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My key skills are in Research, Analytics, Advocacy, Writing and Policy. My experience comes from: - Policy Officer (Environmental Impacts) contributing to state, national and international policy discussion in Clean Air and Plastics focusing on Health Impacts and Root Causes. - Policy Analyst experienced in writing government submissions and Advocacy reports on various Sustainability and Climate Change topics. - A Big 4 professional services firm for 1.5 years in Infrastructure Economics and Real Estate. - Part of a Diverse Lived Experience Policy Panel supporting a Mental Health peak body to advocate and contribute to the Policy discussion as the face of mental health consumers. - Membership role in a Disability Leadership Training Institute. - Active Lived Experience Advocate in Government Committees and Co Designing Research and Projects with Nonprofits and Universities. My Freelance experience is diverse covering: - NDIS Report Writing and Research for a NDIS provider. - AI Government Policy Review, Policy Research and AI training for large clients. - Real Estate Research, Policy and Law Analysis for a Buyers Agent - Real Estate Town Planning application research for a Buyers Agent. - Research and Advocacy Report Writing for a Youth Political Science Nonprofit. - Co designing a AI tool for writing by giving ideas and experimenting with the tool as a Founding Writer. My qualifications are a Bachelor of Urban and Regional Planning (Honours) and I am working on a Master of Environment and Climate Emergency. I have achieved 2 Head of School Commendations for my high grades. I have over 6 years experience in Governance positions in Youth and Conservation nonprofits including over 2 years as a Nonprofit Board Secretary. I hold a Diploma of Governance from the Institute of Community Directors Australia. Feel Free to reach out and have a chat to see how I can help you!

I am an advanced quantitative data analyst with 14 years of experience in statistical modeling, marketing analytics, and data visualization. I hold a PhD in Marketing and a Postdoctoral Fellowship in Marketing & AI from the University of Western Australia, specializing in data-driven consumer behavior analysis and predictive modeling. My expertise lies in transforming complex data into actionable insights, optimizing business strategies, and enhancing decision-making through advanced analytics. Key Expertise & Skills: ✔ Marketing Mix Modeling (MMM): Measuring media effectiveness, optimizing ad spend, and ROI analysis ✔ Advanced Statistical Modeling: SPSS, AMOS, Smart-PLS, Structural Equation Modeling (SEM), ANN, Scale Development ✔ Data Analysis & Machine Learning: Python (Pandas, NumPy, SciPy, Statsmodels), R, MATLAB ✔ Data Visualization & Reporting: Tableau, Power BI, Seaborn, Matplotlib ✔ Predictive Analytics & Business Intelligence: Trend Analysis, Forecasting, Customer Segmentation ✔ Digital Marketing Strategy: Campaign Design, Consumer Targeting, Strategic Implementation While I am new to Meta Ads and campaign management, my strong foundation in Marketing Mix Modeling (MMM) and marketing analytics allows me to translate data-driven insights into effective digital strategies. I am passionate about leveraging AI-driven marketing insights and advanced statistical techniques to help businesses optimize their marketing spend and campaign performance. I look forward to collaborating on projects that require high-level statistical expertise, advanced data analysis, and impactful visualization solutions. Let’s connect!

My main objective is customer satisfaction and meeting the needs of clients. I pride myself on my honesty and loyalty and the ability to work to strict deadlines. I am not afraid of hard work. I have skills across a wide range of online platforms in web development, social media, digital marketing and content design. I also have a background in research and data management for marketing. Web Development - Squarespace, Showit, Wix, Weebly, Hostinger Social Media - Facebook, Instagram, YouTube, Linkedin, TikTok, X and Pinterest Content Design - Photoshop, Canva, and AI This Aussie is here to help you succeed in a positive outcome to your project and create success for your business.