Email Marketer job description template

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Email Marketing Specialist Job Description

Email Marketing Specialists work on email campaigns with the goal of engaging and retaining an organization’s customers. Some of the key responsibilities of email marketing specialists include building the right audience, writing email copy, and conducting market research. To attract the most qualified candidates, you need to craft a compelling job description that clearly outlines the qualifications and responsibilities associated with this role. The template below will help you write the ideal email marketing specialist job description. 

Job Overview

We are a digital marketing company obsessed with creating tangible value for our clients. We are currently seeking an experienced Email Marketing Specialist to help us drive customer engagement, retention, and revenue through targeted email campaigns. In this role, you will create compelling email marketing content, design email templates, segment audiences, and analyze campaign performance. The ideal candidate should have a strong background in email marketing and possess exceptional writing and design skills. 


  • Develop and execute targeted email campaigns to engage, retain, and convert customers
  • Write compelling content and design eye-catching email templates that align with our brand guidelines
  • Segment audiences and personalize email content to improve relevance and engagement
  • Monitor and analyze campaign performance to optimize results and inform future strategies
  • Manage email lists and ensure compliance with relevant regulations (e.g., GDPR, CAN-SPAM)
  • Collaborate with cross-functional teams to align email marketing efforts with overall marketing goals
  • Stay current with email marketing best practices and industry trends
  • Perform market research to gain a better understanding of client needs
  • Crafting powerful copy that provides value to customers
  • {{Add any other responsibilities specific to your company or role}}

Bachelor's degree in Marketing, Communications, or a related field

  • At least five years of experience as an Email Marketing Specialist or similar role
  • Excellent written communication skills, with a strong focus on grammar, tone, and style
  • Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, and Sendgrid) and marketing automation tools
  • Knowledge of email design principles, HTML, and CSS
  • Strong analytical skills, with experience in campaign performance analysis and optimization
  • Familiarity with relevant email marketing regulations and best practices
  • Ability to manage multiple projects to completion 
  • {{List any additional skills, qualifications, or certifications specific to your industry or role}}
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      Austin S.
      Email Marketer
      • 5.0
      • (20 jobs)
      Bourbon, IN
      vsuc_fltilesrefresh_TrophyIcon Email Marketing
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      I specialize in Google Ads, Facebook Ads, SEO, conversion tracking, and web analytics. I've created, managed, and optimized Google Ads and Facebook Ads campaigns for dozens of clients. I provide leads and sales for e-commerce stores, firms, agencies, gyms, and more. Analytics drives my perspective in digital marketing. I constantly use data to test and experiment - ultimately delivering optimal results. Do you need to set up, manage, or troubleshoot Facebook Pixel, Google Tag Manager, Google Analytics, or other tracking tools? I work diligently to track and attribute new leads and sales. I ensure that my clients get results. You will get results. I understand that’s what matters most - not vanity metrics. Just the leads and sales you desire. I communicate clearly with my clients. You will stay updated, as I’ll provide personalized reports for what data you want to track. Do you have a dead or stalled campaign? Let’s turn that around. Are you starting from scratch? I do that too. I look forward to meeting you to see if I can help you with your project! What I use: Advertising — Google Ads, Facebook Ads Websites, Funnels, and Landing Pages — WordPress, Clickfunnels, Shopify, Squarespace, Webflow Analytics — Google Analytics, Hotjar, Google Tag Manager, Facebook Pixel Reporting — Google Data Studio Have any questions? Go ahead and click “Invite to Job” or “Post Job To Invite” and let’s talk about your digital marketing project.
    • $80 hourly
      Sam N.
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      • 5.0
      • (100 jobs)
      London, ENGLAND
      vsuc_fltilesrefresh_TrophyIcon Email Marketing
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      ✔️ Certified Email List Manager ✔️ 100+ Happy Clients ✔️ Top Rated Plus ✔️ Email Copywriter - Written Thousands of Highly Converting Emails ✔️ Info Products/DTC Brands/Service/SaaS ✔️ Expert in Automation and Deliverability ✔️ 2-3x Open and Click Rates ✔️ ActiveCampaign, Mailchimp, Campaign Monitor etc. ✔️ Guaranteed to land in inbox Specifically, you can hire me to crush three key areas of email marketing: 📝 Copywriting - research, write, edit and check direct-response style copy to builds a relationshi with your list and make more sales. ♻️ Automation/Sequences - build out missing flows and sequences which will increase revenue and LTV per customer. Makes your communication more personal and consistent. 📧 Deliverability - fix and monitor deliverability to make sure your emails end up in the primary inbox. Landing in spam/promotions is a big problem I can fix for you and increases conversion rates. I've written successful direct-response email copy for businesses selling Info Products, Agency Services, High-Ticket Services, SaaS, Digital Products, Online Courses, Coaching, E-Learning, Masterminds, Programs and many more industries. Here's some of my recent results: 🟢 Sold $40K of courses and coaching in 30 days directly through email (an increase of 800%) 🟢 Booked 80 extra sales calls per month for a high-level fitness coaching program, adding $45K in sales per month 🟢 Created an email sequence to promote a membership site that generated an extra $20K rev in just one week. 🟢 5x customer growth for a subscription product using email marketing 🟢 Resurrected a list from less than 5% open rate to a consistent 30% open rate 🟢 Generated dozens of leads from a 7k list, resulting in $40k p/m added revenue to a consulting business. I can set up regular campaigns and automation sequences in almost every email client (ActiveCampaign, GetResponse, Keap, Mailchimp, Constant Contact, MailChimp, etc.). If you need a list manager, I can also handle everything, including segmentation, sequences (e.g., welcome/abandonment), list cleaning, deliverability optimization, attribute performance tracking, and more. My copy can suit any offers and sales process such as > Direct checkout funnel, > DM replies, > Call booking landers. As a digital marketer with 15+ years of experience, I can also provide strategy guidance around your wider funnel connected to email (e.g., list building, landing pages, etc.) Feel free to take a look at my case studies and results below in the Portfolio section. To get started, please drop me a message with details about your project/requirements and I'll get back to you asap. Speak soon, Sam
    • $20 hourly
      Wize A.
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      • 5.0
      • (4 jobs)
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      vsuc_fltilesrefresh_TrophyIcon Email Marketing
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      Hi, my name is Wize. As a bit of an entrepreneur myself and professionally experienced in all areas of omni-channel customer experience, CX technologies best practices and implementation, email writing (support, communication, marketing) cold calling, cold emailing, appointment setting, outbound sales, all kinds of inbound support, LinkedIn lead gen, etc, I assure you the best of results in all areas based on great value and trust. . I have also helped a number of leading business set up managed live chat on their websites and mobile Apps (with dedicated live chat agents). This also includes full advisory, management and on-going support on how to make the most out of live chat as the implementation and ongoing optimization strategy is very crucial to meet goals and aims of the company. Furthermore, I have also helped some of the world's leading businesses with outsourced email and phone support as well, incorporating premium, full time, dedicated CX agents. My profile won't demonstrate these skills that I can attribute to helping your business to become more successful, matter of fact, it doesn't prove much about me. Drop me a message and I would love to see how I can be of help to you. Technologies that I have worked on so far: Salesforce Pipedrive MailChimp Outlook Five9 Avaya Workplace LiveChat, Inc Zendesk Slack Confluence Constant Contact etc. Regards, Wize
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