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Rafael R.

Dumaguete City, Philippines

$5/hr
4.6
48 jobs

Are you ready to take your company's online presence to the next level? With over 5 years of experience in the digital marketing space, I have developed effective strategies and content that allow my clients to reach new heights. You name it, I handle it… from strategizing and content creation to advertising. My tactics have helped businesses obtain leads and customers, increase sales and create a compelling digital presence. My services include but not limited to digital marketing, e-commerce, branding, social media management, Paid Ads & marketing, Email marketing, and SEO. Want to hop on the phone and learn more? Send me a message today!

  • Google Ads
  • Email Marketing
  • Email Campaign Setup
  • Lead Generation
  • Social Media Management
  • Sales Development
  • Adobe Photoshop
  • Social Media Marketing
  • Sales
  • Facebook Ads Manager
  • B2B Marketing
  • Marketing Management
  • File Management
  • Audience Research
  • LinkedIn
Lucia D.

Aubagne, France

$35/hr
5.0
5 jobs

I help startups, SaaS companies, and global brands grow through product marketing, go-to-market strategy, content marketing, and hands-on campaign execution. With experience across Samsung Electronics, Bain & Company, and fast-growing startups, I combine strategic thinking with execution - helping companies not only define their positioning and marketing strategy, but also create and launch the content and campaigns that drive real business growth. Unlike traditional consultants or strategists, I’m highly hands-on. I can support everything from GTM planning and messaging to social media content, copywriting, campaign execution, email marketing, landing pages, and short/long-form video editing. 🚀 Areas I Can Help With • Product Marketing & Go-to-Market Strategy • Brand Positioning & Messaging • Content Marketing Strategy • Social Media Marketing (LinkedIn, Instagram, TikTok) • Copywriting & Campaign Messaging • Email Marketing & CRM Campaigns • Launch Campaign Execution • LinkedIn Content & Thought Leadership • Landing Page Optimisation • Short-Form Video Editing & Content Creation • Cross-Channel Campaign Management • Marketing Project Coordination 📈 Experience & Results At Samsung Electronics (London), I worked on product marketing and digital campaigns across European markets, helping drive significant increases in user adoption, engagement, and active users across Samsung’s digital ecosystem. At Bain & Company (Madrid), I supported global marketing initiatives and flagship thought leadership campaigns for senior executive audiences, leading cross-channel campaign execution, CRM initiatives, landing page optimisation, creative asset development, and content distribution strategies. I’ve also worked with startups and SMEs across the UK and Europe, supporting growth through content creation, digital marketing, lead generation, and brand positioning. 🎯 What Makes Me Different I combine the strategic mindset of a Product Marketing Manager with the execution capabilities of a content and growth marketer. That means I can: • Define your positioning and GTM strategy • Create and execute campaigns • Write compelling copy • Develop social content • Coordinate creative assets • Edit short/long-form videos • Optimise marketing performance across channels Whether you need strategic direction, hands-on marketing support, or both — I can jump in quickly and help move projects forward efficiently. ⭐ Tools & Platforms LinkedIn Ads • HubSpot • Salesforce • Mailchimp • Google Analytics • Canva • WordPress • SEO Tools • CRM Platforms • Social Media Tools • DaVinci Resolve • Photoshop, InDesign & Premiere Pro If you’re looking for a marketing partner who can both think strategically and execute effectively - let’s connect.

  • Marketing Strategy
  • Marketing
  • Digital Marketing
  • Digital Marketing Materials
  • Digital Marketing Strategy
  • Brand Consulting
  • Branding & Marketing
  • Content Marketing
  • Content Marketing Strategy
  • Social Media Management
  • Email Marketing
  • Video Editing
  • B2B Marketing
  • B2C Marketing
  • Brand Marketing
  • 360 Marketing
  • Marketing Plan
  • Marketing Management
  • Marketing Campaign Setup & Implementation
  • Go-to-Market Strategy
Christine W.

Etobicoke, Canada

$65/hr
4.7
521 jobs

Some businesses deserve to be way more famous than they are. Usually, they’re not missing talent. They’re missing clarity. Hi, I’m Christine, a top 1% marketing strategist, brand storyteller, and fractional marketing partner trusted by 600+ companies across SaaS, wellness, beauty, hospitality, lifestyle, education, and B2B. I help businesses figure out why people should choose them, then turn that clarity into sharper messaging, stronger websites, better campaigns, smarter customer journeys, and marketing that actually sounds like the business behind it. Clients usually come to me when something feels off. Their website is technically fine, but forgettable. Their content is busy, but not building momentum. Their sales team explains the business one way, the website explains it another, and the founder is quietly wondering why nobody else can say it the way they can. That’s where I do my best work. I can help with: ▪ Brand positioning + messaging ▪ Website and landing page copy ▪ Customer journey + conversion strategy ▪ Email strategy + nurture sequences ▪ Content strategy + thought leadership ▪ Campaign strategy + launch messaging ▪ Fractional marketing leadership ▪ PR-rooted positioning + brand storytelling I don’t do copy-paste strategy. Good process matters, but your business should not leave sounding like everyone else with a booking link. The goal is not more marketing. It’s making your business easier to understand, harder to forget, and worth talking about.

