UI UX Designer for SaaS, web and mobile. Last healthcare redesign: onboarding 24.6% → 43.9%, core clinician task 11 steps → 5, CSAT 3.2 → 4.4. Measured, not estimated. Send me one screen and I'll show you where your drop-off is.
MEASURED, NOT DECORATED
I am a UI UX Designer judged after launch: activation, task completion, retention, store rating. Every figure below carries a baseline and a shipped product. No round numbers, no anonymous "Fortune 500 client".
Named work: Transcarent (a $3B healthcare platform), Clair (Top 100, App Store Finance), Onyxia (cyber resilience, 40+ integrations), Housetable (renovation lending), Obviant (acquisition data), SmartTID (EU accessibility). More under NDA.
WHAT I DELIVER
Most briefs reach me as one of these: Mobile UI UX Designer for an app rebuild, UI UX Web Designer for a site that does not convert, UI UX Designer SaaS Figma for a dashboard nobody can read, UI UX Designer React when design and code have drifted apart, or product designer when the problem is the pricing model, not the screen.
UI UX Designer Figma - user flows, wireframing, high-fidelity prototypes, token-based design systems on strict auto-layout, so AI-assisted development turns Figma into code predictably. Every UI UX Designer Figma handoff carries states, interaction specs and documentation.
UI UX Designer SaaS Figma - B2B dashboards, admin panels, onboarding, pricing and activation flows. A UI UX Designer SaaS brief starts at the funnel and the information architecture, not the visual layer. Dashboard design, data visualisation, usability testing.
Mobile UI UX Designer - iOS and Android, consumer and clinical. Mobile app design, navigation, prototype testing, accessibility. Apps I built as a mobile UI UX designer hold 4.8 and 4.81 App Store ratings, 1,600+ reviews each.
UI UX Web Designer - SaaS landing page design, marketing sites, web applications. A UI UX web designer ships responsive systems, not one-off pages. As a web designer specializing in figma or webflow I hand off layouts that build without a rewrite, plus UI UX Designer Framer and UI UX Designer Wix work.
UI UX Designer React - token-mapped design systems, component specs and variables named to match your codebase. UI UX Designer React handoff removes the translation layer between Figma and engineering.
Graphic Designer - logo design, visual identity, colour palette, typography, brand guidelines. A graphic designer who builds a reusable system, not one poster.
WHERE I HAVE SHIPPED
UI UX Designer Healthcare (patient and clinician platforms, WCAG 2.1/2.2).
UI UX Designer Crypto and fintech (payments, wallets, regulated flows).
UI UX Designer CRM (records, pipelines, batch review).
UI UX Designer Real Estate (proptech portals, lending).
UI UX Designer AI (agent interfaces, approval gates, confidence signals).
UI UX Designer Shopify (storefronts, checkout).
Game UI UX Designer (HUD, menus, progression).
UI UX App Designer Arabic (right-to-left layouts).
HOW I WORK
1. Audit behaviour before opening Figma: funnel data, clickpaths, support tickets, a task-flow walkthrough. The root cause is usually one step, not the product.
2. Restructure. Information architecture and flow first. As a product designer I will tell you when the fix is sequencing rather than pixels.
3. Design and hand off a UI UX Designer Figma package: hierarchy, design system, states, edge cases, tokens, auto-layout. Your developers should not have to guess.
4. Measure. We agree the metric before I start and check it after launch.
RESULTS, WITH BASELINES
Healthcare platform (NDA) - patient onboarding completion 24.6% → 43.9%, a 79% relative lift. Core clinician task cut from 11 steps across three views to 5 in one. CSAT 3.2 → 4.4. The fix: defer notification preferences, care-team invites and goal-setting until after activation.
Transcarent - 43% of members found lower prescription prices via the in-app matching flow. 4.8 App Store rating across 1,600+ reviews. Five care verticals unified into one needs-based navigation.
Clair - 92% employer adoption across payroll partners. 4.81/5 across 1,600+ reviews. Top 100 in App Store Finance.
