Hire the Best Email Marketers

Clients rate our Email Marketers
Rating is 4.8 out of 5.
4.8/5
Based on 26,919 client reviews
Collins G.

Dar es Salaam, Tanzania

$13/hr
4.0
2 jobs

**Stop wasting money on "Joe shmoe" email freelancers** Look, let me cut straight through the BS because I know you're probably sick and tired of having bad experience with "Joe shmoe" email freelancers who: ❌ Communicate poorly ❌ Don’t meet deadlines ❌ Copy and paste AI-generated garbage And you're looking for “the one” who can get you maximum conversions while not being a pain in the a** to work with. The truth is... I could talk about my 2+ years of experience in email marketing and copywriting. I could talk about how I generated $1.5m+ for my clients outside of Upwork. I could even mention that I was trained by one of the industry's top email marketers, Kevin Wagner—a six-figure creative strategist for Tai Lopez. But I won’t do that 🙂 Instead, let me show you exactly how I can help you turn your email funnel into consistent, predictable revenue. 💰 𝙃𝙚𝙧𝙚'𝙨 𝙖 𝙨𝙣𝙚𝙖𝙠 𝙥𝙚𝙖𝙠 𝙤𝙛 𝙬𝙝𝙖𝙩 𝙄 𝙘𝙖𝙣 𝙙𝙤 𝙛𝙤𝙧 𝙮𝙤𝙪: ✍️ Write email newsletters, promo emails, and automated email sequences that are perfectly balanced between informative content & persuasive sales copy (+ get an average open rate of 50-70% and click rate of 5-10%) ✍️ Make sure your emails land in inboxes, not SPAM (by providing accurate email authentication, high sender score, clean sending IP address, and a good sender domain/email reputation.) ✍️ Write re-engagement (warm-up) emails that win back dead subscribers like magic ✍️ Optimize your subject lines, preview text, and CTAs so your readers click like crazy And so much more… But to gain even more trust and credibility from you (as if all this wasn't enough lol) 𝙃𝙚𝙧𝙚'𝙨 𝙒𝙝𝙖𝙩 𝘾𝙡𝙞𝙚𝙣𝙩𝙨 𝙎𝙖𝙮 𝘼𝙗𝙤𝙪𝙩 𝙈𝙮 𝙒𝙤𝙧𝙠: "𝘐 𝘸𝘢𝘴 𝘴𝘬𝘦𝘱𝘵𝘪𝘤𝘢𝘭 𝘢𝘵 𝘧𝘪𝘳𝘴𝘵. 𝘔𝘺 𝘦𝘮𝘢𝘪𝘭 𝘭𝘪𝘴𝘵 𝘩𝘢𝘥 𝘣𝘦𝘦𝘯 𝘴𝘪𝘭𝘦𝘯𝘵 𝘧𝘰𝘳 𝘮𝘰𝘯𝘵𝘩𝘴, 𝘻𝘦𝘳𝘰 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵, 𝘻𝘦𝘳𝘰 𝘴𝘢𝘭𝘦𝘴… 𝘛𝘩𝘦𝘯 𝘒𝘰𝘭𝘪𝘯 𝘸𝘰𝘳𝘬𝘦𝘥 𝘩𝘪𝘴 𝘮𝘢𝘨𝘪𝘤. 𝘞𝘪𝘵𝘩𝘪𝘯 𝘢 𝘸𝘦𝘦𝘬 𝘰𝘧 𝘭𝘢𝘶𝘯𝘤𝘩𝘪𝘯𝘨 𝘰𝘶𝘳 𝘧𝘪𝘳𝘴𝘵 𝘦𝘮𝘢𝘪𝘭 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯, 𝘸𝘦 𝘱𝘶𝘭𝘭𝘦𝘥 𝘪𝘯 $29,700 𝘫𝘶𝘴𝘵 𝘭𝘪𝘬𝘦 𝘵𝘩𝘢𝘵. 𝘐 𝘤𝘰𝘶𝘭𝘥𝘯’𝘵 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘪𝘵. 𝘐𝘧 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘦𝘮𝘢𝘪𝘭𝘴 𝘵𝘩𝘢𝘵 𝘴𝘦𝘭𝘭, 𝘴𝘵𝘰𝘱 𝘭𝘰𝘰𝘬𝘪𝘯𝘨. 𝘒𝘰𝘭𝘪𝘯 𝘪𝘴 𝘵𝘩𝘦 𝘨𝘶𝘺." — 𝘛𝘰𝘯𝘺𝘢 𝘓𝘢𝘸𝘳𝘦𝘯𝘤𝘦 ⭐⭐⭐⭐⭐ “𝘒𝘰𝘭𝘪𝘯 𝘩𝘢𝘴 𝘢𝘤𝘩𝘪𝘦𝘷𝘦𝘥 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘢𝘵 𝘐 𝘢𝘴𝘬𝘦𝘥 𝘩𝘪𝘮. 𝘒𝘶𝘥𝘰𝘴 𝘵𝘰 𝘩𝘪𝘴 𝘦𝘮𝘢𝘪𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘬𝘪𝘭𝘭𝘴! 𝘔𝘺 𝘦𝘮𝘢𝘪𝘭𝘴 𝘸𝘦𝘳𝘦 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘥𝘢𝘮𝘱𝘦𝘥 𝘪𝘯𝘵𝘰 𝘮𝘺 𝘭𝘦𝘢𝘥𝘴 𝘚𝘗𝘈𝘔 𝘧𝘰𝘭𝘥𝘦𝘳 𝘢𝘯𝘥 𝘵𝘩𝘢𝘯𝘬𝘴 𝘵𝘰 𝘩𝘪𝘮, 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘴𝘰𝘭𝘷𝘦𝘥. 𝘏𝘦’𝘴 𝘢𝘭𝘴𝘰 𝘷𝘦𝘳𝘺 𝘩𝘶𝘮𝘣𝘭𝘦 𝘢𝘯𝘥 𝘢 𝘨𝘳𝘦𝘢𝘵 𝘭𝘪𝘴𝘵𝘦𝘯𝘦𝘳. 𝘐’𝘥 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘩𝘪𝘮” — 𝘙𝘰𝘣 𝘚𝘢𝘭𝘵𝘦𝘳 (𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘤𝘰𝘢𝘤𝘩, 5,480 𝘓𝘪𝘯𝘬𝘦𝘥𝘭𝘯 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴) ⭐⭐⭐⭐⭐ 𝙉𝙚𝙭𝙩 𝙎𝙩𝙚𝙥: If you’re tired of all the "Joe shmoe" email freelancers on freelance platforms... Who promise you the world but deliver nothing but 🗑️ Then shoot me a quick message and let's get to work ASAP! NOTE: I usually only work with 3 clients at the same time to provide maximum focus and value. Spots usually fill fast due to referrals, so don't put off for tomorrow what you can do today ;)

