Nordisk Fast-growing agencies and consultancies looking to scale their training and client education Governments, NGOs, and community organizations building skills at scale My career includes leadership roles at IBM, Skillsoft, Klick Health, Infinite Media, Redwood Performance Group, and Pinnguaq Association, where I directed large teams and delivered multi-million-dollar training and growth initiatives. My Approach No cookie-cutter templates. Every solution is custom-tailored to your challenge. Learning that works with the brain. I design content to be sticky, adaptive, and engaging. Measurable outcomes. From sales growth to skill adoption, we track results that matter. Teach while we grow. Every engagement leaves your team smarter and more capable. How We Can Work Together on Upwork Instructional Design (courses, workshops, microlearning, webinars) E-learning Development (SCORM/xAPI, interactive design, storyboarding) Marketing + Learning Integration (brand education, digital campaigns) Sales Enablement Programs (scripts, playbooks, bias-aware sales training) Workforce Readiness & Leadership Programs Curriculum Strategy & Program Architecture Why Clients Choose Me 20+ years of experience across industries and continents Trusted by both startups and Fortune 500 brands Blend of strategist, educator, and creative problem-solver Reputation for turning complexity into clarity and clarity into growth Let’s Connect If you’re ready to grow smarter and build programs that last let’s talk. I’ll bring the strategy, creativity, and execution to make it happen.

With extensive experience in e-learning development and project management, combined with technical expertise to troubleshoot and solve problems, I'm here to support you with: - Localizing e-learning modules into various languages, with fluency in French, English, and Arabic, including AI voiceover generation and synchronization. - Fixing Arabic Articulate Rise courses layout to display correctly from Right to Left. - Developing complex interactions in Articulate Storyline, using variables and JavaScript. - Creating Storyline blocks to be used in Rise for more engaging and complex Rise modules. - Conducting thorough quality assurance for Articulate Storyline and Rise courses, including accessibility compliance. - Identifying and solving problems related to Articulate Storyline, Rise, SCORM, and xAPI.