Digibate - onboarding sat at 25.6% against a 40-60% B2B SaaS benchmark, 30% lost at the pricing step. The audit changed the business model, not the screen: permanent Freemium to Free Trial.
SmartTID - 210 success criteria audited against WCAG 2.1, WCAG 2.2 and EN 301 549, three environments, severity-ranked, delivered as VPAT 2.5.
START HERE
Send one screen, a link or a Figma file. Within 24 hours you get a written read on the biggest friction point and what it is likely costing you. No contract, no call. If it is useful we scope the work; if not, keep the notes.
I work solo on focused scopes and lead a small team on platform-scale engagements.
Hired as: UI UX Designer SaaS Figma, Mobile UI UX Designer, UI UX Web Designer, UI UX Designer React, UI UX Designer Figma, product designer, web designer, graphic designer
I'm a Marketing Specialist with a Master's degree in Advertising & PR, running social media marketing, email marketing, content marketing, CRM, and paid ads end-to-end, so you get one dependable person handling your channels instead of juggling several freelancers.
✔ Master's degree in Advertising & PR
✔ Top 3% of freelancers on Upwork
✔ 8+ years, 70+ completed projects
✔ $200K+ earned on Upwork, 100% Job Success
✔ 456% reach growth for a global nonprofit client in 90 days
✔ HubSpot Certified, Google Analytics Certified
What I Bring as Your Marketing Specialist
Social Media Marketing
I manage social accounts and content calendars across multiple channels at once, with a structured, data-informed approach rather than posting on instinct.
Email Marketing & CRM
HubSpot certified, with hands-on experience in Mailchimp and Klaviyo. I build and manage email automation and CRM workflows that keep contact lists organized and campaigns consistent.
Content Marketing & Copywriting
Content calendars, copywriting, and brand messaging that stay consistent across every channel a client hands me.
Paid Ads Management
Meta and Google Ads, planned as part of a multi-channel strategy rather than run in isolation from organic content.
SEO, AEO & GEO
Organic search strategy plus the newer work of AI search visibility, so clients show up in both traditional search and AI-generated answers.
Design & Web
Graphic design for digital content and brand assets in Canva and Figma, plus website updates in Wix, Squarespace, and WordPress.
Selected Projects
IGCS (International Gynecologic Cancer Society) — Nonprofit / Healthcare
Rebuilt their social media system and grew reach 456% and interactions to 4,644 in 90 days, with 493K+ total views across posts, stories, and reels.
Alibi Bar & Lounge — Local Business
Ran a $114 Meta ads campaign that reached 59K+ people at $0.37 per click, while organic Instagram reach grew 360% and followers grew 65%.
AutoBead — Ecommerce / Automotive
Grew Instagram from 9.8K to 14.6K followers through a rebuilt content and engagement strategy.
Industries: Nonprofit · Healthcare · Ecommerce · Hospitality · Education
Tools: Canva · Figma · Hootsuite · Buffer · Sprout Social · Meta Business Suite · Mailchimp · Klaviyo · HubSpot · Google Analytics · WordPress · Shopify · Wix
How I work
I respond within a few hours, manage multiple channels and accounts in parallel, and communicate proactively so campaigns stay consistent and on track.
Whether you need someone to own your social presence or run your marketing more broadly, reach out and I'll reply within a few hours.
Mircea T.
DTC Expert Graphic Designer | Social Media, Ads & Branding
Brasov, Romania
$35/hr$35 per hour5.0 (23) 43 jobs $100K+ total earnings
I design visuals that don’t just look good — they sell, convert, and drive growth for businesses, including 8-figure companies. Through strategic, high-impact design, I help brands scale, increase revenue, and maximize ROI.
No recycled templates. No generic graphics. Just ads, social creatives, branding, and marketing visuals delivered clean, modern, and conversion-focused.
All design is done in your weapon of choice: Figma, Canva, Photoshop, Illustrator, or WordPress. I’m also proficient in After Effects for motion design, Klaviyo & Mailchimp for marketing campaigns, and Midjourney for that extra AI touch.
