Hire the Best Instructional Designers
in the United Kingdom

I specialise in e-learning production and have more than a decade of experience of working with the biggest brands in science and education in both private and public sector. My career spans media production, teaching, research, instructional design and working for a top London educational consultancy. That means I can offer a comprehensive range of services for your project – including script writing, story boarding, video and audio production and graphic design. There are a lot of freelancers who can produce content, but few can also add the skills of a project manager, researcher, educator, writer and instructional designer. I draw on this wide experience to produce impactful e-learning courses, online conferences, explainer videos or podcasts. My background in consulting, education and science communication allows me to do more than make your projects look visually appealing. I will make sure the content I produce meets the needs of your audience and is aligned with learning as well as business objectives. If you need a reliable pro who will take care the full ownership of your e-learning projects, lets chat about working together. Thanks for reading my profile, Dr Lena Karlin

Transform your expertise into a world-class learning experience. Whether you're launching a new academy on LearnWorlds or scaling with Articulate 360, I build high-impact courses that learners love and businesses value. Are you struggling to translate complex content into engaging, interactive lessons? Or perhaps your LearnWorlds platform feels clunky and unoptimized? I bridge the gap between raw information and impactful education. As a Top Rated, Expert-Vetted Instructional Designer with dual expertise in Instructional Design and Technical LMS Implementation, I don't just create content, I solve your most pressing eLearning challenges. My approach is data-driven and results-oriented, proven by: • 90% Reduction in Production Time: Developed custom AI tooling to convert markdown to interactive HTML, drastically accelerating course deployment. • Exceptional Learner Engagement: Achieved 90% CSAT and 76% NPS for AI Literacy courses, consistently sustaining 70%+ CSAT/NPS across 10+ cohorts. • Significant ROI: Designed programs that secured over $500k in US Government grants and boosted client retention and productivity by 60%. Key Services: • LearnWorlds Mastery: Full platform setup, custom CSS styling, and site architecture optimized for conversions. • Interactive eLearning: High-end course development using Articulate Rise 360 & Storyline for immersive, mobile-optimized learning. • Curriculum Strategy: Transforming raw content (PDFs, PowerPoints) into structured, gamified learning paths. • Multi-Platform Support: Expert migrations and setups for Kajabi, Teachable, Thinkific, and Podia. With 86+ successfully completed projects and a 100% Job Success Score, I partner with profitable academies and corporate training programs to deliver exceptional eLearning solutions. Ready to elevate your learning initiatives? Book a consultation to discuss how we can turn your vision into a world-class digital academy.

A skilled and adaptable Developer with 10+ years of experience in Learning & Design. Committed and confident at all levels of engagement with clients. I am creative, passionate, ambitious and extremely driven to produce the best solutions possible. I’m not shy to share any creative ideas and find myself thinking outside of the box on almost every given opportunity. Key Skills: • Advanced experience in: Articulate Storyline, RISE and Vyond, Adobe Illustrator, Adobe After Effects, Adobe Character Animator • Strong understanding of the 5Di process and action mapping areas • Strong leadership skills • Strong creative suggestion skills • Strong project management • Thinking outside the box to develop a creative, yet effective end product

About Me I am an Upwork Top Rated Plus Instructional Designer and eLearning Developer professional with 5+ years of experience in the L&D field. My services include e-learning development, instructional design, storyboarding, video & animation creation, voiceover, and learning experience designer consultation. My Profession I have developed countless highly interactive and engaging micro-learnings, online training, quizzes, assessments, knowledge checks, educational games, simulations, drag-and-drop activities, and click-to-reveals that meet my client’s business goals since 2018. Google, Apple, Bloomberg, Danone, Welocalize, Johnson & Johnson, Kenvue, Coutts, Jaguar & Land Rover, Infarm, and Loccitane are just a few of my well-known clients. My courses perfectly work on desktop, laptop, and mobile devices and are executable within the Web, Cloud platforms, and LMS & LRS (Canvas LMS, Cornerstone, Moddle) without any problem and are also available as SCORM and TinCan(xAPI). I am a professional in using Articulate Storyline, Articulate Rise, Figma, Adobe Creative Suite, Vyond, AI tools like Chat GPT, Synthesia, Speechify, Natural Reader, and many others. Learning Management Systems (LMS) I am an expert on LearnWorlds and Canvas learning management systems (LMS) including white-labeling. The Process It is 6 simple steps after the kick-off meeting: Analyze - Review your content, and discuss needs Develop - Additional content, storyboard Design - Basic prototype, branding, colors, fonts, designing e-learning module Iterate - Review the course and your edits online Evaluate - Test, QA, and measurement of the effectiveness of the course Deliver - Final deliverables such as SCORM, xAPI, and source files I will share my contact information with you so that you can have online meetings comfortably with me. I support my customers at every stage of the preparation and deployment of an online training material or an e-learning module from start to finish. Before the Start Kindly arrange an initial pre-contract meeting (free) as our first step. This allows us to delve deeper into the specifics of your project and ensure that our collaboration aligns well. Once we've established our compatibility, you'll be able to initiate an Upwork contract. It's important to note that I must receive an Upwork contract before commencing any work. Kindly be aware that it is mandatory to arrange all pre-contract meetings via the Upwork platform. I kindly request that you refrain from sending personal contact information via messages. This aligns with Upwork's Terms of Service, which stipulate that Upwork contractors are restricted from engaging in communication with clients outside of the Upwork platform unless an active contract is in place. The primary objective of this initial pre-contract meeting is to assess our compatibility as potential collaborators. Please keep in mind that this free initial pre-contract meeting is intended for evaluation purposes only, and it does not involve the provision of advice or recommendations. After the Start Upon entering into a contract, I will furnish you with my contact details. Our communication channels can encompass the Upwork messaging platform, email, phone, or text. I want to emphasize that I exclusively accept payments via the Upwork platform; therefore, all financial transactions should be processed through Upwork. To ensure the smooth progression of your project, I strongly suggest scheduling periodic check-in calls to maintain project alignment and progress tracking. I appreciate your time and attention in reviewing my Upwork profile. I am eager for the opportunity to collaborate with you to design an engaging learning experience to solve the business performance problems of you, your organization, and your learners.

