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I've spent 20 years helping grow businesses through growth strategies, business improvement and governance. Throughout this career, I've helped innovate and introduce new products to market, including completely disrupting the email marketing industry, leading the evolution towards marketing automation. I developed the first-ever marketing automation business model and innovated in the areas of media attribution and databases, creating the UK first Customer Data Platform (CDP). All my businesses have shown significant growth and part of that comes from my skills in sales & marketing. I have a strong passion for these areas, I believe they should be the centre of any business and everything works around them, as this is the thing that drives company growth. I think string, thought leadership is key, through both written evidence and strong presenting, where you understand the client need and articulate how you can solve it. As an executive & non-executive director, as well as a founder & entrepreneur, I've always put a strong emphasis on building the company culture of my businesses and working hard with teams to build inclusive working environments where I believe people work best when they feel appreciated. I've been a mentoring for people within my businesses, but also for business owners in other companies, who I have helped in their personal development, as well as the business they work for. I've written the go-to-market and business strategies for multiple businesses, taking ownership of their delivery and ensuring that the whole business is bought into the strategy. I have done extensive market research to ensure propositions are aligned to not just the business but the industry as a whole. My current business is all about helping startups and small businesses to grow and take control of marketing. I coach and train people so that they can do the work themselves, avoiding large agency fees and expensive marketing budgets. I firmly believe people can do more if they understand a subject and are encouraged to take control of it. Working efficiently is a big part of what I teach and a lot of this is about knowing what not to work on because the choices and options are so vast they often make people and businesses feel overwhelmed. As part of this, I've developed a unique set of tools for small businesses, allowing them to work like big brands but with less effort or budgets. These include a marketing plan for small business, audience avatars, social media conversation starters and a channel mapping tool. Throughout my career, I have written extensively about these subjects, in industry journals & magazines, for company blogs, in white papers, on publications like Medium.com, as well as presenting on the subjects at key industry events. I left my role as CEO at RedEye to focus on setting up a new business dedicated to helping business owners take control of their working lives but also to dedicate more time to my passion for writing, in whatever format. I intentionally took the decision to offer my writing skills below what I am told they are worth because my goal in leaving my executive role was to help more people and businesses at all levels. Previously I'd helped massive global brands make millions more, but in reality, billion-dollar companies don't appreciate that as much, so I wanted to work with businesses that I can have more of an impact on. I put this into my writing and hourly rate, but only working with businesses where I think I will help them and add value. Finally, my non-work passion is sport. Basketball, football, soccer, athletics, martial arts and trail running are some of the things that I love to participate in, watch and write about.

Operations & Executive Consultant, Business Analyst, Product Manager & Business Management Consultant with 15+ years leading £50k–£100m projects in finance, healthcare, SaaS, retail, public sector. Strategy, GTM, BPMN, SOPs - clarity that ships. I help organisations gain clarity fast - working as an Operations & Executive Consultant, Business Analyst, Product Manager, Project Manager, Business Management & Operations specialist, Business Management Consultant, Management Consultant, and Business Manager. I deliver strategy, GTM structure, and predictable delivery. I blend strategy with hands-on execution: process mapping, process improvement, business systems, SOPs, and delivery frameworks - covering business process design, operational alignment, GTM readiness, and product delivery. As a Leadership Coach and Executive Coach, I help founders and managers strengthen leadership, communication, and process ownership. As an IT Startup Guide, I support enterprises and startups with roadmaps, business plans, GTM strategies, and SOPs that scale. 