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Dedicated Data Analyst with a proven track record of leveraging advanced analytics to drive operational efficiency and informed decision-making across finance, manufacturing, and service sectors. I have over 7 years for experience & currently contributing to Smith & Nephew's success through the development of Power BI dashboards tailored for executive stakeholders. Expertise spans comprehensive revenue analysis, supply chain optimization, and inventory management, supported by proficiency in ETL tools like Alteryx and Snowflake DB. Skilled in Python for automation and data manipulation, enhancing project efficiency and accuracy. Adept at leading projects from inception to deployment, employing Scrum and DevOps methodologies to ensure continuous improvement and operational excellence. Recognized for delivering impactful solutions that facilitate strategic business insights and drive organizational success.

When your business reporting is broken, your workflows are manual, and your systems do not talk to each other, your operations lose both time and money. I help operations and finance leaders eliminate these bottlenecks by architecting secure database infrastructure, executive Power BI dashboards, and automated Power Automate workflows. I am a Microsoft Certified Professional with 13+ years of experience in Finance and Business Intelligence. For the last 5 years, I served as a senior consultant and developer at a specialized Microsoft BI boutique consultancy in Sydney, deploying high performance enterprise systems across the Australian market. Over my career, I have delivered tailored business intelligence and automation solutions across diverse industries including: telecom, mining, media, defence, aged care and financial services. Think of me as a trusted advisor and technical architect that will audit your data infrastructure, assess your operational processes, and recommend the optimal Microsoft solutions tailored to your organization. --- ### CORE SERVICES: REPORTING, INTEGRATION & AUTOMATION I specialize in the end to end deployment of Microsoft Power Platform and Azure integration tools to streamline your corporate data and business processes: * Data Architecture & Power BI: Architecting end to end reporting platforms, DAX optimized semantic models, Azure database infrastructure and data pipelines that unify fragmented enterprise data into trusted analytics * Enterprise Integrations: Engineering complex, custom API integrations and robust backend communication layers utilizing Azure Logic Apps. * AI-Powered Workflows & Business Process Automation: Architecting secure and reliable back-office automations using Power Automate and Azure Logic Apps, integrating LLMs and Azure AI Foundry capabilities to automate classification, decision-making, and content generation within end-to-end business processes. --- ### TECHNICAL SKILLS & CERTIFICATIONS - Core Ecosystem: Power BI, Power Automate, Azure Logic Apps, Azure AI Foundry, Azure Synapse, Microsoft Fabric, SQL Server - AI & Automation: n8n, Azure OpenAI, Claude Agent SDK, Model Context Protocol (MCP), AI Builder, REST & GraphQL APIs - Credentials: Microsoft Certified Power BI Data Analyst Associate | Xero Certified Advisor | Master's Degree in Accounting My background is grounded in Accounting (Master's Degree), which ensures your reporting architecture and automated workflows match strict business logic and corporate financial guardrails, not just the technical layer. ### Ready to eliminate your data bottlenecks with a secure architecture in your Microsoft environment? --> Send me a message and we can set up a brief discovery consultation to analyze your specific system requirements, map out an execution strategy, and ensure we are a mutual fit. Kind Regards, Gonzalo --- ### FAQ Q: Are you strictly a developer, or can you act as a Business Analyst? A: I handle both. I bridge the gap between technical architecture and business strategy. Before writing code, I audit your legacy setups, run requirement-gathering sessions with your stakeholders, and document the complete technical scope to ensure the final build matches your exact operational goals. Q: Do you provide ongoing support and documentation after deployment? A: Absolutely. My goal is to make your team self sufficient. Every solution I build includes clean system documentation, workflow diagrams, and tailored user manuals, backed by structured training sessions for your staff. Q: Are you locked into a single automation or AI tool? A: No. While I specialize in building securely within your core Power Platform and Microsoft cloud environment, I fluidly leverage hybrid orchestration environments like n8n or connect custom APIs when it provides a faster, more cost-effective solution for your specific business requirements.