  • Email Marketing
  • Email Automation
  • ActiveCampaign
  • Email Campaign Setup
  • Email Copywriting
  • Email Deliverability
  • Email Marketing Strategy
  • Email Campaign
  • Email & Newsletter
  • Outreach Email Copywriting
  • Direct Response Copywriting
  • Newsletter Writing
  • Lead Nurturing
  • Sales Copy
  • Omnisend
  • Klaviyo
Ayuba B.

Ado-Ekiti, Nigeria

$5/hr
4.9
117 jobs

Certified Email Marketing Expert | Lead Generation | High-Converting Campaigns Hi! I’m a certified email marketing specialist with a proven track record of helping businesses grow revenue, nurture leads, and increase conversions through expertly crafted email campaigns. With extensive experience in building targeted lead lists, designing automated sequences, and optimizing campaigns, I help businesses turn their email lists into reliable revenue streams. Whether you’re a startup, eCommerce brand, or established business, I provide results-driven solutions tailored to your goals. What I Can Do for You: ✅ Build and segment high-quality, targeted lead lists ✅ Create high-converting email campaigns that boost engagement and sales ✅ Design and implement automated email sequences for nurturing, onboarding, and retention ✅ A/B testing and analytics to maximize open rates, click-through rates, and conversions ✅ Optimize your email deliverability to ensure your messages reach the inbox I combine data-driven strategies with compelling copywriting to craft campaigns that not only look great but deliver measurable results. My goal is simple: grow your business, one email at a time. Let’s connect and turn your email marketing into a powerful growth engine.