🎯 What I actually do - Operations & Executive Consulting - operating models, C-level advisory, scale-readiness - Business Analyst, IT Business Analyst & Business Management Consultant work - Product Manager - discovery, roadmap delivery, user stories, stakeholder alignment - Business management, business operations & strategy execution - Process mapping, business process redesign, BPMN diagrams & business systems optimisation - SOP creation, GTM plans, operating models & organisational workflows - Project Manager across Agile & Waterfall - full lifecycle - Leadership development as a Leadership Coach, Executive Coach & Executive Consultant - Digital transformation guidance as an IT Startup Guide - Operations support as a Business Manager, Operations Manager & Operations Consultant - Executive Virtual Assistance for founders and C-level - UX/Service design, roadmap planning, requirement analysis & documentation - Cross-functional team leadership (2–10 people, onshore/offshore) ⚙️ How I deliver - Turn strategy into execution with frameworks, processes & GTM steps - Rebuild business processes end-to-end for predictable delivery - Map requirements into BRDs, HLD/LLD, SOPs, user stories & playbooks - Redesign business systems & operations for cross-team alignment - Drive product delivery as a Product Manager — discovery to launch - Guide teams as a Leadership Coach, Executive Consultant & operational partner - Advise early-stage teams as an IT Startup Guide - Hands-on ownership as a Senior Project Manager, Business Analyst & Operations Consultant 🌍 Industries Tech, finance, healthcare, energy, education, government, retail, eCommerce, SaaS, pharmaceuticals, logistics - £50k pilots to £100m digital programmes across UK, US, EU, Africa & Asia. 🏆 Highlights - 174 global digital launches supporting $3.6bn in revenue - Operational redesigns for global enterprises as a Business Manager, Executive Consultant & Operations Consultant - SOPs, BCDR documentation & compliance frameworks for regulated sectors - Transformation reviews for AstraZeneca, BP & HMCTS - Founders and CTOs supported as IT Startup Guide, Product Manager & strategic operations partner 💡 Why clients choose me I combine multiple senior roles that companies usually hire separately: Executive Consultant, Operations Consultant, Operations Manager, Business Management, Business Manager, Business Analyst, IT Business Analyst, Data Analyst, Product Manager, Project Manager, Online Business Manager, Business Management Consultant, Management Consultant, Content Writer, Executive Assistant, Virtual Assistant, Executive Virtual Assistant, Leadership Coach, Life Coach, Executive Coach, Career Coach, IT Startup Guide - plus a Strategy, GTM, BPMN, SOPs, roadmap delivery, operating models, business process design,requirements, user stories, process improvement, stakeholder management, leadership training & capability building expert across finance, healthcare, SaaS, retail & public sector.

I help brands, entrepreneurs, consultants, and service-based businesses create high-converting Squarespace websites that strengthen credibility, improve user experience, and support long-term business growth. As a Squarespace Specialist, I focus on designing clean, modern, and strategically structured websites tailored to each client’s goals. From professional business websites and landing pages to complete redesigns and custom functionality, I create digital experiences that are visually polished, mobile-optimized, and built to convert visitors into clients. With the rise of AI-powered website builders and design tools, many businesses start creating their websites using AI platforms but often get stuck during customization, responsiveness, branding consistency, SEO structure, user experience optimization, or final launch. I help refine, customize, complete, and professionally optimize AI-assisted websites to ensure they align with real business goals and deliver a polished, conversion-focused experience. I also work with modern AI tools and platforms including ChatGPT, Claude AI, Gemini AI, Perplexity AI, Replit AI, Lovable AI, Durable AI, Relume AI, Figma AI, Midjourney, Canva AI, Framer AI, Wix AI, Squarespace AI, and other AI-assisted web design technologies to improve workflow efficiency, content structure, design direction, website planning, and overall user experience while maintaining a professional human-centered approach. My approach combines strategic design, AI-assisted workflows, user-focused layouts, and performance-driven development to ensure every website not only looks professional but also supports usability, scalability, flexibility, and long-term business growth. Whether you need a brand-new Squarespace website, an AI-generated website professionally refined and completed, a redesign, or ongoing website support, I prioritize clear communication, attention to detail, and reliable project delivery throughout every stage of the process. 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗜 𝗢𝗳𝗳𝗲𝗿: • Squarespace Website Design & Development • AI-Generated Website Refinement & Completion • Squarespace Redesign & Customization • Custom Squarespace Coding (CSS, HTML, JavaScript) • Landing Pages & Conversion-Focused Design • SEO Optimization & Website Performance Improvements • Mobile-Responsive Website Design • Figma to Squarespace • AI-Assisted Website Design Support • Website Maintenance & Long-Term Support 𝗪𝗵𝘆 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗖𝗵𝗼𝗼𝘀𝗲 𝗠𝗲: ✔ Clean, modern, and business-focused website design ✔ Experience refining and optimizing AI-generated websites ✔ Conversion-focused and user-friendly layouts ✔ SEO-conscious development practices ✔ Strong communication and reliable project delivery ✔ Attention to detail and long-term support I believe great websites should combine strategy, clarity, functionality, and modern AI-assisted technology to create meaningful digital experiences that help businesses grow with confidence. If you’re looking for a Squarespace specialist who can design, customize, refine, or professionally complete AI-assisted websites for your business or brand, I’d be happy to discuss your project.

