Hire the Best Growth Hackers
in France

As an Operating Partner specialized in SaaS, I help startups, scaleups and Private Equity-backed companies design and execute high-performance growth strategies. With deep expertise in SaaS, SEO and full-stack marketing, I build scalable acquisition systems (PPC, SEO, funnels, automation, creative direction) focused on driving measurable growth and long-term enterprise value. I specialize in securing €250k–€25M in non-dilutive capital through grants — including programs equivalent to SBIR / STTR in Europe (France 2030, Bpifrance, Horizon Europe, EIC). I manage the full process from funding strategy and eligibility to application structuring and institutional positioning, with a strong focus on maximizing acceptance rates and funding outcomes. This capital is strategically deployed to finance R&D, accelerate go-to-market, scale sales, support international expansion and hire key talent (sales teams, growth operators), enabling companies to grow faster, strengthen their balance sheet and avoid equity dilution.

🎓 𝗙𝗿𝗼𝗺 𝗕𝗶𝗼𝗹𝗼𝗴𝘆 𝘁𝗼 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 𝗮 𝗱𝗼𝘂𝗯𝗹𝗲 𝘀𝗸𝗶𝗹𝗹 𝘀𝗲𝘁 𝘁𝗼 𝗯𝗼𝗼𝘀𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀! After a degree in Biology and a Master's in 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗰𝗸𝗶𝗻𝗴 at Rocket School, I'm ready to take on your digital challenges. 💡 𝗪𝗵𝗮𝘁 𝗜'𝗺 𝗽𝗮𝘀𝘀𝗶𝗼𝗻𝗮𝘁𝗲 𝗮𝗯𝗼𝘂𝘁? Analyzing complex problems, imagining innovative solutions, and testing strategies to continuously optimize them. Curious and adaptable, I love exploring new horizons and immersing myself in a variety of fields. 🔎 𝗪𝗵𝘆 𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗰𝗸𝗶𝗻𝗴? Because it's a constantly evolving field, where you have to continuously learn, experiment, and create new approaches. 🚀 𝗠𝘆 𝘀𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿𝘀: 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻: SEA, SEO, mailing, social media (Google Ads, Google Tag Manager, WordPress, SEMrush, Meta, Linkedin, ...) 𝗚𝗿𝗼𝘄𝘁𝗵 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼𝗼𝗹𝘀: Hubspot, Waalaxy, Automation, Lemlist, Brevo, ... 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Inbound & Outbound Marketing, multi-channel campaigns, Retargeting 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗮𝗻𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: A/B testing, data visualization (Looker, Hubspot, Google Analytics) 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Landing pages, social media and email marketing campaigns (Canva, Meta, HubSpot, WordPress, ...) 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Strategy, planning, Trello, CRM, segmentation, team training and mentoring 🍲 𝗔 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗶𝘅: Imagine a project stewed with a healthy dose of 𝗴𝗿𝗮𝗽𝗵𝗶𝗰 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆, a zest of 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻, a pinch of 𝗺𝘂𝗹𝘁𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, and a spoonful of 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴, ... Result: delightful campaigns that 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗶𝗻𝘁𝗼 𝗹𝗼𝘆𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀! 🎯 𝗠𝘆 𝗮𝗺𝗯𝗶𝘁𝗶𝗼𝗻𝘀: 🔄 𝗟𝗼𝗻𝗴 𝗧𝗲𝗿𝗺 𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁: Join a dynamic team to co-construct ambitious growth strategies. ✨ 𝗙𝗿𝗲𝗲𝗹𝗮𝗻𝗰𝗲: Support companies in their digital projects and share my expertise. 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗹𝗸? Whether to discuss your needs, collaborate on an assignment or simply explore how I can help you achieve your goals, I'm available to talk. 📩 Contact me to write your next digital success story together! 🚀