Here is a revised version of your Upwork profile overview. It flips the hierarchy to put data science and advanced analytics front and center, while leveraging your CPA and FP&A background as a unique advantage in the FMCG and Financial Services spaces. Profile Overview A commercially-driven Data Scientist and Analyst with deep domain expertise in FMCG and Financial Services. By combining an advanced technical skillset—including Python, SQL, and statistical machine learning—with a rigorous foundation in corporate finance (CPA), I translate complex datasets into actionable strategic roadmaps for senior leadership. I specialize in bridging the gap between highly technical data engineering and commercial strategy. Whether it involves developing predictive models, automating pipelines in cloud environments, or designing complex financial feasibility studies, I don't just build the models—I build the commercial narrative behind the data. Core Competencies: Advanced Analytics & Predictive Modeling: Utilizing Python, SQL, and machine learning techniques to build predictive models, optimize business operations, and uncover deep commercial insights. FMCG & Financial Services Expertise: Applying specialized industry knowledge to solve complex, domain-specific challenges—from consumer behavior analysis and supply chain optimization to rigorous financial risk assessments. Data-Driven Strategic Partnering: Acting as a vital bridge between technical data initiatives and C-suite executives, ensuring analytical outputs directly drive overarching business goals. Business Intelligence & Cloud Automation: Designing scalable, automated reporting pipelines and interactive dashboards (Power BI, Tableau) to modernize data architecture and empower real-time decision-making. Financial Planning & Analysis (FP&A): Grounded in CPA-qualified expertise, encompassing comprehensive 3-way financial modeling, variance analysis, and rigorous budgeting cycles. Investment & Feasibility Analysis: Developing comprehensive financial models for capital allocation, IRR evaluation, and commercial scenario planning. Let's connect to discuss how we can turn your complex data into a strategic commercial advantage.

You don't have a tech problem — you have a systems problem. I fix that. I'm an AI automation engineer and data specialist with 20+ years building digital systems across fintech, SaaS, telco, and EV infrastructure. I help businesses stop doing manually what machines should be doing automatically — and start making decisions from data they can actually trust. This is not theoretical. I build production systems that real businesses run on. One example: I designed and built a fully automated quotation engine for a national trade services business — handling dynamic pricing logic, customer inputs, automated calculations, and output generation end-to-end. No spreadsheets. No manual back-and-forth. A customer enters their requirements and a structured, accurate quote comes out the other side automatically. That is the kind of work I do. Here is what I specialise in: AI-Powered Workflow Automation I build real automation workflows using Zapier, n8n, and Make — integrated with AI models including Claude, GPT-4, and Gemini where they add genuine value. Lead routing, document processing, AI-assisted reporting, briefing generation, QA checklists, post-purchase sequences, and multi-step data pipelines. Every build includes error handling, failure alerts, and a written SOP so your team can own it after handover. CRM Integration and Data Migration I move data cleanly between HubSpot, Salesforce, Zoho, Pipedrive, and custom CRMs. I build migration pipelines that deduplicate records, map fields correctly, preserve history, and run without breaking your live system. No data loss. No guesswork. Full documentation on delivery. Custom Automation System Builds Beyond off-the-shelf tools, I design and build custom automation systems for businesses with specific operational logic that generic platforms cannot handle. Quotation engines, onboarding flows, approval workflows, data processing pipelines, and customer-facing tools that connect your front end to your back-end operations automatically. Data Analysis and Business Intelligence I turn messy, scattered data into clear commercial insight. Data cleaning, exploratory analysis, customer behaviour patterns, revenue attribution, pipeline health — I work with the data until it tells you something useful and present it in a format decision-makers can act on immediately. Automated Reporting and Data Pipelines I connect your data sources — CRM, ad platforms, spreadsheets, databases, APIs — and build pipelines that collect, clean, analyse, and deliver structured reports on a schedule. Your team gets accurate performance insight automatically, without pulling a single number manually. Spreadsheet and Database Engineering Complex Google Sheets and Excel automation using dynamic array formulas for data preparation, transformation, and cleansing. SQL across Microsoft SQL Server, MySQL, PostgreSQL, Google BigQuery, and Snowflake — database design, architecture, and complex custom queries for data processing at scale. Python Automation and API Integration Python with Pandas, Selenium, and other libraries for data manipulation, pipeline automation, and workflow processing. API connections via Python, Postman, and Google Apps Script to pull data from any platform into your reporting or operational stack. Who I work with: Businesses scaling faster than their systems can handle. Operations and marketing teams buried in manual work. Founders who need production-grade technical execution without the cost of a full-time hire. SaaS and eCommerce businesses migrating or integrating their data stack. Any team that has outgrown spreadsheets but has not yet built the systems to replace them. How I engage: Fixed-scope projects with clear deliverables and timelines. Ongoing automation and reporting retainers. One-off audits, data cleanups, and system builds. Tools I work with: HubSpot · Salesforce · Zoho · Pipedrive · Zapier · n8n · Make · Claude · ChatGPT · Python · SQL · PostgreSQL · MySQL · BigQuery · Snowflake · Google Sheets · Excel · Looker Studio · Power BI · AWS · Airtable · Notion · REST APIs · Webhooks · Google Apps Script · Postman · Pandas · Selenium Every build comes with documentation so your team owns it after I'm done. Let's talk about what's slowing you down.

Professional with extensive BI and reporting development experience. Currently in a strategic data and analytics product owner full-time role but love to keep up my coding experience. Available for part-time work (up to 4 hours per day).