Most GoHighLevel and HubSpot systems are built to function, not to convert. Leads fall through the cracks, follow-ups stop too early, attribution breaks, and sales opportunities get lost. I help agencies, real estate professionals, coaches, consultants, healthcare businesses, roofing companies, and service-based businesses build high-performing HubSpot & GoHighLevel CRM systems that automate lead management, appointment booking, customer follow-up, sales pipelines, lead nurturing, and marketing operations from first touchpoint to closed client. My approach goes beyond basic workflow setup. I build scalable, conversion-focused HubSpot/GoHighLevel infrastructures designed to improve lead response speed, streamline operations, eliminate manual tasks, optimize customer journeys, and create reliable automation systems businesses can actually scale with. Core GoHighLevel Services CRM Automation & Workflow Systems ✅ GoHighLevel CRM Setup & Optimization ✅ Workflow Automation & Workflow Logic ✅ Automation Audits, Troubleshooting & Cleanup ✅ Pipeline Management & Opportunity Tracking ✅ Lead Routing & Contact Segmentation ✅ Tags, Smart Lists & Custom Fields ✅ Customer Journey Automation ✅ CRM Cleanup & System Organization ✅ Dynamic Automations & Conditional Logic ✅ Trigger Setup & Workflow Branching ✅ Multi-Location CRM Systems ✅ Sub-Account Setup & SaaS Mode ✅ Snapshot Creation & Cloneable Systems Hubspot CRM Implementation & Automation ✅ Full HubSpot CRM setup and onboarding ✅ HubSpot CRM architecture and data structuring ✅ Custom HubSpot sales pipeline setup and deal automation ✅ Advanced HubSpot lifecycle stage mapping and lead management ✅ HubSpot contact segmentation and list building ✅ HubSpot CRM migration AI Automations & Advanced Integrations ✅ AI Chatbots & AI Assistants ✅ AI Voice Agent Integrations ✅ AI Lead Qualification Systems ✅ AI Booking Automation ✅ OpenAI / ChatGPT Integrations ✅ Vapi AI & Retell AI Setup ✅ Zapier & Make Automations ✅ API & Webhook Integrations ✅ Stripe Integrations ✅ Twilio SMS Infrastructure ✅ WooCommerce Integrations ✅ Facebook Lead Form Integrations ✅ Google Ads & Meta Ads Integrations Funnels, Follow-Up & Lead Generation ✅ Funnel Design & Funnel Optimization ✅ High-Converting Landing Pages ✅ Lead Capture Systems ✅ Appointment Booking Workflows ✅ Automated Follow-Up Campaigns ✅ Lead Nurturing Sequences ✅ Email & SMS Automation ✅ Missed Call Text Back Systems ✅ Reactivation Campaigns ✅ Review & Reputation Automation ✅ Client Onboarding Workflows ✅ Customer Retention Systems Attribution, Tracking & Reporting ✅ Conversion Tracking Systems ✅ Lead Source Attribution ✅ Google Ads Attribution Setup ✅ UTM & GCLID Tracking ✅ Funnel Attribution Systems ✅ Hidden Form Field Tracking ✅ Reporting Dashboards ✅ GA4 & GTM Integration ✅ Meta Pixel & Meta CAPI Setup ✅ CRM Data Capture Automation ✅ Campaign Tracking & Reporting Technical Configuration & Deliverability ✅ A2P 10DLC Registration ✅ SMTP, SPF, DKIM & DMARC Configuration ✅ Email Deliverability Optimization ✅ Domain & DNS Setup ✅ CRM Migration & System Architecture ✅ WordPress Integrations & Website Design Industries I Commonly Work With ✅ Marketing Agencies ✅ Roofing Companies ✅ Real Estate Professionals & Realtors ✅ Healthcare & Mental Health Practices ✅ Coaches & Consultants ✅ Med Spas & Clinics ✅ Ecommerce Businesses ✅ Local Service Businesses ✅ Appointment-Based Businesses ✅ Commercial Real Estate What My Systems Are Built To Improve ✅ Faster lead response times ✅ Higher appointment booking rates ✅ Better lead nurturing consistency ✅ Pipeline visibility & organization ✅ Conversion tracking accuracy ✅ Customer journey automation ✅ Operational efficiency & scalability ✅ Long-term CRM reliability Why Businesses