Hire the Best Email Marketers
Cape Town, South Africa
Your CPA jumps 30% overnight. Two big POs hit. Shopify payout doesn't cover the inventory bill. ROAS dips below 2:1. Competitor tweets "We hit 40% percent of revenue from email and SMS!". All on a Tuesday morning. Gut punch. Something....has to give. Thankfully your customers will do all the giving you need. If they're simply seduced into whipping out that sweet card more often. For bigger carts. For years. But you already tried hiring for help with email and they just didn't care like you do. Chasing them down only to get cookie-cutter templates, lifeless AI copy and Canva design. But generic doesn't build real brands. Emotional connection does. Personality and stories. Chatting like a childhood buddy that lives next door. Every word crafted like the founder wrote it at dawn over coffee (not an intern with a swipe file). Imagine... Strategy, creative, segmentation, deliverability, all humming quietly in the background. Jaw-droppingly stunning emails are going out, reeling in huge sales. Email and SMS revenue climbs past 35%. Real metrics like margins, ROAS, LTV, CAC, and AOV all widening (not just vanity opens or clicks.). Your entire back end, handled. No briefing, micromanaging or chasing. Now you can stay in product/ops to put out fires and push the big needle-movers. An extra 10 hours a week appear in your calendar so you can have a life, while topline still grows. This is not a pipe dream with me on your team. However, as a Klaviyo Master, Partner and well over $20 million generated for clients to date, I already have a loyal stable of awesome clients - so naturally my schedule is very nearly full. But, if we get along and I'm 100% sure I can help your unique brand, then you will be making a LOT of money with my help. So if you're looking for someone to help you scale with Klaviyo email marketing, click the green "Invite To Job" or white "Hire Now" button at the top right of this page. Looking forward to discussing your project :) - Wilding. PS: Here's what clients have said about my email marketing services on Upwork: - โIt was an awesome ROI and we were able to scale much, much more because of that added revenue.โ - โThe margins before we started working with you wasโฆ18% and recently it was 24%โฆand thatโs net margin.โ - โHe will make you far more money than you spend with him so youโd be a dummy to not work with him." - โWeโve tried other email marketers before and Wilding is by far the best weโve ever tried.โ Check out my profile below for email designs, results and 20+ more Upwork reviews just like these...
- Email Marketing
- Email Campaign Setup
- Email Copywriting
- Email Deliverability
- Email Marketing Strategy
- Klaviyo
- Customer Retention
- Shopify
- Email Communication
- Mailchimp Plugin
Ibadan, Nigeria
I'm a lifecycle email marketing and automation specialist focused on lifecycle email builds, funnel strategy, deliverability, platform migrations, and ongoing automation management across ActiveCampaign, Brevo, MailerLite, Kit, GoHighLevel, Customer io, Klaviyo, Mailchimp, Drip, Omnisend, and Kajabi. I work with coaches, course creators, e-commerce stores, B2B service businesses, agencies, and publishers to build email marketing systems that actually run on their own, without the half-finished automations and broken funnels most setups get stuck with. Most business owners I work with have the tools already. An ActiveCampaign account with three automations that were never finished. A GoHighLevel build that cost money to set up and hasn't been touched since. A Klaviyo flow that fires twice or not at all. Leads coming in through ads or organic traffic and no real system on the other end to catch them. That's the gap I fill. A lot of freelancers do email marketing as one part of a broader offering. For me it's the whole thing. Strategy, platform setup, sequences, CRM configuration, funnel logic, integrations, deliverability, ongoing management. If it sits between your business and your customers and it's supposed to run automatically, that's my territory. On lifecycle and full builds. A leadership coach came to me with 3,000 contacts and a Kartra setup that wasn't working. I migrated everything to Drip, built the email funnel for his Teachable course, and grew his list past 8,000. The funnel got 5 sales on day one it went live. For an e-commerce fashion brand I wrote and designed a 37-email customer journey in Mailchimp covering welcome, abandoned cart, anniversary, seasonal, and win-back, all mapped out as a complete lifecycle. A real estate client needed a full GoHighLevel build covering buyer and seller lead generation, automated booking, missed call follow-up, Facebook ad funnels, and internal alerts for their agents. Built it from the ground up. On segmentation and tag architecture. A B2B service business needed a Typeform-to-Kit quiz funnel routing subscribers into ten different behavioural outcomes. I built the tag architecture and the email sequences that fired off each outcome, so every quiz-taker received a sequence matched to their actual answers. On platform migrations. Moving a business from one tool to another without breaking what's already working is a regular part of what I do. I've handled ActiveCampaign to Brevo migrations, HubSpot to