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I've spent 20 years helping grow businesses through growth strategies, business improvement and governance. Throughout this career, I've helped innovate and introduce new products to market, including completely disrupting the email marketing industry, leading the evolution towards marketing automation. I developed the first-ever marketing automation business model and innovated in the areas of media attribution and databases, creating the UK first Customer Data Platform (CDP). All my businesses have shown significant growth and part of that comes from my skills in sales & marketing. I have a strong passion for these areas, I believe they should be the centre of any business and everything works around them, as this is the thing that drives company growth. I think string, thought leadership is key, through both written evidence and strong presenting, where you understand the client need and articulate how you can solve it. As an executive & non-executive director, as well as a founder & entrepreneur, I've always put a strong emphasis on building the company culture of my businesses and working hard with teams to build inclusive working environments where I believe people work best when they feel appreciated. I've been a mentoring for people within my businesses, but also for business owners in other companies, who I have helped in their personal development, as well as the business they work for. I've written the go-to-market and business strategies for multiple businesses, taking ownership of their delivery and ensuring that the whole business is bought into the strategy. I have done extensive market research to ensure propositions are aligned to not just the business but the industry as a whole. My current business is all about helping startups and small businesses to grow and take control of marketing. I coach and train people so that they can do the work themselves, avoiding large agency fees and expensive marketing budgets. I firmly believe people can do more if they understand a subject and are encouraged to take control of it. Working efficiently is a big part of what I teach and a lot of this is about knowing what not to work on because the choices and options are so vast they often make people and businesses feel overwhelmed. As part of this, I've developed a unique set of tools for small businesses, allowing them to work like big brands but with less effort or budgets. These include a marketing plan for small business, audience avatars, social media conversation starters and a channel mapping tool. Throughout my career, I have written extensively about these subjects, in industry journals & magazines, for company blogs, in white papers, on publications like Medium.com, as well as presenting on the subjects at key industry events. I left my role as CEO at RedEye to focus on setting up a new business dedicated to helping business owners take control of their working lives but also to dedicate more time to my passion for writing, in whatever format. I intentionally took the decision to offer my writing skills below what I am told they are worth because my goal in leaving my executive role was to help more people and businesses at all levels. Previously I'd helped massive global brands make millions more, but in reality, billion-dollar companies don't appreciate that as much, so I wanted to work with businesses that I can have more of an impact on. I put this into my writing and hourly rate, but only working with businesses where I think I will help them and add value. Finally, my non-work passion is sport. Basketball, football, soccer, athletics, martial arts and trail running are some of the things that I love to participate in, watch and write about.

With experience working alongside some of the biggest names in the entrepreneur and podcast space, through a leading content agency, I understand what it takes to create content that performs at the highest level. From strategy to execution, I handle every stage of the social process. -Content Strategy that builds a clear, brand aligned roadmap. - Short Form Content means videos with strong hooks, tight pacing, and storytelling - Social Media Management covers full account management, posting, and community focused execution so you never have to think about it. - Carousel Design produces visually compelling, on brand graphics I specialise in social media strategies and creative direction, making sure every piece of content feels intentional, on brand, and built to grow.

I have been running my own design and marketing business for over 25 years. Prior to starting my own business I worked for several UK advertising agencies and worked 'client-side' for a while as a marketing manager. During that time I have worked with and advised hundreds of people in many different sectors. I have worked as business mentor; I am also a distance learning tutor for the Cambridge Marketing College and a member of the Chartered Institute of Marketing (CIM). I write, present, record and edit online video content including screencasts, spokesperson and live action videos. I edit with Adobe Premier and Adobe Audition. I have written business and marketing courses for colleges around the UK covering a wide range of topics including digital marketing, personal development, entrepreneurship and business administration. I am also a director of a small charity working in East Africa.

Business strategy and commercial advisor with 25 years across investment banking, law and startup growth. I've worked at major investment banks and law firms in London and Hong Kong, advised 80+ companies since 2014, and worked hands-on across AI training, evaluation and data quality. My background means I can work on projects that require more than following instructions. I bring professional judgement from finance, law and business strategy to AI evaluation, research, document review and commercial analysis. ✅ RECENT AI EXPERIENCE ⬩ AI Data Quality: Reviewed multimodal datasets across video, text and voice, checking annotations and AI-generated outputs against detailed project guidelines. ⬩ AI Evaluation: Evaluated AI-generated prompts and outputs for accuracy, consistency and quality, identifying workflow issues and providing corrective feedback. ⬩ Embodied AI: Recorded 30 hours of structured human-behaviour video data for AI and computer vision training. ⬩ AI Research: Participated in research studies examining how professionals use generative AI and AI-enabled tools in high-skilled work. ⬩ Product Testing: Tested financial and investment technology products, providing feedback from an experienced banking and investor perspective. ✅ WHAT I DO ⬩ Business & Commercial Strategy ⬩ Fractional CxO ⬩ AI Training, Evaluation & Data Quality ⬩ Multimodal Data, Annotation & Labelling ⬩ AI Output & Prompt Evaluation ⬩ Legal-Document Review & eDiscovery ⬩ Financial Services & Banking AI ⬩ Product Testing, Research & User Evaluation ⬩ Go-to-Market & Revenue Growth ⬩ Startup Advisory, Business Plans & Fundraising ⬩ Financial & Commercial Analysis ✅ BACKGROUND ⬩ Derivatives negotiator at Morgan Stanley, Credit Suisse, Deutsche Bank and HSBC, reviewing and negotiating multi-billion-dollar contracts and compliance requirements. ⬩ Worked at Hogan Lovells, Clyde & Co and RPC LLC, working on litigation and arbitration matters involving claims exceeding $1 billion. ⬩ Founder and business advisor since 2014, advising 80+ companies across SaaS, fintech, professional services and other sectors. ⬩ UK law graduate with five FCA-recognised CISI qualifications. ✅ WHY CLIENTS HIRE ME I combine hands-on AI experience with 25 years working in complex, regulated and commercially demanding environments. That makes me particularly useful for projects involving financial services, legal documents, contracts, compliance, business processes, research, commercial decisions and AI evaluation. I also work extensively with AI tools including ChatGPT, Claude and DeepSeek on a daily basis. ✅ GET IN TOUCH Tell me what you're building, evaluating or trying to solve, and I'll tell you where I can help.