Hire Me ✅ Conversion-focused automation systems ✅ Clean and scalable CRM architecture ✅ Advanced understanding of workflows, APIs & integrations ✅ Reliable communication & fast implementation ✅ Full workflow testing before delivery ✅ Organized systems with documentation included ✅ Long-term optimization and support Case Study: Roofing Company Automation System Built a GoHighLevel system that automated lead routing, appointment booking, lead nurturing, pipeline movement, and Google Ads attribution tracking. The result was a faster lead response process, cleaner attribution data, and reduced manual follow-up work for the sales team. If your current Hubspot & GoHighLevel setup feels disorganized, unreliable, overly manual, or underperforming, I can help you identify where the bottlenecks are and rebuild the system into something scalable, conversion-focused, and easy to manage long-term. Send me a message and I’ll review your current setup, identify workflow gaps, and recommend practical improvements to optimize your CRM automation and lead conversion systems.

Fractional COO for founder-led businesses between £500k and £10m revenue. I build the operational infrastructure, decision governance, accountability structures, forecasting systems, that lets founders scale without being the bottleneck. I've done this across SaaS, e-commerce, financial services, digital agencies, and professional services. The presenting problems are always different. The structural ones rarely are: decisions bottleneck at the top, the team waits, delivery wobbles, and the founder is everywhere and nowhere. 𝗪𝗵𝗮𝘁 𝗧𝗵𝗮𝘁 𝗟𝗼𝗼𝗸𝘀 𝗟𝗶𝗸𝗲 𝗶𝗻 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 At a real estate SaaS company, I built a customer success function from scratch, redesigned onboarding, and installed upsell and reactivation workflows. Over 8 months: MRR grew from £42k to £71k, churn dropped from 4.8% to 2.7%, and NRR moved from 101% to 114%. At a 40-person financial education business, the founder was the operating system — every decision routed through him. I rebuilt decision rights and accountability structures so team leads owned their areas. Within 60 days, escalations dropped by more than half and he got his weekends back. At a US tax advisory firm, I built the sales operation from scratch, scripts, SDR structure, onboarding, CSM framework. Monthly sales went from $20k to $60k in six months. These aren't edge cases. This is what happens when operations catch up with ambition. 𝗛𝗼𝘄 𝗜 𝗪𝗼𝗿𝗸 I bring two things most fractional operators don't. The first is 11 years of ex-military service — including special ops — where the job was to assess fast, identify the real problem, and execute under pressure with limited margin for error. That discipline transfers directly into business operations, change management, and building teams that perform without being managed. The second is technical implementation capability. I don't just redesign your operations and hand you a plan. I build the systems, accountability dashboards, CRM architecture, AI-assisted workflows, automated reporting. You get a working operational infrastructure, not a strategy deck. I've managed a £750m programme portfolio at a global technology corporation. Delivered £300m in operational savings at a UK managed services business. Run GTM strategy for companies expanding into Saudi Arabia and the UAE. Stood up operations in environments where there were no systems at all. I know what scales and what doesn't. 