ActiveCampaign with Salesforce integration, Intercom to Customer io, Kartra to Drip, and Zoho to MailerLite. Full contact data transfer, segmentation rebuild, automation rebuild on the new platform, and integration with whatever else the business runs on like Shopify, WooCommerce, WordPress, or a custom checkout. On deliverability. A client who migrated from HubSpot to ActiveCampaign came to me with a deliverability problem. SPF, DKIM, and DMARC were misconfigured and emails were going to spam. I fixed the authentication, cleaned up the sender reputation, handled the Salesforce integration, and got them back to proper inbox placement. If your open rates have dropped or your emails are landing in spam, that's a fixable problem and I've fixed it before. On ongoing management. For two years before going freelance I ran email strategy and funnel implementation for a medspa marketing agency in the United Kingdom, managing the automations, sequences, and funnels running across their entire client portfolio. That experience means I'm comfortable inside a system that needs constant tuning, not just one-off setup. Recent work also includes a media publishing client migrated from Zoho to MailerLite across two WordPress sites with RSS-to-email workflows rebuilt on the new platform, and a UK food and drink company mid-migration from ActiveCampaign to Brevo right now with wholesale data restructured into Brevo's Companies CRM, custom checkout attributes built out, and WooCommerce sync configured. If your automation is broken, half-built, or just not doing what it should, send me a message describing what you're working with and what's going wrong. I'll tell you within 24 hours whether it's something I can fix and roughly what it involves.
- Email Marketing
- Email Automation
- ActiveCampaign
- Email Campaign Setup
- Email Copywriting
- Email Deliverability
- Email Marketing Strategy
- Marketing Automation
- Customer Lifecycle Messaging
- Lead Nurturing
- Sales Funnel Builder
- CRM Software
- CRM Automation
- Email Marketing Platform Support
- Sendinblue
- MailerLite
- HighLevel
- ConvertKit
- Mailchimp
- Customer.io
Lohne, Germany
I help ecommerce brands scale through highly profitable backend strategies including Klaviyo email marketing, SMS campaigns, direct mailing, custom quiz funnels, and pop-up forms, generating between 30-59% of total revenue through omnichannel marketing automation. Proven Email Marketing Results: โ +366% email list growth & engagement in 45 days for sweatandmilk.com through optimized Klaviyo flows โ 28X ROI during BFCM for fancii.com using advanced Klaviyo segmentation โ 3x List growth for crissbellini.com through high-converting pop-up forms --> Detailed case studies available in Portfolio With nearly 4 years specializing in Klaviyo email marketing & the e-commerce space, I've helped Shopify and WooCommerce stores scale from 0% to 59% email revenue. I'm passionate about email automation, flow optimization, and conversion rate optimization (CRO). As an ecom ninja specializing in Klaviyo email marketing, I excel at building revenue-generating systems including: Welcome flow optimization Abandoned cart recovery sequences Browse abandonment automations Post-purchase flows Win-back campaigns VIP customer nurture sequences Advanced segmentation strategies Check out my LinkedIn/Twitter/YouTube for advanced email marketing tips and detailed case studies. What Clients said about working with me: โญ๏ธ โญ๏ธ โญ๏ธ โญ๏ธ โญ๏ธ "Lukas has done a spectacular job. He Provides the high level strategy that is needed for your company to succeed. Highly Recommended!" - Brendan, CEO of fancii.com (8 figure brand) โญ๏ธ โญ๏ธ โญ๏ธ โญ๏ธ โญ๏ธ "We've doubled our percentage of email revenue in first few months. Their team is responsive and collaborative. You should give them a try!" Anastasia, COO MDNT:45 โญ๏ธ โญ๏ธ โญ๏ธ โญ๏ธ โญ๏ธ "Result speak for itself. Email is our most profitable marketing channel. I can always recommend them!" Akshay, Ecom Manager Kinvara Skincareโ ๐ Did you know the biggest challenge in email marketing isn't complex strategies, but mastering the fundamentals of Klaviyo? Most stores struggle with proper flow setup, segmentation, and campaign optimization. Here's the problem: Many believe scaling email revenue requires expensive agencies or in-house email marketers, leading to years of waiting for ROI. The solution? My Flywheel Email Marketing System, incorporating: Advanced Klaviyo flow optimization Strategic campaign calendars Custom popup forms & lead magnets A/B testing frameworks List growth strategies Revenue-focused automation Dynamic content personalization Advanced segmentation tactics Benefits of my Email Marketing Audit: [Rest remains the same but add:] ๐ Complete Klaviyo account audit ๐ Flow optimization recommendations ๐ฑ SMS marketing integration strategies ๐ฏ Advanced segmentation setup Working with me means focusing on the top revenue-generating opportunities in email marketing, from automated flows to targeted campaigns. Expertise in: Klaviyo email marketing Shopify & WooCommerce integration Email automation flows Campaign optimization Pop-up form strategy SMS marketing List growth tactics Segmentation A/B testing Email deliverability Customer journey mapping Let's scale your email marketing revenue together.
