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I’m an investor relations manager at a publicly traded pharmaceutical company, experienced in refining complex financial and strategic content into clear, compelling messaging for high-stakes audiences — including earnings calls, board meetings, investor roadshows, and internal leadership committees. I specialize in bridging financial data and stakeholder communication, preparing leadership for investor Q&A, developing board-level materials, and distilling key business drivers into clear messaging. With a master’s in Entrepreneurship & Innovation and early-stage startup experience, I bring added strength in market research, lean validation, and business planning. Notable work includes earnings call materials that contributed to a 50% stock increase in 2025. I also developed an operations plan for what later became a ba blockchain-based auction platform. My consulting strengths include: Financial & strategic messaging for investor presentations Earnings script development & Q&A preparation Board & executive-level presentation content Investor updates, factsheets, and quarterly reporting Narrative & visual refinement of pitch decks, IR materials or other corporate matters Business planning (business models, business plans, marketing & operations plans etc.) Market Research Pitch decks Financial models & analysis Forecasts & projections Academic editing & proofreading (Business/Entrepreneurship/Economics/FInance area)

With over a decade of experience in Financial Services across the UK, Europe and Australia, combined with experience in Data Analytics; I bring a blend of expertise in financial services, strategy, and digital transformation. Finance & Compliance Expertise Having worked as a Financial Adviser, Paraplanner, Investment Product Analyst, and Compliance Specialist, I have a deep understanding of funds, financial products, and regulatory environments. My skills include: ✔ Compliance and Onboarding – Client onboarding, and optimising KYC, AML, and CFT processes and transaction monitoring ✔ Paraplanning & Portfolio Management – Crafting custom strategies which consider risk and the unique circumstances of clients and the business ✔ Product Review & Assessment – Compiling research into readable documents that are easy to read ✔ Compliance & Risk Management – Ensuring policies, client documents and processes align with evolving regulations and your business needs ✔ Process & Policy Optimisation – Streamlining operations for efficiency ✔ Market research - Research and development for actionable insights Strategic Marketing & Lead Generation Beyond finance, I have successfully worked in Product Marketing & Operations, specialising in: ✔ HubSpot CRM, Lead Generation & Sales Funnels – My skills include setting up CRM systems, cleaning them, administration including access control and training, building laser-targeted lists and creating high-converting marketing pipelines ✔ Content Strategy & Digital Marketing – I have crafted engaging automated content calendars, blogs, articles and lead magnets ✔ Event Planning – I have helped organise automation or coordinated live and remote speaking engagements, and in-house events, including webinars ✔ Strategic Outreach & Collaborations – I have facilitated automated outreach for partnerships and PR placements ✔ Outreach -I have created semi-automated customer outreach campaigns and am comfortable with cold outreach and appointment setting AI, Data Science & Automation I am currently pursuing a Master’s in AI & Data Science, and have completed ISO 42001 Lead Implementor training. I specialise in data-driven decision-making, process automation and systems reviews. Why Work With Me? I am both a big picture and fine details person. Im passionate about strategy, but also love execution and turning complexity into clarity, and ideas into action. I thrive in optimising processes and driving results and I love analysis, business, marketing and financial services If you're looking for someone who can combine analytical precision with creative problem-solving, Send me a message or arrange a call. I usually start with a video call & project brief to ensure the perfect fit.

Hi, I’m Anahit — a Certified Digital Product Manager (CDPM™) with 7 years of experience building and scaling B2B and B2C products across AI, Gen AI, Fintech, Gaming, E-commerce, and SaaS. I help startups and growing companies turn ideas into successful products by combining strategy, data-driven insights, and hands-on execution. 🎯 Here’s how I can support your projects: ✅ Product Discovery & Strategy – Market research, competitor analysis, and customer interviews to identify real opportunities and shape product vision. ✅ MVP & Roadmapping – Defining scope, writing user stories, and prioritizing backlogs to deliver quick wins while staying aligned with business goals. ✅ AI & SaaS Expertise – Proven track record launching AI-powered products (1M+ daily generations within 2 weeks at Picsart) and scaling SaaS platforms (60% user growth at Multilogin). ✅ User-Centered Design – Wireframes, prototypes, and user flows with Figma/Balsamiq, plus usability testing to refine experience. ✅ Data & Growth – Setting up KPIs, dashboards, and A/B tests to optimize retention, conversion, and monetization. 💡 A few highlights from my work: - Scaled a B2B SaaS product’s user base by 60% and boosted retention from 30% → 45% in 6 months. - Launched AI creative tools used by millions globally, driving +30% conversion. - Delivered Fintech solutions (e-signature, lending platforms) that reduced processing time by 70% and achieved 35% ROI. Although I’m new to Upwork, I bring a strong track record of delivering measurable impact. If you’re looking for a partner who can take ownership, bring structure, and turn ideas into real products — I’d love to help. 🚀