𝗪𝗵𝗮𝘁 𝗜 𝗛𝗲𝗹𝗽 𝗪𝗶𝘁𝗵 Fractional COO and Director of Operations engagements for businesses that need senior operational leadership without a full-time hire. Operational diagnostics for founders who know something's wrong but can't see where. Decision governance and accountability framework design. CRM build and sales pipeline architecture. Business process improvement and change management. Business mentoring for founders scaling from operator to leader. Chief of Staff and Head of Operations roles where senior judgment is needed, not just execution. 𝗪𝗵𝗼 𝗜 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 Founders of businesses between £500k and £10m revenue, typically 10 to 50 people, where growth has outpaced the structure underneath it. Usually they're working harder than ever and getting less traction. The problem is almost never the market. It's the operating model. I'll tell you what's actually wrong — including if it's something uncomfortable. That's the job. 𝗛𝗼𝘄 𝘁𝗼 𝗦𝘁𝗮𝗿𝘁 Send me three things: what your business does and how big the team is, where growth has stalled or operations are breaking down, and whether you need ongoing operational leadership, a specific build, or a diagnostic first. I'll respond within 24 hours and tell you directly whether I can help and how I'd approach it.

Top Rated Plus | Expert Vetted offers business consultancy across the world. Hi, I’m Warren, I am an Executive Coach and Business Mentor specialising in helping entrepreneurs and leaders unlock their full potential. Through my coaching, clients experience significant personal and business performance growth, resulting in high revenue growth, increased clarity of direction, and stronger leadership capabilities. What My Clients Achieve: • Clarity on vision, goals, and strategic direction • Accelerated business growth and faster execution of plans • Increased confidence in achieving ambitious targets • Enhanced leadership and decision-making skills through personalized coaching What I Bring to the Table: • Accountability Partner: I ensure my clients stay on track with their goals. • Proven Senior Leader and Mentor: Extensive experience in high-stakes corporate and startup environments. • Productivity and Performance Specialist: Expertise in the GTD (Getting Things Done) methodology for optimized productivity. Areas of Expertise: • Executive & Leadership Coaching: ICF-certified coaching to help leaders reach new heights. • Business Mentorship Specializing in Retail, Property, Startups, and Technology. • Go-To-Market (GTM) Strategy: Crafting and executing strategic GTM plans. • Productivity Coaching: Leveraging GTD methods for peak personal and professional performance. Career Highlights: • Led a Managed Services Organization for a Global IT Services company, focusing on scaling and operational excellence. • General Manager responsible for launching and expanding new business areas. • Co-Founder of three UK-based businesses in Property, Retail, and Consultancy. • Successfully raised over £300k on Seedrs for a retail business, scaling it from £0 to over £1m in revenue within two years. • Extensive experience in GTM planning, strategic development, and execution. • Mentorship roles with Virgin StartUp, Henley Business School, and TechStars Global Mentor. Industry Experience: With a diverse background across IT Services, Government, Startups, Travel, Retail, Consultancy, and Property, I bring a unique perspective to each client engagement. My industry insights allow me to tailor strategies that resonate in today’s complex business landscape. In an ever-evolving business environment, traditional education only gets you so far. My mission is to support your journey by unlocking new clarity, growth, and performance levels. If you’re ready to elevate your leadership and business to the next level, let’s start with an initial consultation to discuss how to partner to achieve your goals. “Knowing yourself is the beginning of all wisdom.” - Aristotle.