As a Fractional CMO (Head of marketing | Creative Strategist | Marketing Leader), I help brands grow through GTM strategy, growth management, and business process optimization, including AI and automation. Over the past 10 years, I've worked across multiple layers of business growth: branding, marketing strategy, product development, operations, and executive decision-making. My background includes: • Building brand systems and positioning strategies • Leading marketing initiatives and growth programs • Managing distributed teams and external contractors • Running my own agency • Developing marketing strategies and GTM plans • Overseeing complex digital projects across multiple industries I've worked with service businesses, e-commerce brands, marketplaces, SaaS-like products, and enterprise organizations across: • Legal • Finance • Education • Luxury • Manufacturing • Biotech • Real Estate • FMCG • Local Services Some engagements required deep positioning and brand strategy work. Others focused on SEO, acquisition, conversion optimization, automation, operational systems, or product architecture. Beyond execution, I bring a business perspective shaped by: • MBA-level business training • Direct P&L responsibility • Team leadership experience • Collaboration with founders, executives, agencies, and technical teams As a result, I don't view marketing as a collection of channels. I view it as a business system where positioning, customer psychology, product experience, operations, technology, and growth must work together. Selected Experience • Built and launched brands, products, and go-to-market strategies across multiple industries • Reduced acquisition costs, improved conversion rates, and developed retention systems for local and international businesses • Designed and managed complex digital ecosystems, including marketplaces, custom e-commerce platforms, automation workflows, and content operations • Led distributed teams, managed external contractors, and operated with direct P&L responsibility • Worked directly with Morgan & Morgan, Argent International, Phiston Technologies, marketing agencies, and public-sector digital initiatives in France Fractional CMO Services I help DTC brands and growth-focused companies scale through GTM strategy, growth management, AI implementation, and business process optimization. What I Do ▪ Marketing Strategy & Leadership ▪ GTM Strategy & Positioning ▪ Growth Systems Architecture ▪ Performance Marketing ▪ Marketing Automation ▪ AI-Powered Optimization ▪ Business Process Mapping ▪ Operations & Scaling ▪ Team Leadership Why Work With Me ▪ MBA degree ▪ 10 years of experience across digital strategy, brand building, marketing leadership, SEO, paid acquisition, CRO, and UX ▪ $100K+ earned on Upwork with 100% Job Success Score ▪ 12 industry awards Core Competencies Strategy & Go-to-Market ▪ Positioning ▪ GTM Strategy ▪ Marketing Strategy ▪ Competitive Analysis ▪ Fractional CMO Leadership Growth & Execution ▪ Growth Marketing ▪ Performance Marketing ▪ Conversion Rate Optimization (CRO) ▪ Funnel Development ▪ SEO ▪ Paid Acquisition ▪ Marketing Leadership AI & Automation ▪ AI Strategy & Consulting ▪ AI Content Optimization ▪ Process Automation ▪ Fractional Chief AI Officer (CAIO) ▪ Business Process AI Optimization Branding & Creative ▪ Brand Positioning ▪ Creative Direction ▪ Content Strategy ▪ Retention Marketing ▪ Social Media Strategy Operations & Leadership ▪ Team Leadership ▪ Process Optimization ▪ Vendor Management ▪ KPI Systems ▪ P&L Management Fractional CMO Partnership Growth & Strategy ▪ Growth Audit ▪ CAC/LTV Modeling ▪ Funnel Analysis ▪ Positioning ▪ Pricing Strategy ▪ Channel Strategy ▪ Go-to-Market Planning Execution ▪ SEO ▪ Paid Media ▪ CRO ▪ Funnel Optimization ▪ Growth Programs Automation & Retention ▪ Lead Generation Systems ▪ Marketing Automation ▪ Email Marketing ▪ Customer Retention Systems ▪ Business Process Automation Analytics & Reporting ▪ KPI Dashboards ▪ Reporting Systems ▪ Performance Tracking ▪ Executive-Level Insights Tech Stack AI & Automation ▪ Claude API ▪ Claude Code ▪ ChatGPT ▪ Make ▪ Zapier ▪ OpenClaw Marketing & Analytics ▪ GA4 ▪ Google Search Console ▪ Triple Whale ▪ Semrush ▪ Ahrefs ▪ Apollo ▪ Meta Ads ▪ Google Ads ▪ TikTok Ads Web & Infrastructure ▪ WordPress ▪ Webflow ▪ Shopify ▪ Cloudflare CRM & Email ▪ HubSpot ▪ Klaviyo ▪ Mailchimp ▪ Brevo ▪ Notion Data & Reporting ▪ Google Tag Manager ▪ Looker Studio ▪ Excel Modeling ▪ CAC/LTV Frameworks Over the past 10 years, I've worked on both sides of the table - as a specialist executing the work and as the person responsible for business outcomes. That perspective allows me to connect strategy, marketing, operations, technology, and execution into a single system focused on one objective: sustainable growth. Let's see if there's a fit.

Chez Maricel Business, nous accélérons votre croissance grâce aux leviers digitaux et aux données analytiques. Nos services incluent : 🔹 Optimisation des tunnels de conversion : amélioration du parcours client pour maximiser les conversions. 🔹 Automatisation du marketing : campagnes personnalisées et gain de temps. 🔹 Analyse des données : décisions stratégiques basées sur des insights précis. 🔹 Stratégie de contenu virale : création de contenus engageants. 🔹 Campagnes publicitaires performantes : rentabilisation maximale de votre budget. 🔹 Développement de communautés : engagement et fidélisation client. 🔹 Stratégie de rétention : maximisation de la valeur client. 🔹 Prompt Engineering & IA : automatisation et efficacité augmentée. 🔹 Copywriting & persuasion : textes impactants pour vos supports marketing. Nous concevons des stratégies sur-mesure pour générer des résultats concrets et durables. 🚀