- Email Marketing
- Email Automation
- Email Copywriting
- Email Deliverability
- Email Marketing Strategy
- Copywriting
- Klaviyo
- Graphic Design
- Social Media Marketing
- Shopify
- Direct Response Copywriting
- Sales Funnel Copywriting
- Sales Funnel
- Sales Copywriting
- Ecommerce
Sacramento, California
Hi, Iโm Regina ๐ I help businesses improve their email marketing through strategic campaigns, automations, and customer journey flows that help keep leads and customers engaged instead of slipping through the cracks. Most clients come to me when their emails feel scattered, inconsistent, or they know they should be doing more with email but donโt know what the next step should be. I help create a clear, organized system behind the scenes so everything works together more effectively and feels easier to manage long term. Credentials & Expertise: โ $1M+ earned for clients as a Top Rated Plus freelancer โ Experience across Klaviyo, HubSpot, Mailchimp, and similar platforms โ Background in business + technical systems What I Bring to Your Business: โ Organized email systems that work together โ Automations for leads, customers, and ongoing engagement โ Campaigns that feel consistent and on-brand โ Better targeting so customers get more relevant emails โ Clear planning behind the scenes so email feels easier to manage โ Strategy focused on long-term growth and retention Extra Value for My Clients: โ Custom strategy flowcharts to map out your email system โ Clear planning for automations, campaigns, and follow-up โ A more organized view of how your emails work together โจWhat Clients Sayโจ โ โRegina mapped out our full email lifecycle with a detailed flowchart before building anything. She identified gaps in our customer journey, cleaned up our segmentation, and implemented automations that actually made sense together. What felt scattered before is now a clear, structured system.โ โ โWe brought Regina in during a migration and she handled everything from setup to integrations and automation. She made sure nothing broke, improved the overall structure, and left us with a system thatโs much easier to manage and build on.โ โ "Regina was incredibly organized and easy to work with throughout the entire project. She helped simplify what felt overwhelming, explained things clearly, and built a much more structured email system that finally made sense for our business.โ ๐ฉ Thanks for taking the time to read my profile! Iโd love to learn more about what youโre working on. Send me a quick message and letโs chat. :-)
- Email Marketing
- Email Automation
- Email Marketing Consultation
- Email Marketing Strategy
- Email Design
- Email Campaign
- Mailchimp
- HubSpot
- Klaviyo
- MailerLite
- Constant Contact
- Email & Newsletter
- Email Template
Ho Chi Minh City, Vietnam
Most email marketers set up flows and disappear. I'm different โ I come from an automation background. I don't just write emails. I build the entire system and package it into repeatable workflows that keep running without me. That's the difference between 5 campaigns then silence and 133 campaigns with a 52% open rate for 7 months straight. Your email is leaving money on the table. 97% of visitors leave your site and you have no way to bring them back. Flows are "set up" but nobody's touched them in months. Campaigns go out when someone remembers. I fix that. MY LAST CLIENT Beauty Connect Shop โ skincare on Shopify + Klaviyo. Email was making almost nothing when I started. 7 months later: โ $353K from email โ Store grew from $226K to $602K โ 9 flows making $96K on autopilot โ 133 campaigns โ 52% open rate for 7 months โ Visitor capture went from 2% to 13% โ Zero extra ad spend WHAT I BUILD I don't just set up flows and walk away. I build a system that gets better over time. โ Quizzes and popups that catch 12-15% of visitors instead of 2-3% โ Speed to lead โ personal follow-up in 2 minutes, not 2 days โ Flows that sell while you sleep โ Weekly campaigns โ 60% educational so your list doesn't burn out โ AI tools that handle reporting and content so I focus on strategy The system compounds. More subscribers, better segments, more revenue. Every month. GOOD FIT โ Shopify brands that want email actually making money โ Products people buy more than once โ Founders tired of email that just sits there NOT A FIT โ Need the cheapest option โ One-time setup with no strategy โ Not on Shopify + Klaviyo I take on 3-5 clients at a time. Send me your store URL and what email is doing for you right now. I'll take a look and give you a straight answer.