Click “Message” or “Invite” to get started.
What I can help you with
✦ High-Converting Ad & Marketing Creatives (Meta Ads, Google Ads, Display Ads, Campaign Graphics)
✦ Social Media Visuals & Campaign Assets
✦ Brand Identity & Visual Direction
✦ Landing Page & Web Design (WordPress expertise)
✦ Email & Marketing Design (Klaviyo, Mailchimp)
✦ Infographics & Data Visualization
✦ Packaging & Print Design
✦ Motion & Animation Design (After Effects)
✦ UI/UX Interfaces & Landing Pages
What recommends me?
✦ Nearly a decade of design experience — almost 10 years in the industry
✦ Top Rated Plus on Upwork — in the top 3% of freelancers
✦ $100k+ earned on Upwork with hundreds of successful projects
✦ Strategy-driven, results-focused design that performs
✦ Flexible, reliable, and easy to work with
I treat every project like it directly impacts your business growth — because it does.
Expertise & Tools
Powerful design across multiple platforms:
Figma, Canva, Photoshop, Illustrator, WordPress, After Effects, Klaviyo, Mailchimp, Adobe Creative Suite, Midjourney, and more.
Stellar as
Direct Response Graphic Designer, Ad & Campaign Designer, Social Media Visuals Expert, Brand Identity Designer, Marketing Design Specialist, UI/UX Designer, Landing Page Designer, Motion & Animation Designer.
Most common projects I work on: ad creatives, marketing campaigns, social media assets, landing pages, brand visuals, email campaigns, motion graphics, infographics, packaging, and web interfaces.
Industries & Companies I’ve Worked With
Payoneer, MyGeisha, Barefoot Shoes, and many other top brands. I’ve also collaborated with marketing agencies, sports & fitness companies, cosmetics & perfume brands, fintech companies, EU projects & collaborators, AI companies, B2B industrial clients (industrial shredding sector), history & educational organizations, and more.
This diverse experience allows me to adapt designs for any audience, project, or campaign, ensuring visuals that not only look amazing but deliver results.
If you made it this far — thank you for reading!
Hit “Message” or “Invite” to start your project, discuss your campaign, or see examples of my work.
Sorin Ioan C.
Web & Graphic Design | ClickFunnels Design & Build Expert
Brasov, Romania
$40/hr$40 per hour4.9 (165) 275 jobs $200K+ total earnings
✅TOP RATED Freelancer on Upwork, specializing in Web Mock-up/Graphic Design, Clickfunnels Design & Build expert. Expert Level in Adobe Photoshop/Illustrator.
As a Featured Top Freelancer in this field with more than 8 years of experience, using a variety of techniques and building high converting funnels with my Graphic Design skills, providing you with significantly improved performance.
A prompt and well-focused person that puts your fulfillment in the first place.
I love ClickFunnels because I can combine my Web/ Graphic design experience with my knowledge of front-end development (HTML/ CSS). I can create for you 100% customizable funnels (from scratch).
WHY CHOOSE ME OVER OTHER FREELANCERS?
✅ Customer Reviews: I focus on providing VALUE to you and earning your TRUST.
✅ Exceeding Expectations: This is the most important thing about my work. My passion is my work.
✅ Responsiveness: I am extremely responsive and open when it comes to my clients. Communication is the key to success!
✅ You'll get continuous support before and after delivery of the final product.
✅ Meticulousness, speed, and high-quality work.
Here is the Clients Review which you will find in my reviews section and many more like it, describes the quality of the work and value that you can expect from working with me:
⭐️⭐️⭐️⭐️⭐️
"Sorin has done an amazing job! We have worked with him on a number of projects and he has delivered exceptional quality work for us every time. He is able to understand what exactly needs to be done and is able to execute the task in a timely manner. Would definitely recommend hiring him!"
⭐️⭐️⭐️⭐️⭐️
"Sorin was amazing! A clickfunnels and design expert, fast worker, responsive, and just everything you could ever ask for in a part of your team. Highly recommended and will use again!"
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