We need a marketing guru that knows everything there is to know about marketing a business online and offline and driving sales through online and offline channels.
You must know how to create a marketing plan that drives sales and keeps customers engaged using best practices both on and offline. You must know what converts and what does not, and where to spend money to get the highest most cost effective conversions.
You must know best practices around landing page optimisation, SEO, SMM, SEM, content writing, touch points, re-targeting, brand awareness, local advertising, referral schemes, Customer relationship management, A/B testing and so forth.
You must be able to analyse data, crunch numbers and produce reports and recommendations for the CEO.
You must know what key persons need to be hired to achieve our marketing and sales objectives (SEM expert for instance) and be able to manage them.
To be eligible:
- Demonstrable experience in managing a marketing department