- Email Marketing
- Email Marketing Strategy
- Lead Generation
- Digital Marketing
- Social Media Lead Generation
- Email Outreach
- Outreach Strategy
- Automation
- Web Scraping
- Make.com
- Klaviyo
- Email List
- Claude
- Email System
- Sales Funnel Implementation
Arlington, Virginia
I help eCommerce brands stop leaving money on the table by turning their email and SMS channels into reliable, repeatable revenue. I'm not an agency - no bloated team, no junior handoffs. You get direct access to me with fast response times. I handle the copy, design, strategy, and done-for-you management of your retention channels. Hereโs why Iโm not just any average Joe: โ Top Rated Plus (top 3% of talent on Upwork) โ Former OMG Commerce Email Marketing Specialist โ 5+ years of experience โ $500K+/mo in retention revenue managed โ 2,500+ hours on Upwork โ Worked with 7โ8 figure brands on Klaviyo + Shopify Now hereโs how I help you drive results: - Flows that keep revenue rolling in: welcome, abandonment, post-purchase - Campaigns that cut through the noise: copy, design, segmentation, scheduling - Account setup, list hygiene, and deliverability to protect your sender reputation - Planning content calendars that align with your overall marketing strategy - SMS execution via Postscript or Attentive with a personal touch Serious about scaling your retention revenue? Your time is money. Thatโs why I wonโt waste a second of it. Send me a message - Iโll let you know right away if I can help.
- Email Marketing
- Email Automation
- Email Campaign Setup
- Email Deliverability
- Email Marketing Strategy
- Email Design
- Klaviyo
- Shopify
- SMS
- Ecommerce Marketing
- Copywriting
- Email Management
- Email & Newsletter
- Figma
- Sales & Marketing
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Summa Linguae
Email marketer hiring guide
Email marketers build strategic marketing campaigns that drive revenue, nurture leads, and strengthen customer relationships across the entire customer lifecycle. From crafting high-converting subject lines to designing sophisticated automation workflows, skilled email marketers combine creative copywriting with data-driven optimization to maximize engagement and ROI.
Whether you need someone to launch a welcome series, rebuild your abandoned cart sequence, or develop a complete email marketing strategy, hiring a professional brings both technical expertise and strategic thinking. They understand deliverability best practices, segmentation strategies, compliance requirements, and how to turn analytics into actionable improvements.
What does an email marketer do?
An email marketer is a content marketer who designs, writes, and optimizes email marketing campaigns that engage subscribers, drive conversions, and strengthen customer relationships. Beyond writing emails, they align campaign goals with broader business objectives to generate revenue and retain customers.
Their work often includes:
Campaign strategy. Planning targeted emails for promotions, onboarding, product updates, or newsletters.
Copywriting and design. Crafting subject lines, writing persuasive content with email copywriting specialists, and ensuring mobile-friendly design.
Technical implementation. Using ESPs like Mailchimp, Klaviyo, HubSpot, or ActiveCampaign to build, send, and track campaigns.
Segmentation and personalization. Tailoring messages based on user behavior, preferences, or past purchases.
Automation workflows. Building triggered email sequences with workflow specialists for onboarding, reengagement, or post-purchase journeys.
Testing and optimization. Running A/B tests on subject lines, CTAs, and layouts to improve performance.
Deliverability and compliance. Working with deliverability consultants to ensure emails land in inboxes while staying compliant with GDPR and CAN-SPAM.
Analytics and reporting. Tracking campaign performance and making data-driven improvements.
Companies hire email marketing specialists to increase the ROI from one of their most cost-effective marketing channels. Whether it's an abandoned cart series or a nurture sequence, email marketers help businesses turn messages into measurable outcomes.
How to hire an email marketer on Upwork
Finding the right email marketer for your project starts with a clear project scope and understanding what success looks like. Follow these steps to hire confidently on Upwork.
