Hire the Best Marketing Strategists

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4.8/5
Based on 39,404 client reviews
Carlo Renzo P.

San Pablo, Philippines

$10/hr
4.9
9 jobs

A hungry go-getter marketer who takes initiative, moves fast, and does whatever it takes to be great and bring greatness to people and brands around. With more than 4 years of experience in management, my foundation was built in Web3, where attention is short, communities are everything, and trust is earned in real time. I have led and scaled communities of over a million users across Discord and Telegram, worked across ecosystems like Ethereum, Solana, Avalanche, and Binance Smart Chain, and translated complex technology into narratives people actually care about. That is what I brought into the traditional space. Working with creative marketing agencies as an Accounts Manager and Content Writer, I handled brands not just as clients, but as living identities. I learned how to position, differentiate, and communicate value in saturated markets, whether for emerging startups or established names competing for relevance in a fast-moving environment. Because whether it is a Web3 project or a global brand like Nike or Apple, the principle stays the same: People do not buy products. They buy stories, identity, and belonging. I specialize in: - Crafting high-converting copy that drives acquisition, not just impressions - Building structured content systems that keep brands consistent and visible - Managing communities as ecosystems, not just audiences - Turning insights into strategy, and strategy into measurable growth From planning campaigns to executing daily content, from moderating communities to analyzing KPIs, I operate at both the strategic and ground level, where real impact happens. What sets me apart is simple: I observe deeply, adapt quickly, and execute with intent. I do not just follow trends, I understand why they work, and how to make them work for your brand.

  • Copywriting
  • UGC
  • Influencer Outreach
  • Marketing Management
  • Project Management
  • Community Management
  • Creative Writing
  • Social Media Advertising
  • Social Media Management
  • Content Management
  • Market Research
  • Client Management
  • Content Strategy
  • Web3
  • Crypto Marketing
  • Lead Generation
  • Data Entry
  • Virtual Assistance
  • Administrative Support
  • Outreach Strategy
Lucia D.

Aubagne, France

$35/hr
5.0
6 jobs

I help startups, SaaS companies, and global brands grow through product marketing, go-to-market strategy, content marketing, and hands-on campaign execution. With experience across Samsung Electronics, Bain & Company, and fast-growing startups, I combine strategic thinking with execution - helping companies not only define their positioning and marketing strategy, but also create and launch the content and campaigns that drive real business growth. Unlike traditional consultants or strategists, I’m highly hands-on. I can support everything from GTM planning and messaging to social media content, copywriting, campaign execution, email marketing, landing pages, and short/long-form video editing. 🚀 Areas I Can Help With • Product Marketing & Go-to-Market Strategy • Brand Positioning & Messaging • Content Marketing Strategy • Social Media Marketing (LinkedIn, Instagram, TikTok) • Copywriting & Campaign Messaging • Email Marketing & CRM Campaigns • Launch Campaign Execution • LinkedIn Content & Thought Leadership • Landing Page Optimisation • Short-Form Video Editing & Content Creation • Cross-Channel Campaign Management • Marketing Project Coordination 📈 Experience & Results At Samsung Electronics (London), I worked on product marketing and digital campaigns across European markets, helping drive significant increases in user adoption, engagement, and active users across Samsung’s digital ecosystem. At Bain & Company (Madrid), I supported global marketing initiatives and flagship thought leadership campaigns for senior executive audiences, leading cross-channel campaign execution, CRM initiatives, landing page optimisation, creative asset development, and content distribution strategies. I’ve also worked with startups and SMEs across the UK and Europe, supporting growth through content creation, digital marketing, lead generation, and brand positioning. 🎯 What Makes Me Different I combine the strategic mindset of a Product Marketing Manager with the execution capabilities of a content and growth marketer. That means I can: • Define your positioning and GTM strategy • Create and execute campaigns • Write compelling copy • Develop social content • Coordinate creative assets • Edit short/long-form videos • Optimise marketing performance across channels Whether you need strategic direction, hands-on marketing support, or both — I can jump in quickly and help move projects forward efficiently. ⭐ Tools & Platforms LinkedIn Ads • HubSpot • Salesforce • Mailchimp • Google Analytics • Canva • WordPress • SEO Tools • CRM Platforms • Social Media Tools • DaVinci Resolve • Photoshop, InDesign & Premiere Pro If you’re looking for a marketing partner who can both think strategically and execute effectively - let’s connect.

