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🔷️SEO that maximizes your growth.🔷️Attract your ideal customer.🔷️Create self-standing brands.🔷️Stand out from the crowd.🔷️Leave behind the competition. ➡️You are in the right place: 🎯If you need an SEO strategy to scale your website. 🎯If you want to start positiong your website from zero. 🎯If you're going to scale your business to the next level by curating your website 🎯If you are lost and need direction for your SEO. 🎯If your SEO strategy is not working and needs returning. 🎯If you want to have an advantage over your competition 🎯If you don't know how to create a compelling SEO strategy 🎯If you want to launch a new product and want it to be viewed by your client 🎯If you need a content writing strategy to attract clients. 🎯If you are looking for a driven strategist to work closely with and who you can trust to get the job done on the first try. 🏆My expertise: - CRO - SEO - Local SEO - Content Writing - Strategic Positioning - Product/Service Packaging - Google Analytics Mastery - Brand Strategy - Naming - Slogan & Taglines - Brand Storytelling - Brand Personality 🤔What might you expect? 🏅SEO: Every SEO Strategy starts with an integral analysis of your website, content, readability, style, and website structure. It will guarantee a comprehensive improvement in your SEO. Every SEO analysis comes with a brand integration. It helps every fix or addition to engage with your ideal client, boosting the natural traffic. 🎖Branding: Every brand strategy applies to your situation, ideal client, style, and other factors. The strategy's base is a deep understanding of customer psychology, behavioral psychology, and market analysis. Every strategy comes with an SEO integration to help your brand's positioning. 🥇Me: You can expect a driven worker who will do everything for you to succeed (If you win, I win). I don't focus on Brand Identity; I have no sense of aesthetics. My focus is on quality and effectiveness. I comprehensively understand SEO, branding, marketing, psychology, and product persuasion. Each ability in my skillset synergies to provide the best service for your situation. Brand and SEO Strategy take time, but my experience allows me to be as efficient as possible. Each strategy will be effective and quick.

Hi, I'm Carly! I'm a brand expert with niche expertise in B2B, tech, and professional services. If you're looking for a lean & efficient brand team with deep expertise on all topics brand, I'd love to help. ❇️ 𝐇𝐢𝐭 𝐭𝐡𝐞 "𝐌𝐞𝐬𝐬𝐚𝐠𝐞" 𝐛𝐮𝐭𝐭𝐨𝐧 𝐨𝐧 𝐦𝐲 𝐩𝐫𝐨𝐟𝐢𝐥𝐞 𝐭𝐨 𝐠𝐞𝐭 𝐚 𝐟𝐫𝐞𝐞 𝟑𝟎-𝐦𝐢𝐧𝐮𝐭𝐞 𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧. ❇️ As a Top 1% Expert Vetted Upworker with a 100% Job Success Score, I've helped 170+ brands create high-performance platforms for growth. I've worked with clients like HP, Atlassian, the European Union, Johnson & Johnson, Conservation International, and Dartmouth College to help them develop distinct and compelling go-to-market strategies. My services include: ➕LOGOS + VISUAL IDENTITY DESIGN // Logos, color palettes, and typography systems that command attention. Graphic design for packaging and marketing assets ensure cohesion and impact at every touchpoint. ➕BRAND MESSAGING & POSITIONING STRATEGY // Define your target audience with precision, chart your own unique market territory, and solidify your messaging architecture. This work leads to resonant, distinct, and human website copy, brand taglines, and campaign concepts. ➕BRANDED WEBSITES & UI/UX DESIGN // Deliver striking & conversion optimized digital experiences. Specialized in Framer and Webflow. ➕MARKET RESEARCH & COMPETITIVE INTELLIGENCE // Gain a 20/20 vision of your market opportunity through surveys, focus groups, and research interviews. Put a finger on the pulse of emerging market trends. Zero in on new segments or flag competitive gaps. ➕BRAND NAMING // Receive distinct and memorable brand names that inspire prospects of what’s possible with you. ⭐️ WHAT OTHERS HAVE TO SAY ⭐️ Here’s what others are saying about working with me as a Top 1% Upworker.👇🏻 → “This was hands down the best experience I have had with any contractor. Carly spent the time to map out deliverables, thoroughly understand my needs, and then she executed flawlessly.” → "Carly is one of the very best contractors I have worked with. She worked as a true collaborator who took my business's needs on board and delivered outstanding work product. Throughout the project, she was highly insightful, flexible, and communicative." → “I have been an entrepreneur for over 20 years and can honestly say Carly is one of the most efficient freelancers I have worked with. She is a consummate professional who clearly has mastered her craft....she was responsive, delivered according to tight deadlines and the end result was superb.” → "Carly is a remarkably talented marketing consultant. It was an absolute pleasure working with her, from discussing her innovative approach to receiving the final product, which felt like a gift. Over the years, I have hired many consultants, but none have achieved the level of precision and excellence that Carly has. She's the real deal!" → “In my years of experience working with people, Carly ranks among the top 1%. She is highly communicative, professional, responsive, and detail-oriented.” → “Carly is incredible. Everyone involved in the project was blown away by the final product. She was able to capture the essence of the brand perfectly, and demonstrated an ability to articulate that messaging at a really high level. I could not recommend her work enough.” +Keywords for Upwork search: brand strategy, brand kit, branding, brand identity design, brand visuals, brand logo design, brand colors, brand typography, brand system, corporate branding, brand naming, brand messaging, brand positioning, taglines, slogans, website design, market research, competitive intelligence, competitor analysis, sales enablement, conversion optimization, website design, brand UX, brand UI, go-to-market strategy, product branding, product naming, creative director, art director, visual identity design, brand agency