  • Marketing Strategy
  • Social Media Marketing
  • Public Relations
  • Proofreading
  • Blockchain, NFT & Cryptocurrency
  • Analytics
  • Digital Marketing
  • Copywriting
  • Project Management
  • Search Engine Optimization
  • Search Engine Marketing
Carlo Renzo P.

San Pablo, Philippines

$10/hr
4.9
9 jobs

A hungry go-getter marketer who takes initiative, moves fast, and does whatever it takes to be great and bring greatness to people and brands around. With more than 4 years of experience in management, my foundation was built in Web3, where attention is short, communities are everything, and trust is earned in real time. I have led and scaled communities of over a million users across Discord and Telegram, worked across ecosystems like Ethereum, Solana, Avalanche, and Binance Smart Chain, and translated complex technology into narratives people actually care about. That is what I brought into the traditional space. Working with creative marketing agencies as an Accounts Manager and Content Writer, I handled brands not just as clients, but as living identities. I learned how to position, differentiate, and communicate value in saturated markets, whether for emerging startups or established names competing for relevance in a fast-moving environment. Because whether it is a Web3 project or a global brand like Nike or Apple, the principle stays the same: People do not buy products. They buy stories, identity, and belonging. I specialize in: - Crafting high-converting copy that drives acquisition, not just impressions - Building structured content systems that keep brands consistent and visible - Managing communities as ecosystems, not just audiences - Turning insights into strategy, and strategy into measurable growth From planning campaigns to executing daily content, from moderating communities to analyzing KPIs, I operate at both the strategic and ground level, where real impact happens. What sets me apart is simple: I observe deeply, adapt quickly, and execute with intent. I do not just follow trends, I understand why they work, and how to make them work for your brand.

  • Copywriting
  • UGC
  • Influencer Outreach
  • Marketing Management
  • Project Management
  • Community Management
  • Creative Writing
  • Social Media Advertising
  • Social Media Management
  • Content Management
  • Market Research
  • Client Management
  • Content Strategy
  • Web3
  • Crypto Marketing
  • Lead Generation
  • Data Entry
  • Virtual Assistance
  • Administrative Support
  • Outreach Strategy
Clara B.

Kansas City, Missouri

$50/hr
4.9
334 jobs

Hi there! I’ve specialized in digital marketing for 11 years, adapting to where your business needs support. Whether it's serving as a fractional CMO or focusing on lead generation, ads, or social media/branding, I'm here to help. Let me know if you’d like a quick intro call or a tailored proposal. I run GPS Marketing and focus on partnerships, not just transactional work. While I specialize in social media, paid ads (Google & Meta), funnels, and strategy, I provide long-term support, treating your brand like my own. My marketing journey started at 16, driven by necessity. My family was escaping an abusive household, and I used my first startup income to help us start over and fund my education. This sparked my passion, leading to the founding of Peace Over Pieces, a nonprofit supporting domestic abuse survivors. Every project I take on has meaning behind it. I earned my degree in marketing, entrepreneurship, and computer science from Westminster College and then launched Ground Plan Studio, a boutique firm focused on strategy, transparency, and sustainable growth for brands I truly believe in. Today, I lead a small but talented team, including a former Meta & Google ads strategist and a creative designer. When you work with us, you get high-level strategy, impactful creative, and reliable support, not just outsourced work. Here’s what working with me looks like... -Full-Service Marketing & Ads: Tailored content creation, paid ads, engagement, and community growth for your brand -Ad Strategy + Execution: Performance-driven campaigns across social and search platforms -Analytics & Reporting: Clear monthly reports to inform better decisions -Dedicated Marketing Partner: Direct access to me for strategy, feedback, and brainstorming -Complimentary VA Support: A real human (not a bot) engages daily to grow your audience and build meaningful connections. This VA will handle tasks like following, engaging, and posting in groups, based on our strategy. Other Credentials: -Featured in Forbes -Named a Top 100 Marketing & Advertising Leader by MADCon USA -Nominated Business Woman of the Year -Led campaigns for startups to 7-figure brands -Partnered with a former Meta & Google strategist for advanced performance insights If it sounds like we’d be a good fit, I’d love to offer a complimentary strategy presentation. Let me know if you’d prefer that before or after our call. Either way, we’ll start with research and a roadmap to align your budget, goals, and growth. Looking forward to hearing more about your vision!