  • Email Marketing
  • Email Automation
  • ActiveCampaign
  • Graphic Design
  • Email Campaign
  • Email Template
  • Mailchimp
  • Forms Plugin
  • Landing Page
  • Shopify
  • Ecommerce SEO
  • Contact List
  • Marketing
  • Campaign Setup
  • Omnisend
Abir K.

Kolkata, India

$40/hr
5.0
1 jobs

So you're willing to invest in getting the Best Klaviyo specialist on Upwork, huh? Here's what separates 6-figure ecommerce businesses from everyone else: They know when to invest in an expert marketing strategist. The problem is, you're on Upwork. Which isn't really known for... well, you know... people who actually understand e-commerce email marketing funnel. So if you're turning well over $100k a year, and you're looking for someone who gets Klaviyo email flows... where do you go? That's where I can help. Unlike 99% of D2C email marketers on Upwork, I focus on ONE thing: high-converting Klaviyo campaigns and email flows for e-commerce businesses. And by doing that, I can set up better email automation strategies than anyone else here. A big claim? Yeah. But trust me—I've been studying this space, and I've seen most of the competition. It's not too hard to spot the amateurs: ✓ Telling you about how they'll "connect" with your audience... when their OWN PROFILE is so dull it nearly puts you into a coma. ✓ 'Specializing' in every type of marketing under the sun: Facebook ads, email funnel, social media content, Shopify SEO, etc. (Guys... I don't think that's what the word means.) ✓ Generic abandoned cart emails that say "You forgot something!" (If that's their idea of e-commerce psychology, you're in trouble.) ✓ Boasting about their Klaviyo "certification" like it's some kind of magic degree. (The real skill is understanding your customers' buying journey.) You get the picture! OK, now let's get serious: If you're at the point where a few percentage points improvement in your email conversion rate means thousands in extra revenue... you KNOW proper email marketing is worth investing in. So... why should you trust ME to do it? Well, here's what I understand that most don't: → E-commerce email psychology is different from B2B. Your customers buy on emotion and justify with logic. → Timing matters. A post-purchase email sent 3 hours after delivery hits different than one sent 3 days later. → Product-based segmentation beats demographic segmentation every time for e-commerce. → Your welcome series should sell your brand story, not just push products. (I also study successful e-commerce email strategies daily—not just theory, but what's actually working in stores like yours RIGHT NOW.) What's more, my approach is a little different: ✗ NO GENERIC TEMPLATES. Cookie-cutter flows might save time, but they don't convert. Your brand voice matters in every email. ✗ NO SET-IT-AND-FORGET-IT MENTALITY. I help you understand what I'm building so you can optimize it yourself later. ✗ NO OVERPROMISING. Good email marketing takes time to build right, and I'll tell you exactly what to expect (and when). Put all that together and you'll have klaviyo email flows that actually understand your customers. Want proof? If you didn't realize... you just read through my entire pitch without getting bored. (If you thought YOU decided to keep reading—well, that's exactly the kind of engagement your customers should have with YOUR emails.) So if you're interested, here's what I want you to do: 1. Make sure we're a good fit. Check the requirements below—seriously, read them. I only work with businesses that are ready to invest in doing this right. 2. Think about your current email situation. Are your flows converting? Do you even have proper flows set up? 3. If you're ready to upgrade your email game, send me a message. Look, I'm confident you won't find someone more focused on e-commerce Klaviyo strategy than me on this platform. But before you message me, you need to know something: I'm very selective about the projects I take on. No, seriously. I'd rather spend my time perfecting my craft than rushing through projects that aren't a good fit. We're NOT a good fit if: ✗ You want everything done yesterday and can't wait for quality work ✗ You're looking for the cheapest option (my rate is $40/hr because quality costs) ✗ You want someone to just "copy what everyone else does" instead of building something for YOUR specific business This isn't a gimmick. It's just that the clients who qualify for my help get my absolute best... and right now I'm focused on helping B2C businesses like yours turn email into their most profitable channel. I can help YOU do the same. The investment is worth it. But if you want my help, you'll need to show me you're serious about building something that lasts. Still interested? Send me an invitation... and let's see if we're a match. -AK P.S. Remember: at your business level, the cost of bad email marketing is much higher than the investment in getting it right. Choose accordingly.

