Companies of all types and sizes are discovering the power of incorporating video into their online marketing strategies. Assisted by the continued market penetration of mobile devices and high-speed internet, the popularity of online video in the next few years will only continue to grow. Pressing play on an online video marketing strategy will deliver real results to your business.
Despite its increasing popularity and effectiveness as a marketing medium, many businesses still hit pause on fully embracing online video.
The primary roadblock for most companies when considering online video are incorrect assumptions and misconceptions about what it takes to actually produce and develop the content for said video. Under the assumption that the only type of online video that they can create is live-action, many businesses dismiss online video as a marketing channel only large corporations (with equally large budgets) are able to pull off. However, live-action isn’t the only way to create engaging video that can be used in an online marketing plan.
While it is entirely possible to now dynamically deliver your marketing message with little more than a camera (or smartphone) and a person, live-action video is limiting; you have to have a location to set the scene, actual actors and/or actresses to portray characters, a wardrobe of clothes for them to wear, and so on. In addition to requiring a substantial budget to acquire all these things, you also need to have time to plan the live-action video and a schedule to shoot and produce — all of which are subject to outside influences (such as the weather) that can make or break your video.
Animated videos, on the contrary, can be produced quicker and in a tightly controlled environment. Every tool that you need to create a powerful animated video that will speak directly to your customers and hold their attention is at the tip of your fingers.
HOW CREATING ANIMATED VIDEOS WILL SUPPORT YOUR MARKETING STRATEGY
Advancements in animation software have opened up the world of video production to any company and it’s now possible to create animated videos that deliver real value to your customers in a new and engaging format.
You can expect the online videos you create to have a synergistic effect on your other marketing tactics (such as SEO, social media, email, blog articles, etc.), increasing the overall impact your marketing plan has on your audience.
BOOST YOUR SEO
The fact that Google owns YouTube can be used to your advantage when creating a video for marketing purposes. The words “search engine optimization” and “online video” aren’t typically used in the same sentence together, which is ironic seeing as the second largest search engine is one focused entirely on video. Yes, I’m referring to YouTube (which is owned by the biggest search engine, Google).
Clearly, animated videos appeal to a larger audience than kids on a Saturday morning. Animated video marketing has the potential to reach customers across various demographic groups, industries, and cultures.
USE “EXPLAINER VIDEOS” TO EDUCATE
Employing animated video for marketing does not have to be limited to encouraging your prospect to make a purchase. You can also use it to maintain a specific level of engagement after they are already your customers. For example, using animated videos for product guides is an effective way to educate customers of all types on the wide range of functions available. a wide range of capabilities.
Here are a few explainer videos that do a great job of explaining a business, product, or service using animation.
Every company wants to create viral content that captures the zeitgeist, reaches new segments of customers, and provides some free publicity. The problem is that there is no surefire checklist of elements that can make your content go viral every time.
What is certain is that if you aren’t producing video content, it is not going to happen. If you reliably produce animated video content of a consistent quality and practice proper promotion strategies through social channels, you will at least have a shot of having your video be disseminated throughout the digital landscape.
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