  • Business Strategy
  • Marketing
  • Logo Design
  • Graphic Design
  • Public Relations
  • Content Marketing Strategy
  • Ad Creative
  • Social Media Marketing Strategy
  • Media Relations
  • Blog Writing
  • Growth Strategy
  • Sales
  • Digital Marketing Strategy
  • AMP Framework
Ghulam M.

Hala, Pakistan

$15/hr
4.9
498 jobs

** I WILL GUARANTEE WHAT MOST LINKEDIN GHOSTWRITERS ON UPWORK WON'T **... I'll help you get your ideal clients into your LinkedIn inbox from Day 1. I have worked as a LinkedIn Ghostwriter and LinkedIn Marketing Expert for the past 6 years, and I've: • Build 25 LinkedIn Personal brands and generated 20M+ impressions through LinkedIn marketing • Written 500+ high-performing LinkedIn posts as a LinkedIn Ghostwriter and LinkedIn Writer • Helped clients book 1,000+ calls in the past 5 years through LinkedIn marketing and LinkedIn outreach • Worked with CEOs, consultants, coaches, and agency owners as a LinkedIn personal brand specialist • Built LinkedIn content systems focused on authority, visibility, and lead generation Most people on LinkedIn post content just to stay active. I approach it differently. As a LinkedIn Marketing Specialist, I focus on positioning. • Finding angles that make people stop scrolling • Creating content that sounds human • Building trust before asking for anything in return • Turning visibility into meaningful business opportunities As a LinkedIn Ghostwriter, my goal isn't to create more content. It's to help clients become the obvious choice in their industry. No recycled AI content. No random motivational posts. No fake engagement tricks. Just strategic LinkedIn marketing backed by audience psychology and real-world experience. As a LinkedIn personal brand specialist, I focus on creating content that builds authority and trust. As a LinkedIn Ghostwriter, I ensure every post sounds authentic to your voice and expertise. My LinkedIn marketing services include: • LinkedIn Content Strategy • LinkedIn Ghostwriting • Personal Brand Positioning • LinkedIn Profile Optimization • Content & Visual Direction • Engagement & Networking Strategy • LinkedIn Lead Generation • LinkedIn Outreach Campaigns Whether you need a LinkedIn Ghostwriter to create authority-building content, a LinkedIn Copywriter to build your LinkedIn personal brand, or support with LinkedIn marketing, the goal remains the same: Turn your LinkedIn profile into a business asset. If your LinkedIn profile looks active but isn't generating opportunities, there's usually a LinkedIn marketing strategy problem behind it. Feel free to check my portfolio and previous work. Let's turn your LinkedIn profile into an asset that grows your business.

  • LinkedIn
  • LinkedIn Marketing
  • LinkedIn Profile
  • LinkedIn Profile Creation
  • LinkedIn Profile Headline & Summary
  • LinkedIn Development
  • Copywriting
  • LinkedIn Profile Optimization
  • Ghostwriting
  • LinkedIn Sales Navigator
  • LinkedIn Lead Generation
  • Company LinkedIn Profile
  • Brand Strategy
  • LinkedIn Campaign Manager
  • Commenting

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Marketing strategist hiring guide

Marketing strategists help you turn growth goals into actionable plans through market research, audience segmentation, competitive positioning, channel prioritization, and performance measurement. They shape go-to-market roadmaps, audit existing campaigns, and build frameworks that connect marketing activity to business outcomes. If you need sharper prioritization, a clearer launch plan, or more structured optimization, hiring a marketing consultant or strategist can help you move from activity to strategy.

What does a marketing strategist do?

A marketing strategist analyzes customer behavior, market trends, and competitive positioning to create marketing plans that support your business goals. Responsibilities typically include conducting market research and audience analysis, defining target segments and positioning, building campaign plans or go-to-market strategies, prioritizing channels and budget allocation, overseeing content strategy and messaging frameworks, and tracking performance against key metrics.

Common deliverables include marketing audit reports, audience and positioning summaries, campaign roadmaps with channel recommendations, KPI frameworks, messaging guides, and milestone-based strategy reviews. Depending on project scope, a strategist may work alongside content strategists, SEO experts, paid media specialists, or internal teams who handle day-to-day execution.

How to hire a marketing strategist on Upwork

Hiring a marketing strategist on Upwork works best when you define the business problem first, then evaluate candidates based on strategic thinking, relevant experience, and communication. A structured process helps you compare approaches before you commit to a larger engagement.

Step 1: Post a job

Start by describing what you need the strategist to plan, analyze, or optimize, along with your business context and timeline. A strong job post includes:

  • Scope of work and specific deliverables (audit, strategy document, launch roadmap, ongoing advisory)
  • Business context, such as your target audience, current channels, and growth goals
  • Timeline, milestones, and any upcoming launches or deadlines
  • Budget preference and whether the engagement is hourly or fixed-price
  • Required experience, such as industry knowledge, B2B or B2C focus, or familiarity with specific analytics tools

Use the Job Post Generator, powered by Uma™, Upwork's Mindful AI, to create a customizable draft. Describe your project in a few sentences, and Uma will generate a starting point you can refine. You can also reference this job description template guide for structure.