  • Marketing Strategy
  • Marketing
  • Digital Marketing
  • Digital Marketing Materials
  • Digital Marketing Strategy
  • Brand Consulting
  • Branding & Marketing
  • Content Marketing
  • Content Marketing Strategy
  • Social Media Management
  • Email Marketing
  • Video Editing
  • B2B Marketing
  • B2C Marketing
  • Brand Marketing
  • 360 Marketing
  • Marketing Plan
  • Marketing Management
  • Marketing Campaign Setup & Implementation
  • Go-to-Market Strategy
Christine W.

Etobicoke, Canada

$65/hr
4.7
521 jobs

Some businesses deserve to be way more famous than they are. Usually, they’re not missing talent. They’re missing clarity. Hi, I’m Christine, a top 1% marketing strategist, brand storyteller, and fractional marketing partner trusted by 600+ companies across SaaS, wellness, beauty, hospitality, lifestyle, education, and B2B. I help businesses figure out why people should choose them, then turn that clarity into sharper messaging, stronger websites, better campaigns, smarter customer journeys, and marketing that actually sounds like the business behind it. Clients usually come to me when something feels off. Their website is technically fine, but forgettable. Their content is busy, but not building momentum. Their sales team explains the business one way, the website explains it another, and the founder is quietly wondering why nobody else can say it the way they can. That’s where I do my best work. I can help with: ▪ Brand positioning + messaging ▪ Website and landing page copy ▪ Customer journey + conversion strategy ▪ Email strategy + nurture sequences ▪ Content strategy + thought leadership ▪ Campaign strategy + launch messaging ▪ Fractional marketing leadership ▪ PR-rooted positioning + brand storytelling I don’t do copy-paste strategy. Good process matters, but your business should not leave sounding like everyone else with a booking link. The goal is not more marketing. It’s making your business easier to understand, harder to forget, and worth talking about.

  • Marketing Strategy
  • Social Media Marketing
  • Public Relations
  • Proofreading
  • Blockchain, NFT & Cryptocurrency
  • Analytics
  • Digital Marketing
  • Copywriting
  • Project Management
  • Search Engine Optimization
  • Search Engine Marketing
Ifelouwa O.

Ijebu Ode, Nigeria

$4/hr
4.8
5 jobs

A beautiful design gets attention. A thoughtful brand identity earns trust, stays in people's minds, and helps turn first-time visitors into customers. That's the kind of design I create. Are you looking for a skilled Canva Expert who creates clean, strategic, and conversion-driven designs that help businesses stand out and grow? I design clean, strategic Canva visuals that don't just look good they convert. From social feeds to pitch decks, I build brand assets that are beautiful, brand-consistent, and ridiculously easy for you (or your team) to use. What I Deliver: • Canva Design & Templates •Social media kits (Instagram, Facebook, LinkedIn) •Marketing & ad creatives that stop the scroll •Full Canva Brand Kits (colors, fonts, layout systems) •Editable templates built to scale with your business •Ebooks, lead magnets, PDF •Flyers, posters & promotional assets •Presentations That Persuade •Investor pitch decks •Company profiles & business presentations •Sales & marketing decks •Canva, PowerPoint & Google Slides •Brand Systems (Canva-First) •Logo design (Canva, Figma, Adobe) •Visual identity & typography systems •Brand guidelines that keep everything consistent •Reusable templates for ongoing content •Pitch Decks That Close •Investor & sales presentations •Corporate & brand decks •Multi-platform: Figma, PowerPoint, Google Slides, Canva Why Clients Work With Me: •Clean, modern aesthetics no clutter, no confusion •Fully editable Canva files update in minutes, not hours •Strong visual hierarchy your message lands instantly •Brand consistency every asset feels unmistakably you •Business-first design every pixel supports your goals Every file is built for real-world use. Whether you're a solo founder or a growing team, you'll never need a design degree to keep your brand looking sharp Tools: Canva | Figma | Adobe Photoshop | Illustrator | PowerPoint | Google Slides Trusted Across Industries: Fashion & Beauty | Coaching & Consulting | Real Estate | E-commerce | Health & Wellness | Finance | Food & Beverage | Education | Creators & Influencers | Startups | Nonprofit Let’s create something that stands out and works for your business . • Client Experiences: •Success elevated our entire brand aesthetic with Canva simple process, incredible results. •Quick, creative, and collaborative! Perfect for ongoing content design. Let’s Collaborate: If you’re looking for Canva designs that blend strategy, clarity, and beauty, I’d love to work with you. Click ‘Invite to Job’ to get started your next standout design is one message away. KEYSKILLS: canva website, ugc portfolio, canva website design, canva landing page, portfolio website, canva template, canva, landing page, website design, canva design, canva portfolio, create website, instagram post, business website, canva ugc portfolio, canva expert, canva templates, canvas, ugc website, lead magnet, ebook, free website, social media posts, build website, canva web design, workbook, canva redesign, banner design, canva ebook design, website redesign, landing page design, social media design, graphics design, social media manager, canva post design, canva design expert, ugc, media kit, social media post, pitch deck, canva presentation, creator website, pdfs, instagram feed, instagram, instagram ad, portfolio, website template, resume design, post designs, editable canva, website, canva ads, website issues, website assistant, hyperlinked planner, journal design, trainerize, pdf design, brochure design, ugc portfolio, canva website, canva website design, ugc website, canva portfolio, media kit, canva landing page, portfolio website, portfolio, canva, canva ugc portfolio, ugc, canva design, ugc creator, canva ebook, ugc media kit, influencer, resume design, website, landing page, responsive web, canva design expert, personal portfolio, sales funnel, create website, resume writing, content creator, personal branding, flyer design, social media design, ugc influencer, digital portfolio, wordpress developer, canva expert, canva flyer, website design, website redesign, canva designer, business website, template, cv design, resume, design cv, executive cv, editable cv, canva ai, stunning website, professional website, branding kit, photography website, creative portfolio, event website, resume website, workbook, brochure design, travel guide, canva redesign, social media post, social media design, canva templates, canva, canva design, instagram post, canva template, social media posts, instagram posts, template, social media, instagram, facebook, instagram design, canva post, canva designs, poster design, post, social media manager, graphics design, graphic design, design, canva social media, facebook ads, canva designer, facebook banner, flyer design, print ready design, brochure design, booklet, editable design, canva website, ads design, banner design, instagram marketing, template design, editable template, feed, instagram templates, ads, social media designs,Canva .