  • Email Automation
  • Email Campaign Optimization
  • Email Marketing Consultation
  • Email Campaign Setup
  • Email Copywriting
  • Email Deliverability
  • Email Marketing Strategy
  • Email Design
  • Klaviyo
  • Ecommerce Marketing
  • Campaign Copywriting
  • Email List
  • Email Management
  • Email & Newsletter
  • Shopify
Robert W.

Cape Town, South Africa

$25/hr
4.9
110 jobs

Your CPA jumps 30% overnight. Two big POs hit. Shopify payout doesn't cover the inventory bill. ROAS dips below 2:1. Competitor tweets "We hit 40% percent of revenue from email and SMS!". All on a Tuesday morning. Gut punch. Something....has to give. Thankfully your customers will do all the giving you need. If they're simply seduced into whipping out that sweet card more often. For bigger carts. For years. But you already tried hiring for help with email and they just didn't care like you do. Chasing them down only to get cookie-cutter templates, lifeless AI copy and Canva design. But generic doesn't build real brands. Emotional connection does. Personality and stories. Chatting like a childhood buddy that lives next door. Every word crafted like the founder wrote it at dawn over coffee (not an intern with a swipe file). Imagine... Strategy, creative, segmentation, deliverability, all humming quietly in the background. Jaw-droppingly stunning emails are going out, reeling in huge sales. Email and SMS revenue climbs past 35%. Real metrics like margins, ROAS, LTV, CAC, and AOV all widening (not just vanity opens or clicks.). Your entire back end, handled. No briefing, micromanaging or chasing. Now you can stay in product/ops to put out fires and push the big needle-movers. An extra 10 hours a week appear in your calendar so you can have a life, while topline still grows. This is not a pipe dream with me on your team. However, as a Klaviyo Master, Partner and well over $20 million generated for clients to date, I already have a loyal stable of awesome clients - so naturally my schedule is very nearly full. But, if we get along and I'm 100% sure I can help your unique brand, then you will be making a LOT of money with my help. So if you're looking for someone to help you scale with Klaviyo email marketing, click the green "Invite To Job" or white "Hire Now" button at the top right of this page. Looking forward to discussing your project :) - Wilding. PS: Here's what clients have said about my email marketing services on Upwork: - “It was an awesome ROI and we were able to scale much, much more because of that added revenue.” - “The margins before we started working with you was…18% and recently it was 24%…and that’s net margin.” - “He will make you far more money than you spend with him so you’d be a dummy to not work with him." - “We’ve tried other email marketers before and Wilding is by far the best we’ve ever tried.” Check out my profile below for email designs, results and 20+ more Upwork reviews just like these...

  • Email Marketing
  • Email Campaign Setup
  • Email Copywriting
  • Email Deliverability
  • Email Marketing Strategy
  • Klaviyo
  • Customer Retention
  • Shopify
  • Email Communication
  • Mailchimp Plugin
Ahsan M.

Hyderabad, Pakistan

$25/hr
4.3
12 jobs

Most Shopify brands are good at getting customers. Paid ads, influencers, marketplaces. The traffic comes in. But the moment someone buys, the system goes quiet. No follow-up. No flow. Just a receipt email and silence. That's where most of your revenue is leaking. I started on the acquisition side, managing Amazon PPC campaigns across the US and EU marketplaces for 5 years. In one account, I brought ACoS down from 45% to 19% in 90 days. Alongside that, I co-founded an ecommerce marketing agency where I handled retention and lifecycle email for DTC brands while also running their paid acquisition. Most of the email systems in my portfolio come from that work. I've since moved that focus fully onto Upwork as an independent specialist. All of that taught me something most email marketers miss: not all customers are the same. Someone who clicked a paid ad behaves differently from someone who found you organically. Their intent is different. Their buying threshold is different. Your email system should reflect that. Most don't. I work with Shopify and ecommerce brands on Klaviyo and Omnisend to build email systems that actually convert the traffic you're already paying for. What that looks like: - Core flow setup: Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback, and more - Segmentation based on traffic source, purchase behavior, and customer lifecycle - Campaign planning for product launches, promotions, and seasonal pushes - Email copywriting and design built around buyer intent - A/B testing on subject lines, timing, and offers - Klaviyo and Omnisend account audits with clear, prioritized action steps I start with a paid audit. I go through your Klaviyo or Omnisend account and show you exactly what's missing, what's underperforming, and what's worth fixing first. In priority order, not a generic checklist. From there, we decide together if it makes sense to move forward. If you're already spending on ads but email isn't pulling its weight, that gap is worth closing. Send me a message, and we'll take a look.