Step 2: Evaluate candidates

Evaluate marketing strategist candidates by reviewing how clearly they diagnose your challenge, explain their methodology, and connect recommendations to measurable outcomes. Focus on:

  • Case studies or portfolio samples showing strategic planning or measurable outcomes
  • Industry experience relevant to your market
  • Analytical skills and familiarity with tools such as Google Analytics, HubSpot, Tableau, or similar platforms
  • Proposal clarity, including how the candidate frames your challenge and approach
  • Client reviews that mention strategic thinking, stakeholder alignment, or adaptability
  • Job Success Score (JSS) and talent badges such as Top Rated or Rising Talent

Step 3: Interview your top selections

Interviewing a marketing strategist should test how they think about audience, channels, measurement, and tradeoffs. Use Instant Interviews to gather early responses, then schedule live conversations with the strongest matches. During the interview:

  • Share your business model, current marketing activity, and what you want to improve
  • Ask how they would approach audience research or competitive analysis
  • Discuss how they prioritize channels when budget or time is limited
  • Confirm how they measure success and adjust strategy based on performance data

For role-specific questions, see this guide on hiring marketing talent. You can also use Upwork's interview tools to keep candidate communication in one place.

Step 4: Agree on scope and begin work

Agreeing on scope before work starts helps prevent misalignment on deliverables, revisions, and payment terms. For strategy work with clear phases, fixed-price contracts with milestones can work well. For ongoing advisory work where priorities may shift, hourly contracts can offer more flexibility.

Before the project starts:

  • List final deliverables and what falls outside scope
  • Set milestones for fixed-price work or weekly expectations for hourly work
  • Define success criteria and review checkpoints
  • Confirm how files, data, and stakeholder feedback will be shared

Use Upwork's contract workroom to keep project documents, milestones, and approvals in one place.

How much does hiring a marketing strategist cost?

Hiring a marketing strategist often costs anywhere from about $1,200 for a focused audit to $25,000 or more for a broader strategy engagement with launch support, but total cost depends on scope, specialization, and how much implementation guidance is included. On Upwork, marketing strategists generally charge $20–$60 per hour, with a median hourly rate of $35, so project pricing usually reflects the number of research, planning, and review hours involved.

Audit and direction-setting

$1,200–$3,500/project

Entry-level to mid-level
  • Marketing audit memo or presentation
  • Prioritized channel recommendations
  • KPI framework or measurement outline

Strategy build

$3,000–$8,000/project

Mid-level to senior
  • Marketing strategy document with audience and positioning
  • Campaign roadmap with channel and budget priorities
  • Competitive analysis summary

Strategy plus launch support

$6,000–$25,000+/project

Senior-level
  • Channel-specific launch plan with messaging framework
  • Implementation plan with execution guidance
  • Performance review and optimization recommendations

Ongoing fractional support

$2,500–$8,000/month

Mid-level to senior
  • Monthly planning sessions
  • Quarterly strategy reviews
  • Performance review decks with optimization recommendations

These ranges are directional rather than fixed. Actual costs vary based on industry complexity, research depth, timeline urgency, and whether you need strategy only or strategy plus stakeholder support. For more context, see marketing strategist hourly rates.

Frequently asked questions

Is hiring a marketing strategist worth it?

Hiring a marketing strategist is often worth it when your business needs better prioritization, not just more activity. The American Marketing Association defines strategic marketing as an approach that aligns marketing moves with big-picture business goals and aims to build a lasting competitive edge. That perspective makes the role especially useful for launches, market entry, repositioning, or underperforming campaigns.

The U.S. Small Business Administration says marketing plans should cover target market, competitive advantage, sales plan, goals, action plan, and budget. A strategist helps organize those decisions so spending and execution are more focused.

What should I include in a marketing strategist job post?

A marketing strategist job post should include scope of work, expected deliverables, timeline, business context, and whether the engagement is hourly or fixed-price. Strong posts also explain your audience, current channels, growth goals, and what success should look like.

What is the difference between a marketing strategist and a marketing consultant?

A marketing strategist usually focuses on planning, prioritization, positioning, and channel direction, while a marketing consultant may cover a broader mix of advisory and execution support. In practice, many professionals use both titles, so deliverables matter more than labels.

Should I choose hourly or fixed-price for strategy work?

Fixed-price contracts usually fit defined deliverables such as an audit, messaging framework, or go-to-market roadmap. Hourly contracts often fit ongoing advisory work, monthly planning, or discovery-heavy projects where scope may change.