Hire the Best Health & Wellness Freelancers
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Professional researcher and data scientist with health, human resources, and social sciences expertise. More than 16 years freelance experience. Deliverable focused. A "Top Rated" freelancer, Joanne is in the top 10% of all Upwork users. Top Rated plus designation is only awarded to those with experience managing large scale project. When you choose to work with a Top Rated professional, you can be confident that you’ve partnered with a professional that has a track record of providing great service to clients on Upwork. My goals are: 1. to use technology to streamline how we gather and analyze information; 2. to use my research design, analytics and informatics experience to make your information meaningful and actionable; 3. to use my exceptional writing about statistics, research, and technical information to take your deliverables to the next level so you can demonstrate results. Talk to me about your data challenge or marketing research questions; about designing your online surveys and data collection tools; or about managing your consumer online panel. With data in hand, talk to me about data mining, statistical analyses, interpreting your results, and about packaging it all in a concise and professional report. I am interested in applying my expertise to short term projects using tools such as Alchemer surveys as well as analytics using DisplayR, MS Excel, Power Point, SPSS, Claude, ChatGPT, and Adobe Creative Suite.

I help founders transform their businesses into brands that deliver REAL business outcomes. Like you, I'm tired of watching teams waste thousands on creative agencies and designers, only to end up with deliverables that do little for their business. Building a brand is transformative. It's much much more than getting a logo, a fancy set of brand guidelines, and a polished website. Sure, I can do that—and I can do it quite well. But if you want to build a brand that's effective, stands out from the crowd, and commands the attention of your target audience, you need a brand strategy. ************************** The Process & Capabilities ************************** 1. Discovery & Research: Qualitative Research, Quantitative Research, Marcomms Audit, Social Audit, Keywords & Trends Analysis, Competitor Analysis 2. Brand Strategy: Brand Positioning, Brand Architecture, Defining Brand Core & Values, Audience Analysis & Personas, Defining Brand Personality, Messaging & Tone of Voice 3. Brand Identity & Design: Visual Identity, Art Direction, Logo Design, Brand Guidelines, Copywriting, Motion Identity 4. Campaign & Activation: Brand Activations & Events, Website Design & Development, Digital Marketing, Content & Social, UI/UX Design, Print & Packaging ********************** A little bit about myself ********************** I have over 7+ of professional industry experience, having worked at creative agencies alongside Fortune 500 companies like Salesforce and Slack. Throughout my career, I've helped launch over 50 brands, partnering with founders across Tech, SaaS, AI, CPG, and service-based businesses.

AI doesn't understand context or plagiarism. I do. AI hallucinates, but I don't. Current models lack the rigor, depth, and originality that define academic research. A decade of experience and hard work have ingrained these qualities in me, and I'm here to give them to you. Slide into my inbox, and let’s talk about that completed research the scientific community needs to read. I’m here to support you in your academic research from brainstorming to writing, editing, and publishing. At a time when AI threatens the rigour and authenticity of research, I’m one of the few writers who rely on human-led critical thinking to advance meaningful and impactful academic research. With an academic background in microbiology and hands-on experience in medical microbiology and agricultural microbiology, I understand how research translates into practice. Let's work together on your - Literature reviews (systematic and narrative) - Meta-analyses - Quantitative research - Qualitative research (e.g., interpretive phenomenology, realist evaluation) - Content writing - Article writing My results speak for themselves! Check out some of my published articles on ORCID. My ORCID number is 0000-0002-2586-7933.

I help health, wellness, and medical brands build rapport and authority with evidence-based, SEO-friendly content that's accurate enough for clinicians and clear enough for everyday readers. I'm a Canadian, native English writer with an Honours Bachelor's Degree in Human Kinetics, post-secondary education in Paramedicine (EMS) and Health Science Studies, and five years of hands-on clinical experience designing and implementing rehab programs as a Kinesiologist. I've also ghostwritten 30,000+ word ebooks on gut health, brain health, dementia, neurodevelopment, menopause, anti-inflammatory diets, and somatic therapy, and I'm a published editor on Amazon. I specialize in: - Women’s health & menopause - Gut, brain, and metabolic health - Supplements - Chiropractic care, physiotherapy/physical therapy, & manual therapy - Mental health & mind-body content - Strength training, rehab, and longevity I can help with: - SEO content that prioritizes trust and accuracy (and also caters to LLMs) - Authority-building health content (blogs, guides, ebooks, other long-form assets) - Translating complex medical/health topics into clear, accessible content that anyone can understand - Book writing & editing for accuracy, flow, readability, grammar, and an authentic human voice - Humanizing and fact-checking AI-generated content - Content repurposing systems (blog → social → short-form) - Editing, rewriting, and compliance-aware content audits (including for FDA compliance) - Social content strategy - PR-driven thought leadership & expert positioning I've created content for healthcare professionals, wellness brands, and education platforms, including chiropractors, physiotherapists, doctors, health coaches, personal trainers, mental health professionals, supplement companies, fitness and meditation apps, manual training organizations, and more. I work in Google Docs, Shopify, Monday, Slack, and WordPress, and every piece I deliver undergoes rigorous accuracy and editorial review. Additional portfolio samples are available upon request.

Intangibles you can feel; dedication, passion and betterment. A hard working and very experienced creative professional from Toronto. I strive to provide quality solutions, utilizing existing technologies to reduce cost. I am a freelancer with access to other experts to aid in projects. Experience what it is like to work with a Canadian professional who actually cares about your project.

🏆 𝐓𝐨𝐩 𝐑𝐚𝐭𝐞𝐝 | ✅ 10+ 𝐘𝐞𝐚𝐫𝐬 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 | ✅ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫 𝑩𝒓𝒂𝒏𝒅 𝑰𝒅𝒆𝒏𝒕𝒊𝒕𝒚 & 𝑷𝒂𝒄𝒌𝒂𝒈𝒊𝒏𝒈 𝑫𝒆𝒔𝒊𝒈𝒏𝒆𝒓 𝒇𝒐𝒓 𝑫𝑻𝑪 & 𝑩2𝑪 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝑩𝒓𝒂𝒏𝒅𝒔 Launching a product takes more than a great logo. It takes a brand people trust, packaging that stands out, and a consistent experience across every customer touchpoint. 𝗧𝗵𝗮𝘁'𝘀 𝘄𝗵𝗲𝗿𝗲 𝗜 𝗵𝗲𝗹𝗽. I work with startups and growing DTC and B2C consumer brands to build everything they need to launch with confidence, from brand strategy and visual identity to packaging, websites, and launch assets. Over the past 10+ years, I've helped businesses across supplements, wellness, skincare, food & beverage, coffee, lifestyle products, and other consumer brands create identities that not only look premium but also support long-term growth. I can help with: • Brand Strategy • Logo & Visual Identity • Brand Guidelines • Packaging & Label Design • Shopify & WordPress Websites • Product Mockups & Renders • Marketing & Launch Assets • Print & Sales Collateral My process is simple: 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 → 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 → 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 → 𝐋𝐚𝐮𝐧𝐜𝐡 → 𝐆𝐫𝐨𝐰𝐭𝐡 I also use modern AI tools behind the scenes to speed up research, creative exploration, mockups, and production workflows. The goal isn't to sell AI. It's to deliver better ideas, faster execution, and more consistent results. If you're looking for someone who can think beyond the logo and help build a complete brand system that works across packaging, websites, marketing, and future product launches, I'd love to help.