  • Email Marketing
  • Email Automation
  • Email Campaign Optimization
  • Email Marketing Consultation
  • Email Campaign Setup
  • Email Copywriting
  • Email Deliverability
  • Email Marketing Strategy
  • Email Design
  • Email Template Development
  • Klaviyo
  • Shopify
  • Customer Retention
  • Omnisend
  • Figma
  • Email Communication
  • Email & Newsletter
  • Trigger Email Setup
  • Email Template Upload
  • Re-Engagement Email
Joe B.

Arlington, Virginia

$50/hr
5.0
17 jobs

I help eCommerce brands stop leaving money on the table by turning their email and SMS channels into reliable, repeatable revenue. I'm not an agency - no bloated team, no junior handoffs. You get direct access to me with fast response times. I handle the copy, design, strategy, and done-for-you management of your retention channels. Here’s why I’m not just any average Joe: ✅ Top Rated Plus (top 3% of talent on Upwork) ✅ Former OMG Commerce Email Marketing Specialist ✅ 5+ years of experience ✅ $500K+/mo in retention revenue managed ✅ 2,500+ hours on Upwork ✅ Worked with 7–8 figure brands on Klaviyo + Shopify Now here’s how I help you drive results: - Flows that keep revenue rolling in: welcome, abandonment, post-purchase - Campaigns that cut through the noise: copy, design, segmentation, scheduling - Account setup, list hygiene, and deliverability to protect your sender reputation - Planning content calendars that align with your overall marketing strategy - SMS execution via Postscript or Attentive with a personal touch Serious about scaling your retention revenue? Your time is money. That’s why I won’t waste a second of it. Send me a message - I’ll let you know right away if I can help.

  • Email Marketing
  • Email Automation
  • Email Campaign Setup
  • Email Deliverability
  • Email Marketing Strategy
  • Email Design
  • Klaviyo
  • Shopify
  • SMS
  • Ecommerce Marketing
  • Copywriting
  • Email Management
  • Email & Newsletter
  • Figma
  • Sales & Marketing

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Don't just take our word for it

Email marketer hiring guide

The right email marketer can turn a neglected subscriber list into a dependable revenue channel. By improving customer retention, increasing repeat purchases, and delivering more relevant messages, they help businesses get more value from an audience they've already worked hard to build. They also help maximize the return on your email platform by improving campaign performance, automation, and subscriber engagement. 

What does an email marketer do?

An email marketer plans and runs the email programs that keep customers engaged and coming back. They manage the full campaign life cycle, from strategy through the metrics that prove what worked. The strongest email marketers blend creative instincts with technical know-how and a close eye on the data.

Typical responsibilities for email marketers include:

  • Setting campaign strategy that maps goals, audiences, and the send calendar
  • Writing copy and designing templates that match your brand and earn clicks
  • Configuring and managing email service providers (ESPs) like Mailchimp, Klaviyo, HubSpot, and ActiveCampaign
  • Building segments and personalization so the right message reaches the right subscriber
  • Creating automation workflows such as welcome, reengagement, and postpurchase series
  • Running split tests and optimizing subject lines, timing, and content
  • Protecting deliverability and staying compliant with GDPR and CAN-SPAM rules
  • Tracking analytics and reporting on opens, clicks, conversions, and revenue

How to hire an email marketer on Upwork

Ready to bring an email marketer onto your team? Here's how to find, vet, and start working with the right consultant on Upwork. Four straightforward steps keep the process organized, from your first post to your first email send.

Step 1: Craft a targeted job post

A clear job post attracts the right email marketers and screens out mismatches from the start. Be specific about your email platform, audience, and business goals so candidates can tailor their proposals.

  • Specify your email service provider, such as Mailchimp, Klaviyo, HubSpot, or ActiveCampaign
  • Describe your audience, campaign goals, and the types of emails you need, such as newsletters, lifecycle campaigns, promotions, or automated flows
  • Identify the skills you need, such as segmentation, personalization, A/B testing, deliverability, or email copywriting
  • Share your budget, timeline, and any brand guidelines or design assets you'll provide
  • Adapt ideas from this email marketer job description template

For a fast start, the Job Post Generator, powered by Uma™, Upwork's Mindful AI, can help. Describe your needs in a few sentences, and it will draft a job post for email marketers that you can review, customize, and post. On Upwork, the average time from job post to first proposal is only three hours. 