  • Canva
  • Graphic Design
  • Presentation Design
  • Social Media Design
  • Social Media Marketing
  • Logo Design
  • Brochure Design
  • Print Design
  • Social Media Content
  • Social Media Imagery
  • Web Design
  • Adobe InDesign
  • Adobe Illustrator
  • Social Media Management
  • Flyer Design
  • Pitch Deck
  • Templates
  • Brand Identity & Guidelines
  • Brand Identity
  • Adobe Photoshop
Anass W.

Casablanca, Morocco

$50/hr
5.0
20 jobs

The biggest tragedy in creative strategy is how random people believe it has to be. Do you know what most DTC brands optimize for when running ads? "ROAS!" Not quite. "Blended CPA!" Getting warmer. "Cost per click?" That's not even close. "Conversion rate?" Useful. But not the number that tells you if your cold traffic is actually making you money. And yet, those are the metrics most creative strategists report back to you every single week. I bet you've made creative decisions based on at least one of them. That's because none of them isolate what actually matters, how much it costs you to acquire a brand new customer from cold traffic. Not a returning buyer. Not someone from your email list. A net new customer who had never heard of you before they saw your ad. That number is your NC CPA. And it's the only metric that tells you whether your creatives are actually building your business, or just recycling the audience you already have. When I take over an Ad account, NC CPA is the first thing I look for. It tells me which avatar is worth building around, which format the algorithm keeps rewarding, and which direction to take the next batch of concepts. I've also invested in learning from people like: Matthew Volkwyn, current owner of Copywriting org, the man behind millions in ARR for Dan Martell's 9-figure funnel and Dan Lok's 4.5M YouTube empire. The community where people have worked with brands like Ryze, Acquisition com, VShred, IM8, Earth Breeze, Seranova, and Tony Robbins... As for my track record so far: - Took over a new supplement brand with zero creative history to pull from. Ran a controlled stack of statics across different avatars and hook structures to find which angle the market was actually responding to. Once the data pointed to a clear direction, I rebuilt the video creative strategy around it. Then the brand had a winning formula within 60 days. - Rebuilt an email strategy from zero for a healthcare brand sitting on 10k subscribers. Took them to $70k/month recurring with 40% open rates and between 3% and up to 8% CTR. - Launched a sequence for a SaaS product that generated $100k in sales. - Signing an average of one B2B partnership per week for a healthcare company through cold outreach. - Launched retention sequences for a DTC brand, squeezing consistent revenue from their existing customer base. And more... The copy that actually scales your business doesn't come from a one-off project. It comes from someone who's in the trenches with you, who understands your customer better than your competitors do, and who's obsessed with making your numbers go UP. If you want a growth system built around volume, diversity, and relevance, let's talk.