Step 1: Craft a targeted job post
A well-crafted job post attracts qualified email marketers who match your project needs. In your post:
Outline your goals, industry context, and technical requirements
Specify the tools in your workflow, such as Mailchimp, Klaviyo, HubSpot, or ConvertKit
Define the project scope and expected deliverables like email copy, template design, or segmentation strategy
To draft a tailored post quickly, try the Job Post Generator powered by Umaโข, Upworkโs Mindful AI. Describe what you need in a few sentences, and Uma will draft a job post in seconds. You can also review email marketer job description templates for inspiration.
Step 2: Filter and evaluate candidates
Taking a systematic approach to evaluating your candidates can help you identify email marketers whose skills match your project requirements.
Have Uma give instant interviews and side-by-side comparisons
Use Upworkโs filters to find candidates by rate, location, and experience
Read proposals to verify that candidates understand your needs
Check portfolios for industry expertise relevant to your business
Check for technical skills with specific CRMs, automation tools, and deliverability protocols (SPF, DKIM, DMARC)
Step 3: Interview your top choices
Quick video interviews give you the chance to ask any questions you have left for your top candidates, and to get a feel for what a collaboration with them might be like.
Schedule and conduct interviews within Upwork messaging to get instant transcripts and summaries from Uma
Use interview questions to assess technical skills and strategic thinking
Ask about their segmentation approach
Have them walk you through examples of A/B tests they've run
Discuss their process for troubleshooting deliverability issues
If youโre unfamiliar with interviewing or working with freelancers, you can review common interview questions for freelancers.
Step 4: Agree on scope and begin work
Before the person you choose can begin work, youโll need to have a clear contract in place. Contracts protect both parties and help collaborations be successful from beginning to end.
Use Upworkโs tools and services for creating and managing contracts, and processing payments
Choose fixed-price contracts for projects with clear deliverables, such as a single newsletter template or welcome series
Break large projects into milestones, such as creating email variations, running an A/B test, and then optimizing based on the results
Choose hourly contracts for ongoing work, such as supporting an ongoing campaign or drafting periodic newsletters
How much does hiring an email marketer cost?
Email marketers on Upwork typically charge $15-$40 per hour, though the total cost will depend on the scope and complexity of the project, as well as the skills and experience of the freelancer. The following chart lists typical costs for email marketing projects found through Upwork.
Single campaign setup
$200-$500 /project
- Welcome series
- Newsletter template
- Basic automation sequence
Multi-campaign project
$800-$2,000 /project
- Drip campaigns
- A/B testing across 3-5 campaigns
- Deliverability audit
Email strategy buildout
$2,500-$5,000+ /project
- Full funnel automation
- Advanced segmentation strategy
- ESP migration
Monthly retainer
$1,000-$3,000 /month
- Ongoing campaign management
- Weekly sends
- Monthly performance reports
Strategic consulting
$3,000-$10,000+ /project
- Email marketing roadmap
- Team training
- Tool stack evaluation
Frequently asked questions
Is hiring an email marketer worth it?
Yes, if you want measurable results without mastering the discipline yourself. Email marketers bring specialized expertise โ they develop data-driven strategies, optimize the customer journey, and consistently improve performance. Email marketing delivers one of the highest ROIs across digital channels, with conversion rates averaging 2-3%. By hiring a professional, you avoid common mistakes and build a sustainable program that generates long-term value.
What skills should I look for in an email marketer?
Look for both technical and strategic skills. Technical expertise includes experience with ESPs (Mailchimp, Klaviyo, HubSpot), marketing automation, HTML/CSS for templates, and analytics tools. Strategic abilities include strong copywriting, audience segmentation, A/B testing methodology, and deliverability best practices. The best email marketers combine creative thinking with data analysis.
How long does it take to see results from email marketing?
Initial results typically appear within 4-8 weeks for single email marketing campaigns. Building a mature program with sophisticated automation and optimized segmentation usually takes 3-6 months. Quick wins include welcome series and abandoned cart emails, while lead nurturing sequences require more time but deliver compounding results.
What is the 80/20 rule in email marketing?
The 80/20 rule suggests that 80% of results come from 20% of your campaigns or efforts. Email marketers use this principle to focus on high-impact areas like optimized CTAs, segmentation, and automation workflows.
Is email marketing still effective today?
Yes, email marketing remains one of the highest-performing digital channels with strong ROI. Because email gives you direct access to your audience without social media algorithm limitations, it remains powerful for increasing engagement, driving sales, and building long-term customer relationships.
Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this article. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.
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