FRENCH & ENGLISH I've been a google adwords expert, google shopping and Pmax expert for over 17 years. I manage small, medium and even large budgets. Positions I've already held: Acquisition manager / Growth marketer / Traffic manager / Consultant / Google trainer. I'll help you develop your strategy by developing your campaigns. I'm autonomous and transparent. Expert feed products and Google shopping + bings since 17 years. Expert SEA (optimization, creation), Google Ads Display, Youtube Feed optimization (custom label, title, description category, ...) ------------------------------------------------------- Je suis expert google adwords et google shopping (et PerfMax) depuis plus de 17 ans. Je gère des budgets petits, moyens et pouvant dépasser le Millions d'euros. Les postes que j'ai déjà occupé : Responsable acquisition / Growth marketer / Traffic manager / Consultant / Formateur Google. Je vous aide à développer votre stratégie en faisant évoluer vos campagnes. Je suis autonome et transparent. Quelques références : The Cool Republic Spypoint Cogedim Allomatelas Ambiance Stickers Dim Promod Made in Design Matelpro Yves Rocher Conrad Carplug Ald automotive

Hi! I'm Vivien – a 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝘁, Growth Strategist and Fractional CMO with 𝟭𝟲 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 growing brands online. I specialize in 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, and 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 that truly 𝗯𝗼𝗼𝘀𝘁 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲. My past clients include corporations such as Bayer, e-commerces such as VistaPrint and MyProtein, as well as start-ups, scale-ups and Venture Capitals like Rocket Internet. 🚀 𝗛𝗢𝗪 𝗜 𝗛𝗘𝗟𝗣 𝗖𝗢𝗠𝗣𝗔𝗡𝗜𝗘𝗦 𝗚𝗥𝗢𝗪: • 𝗨𝗻𝗰𝗼𝘃𝗲𝗿𝗶𝗻𝗴 𝗵𝗶𝗱𝗱𝗲𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 by reviewing marketing strategies and identifying critical gaps • 𝗗𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 aligned with operations, sales, and financial goals to 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 while staying CM3 positive • 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀 to improve 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻, 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻, and retention. • 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗻𝗴 𝗵𝗶𝗴𝗵-𝗶𝗺𝗽𝗮𝗰𝘁 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻g across all major channels & mediums (Google, Meta, Social Media, Criteo, SEO, SEM…) and building brands that attract and retain customers • Integrating 𝗔𝗜 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 to enhance efficiency and data-driven decision-making • Driving 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗿𝗲𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 to build high-performing teams 📈 𝗠𝗬 𝗔𝗣𝗣𝗥𝗢𝗔𝗖𝗛: • 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗱𝗼𝗲𝘀𝗻’𝘁 𝘄𝗼𝗿𝗸 𝗶𝗻 𝗮 𝘃𝗮𝗰𝘂𝘂𝗺 - it's about connecting the dots between marketing, operations, sales, and tech. I’m a 𝗧-𝘀𝗵𝗮𝗽𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗲r and focus on 𝗯𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: 𝗴𝘂𝗶𝗱𝗶𝗻𝗴 𝗖-𝘀𝘂𝗶𝘁𝗲 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝘄𝗵𝗶𝗹𝗲 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗵𝗮𝗻𝗱𝘀-𝗼𝗻 to build and manage high-performing marketing teams. • I’ve launched businesses over all the continents (aside from Antarctica…) and 𝗰𝗼-𝗳𝗼𝘂𝗻𝗱𝗲𝗱 𝟯 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗼𝗳 𝗺𝘆 𝗼𝘄𝗻, including a Rocket Internet venture. As an accustomed founder and CMO, I make sure that 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗮𝗹𝗶𝗴𝗻𝗲𝗱 𝘄𝗶𝘁𝗵 𝗼𝘃𝗲𝗿𝗮𝗹𝗹 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗴𝗼𝗮𝗹𝘀, and help inform decisions for all the company. • I have 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗼𝘃𝗲𝗿 $𝟮𝟬𝟬 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱 and that made me allergic to 𝘃𝗮𝗻𝗶𝘁𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀. Real marketing results 𝘀𝗵𝗼𝘄 𝘂𝗽 𝗼𝗻 𝘁𝗵𝗲 𝗽𝗿𝗼𝗳𝗶𝘁 𝗹𝗶𝗻𝗲: if you feel like something is off with your marketing results, it probably is - let’s look into it. ⚙️ 𝗪𝗢𝗥𝗞𝗜𝗡𝗚 𝗪𝗜𝗧𝗛 𝗠𝗘: I work with my clients in 4 ways: • 𝗢𝗻𝗲-𝗼𝗳𝗳 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 if you’ve 𝗵𝗶𝘁 𝗮 𝘄𝗮𝗹𝗹 in your digital marketing and are looking for 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗮𝗱𝘃𝗶𝗰𝗲 on a specific topic, or a review of your current channels • 𝗣𝗿𝗼𝗷𝗲𝗰𝘁-𝗯𝗮𝘀𝗶𝘀 if you need help 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 & 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗻𝗴 your channels and performance marketing strategy • 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗠𝗢 if you’re looking to quickly 𝗿𝗮𝗺𝗽 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺 but are not yet at a stage where you need a full-time CMO • 𝗦𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝗲𝘃𝗲𝗻𝘁𝘀 and panels Note I also have a small team behind me to assist would you need help beyond my scope - such as design, content creation, or related services! You can find more about my past work in portfolio section below. Looking forward to being in touch with you! 𝙑𝘽.