Senior PM who actually builds. 10+ years across SaaS, fintech, e-commerce, and iGaming. I write the spec, design the flows, ship working code, and own the outcome. No translation layers, no handoff loss, no waiting on three other people to start What I deliver: - Product strategy, roadmaps, and backlog discipline that survives contact with reality - Specs, user stories, and acceptance criteria detailed enough that engineering doesn't reverse-engineer intent - Working prototypes in Figma when a doc isn't enough — and shipped code when a prototype isn't enough - API design, data flow mapping, and integration scoping with vendors and providers - Stakeholder communication that doesn't dilute the decision Why a hands-on PM beats a typical PM: - I don't write a 12-page spec when a working prototype answers the question in an afternoon - I can pressure-test scope against actual API constraints before tickets get cut, not after the sprint stalls - One person doing strategy + design + technical scoping = fewer meetings, faster decisions, no "let me check with the dev team and get back to you" - 10 years of PM experience means I challenge requirements, not just translate them Where I've gone deep: - iGaming and sportsbook (10+ years — PAM platforms, regulatory certification, trading engines, payment integrations) — useful when the backlog has compliance teeth - Fintech (KYC, payments, 3DS2/SCA, wallet infrastructure) - SaaS dashboards and B2B internal tools - Crypto/web3 (smart contracts, wallet UX, on-chain settlement) Prioritization frameworks I actually use, not just name-drop: - MoSCoW for scope conversations with stakeholders - WSJF for backlog sequencing across multiple workstreams - Cost of Delay for executive trade-offs and feature kill decisions - Frameworks only work when the inputs are honest — I spend more time pressure-testing assumptions than scoring tickets AI in my workflow: - Spec generation, acceptance criteria scaffolding, backlog grooming - User interview synthesis and technical documentation analysis - Quick prototyping to validate scope before tickets get cut - Not a replacement for judgment — a way to compress the slow parts How I work: - Hourly or fixed-scope sprints (2–4 weeks) - Daily async updates, working artifacts (specs, prototypes, deploys) from week one - Plain English with stakeholders, technical precision with engineering — no theater either direction Send me your scope or current backlog problem. I'll tell you honestly whether prioritization is the bottleneck or whether something upstream needs fixing first.

