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At A Glance: Internet Marketing

Marketing your business or products isn’t a new idea, and as long as there has been newspapers and television, there has been advertisements. Therefore the move to marketing via the Internet was an obvious one for the industry, and one that has been mastered by a number of experts. Professional Internet marketing experts on Upwork are the perfect people to speak to for all of a business’s marketing needs, from general marketing to specific event advertising or distributing information on a new product.

Internet marketers are also well-versed in the many new and changing means to market a business, most particularly with social media. After all, anyone can write a Tweet or post an image on Facebook, but a marketing expert knows when to do this to gain maximum exposure. He or she understands the workings of each site and what is effective. Another area most freelancers have a grasp of is email marketing — still one of the most successful means of marketing available online. Finally, there is the complex world of search engine optimization, the understanding of how to market a business so it will appear highly ranked in those crucial search engine results and be immediately visible to the right kind of customers. Making use of promotional and informative websites are another important area for gaining the maximum exposure for a business or product. So rather than hire a number of people who can each do a bit of these areas of marketing, a business can collaborate with an expert who can handle all of them.

Data

Python: A Powerful Language for High-Traffic, Data-Heavy Apps

Python is hugely valuable to companies that need to quickly prototype new products and data-focused companies that need to integrate statistical analysis into their workflows. In this article, we’ll explore what sets Python apart from other programming languages, why it’s popular with data scientists, and what you should look for in a Python engineer.

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August 23, 2016

Web Development

6 Reasons Sass Should Be In Every Front-End Developer’s Toolbox

CSS pre-processors, like Sass, are one tool that no front-end developers should live without. Here’s a look at how the Sass CSS pre-processor can supercharge productivity, help developers write more succinct CSS, and keep files organized.

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August 22, 2016

Web Development

Pro Tips for an Effective Encryption Strategy

More and more businesses are enlisting encryption experts to help them implement plans to encrypt data, internet connections, websites, and email—but is it the right strategy for you? Read on to learn more about encryption, when and where you should use it, and some things to consider when crafting your own encryption strategy.

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August 17, 2016

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