🏆 𝐓𝐨𝐩 𝐑𝐚𝐭𝐞𝐝 | ✅ 𝟏𝟎+ 𝐘𝐞𝐚𝐫𝐬 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 | ✅ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫 I help founders build clear brand strategies and visual identities that stay consistent across websites, packaging, marketing, teams, and AI tools. Most of the time, the real problem isn't design. It's clarity. When positioning is clear, everything else becomes easier. The logo makes sense. The messaging becomes stronger. Marketing becomes more effective. I work with startups, AI companies, coaches, consultants, wellness brands, tech products, agencies, financial services, ecommerce brands, and modern service businesses that care about perception, positioning, and long-term growth. 𝐌𝐲 𝐰𝐨𝐫𝐤 𝐜𝐨𝐯𝐞𝐫𝐬: • Brand Strategy • Brand Identity Systems • Packaging Design • Shopify & WordPress Websites • Marketing & Ad Creative • Print & Brand Collateral • AI-Ready Brand Systems 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐚𝐧 𝐀𝐈-𝐑𝐞𝐚𝐝𝐲 𝐁𝐫𝐚𝐧𝐝 𝐒𝐲𝐬𝐭𝐞𝐦? Beyond the visual identity, I can help create: • Brand Voice Guidelines • Content Pillars • Brand Messaging Matrix • Customer Personas • AI Prompt Library • LinkedIn Content Frameworks • GPT Custom Instructions This means your team, marketers, VAs, copywriters, and AI tools all communicate with the same voice and brand direction. My process is simple: 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 → 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 → 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 → 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 → 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 I don't just design logos. I help businesses build brand systems that can scale across people, platforms, and AI without losing consistency.

🌟 EXPERT-VETTED || TOP 1% OF FREELANCERS ON UPWORK 🌟 Finding the right words to reach customers is challenging. Getting customers to say YES is even harder. When emails go unopened or websites flatline it’s easy to get discouraged. That’s why creating powerful messaging really matters. Recent client feedback💥 "Colleen delivered creative and thoughtful brand voice samples for our project! She was an enthusiastic ray of sunshine, and her work showed genuine energy, flexibility, and a commitment to understanding our brand’s needs. The samples provided insightful and well-considered approaches, and she was proactive and responsive throughout. Colleen would be a great addition to any creative project looking for fresh and well-crafted copywriting." Now, I'm blushing. Too many companies stick with bland copywriting that simply falls flat, creating a feeling of frustration that is hard to shake. It takes guts to be in business, and you deserve knockout copywriting that explodes growth. You deserve: ✅A website that drills down and attracts customers ✅Emails that sell more ✅Lead gen that builds your base ✅Words that work for you 24/7 It’s time for powerful copy that helps you stand out and sell more: ✅Build a bold brand ✅Get clear messaging ✅Watch leads roll in I'm an intuitive writer, snappy and creative, and a former StoryBrand Certified Guide. My goal? Turn your industry expertise into word-driven action, for more leads and stronger sales. I’m also doctorate-level science savvy and a word-nerd at heart. Let's make your brand stand out. Try me! Fave Projects: 🌐Website Copywriting 🔝Copy Uplevels (Taking AI to Human) 🎯Brand Messaging 💸Pitch Decks 🪝Taglines 📝Mission, Vision and Values Statements 🖥️Emails 🛜Social Ads 💡Brand Naming 💲Sales Landing Pages ↗️Start-Up Brand Positioning 🤯Words on Anything 💥Your Next Project Be the industry standout you were meant to be with words that work. Reach out!

Most brands don't fail because of design—they fail because there was no clear strategy behind it. I help founders and growing brands create identities that feel elevated, cohesive, and built to stand out—not just look good. My work combines brand strategy, creative direction, copywriting, and modern AI-powered workflows to help businesses move from early ideas to market-ready brands faster and more efficiently. Whether you're developing a new concept, refining your positioning, creating packaging, or preparing for launch, I focus on building brands that communicate clearly and connect with the right audience. What I can help you with: • Brand identity design (logos, color palettes, visual direction) • Packaging & product design • Brand messaging & copywriting • Naming, taglines & launch copy • Creative direction & brand positioning • AI-powered brand concept development • Illustration & pattern design • Brand audits, refreshes & launch strategy • Content and marketing asset development I've worked with 50+ brands and supported 20+ product launches, helping founders transform ideas into cohesive, market-ready brands with strong visuals, messaging, and customer appeal. My style is thoughtful, strategic, and visually refined—with a focus on creating brands that feel intentional, memorable, and built for long-term growth. If you're building something and want clarity, creative direction, and a brand that stands out from day one, let's connect. ⚠️ Note: I provide branding, design, copywriting, creative strategy, and AI workflow guidance only (no legal services).