Step 2: Filter and evaluate candidates

Look beyond polished emails to the results behind them. Strong candidates should demonstrate measurable business outcomes as well as technical expertise.

  • Review portfolios for campaigns with measurable improvements in open rates, click-through rates, conversions, or revenue
  • Confirm experience with your email service provider, CRM, and marketing automation tools
  • Evaluate experience with audience segmentation, lifecycle marketing, and automated email flows
  • Review client feedback for communication, reliability, and campaign performance

Uma can run instant video interviews and give you a shortlist with side-by-side comparisons, so you can weigh candidates quickly. Use it to narrow a long list before you spend time on live conversations.

Step 3: Interview your top choices

Use interviews to understand how candidates develop strategy, optimize campaigns, and measure success.

  • Browse these marketing manager interview questions for ideas you can adapt
  • Ask how they approach audience segmentation, personalization, and life cycle marketing
  • Discuss how they use A/B testing, analytics, and reporting to improve campaign performance
  • Review their process for balancing deliverability, compliance, and subscriber engagement
  • Consider a small paid audit or campaign review before committing to a longer engagement

You can schedule and hold interviews within Upwork Messages, with instant transcripts and summaries so nothing slips through. 

Step 4: Agree on scope and begin work

Before work begins, align on the project scope, deliverables, and communication so everyone shares the same expectations.

  • Choose a fixed-price contract for defined projects or an hourly contract for ongoing email marketing support
  • Define deliverables, milestones, approval workflows, and reporting cadence for each phase of the project
  • Agree on access to your email platform, CRM, analytics tools, and any brand or compliance guidelines
  • Clarify ownership of email templates, campaign assets, and performance reports before work begins

Communicate and manage the project in messaging and the contract workroom. Behind the scenes, identity verification, payment protection, hourly tracking, and project funds help keep the work secure for both sides. 

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this article. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyze and determine the tools or services that would best fit their specific needs and situation.

The rates and information provided in this article are based on current data and industry sources available at the time of publication. Freelance rates can vary depending on factors such as experience, location, project scope, and market conditions. Readers are encouraged to conduct their own research to confirm current rates and trends, as this information may change over time.

How much does hiring an email marketer cost?

Hiring an email marketer generally costs $15-$40 per hour. Most clients budget by project or on a monthly retainer. Your total depends on project scope, the marketer’s experience, number of revisions, and how much ongoing work you need. 

Review this table for typical cost ranges for common email marketing projects:

Single email or newsletter template

$150-$600/project

Entry to intermediate
  • Custom-designed template
  • Mobile-responsive layout
  • One revision round

Deliverability audit and setup

$300-$800/project

Experienced
  • SPF, DKIM, and DMARC authentication
  • List hygiene and sender reputation review
  • Deliverability recommendations and action plan

Automated welcome or abandoned cart sequence

$400-$1,600/project

Intermediate
  • 3-5 sequenced emails
  • Automation workflow configuration
  • Basic performance tracking

Full email marketing strategy and campaign build

$1,500-$5,000/project

Experienced
  • Email marketing strategy and roadmap
  • Audience segmentation and automation plan
  • Launch of initial campaigns

Ongoing campaign management

$800-$3,500/project

Intermediate to experienced
  • Monthly campaign calendar
  • Ongoing campaigns and A/B testing
  • Regular performance reporting

Frequently asked questions

Is hiring an email marketer worth it?

For most businesses, yes, hiring a skilled email marketer is worth it. They can improve subscriber engagement, increase conversions, and generate more value from your existing audience while freeing your team to focus on other priorities.

What are the four types of email marketing?

The four main types of email marketing are promotional emails, newsletters, transactional emails, and life cycle (automated) emails, such as welcome series, abandoned cart reminders, and re-engagement campaigns.

What do I do after I hire an email marketer?

After you hire an email marketer, you'll typically review your goals, audience, email platform, and existing campaigns before prioritizing projects such as automated flows, newsletters, promotions, or list segmentation. On Upwork, 89% of first-time clients complete a contract, giving new clients confidence as they begin working with freelancers.