I help businesses and organizations of every size and market segment transform their genuine points of difference into long-term competitive advantage. My work comprises twenty-plus years’ experience assembling and leading cross-functional strategy and design teams in the delivery of brands, products, environments, and experiences that build audience loyalty and stakeholder value.
My commitment to first understanding the needs of the user enables me to help organizations solve complex business problems and engage their audiences with effective and insights-driven creative. I’m passionate about nurturing the talent that I recruit for every project, and about delivering solutions that turn brand engagement into brand advocacy and sustained market share.
My experience delivering branded business solutions that build loyalty at an emotional level has afforded me the opportunity to partner with some of the most innovative organizations in the world. Among them are Kraft Foods, The Walt Disney Company, Discover Card, Murad, The a2 Milk Company, University of Southern California, AT&T, Pepsi Americas, PUR, Hewlett-Packard, GlaxoSmithKline, and Intel Corporation.
Capabilities At-a-Glance:
Brands, Advertising, Products, Environments, Experiences and Content Across All Channels: Digital, Social, Web, Film, Print and Out-of-Home
Select Recognition:
Top Honors for Excellence and Effectiveness in Design and Strategy from Graphis, Communication Arts, Print, Sappi, AIGA, The Mohawk Paper Show, Fox River Paper Show, California Contemporary Arts Forum, Denver Ad Club and Art Directors Club of Denver. Creative direction of a special project for Frank Lloyd Wright’s Meyer May House, on behalf of Steelcase, earned a Gold prize from Graphis for Best Website Design.
Capabilities In Detail:
Creative Direction, Art Direction, Copywriting, Production Design
Brand Strategy & Positioning, Brand Identity, Brand Guidelines
Project Management & Procurement
Web Design, Rich Media, Motion Graphics & Film
Integrated Advertising Campaigns Across Print, Digital & OOH
Product Design, Packaging & Retail Display Design
Corporate & Retail Environments & Merchandising Design
Branded Signage, Wayfinding & Livery Design
Branding & Strategy
- Research, brand strategy, brand identity and messaging platforms
- Brand positioning, segmentation, activation and extension
- Consumer behavior profile research and segmentation strategies
- Influencer marketing, brand awareness studies and consumer product launches
- Consumer product and lifestyle marketing, user story development
- Creative direction for experiential, environmental, print and digital touch points
- Product concept, design, manufacturing and distribution consultation
- Retail environment design, product merchandising and co-brand marketing
- Assembly and direction of strategic, cross-functional partnerships
- Business development, talent acquisition and resource management
Product Design Consultation
- Customer profile research and strategy (user stories)
- Fabrication techniques
- Materials, color ways, detailing
- Hardware design
- Custom cast / engraved brand plates and pendants
Retail Environments, Merchandising & Packaging
- Branded retail environment concepts & design, fabrication sourcing, signage and on-product branding
- Retailer point-of-purchase: in-store merchandising concepts, display systems and branded ephemera
- Trade show booth design (environment design, fabrication management, AV, fixtures and promotions)
- Integrated and modular package design that conforms to international in-store brand requirements
- Retail display systems including takeover installations, in-store events and modular merchandising
Product Design Consultation
- Customer profile research (bike personalities)
- Bike frame design and detailing
- Graphic design, color ways, component styling
- Apparel / race livery design
Product Launches & Marketing
- Demographic and psychographic targeting and segmented marketing strategies
- Overarching product launch strategy and implementation across all channels:
- Public relations, Websites, blog content development, teaser micro sites, banner ads, social media
- Print and online advertising, collateral, film, lifestyle and product photography, Websites, social media
Graphic Design
