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Most SEO agencies build 'ghost links' that look good in reports but do nothing for your revenue. I build the links that Google actually uses to rank the world's most competitive niches. I have built backlinks for 10+ years on Upwork (see hundreds of reviews in my profile). I only build links from niche-related sites that get traffic from search (so they are related and we know Google likes them). My level of backlink quality is consistently higher than any other backlink provider. Working with me is easy because I handle everything. I often find direct and targeted traffic opportunities from existing pages. I regularly earn links from colleges and other high authority websites (that you can't pay for). With me you get: 1. Specialization in backlink building and GEO (AI search results) 2. Total transparency in implementation and pricing 3. 10+ years exclusive focus on backlinks 4. Solid track record on Upwork (See 100+ detailed ★★★★★ 5-Star reviews) You are not just paying for links. You are paying for the experience of knowing which links to avoid, because bad links can hurt your organic rankings/traffic and waste time and money. You are paying for my industry experience and connections, and the ability to efficiently compile the most thorough high quality link opportunity list (created just for your brand by me) so that we can target every site that really matters. Beyond traditional Google rankings, I optimize your brand to be the 'source of truth' for LLMs like ChatGPT, Gemini, and Claude. If AI isn't citing your brand, you’re losing the future of search. I use off-page authority signals to ensure your brand is the one these models recommend.

I'm a hands-on SEO specialist and SEO team lead with a decade of SEO, website and client management experience. If you're looking for an SEO project manager to inspire the team and deliver consistent results, I can help you achieve that. I have worked with a few digital agencies, and I can tell you what works and what doesn't. I will work with you to get clear wins and build strategies that keep clients happy. Here is a list of what I do as an SEO manager, web design manager, and content manager. SEO: - Website SEO setup (RankMath, Yoast SEO, AIOSEO, Google Search Console and Google Analytics Setup) - Keyword research - Competitor analysis - Backlink analysis - Google Business Profile setup and optimization - Site structure improvements - Local SEO (NAP consistency and citation building) - Schema implementation - Generative engine optimization (GEO) - AI overview (SGE) optimization - Voice search optimization - Core web vitals optimization - Negative SEO monitoring - Google EEAT implementation - Strategic link building and digital PR sourcing - Technical SEO optimization (improving crawling, indexing, and internal links) - Mobile SEO optimization - Website backup and security (captcha, firewall) - SEO reporting (traffic, keyword positions, clicks, impressions, and opportunities tracking) - SEO team management (managing link builders, content writers, PR agencies, and media buyers) Content: - Keyword research and comprehensive website content audits - Content gap analysis and competitive research to uncover ranking opportunities - Search intent and topical mapping to build content authority, including technical content optimizations (page speed, core web vitals, mobile-first design, and readability) - Content strategy planning (developing topic clusters, pillar pages, and managing the full content lifecycle from ideation to publication) - On-page SEO optimization (meta tags, headings, schema markup, internal linking, and URL structure) - Creation and optimization of high-intent, E-E-A-T-focused content (blog posts, landing pages, and long-form resources) - Local SEO content strategy (location pages, localized topic clusters, and Google Business Profile optimization) - Google guidelines compliance (Helpful content, spam policies, YMYL, and quality standards) - Content compliance and risk management (accessibility (WCAG/ADA), FTC disclosures, brand voice consistency, and legal/regulatory alignment) - Content performance tracking (monitoring, analysis, and reporting on KPIs) - Content team leadership (writing detailed content briefs, copy editing, workflow management, and publishing oversight) Web Design: - Manage multiple client websites, driving organic traffic growth, keyword rankings, and revenue-focused outcomes - Manage a team of WordPress web designers, overseeing website builds, redesigns, migrations, and ongoing maintenance - Ensure all client websites are built with modern, responsive, mobile-first designs that deliver excellent user experience and fast loading speeds - Direct site architecture, navigation structure, and layout decisions to create intuitive and conversion-friendly websites - Implement and maintain strong website security measures, including SSL certificates, 2FA, regular security audits, malware protection, updates, and vulnerability fixes - Manage multiple client websites simultaneously, performing routine maintenance, performance monitoring, and timely issue resolution - Collaborate with the design team to maintain brand consistency, high design quality, and adherence to best practices across all projects - Conduct regular website audits to identify improvement opportunities in design, speed, usability, and technical performance for Core Web Vitals, smooth functionality, and reliable uptime - Handle plugin and theme management, and ongoing technical support for client websites - Ensure all websites meet accessibility standards (WCAG/ADA) and current web design best practices - Provide clients with clear recommendations on website improvements, redesigns, and long-term maintenance strategies - Report to the digital marketing manager and participate in client communications, providing strategic recommendations on SEO, website enhancements, and security best practices

I'm a 10-year SEO professional with a primary focus on link building (the most important factor to improving organic keyword rankings). I've built links and improved SEO rankings for many brands in a variety of different industries, utilizing white hat linkbuilding methods that lead to long-lasting success. My scalable approach to link building allows me to generate consistent quality links month-over-month for serious companies and brands. Many other link builders on UpWork provide links from their own "portfolio" of sites that have a history of being farmed out for links. My approach is much more natural and starts with building a target list of sites and then reaching out to each one personally with a custom and tailored approach. I utilize a variety of different link building strategies, varying and customizing my approach for each client. Some of my favorite link building strategies include: - Broken Link Building - Resource Page Link Building - Content Promotion & Skyscraper Technique - Unlinked brand mentions As a linkbuilding expert that specializes in outreach for links, I pride myself on my research-oriented approach and being open and honest with clients and potential clients. My main goal in any link building outreach for clients is to ensure that the links that are being built will benefit your site for the long term and will lead to an increase in organic traffic to your site.