  • Copywriting
  • Direct Marketing
  • Direct Sales
  • Ad Copy
  • Sales Copywriting
  • Email Marketing
  • Sales Funnel
  • Growth Strategy
  • Email Automation
  • Email Marketing Strategy
  • Email Campaign Optimization
  • Ad Creative
  • Creative Writing
  • Creative Strategy
  • Direct Response Copywriting
  • Performance Marketing
Uddipto R.

Dhaka, Bangladesh

$15/hr
5.0
3 jobs

💸 From $100K to $500K: The creative engine behind scalable, profitable growth. I’m a Creative Strategist managing over $900k+ in monthly ad spend.💵 I have helped multiple 7-figure Brands in different industries scale their ads 📈 By building strong creative systems, customer avatars, awareness stage mapping, and fast iteration loops.💥 🔥 Here's How I Scale Brands: ✅ Execute your entire creative engine from scratch ✅ Map your audience personas to Schwartz's awareness stages (my "Creative Bible" system) ✅ Script & produce founder ads, UGCs, VSLs, Statics, Testimonials, Commercials, AI ads at volume ✅ Scale your ad conversions with proven/tested ad formats in different narrations/angles ✅ Run deep brand audits (ad accounts, competitor ad libraries, review mining & sentiment analysis) ✅ Systematize UGC ads for your brand ✅ Produce ready briefs and manage your entire creative pipeline across designers & editors ✅ Analyze ad data (CPA, ROAS, CTR, hook & hold rates) to find winners and iterate FAST I step in as a plug-and-play creative partner who understands both the art and science of high-performance ads. If this all sounds great to you, send me an invite and let’s talk! 💌

  • Copywriting
  • Creative Strategy
  • Content Analysis
  • Ad Content Creation
  • Creative Direction
  • Video Production
  • Social Media Marketing
  • Digital Marketing Strategy
  • Campaign Management
  • Video Editing & Production
  • Facebook Ads Manager
  • Performance Marketing
  • Sales Funnel Implementation
  • TikTok Marketing
  • Twitter/X Marketing

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Don't just take our word for it

Marketing strategist hiring guide

Marketing strategists help you turn growth goals into actionable plans through market research, audience segmentation, competitive positioning, channel prioritization, and performance measurement. They shape go-to-market roadmaps, audit existing campaigns, and build frameworks that connect marketing activity to business outcomes. If you need sharper prioritization, a clearer launch plan, or more structured optimization, hiring a marketing consultant or strategist can help you move from activity to strategy.

What does a marketing strategist do?

A marketing strategist analyzes customer behavior, market trends, and competitive positioning to create marketing plans that support your business goals. Responsibilities typically include conducting market research and audience analysis, defining target segments and positioning, building campaign plans or go-to-market strategies, prioritizing channels and budget allocation, overseeing content strategy and messaging frameworks, and tracking performance against key metrics.

Common deliverables include marketing audit reports, audience and positioning summaries, campaign roadmaps with channel recommendations, KPI frameworks, messaging guides, and milestone-based strategy reviews. Depending on project scope, a strategist may work alongside content strategists, SEO experts, paid media specialists, or internal teams who handle day-to-day execution.

How to hire a marketing strategist on Upwork

Hiring a marketing strategist on Upwork works best when you define the business problem first, then evaluate candidates based on strategic thinking, relevant experience, and communication. A structured process helps you compare approaches before you commit to a larger engagement.

Step 1: Post a job

Start by describing what you need the strategist to plan, analyze, or optimize, along with your business context and timeline. A strong job post includes:

  • Scope of work and specific deliverables (audit, strategy document, launch roadmap, ongoing advisory)
  • Business context, such as your target audience, current channels, and growth goals
  • Timeline, milestones, and any upcoming launches or deadlines
  • Budget preference and whether the engagement is hourly or fixed-price
  • Required experience, such as industry knowledge, B2B or B2C focus, or familiarity with specific analytics tools

Use the Job Post Generator, powered by Uma™, Upwork's Mindful AI, to create a customizable draft. Describe your project in a few sentences, and Uma will generate a starting point you can refine. You can also reference this job description template guide for structure.