I step in when product growth fails. Low activation. Weak retention. Users don’t reach value fast enough. Revenue doesn’t scale with traffic. I work with founders and product teams to fix that at the product layer. Not by redesigning screens. By restructuring how the product drives activation, habit, and trust. - I’ve worked across: 💊 Bayer (S&P Global 100) • 🦊 Foxit (AI, 700M users) • 🐻 MindsDB (AI, YC) • 📦 Archlet (AI, $16M+ raised) • 🌱 PictureThisAI (100M Users, AI) • ⚡️ SonicLabs (DeFi) • 🏥 Huma (HealthTech) • 🏢 BairesDev I'm ranked in the top 1% on Upwork and hold Expert Vetted status. - What I actually do When I join, we focus on: • Activation baselines • Onboarding drop-offs • Time-to-value • Retention loops • Monetization logic • Experiment frameworks • Instrumentation clarity • LTV expansion I help teams move from: “Users signed up” to “Users reached value and stayed.” - How I work I operate at product strategy level. I define: • Clear problem thesis • Target user and job-to-be-done • Growth bottlenecks • Metrics that actually matter • Experiment roadmap • Execution direction for design and engineering I align product decisions with business outcomes. No pixel pushing. No random redesigns. No feature shipping without metric intent. - I’m a strong fit if • You’re building AI, Fintech, Crypto or SaaS • Growth is inconsistent or plateauing • Activation is weak • Retention feels fragile • Your product is powerful but misunderstood • You want product thinking, not just UI work - Not a fit if • You want cosmetic redesign only • You don’t measure activation or retention • You’re looking for the cheapest execution • There’s no ownership or decision authority on your side - I’m a 2x startup founder. I understand runway pressure. Board expectations. Growth targets. Team constraints. If your product needs sharper activation, stronger retention, and clearer monetization logic, let’s talk. - Some social proof 🌟🌟🌟🌟🌟 ‘Marko is the best, most professional and dedicated designer I’ve worked with.’ – Adam (MindsBD, Co-Founder) 🌟🌟🌟🌟🌟 ‘Marko quickly understood the complexity of our product and turned it into intuitive, user-friendly flows.’ – Tim (Archlet, Founder & Managing Director) 🌟🌟🌟🌟🌟 ‘Marko was great to work with. Very diligent. Very organized. Highly skilled.’ – Jayson (BairesDev, Senior Director of Growth) - Some industries I’m specialized in. • AI SaaS & LLM products • AI Agents & Automation tools • Fintech & Embedded Finance • Trading & Investment Platforms • B2B Financial Infrastructure • Crypto, Web3 & DeFi Protocols • Enterprise SaaS Platforms • Data & Analytics Products Core experience includes: Activation systems Retention architecture Monetization logic Expansion loops Trust & onboarding design Complex workflow simplification Product clarity in technical domains Product Growth & Strategy Toolkit I work across product, growth, and analytics layers. • Activation baseline definition • Funnel analysis (signup → activation → retention → expansion) • Mixpanel instrumentation planning • Experiment roadmap creation • Time-to-value optimization • Monetization testing • Feature prioritization frameworks • Product-led growth strategy • Onboarding system design • Behavioral UX for retention - Tools & Systems Figma Claude Cursor Mixpanel PostHog Maze Hotjar UserTesting Webflow Google Analytics Growth experimentation frameworks - Keywords & Core Competencies Fractional CPO Product Growth Strategy Product-Led Growth (PLG) Activation Optimization Retention Optimization LTV Expansion Monetization Strategy AI SaaS LLM Products AI Agents Fintech Embedded Finance Trading Platforms Investment Platforms Crypto Web3 DeFi B2B SaaS Enterprise SaaS Product Strategy Growth Strategy Funnel Optimization Behavioral UX Product Analytics Experimentation Frameworks

Who am I: ✅Founder of Castellum Capital, a firm helping tech startups to raise funds ✅CFA Charterholder ✅Bachelor's in Law with honours | Master's in Financial Markets (LSE program) ✅Raised from more than 20+ VCs, including Sequoia Capital ✅Fractional CFO of seed and Series-A startups ✅Fundraiser for PE fund in South East Asia ✅Investment analyst at Deutsche Bank ✅M&A Manager ✅5-years living in SouthEast Asia (Singapore and Vietnam) 🌍Currently based in Spain (CET), and can work in any time zone How can I help you? ⭐VC/PE/M&A/Real Estate fund: ● Financial modeling (valuation, waterfall distributions, cap-tables) ● Presentations (buy/sell-side; fundraising) ● Support to portfolio companies ● Fundraising ⭐StartUp founder: ● Fundraising (pre-seed to Series-B): Fundraise planning, data-room, presentations; Terms negotiation ● Exit ● Financial models ● Investor Relations ● Advisor: I have worked with multiple tech startups at different stages, and can use the experience acquired to help your business. I have seen everything: easy and tough negotiation with investors; bridge rounds; C-suite hiring; aggressive expansion across markets; disagreement between co-founders; exits 🥇I have a 100% Job Success Score on Upwork with more than 20k earned ➡️I own a firm with financial consultants and we can scale along your project needs. ❌If you are looking for cheap freelancers, I am not your guy. I deliver quality 💰I am only open to projects with some fixed payment, we can negotiate success fees or equity, but I will ask for skin in the game at your end. 📝Some resources I share openly (ask me for the links) ● 3-statement Financial Model ● Private Equity returns model (waterfall distribution between LPs and GP) ● Start-up metrics 👥 I like working with honest, visionaries, and hard-working people. If you are one, let's have a chat!