Digital PR & Authority Link Building: Get Cited in Google and AI Search I earn my clients editorial coverage on outlets like Forbes, Healthline, CNBC, Entrepreneur, and Fortune. The kind of coverage that builds Google rankings and gets your brand cited by ChatGPT, Perplexity, and Google's AI Overviews. Same work, two channels. I'm the founder of Reporter Outreach, a digital PR and link building agency. Since 2017, I've run 500+ campaigns and earned over 25,000 editorial placements, averaging DR 75+. I work primarily with healthcare, eCommerce, SaaS, and finance brands competing in hard, often regulated niches. What makes this different from most link building on Upwork: I don't sell guest posts or PBN links. Every placement comes from journalist-first outreach and expert positioning. Your brand gets quoted as a real source in a real article a reporter chose to write. Those are the links that hold up through algorithm updates, and because AI search engines pull from the same trusted publications, editorial coverage is now what gets brands surfaced in AI answers, not just ranked in search. Clients hire me for: 1. Editorial backlinks from genuine DR 75+ publications 2. Visibility in AI search (ChatGPT, Perplexity, AI Overviews), which increasingly cites earned media over brand-owned content 3. White-hat SEO that survives long-term, not short-term gains that turn into liabilities 4. A senior strategist who understands both SEO and how journalists actually work What I do: 1. Digital PR & journalist outreach: expert-source pitching and direct journalist relationships by beat. Quote placements and contextual brand mentions in authoritative publications. 2. Authority link building (white-hat): editorial backlinks from real media sites, competitor backlink gap analysis, anchor and link velocity strategy, and YMYL-safe approaches for sensitive niches like health and finance. 3. Full-feature media placements: dedicated, full-length brand features written and placed on top-tier publications, handled end to end. Not guest posts. Proof: 1. Healthcare (Villa Oasis): 352% organic growth on DR 80+ placements in a YMYL niche 2. SaaS (Qooper): 2,203% organic traffic growth in 6 months 3. eCommerce (BloomsyBox): 555% growth in 10 months 4. Cybersecurity (Nightfall): 287% growth across 57 placements Why clients choose me: Founder-led: your campaign isn't handed to a junior or offshored. Real publications, never PBNs or guest post farms. Strategies built to Google's quality guidelines. Transparent reporting and realistic expectations about what's achievable and when. How it works: Strategy alignment (goals, authority gaps, competitors) → publication and journalist targeting → journalist-first pitching → placements delivered with clear reporting. Best fit if you're: Competing in a difficult SEO niche, recovering from a low-quality backlink profile, a founder who wants real credibility and AI-search presence, or an agency looking for a white-label digital PR partner. Send me your website, your competitors, and your goals. I'll tell you exactly what's realistic and how I'd approach it.

I have over ten years of full-time freelance writing experience. Over this period of time, I have written blog articles, SEO copy, social media posts, web copy, press releases, feature stories, listicles, and more. I also have quite a bit of business writing experience, including grant writing, policies, manuals, documents, training quizzes, emails, and newsletter content and design. My editing experience consists of both basic copy editing and more extensive rewording to improve the flow and content of web copy and articles. I have solid research skills, thanks to my Master of Arts in History. I also have a Master of Library and Information Science in Museum Studies.

𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰 I help businesses acquire high-authority backlinks and media placements that increase rankings, trust, and visibility. With 15+ years of experience in SEO, I focus exclusively on link acquisition that improves rankings, strengthens domain trust, and supports long-term visibility across Google and AI-driven search platforms. No PBNs. No resold links. No shortcuts. 𝐖𝐡𝐚𝐭 𝐈 𝐃𝐨 I offer three core link building services: 𝐋𝐢𝐧𝐤 𝐈𝐧𝐬𝐞𝐫𝐭𝐢𝐨𝐧𝐬 Backlinks placed on niche-relevant websites to improve rankings and topical relevance. Typical timeline: 2–4 weeks 𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐑 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭𝐬 Backlinks published on media websites to build credibility, authority, and search visibility. Typical timeline: 3–6 weeks 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐑 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭𝐬 Top-tier media placements designed to maximize brand authority, visibility, and exposure. Typical timeline: 3–6 weeks 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 • 15+ years in SEO and link acquisition • Top Rated Plus freelancer with a consistent 5-star track record • Experience across legal, construction, SaaS, crypto, and other competitive industries • Campaigns built for long-term performance, not short-term gains 𝐖𝐡𝐚𝐭 𝐒𝐞𝐭𝐬 𝐌𝐲 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐀𝐩𝐚𝐫𝐭 • Focus on authority, not volume • Every placement is vetted for quality and relevance • No resold links, PBNs, or bulk networks • Strategy-driven link acquisition, not random placements 𝐎𝐩𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 I also offer journalist outreach (HARO-style campaigns) for select projects. These campaigns take longer (3–6 months) and are only recommended when a long-term strategy is appropriate. 𝐇𝐨𝐰 𝐈 𝐖𝐨𝐫𝐤 • Focused on quality over volume • Limited number of active clients • Clear communication and expectations • Structured, repeatable process 𝐖𝐡𝐨 𝐈 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 Best suited for businesses that: are actively investing in SEO and understand the value of authority backlinks are looking for long-term growth, not shortcuts 𝐍𝐞𝐱𝐭 𝐒𝐭𝐞𝐩 If you're looking to build authority with high-quality backlinks and media placements, send me a message and I’ll help you determine the best approach.