Step 2: Evaluate candidates

Evaluate marketing strategist candidates by reviewing how clearly they diagnose your challenge, explain their methodology, and connect recommendations to measurable outcomes. Focus on:

  • Case studies or portfolio samples showing strategic planning or measurable outcomes
  • Industry experience relevant to your market
  • Analytical skills and familiarity with tools such as Google Analytics, HubSpot, Tableau, or similar platforms
  • Proposal clarity, including how the candidate frames your challenge and approach
  • Client reviews that mention strategic thinking, stakeholder alignment, or adaptability
  • Job Success Score (JSS) and talent badges such as Top Rated or Rising Talent

Step 3: Interview your top selections

Interviewing a marketing strategist should test how they think about audience, channels, measurement, and tradeoffs. Use Instant Interviews to gather early responses, then schedule live conversations with the strongest matches. During the interview:

  • Share your business model, current marketing activity, and what you want to improve
  • Ask how they would approach audience research or competitive analysis
  • Discuss how they prioritize channels when budget or time is limited
  • Confirm how they measure success and adjust strategy based on performance data

For role-specific questions, see this guide on hiring marketing talent. You can also use Upwork's interview tools to keep candidate communication in one place.

Step 4: Agree on scope and begin work

Agreeing on scope before work starts helps prevent misalignment on deliverables, revisions, and payment terms. For strategy work with clear phases, fixed-price contracts with milestones can work well. For ongoing advisory work where priorities may shift, hourly contracts can offer more flexibility.

Before the project starts:

  • List final deliverables and what falls outside scope
  • Set milestones for fixed-price work or weekly expectations for hourly work
  • Define success criteria and review checkpoints
  • Confirm how files, data, and stakeholder feedback will be shared

Use Upwork's contract workroom to keep project documents, milestones, and approvals in one place.

How much does hiring a marketing strategist cost?

Hiring a marketing strategist often costs anywhere from about $1,200 for a focused audit to $25,000 or more for a broader strategy engagement with launch support, but total cost depends on scope, specialization, and how much implementation guidance is included. On Upwork, marketing strategists generally charge $20–$60 per hour, with a median hourly rate of $35, so project pricing usually reflects the number of research, planning, and review hours involved.

Audit and direction-setting

$1,200–$3,500/project

Entry-level to mid-level
  • Marketing audit memo or presentation
  • Prioritized channel recommendations
  • KPI framework or measurement outline

Strategy build

$3,000–$8,000/project

Mid-level to senior
  • Marketing strategy document with audience and positioning
  • Campaign roadmap with channel and budget priorities
  • Competitive analysis summary

Strategy plus launch support

$6,000–$25,000+/project

Senior-level
  • Channel-specific launch plan with messaging framework
  • Implementation plan with execution guidance
  • Performance review and optimization recommendations

Ongoing fractional support

$2,500–$8,000/month

Mid-level to senior
  • Monthly planning sessions
  • Quarterly strategy reviews
  • Performance review decks with optimization recommendations

These ranges are directional rather than fixed. Actual costs vary based on industry complexity, research depth, timeline urgency, and whether you need strategy only or strategy plus stakeholder support. For more context, see marketing strategist hourly rates.

Frequently asked questions

Is hiring a marketing strategist worth it?

Hiring a marketing strategist is often worth it when your business needs better prioritization, not just more activity. The American Marketing Association defines strategic marketing as an approach that aligns marketing moves with big-picture business goals and aims to build a lasting competitive edge. That perspective makes the role especially useful for launches, market entry, repositioning, or underperforming campaigns.

The U.S. Small Business Administration says marketing plans should cover target market, competitive advantage, sales plan, goals, action plan, and budget. A strategist helps organize those decisions so spending and execution are more focused.

What should I include in a marketing strategist job post?

A marketing strategist job post should include scope of work, expected deliverables, timeline, business context, and whether the engagement is hourly or fixed-price. Strong posts also explain your audience, current channels, growth goals, and what success should look like.

What is the difference between a marketing strategist and a marketing consultant?

A marketing strategist usually focuses on planning, prioritization, positioning, and channel direction, while a marketing consultant may cover a broader mix of advisory and execution support. In practice, many professionals use both titles, so deliverables matter more than labels.

Should I choose hourly or fixed-price for strategy work?

Fixed-price contracts usually fit defined deliverables such as an audit, messaging framework, or go-to-market roadmap. Hourly contracts often fit ongoing advisory work, monthly planning, or discovery-heavy projects where scope may change.