7𝟬 + 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 | 𝟰𝟬𝟬+ 𝗽𝗮𝗴𝗲𝘀 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 | 4𝘅 𝗮𝘃𝗴. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗟𝗶𝗳𝘁 | 𝗘𝘅𝗽𝗲𝗿𝘁-𝗩𝗲𝘁𝘁𝗲𝗱 Your website has about 5 seconds to convince your visitor to keep going. If they have to work to understand what you do or why it matters, they will not stay long enough to discover how good you actually are. When that happens, it is rarely a brand or design problem. It is a thinking problem. And when the thinking is thin, no amount of copy or visual polish will save it. This is the gap I work in. I help teams fix the thinking underneath their brand and marketing decisions, before they rush into execution. In practice, that means turning fuzzy ideas into clear positioning, then translating that thinking into strategic assets teams can actually use: websites, landing pages, sales decks, and messaging systems that hold up under pressure. With nearly 15 years of experience as a brand strategist, I have guided more than 60 brands, from billion-dollar organizations to early-stage startups, by tightening the logic first and letting every asset follow from it. 𝗠𝘆 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 Step 1. Deep discovery -- where I look at buyer judgment, market perception, and internal misalignment to find where your brand is currently losing its way. Step 2. Positioning & your edge -- We identify the specific space that makes you the obvious choice for your ideal client. Step 3. Messaging backbone -- I develop an actionable, ready-to-execute system that is ready to be put in action. Step 4. Execution -- I translate the strategy into high-impact communication. This includes conversion copywriting for landing pages, sales decks that persuade, and website messaging that speaks directly to your audience’s needs. 𝗔 𝗳𝗲𝘄 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 ‣ 70+ brands guided through high-level positioning and narrative revamps. ‣ 150+ Customer & Stakeholder Interviews to ground strategy in real-world data. ‣ Former CMO experience that allows me to see your brand through a business lens. ‣ 500+ landing pages written that on average 4x conversions — "𝑲𝒂𝒕𝒂𝒓𝒊𝒏𝒂 𝒊𝒔 𝒐𝒏𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒎𝒐𝒔𝒕 𝒑𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏𝒂𝒍 𝒊𝒏𝒅𝒊𝒗𝒊𝒅𝒖𝒂𝒍𝒔 𝑰'𝒗𝒆 𝒘𝒐𝒓𝒌𝒆𝒅 𝒘𝒊𝒕𝒉. 𝑺𝒉𝒆 𝒊𝒔 𝒗𝒆𝒓𝒚 𝒌𝒏𝒐𝒘𝒍𝒆𝒅𝒈𝒂𝒃𝒍𝒆, 𝒓𝒆𝒍𝒊𝒂𝒃𝒍𝒆, 𝒄𝒐𝒏𝒔𝒕𝒓𝒖𝒄𝒕𝒊𝒗𝒆, 𝒂𝒏𝒅 𝒔𝒉𝒂𝒓𝒑 𝒊𝒏 𝒕𝒉𝒆 𝒘𝒂𝒚 𝒔𝒉𝒆 𝒖𝒔𝒆𝒔 𝒉𝒆𝒓 𝒆𝒙𝒑𝒆𝒓𝒕𝒊𝒔𝒆 𝒕𝒐 𝒓𝒂𝒊𝒔𝒆 𝒊𝒎𝒑𝒐𝒓𝒕𝒂𝒏𝒕 𝒒𝒖𝒆𝒔𝒕𝒊𝒐𝒏𝒔 𝒂𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝒑𝒓𝒐𝒋𝒆𝒄𝒕𝒔 𝒔𝒉𝒆'𝒔 𝒂𝒔𝒔𝒊𝒈𝒏𝒆𝒅. 𝑺𝒉𝒆 𝒉𝒆𝒍𝒑𝒆𝒅 𝒐𝒖𝒓 𝒄𝒐𝒎𝒑𝒂𝒏𝒚 𝒕𝒐 𝒃𝒖𝒊𝒍𝒅 𝒂 𝒓𝒆𝒂𝒍 𝒇𝒐𝒖𝒏𝒅𝒂𝒕𝒊𝒐𝒏 𝒂𝒔 𝒂 𝒃𝒓𝒂𝒏𝒅 𝒃𝒆𝒚𝒐𝒏𝒅 𝒘𝒉𝒂𝒕 𝒘𝒆 𝒄𝒐𝒖𝒍𝒅 𝒉𝒂𝒗𝒆 𝒆𝒙𝒑𝒆𝒄𝒕𝒆𝒅." - André Borrel, Concentric — 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻 If you’re looking for someone who asks the hard questions first, I’m your person. Drop me a message and let's talk.