Experienced Learning & Development professional specializing in instructional design and digital learning/elearning development. I pride myself on my attention to detail and producing visually stunning work. Provided learning strategy and implementation support for internal operations. Led the design and development process for large-scale training solutions for both internal and external clients. Led virtual client work sessions to analyse business goals and craft learning strategies faster and less expensively than could be done on-site. Transformed culture and communication curriculum for call center agents across the UK reducing training time from three weeks to one week, while simultaneously improving time-to-proficiency. Transforming the curriculum drove a sales increase of 30% across operational sales teams. Customised culture and communication curriculum mentioned above for 30 clients. Partnered with vendors to localize training content for multiple sites across regions within the UK Implemented eLearning best practices to create a library of targeted inter-activities that helped reduce design time by 80%. Created rapid eLearning prototypes (in as little as 1 - 2 days) to assist pre-sales efforts in winning new business.

Kajabi Expert and Instructional Designer building complete online courses, membership sites, and course platforms. I handle the Kajabi build and the course design together: strategy, curriculum, sales funnels, and launch. Most clients hire two freelancers for this. I do both. I'm Mark Gregory. I bring over 16 years of certified Kajabi expertise and 25 years of instructional design to every project, which means your course isn't just sitting on a well-built platform, and your platform isn't just housing well-designed content. They're built together from the start to work as one. That combination is genuinely rare. Most Kajabi freelancers are platform specialists. Most instructional designers aren't familiar with Kajabi. Finding someone who does both at a senior level and is in Upwork's top 3% is the problem this profile solves. Here's what typically happens when clients come to me: they've had a course built somewhere, or a platform set up by someone, and the two halves don't quite fit. The course doesn't map to the Kajabi structure. The platform doesn't reflect how the learning is supposed to flow. Students drop off. Conversions are lower than expected. Something just isn't joining up. I fix that, or I prevent it from happening in the first place. What I Design And Build: • Complete Kajabi platform builds, custom website design, and branded site builds • Online course creation, curriculum design, and full instructional architecture • Sales funnels, offers, checkouts, and email sequences built to convert • Membership site design, communities, and coaching programme structures • Video editing, lesson production, script and slide development • Kajabi migrations from any platform. Clean, structured, no data loss • AI chatbot development and integration (FastBots.ai) for student support inside Kajabi • Course audits and platform reviews with written recommendations • Book to course transformation. A dedicated specialism refined across dozens of projects The End-to-End Option: For clients who want everything handled in one place: strategy, course design, platform build, funnel, and product launch. I offer a full end-to-end service. One point of contact. No gaps between the design and the delivery. No brief lost in translation between two freelancers. Beyond The Build: I also offer ongoing coaching, mentoring, and strategic guidance for clients who want an experienced partner through launch and beyond, not just a build and a handover. AI Optimisation & Course Acceleration AI is changing online learning fast, and I help clients use it properly, not just quickly. I work across the full AI ecosystem, including Claude, ChatGPT, and leading generative AI tools for content, scripting, and course structure, through to custom AI chatbot development and model integration via FastBots.ai, embedded directly into your Kajabi platform for round-the-clock student support. What makes this different is the instructional design layer behind it: 25 years of experience ensuring AI accelerates your build without hollowing out the learning quality. If you want an AI-enhanced course and platform that actually works for your learners, not just one that was built faster, this is that service. Whom I Work With Best: Coaches and consultants who want a course and a platform, not just one or the other. Experts turning books or workshops into online programmes. Entrepreneurs scaling a learning business who need someone who understands both the technology and the pedagogy. Organisations building internal training on Kajabi. Why Clients Choose Me Over Cheaper Alternatives: Because the cost of getting both halves wrong and then paying to fix them is always higher than doing it right the first time. 16 years on Kajabi. 25 years in instructional design. Top Rated Plus. You work directly with me throughout. Most projects are quoted as a fixed price based on scope, not billed hourly. My hourly rate reflects the seniority of the work, not how projects are typically priced once we've scoped yours together. "Mark was above and beyond amazing… a huge part of the success of my organisation." — Mansal Denton, Founder, Sacred Hunting "Highly skilled, creative, patient and understanding. We'd choose him again for any project." — Patty Carothers, President, My Net RN Ready To Talk? Message me to arrange a complimentary 30-minute strategy call. No obligation, just a clear conversation about what you're building and the best way to approach it.