Hire the Best Customer Insights Analysts in Maryland

I have over 15 years of experience working in Market Research and Consumer Insights and am the founder of HARK Research. My clients are Startups, SMEs and Fortune500s, both B2C and B2B. I have experience in survey design, survey programming, data analytics and report writing, as well as moderating interviews/focus groups. I have a MS degree in Statistics and experience working in multiple industries (Healthcare/Pharma, CPG, Education, Tech, etc.). Specialties: Market Research, Consumer Insights, Strategic Marketing, Product Development Market Research Skills: Persona building/Segmentation, Market sizing, Pricing strategy, Feature prioritization, Concept test, Brand awareness, Brand positioning, Packaging test, Communication tracking, Message testing Methodologies: Conjoint Analysis, MaxDiff, TURF Analysis, Van Westendorp Research Tools: Qualtrics, SurveyMonkey, Alchemer (FKA SurveyGizmo), Lucid Marketplace Panel, Typeform

8 years helping B2B SaaS, marketplaces, and complex platforms turn customer insight into clear product, CX, and growth decisions. I specialize in high-stakes moments where teams need clarity before committing resources, whether defining product direction, improving customer experience, or resolving trust and conversion breakdowns. • Clarifying what to build, why it matters, and how it fits into the broader experience • Identifying where growth, conversion, or customer experience is breaking down • Resolving trust, positioning, and decision-making friction across the journey • Turning ambiguity into aligned product, CX, and communication direction 🌍 What I Bring Senior-level discovery and strategy leadership grounded in customer behavior, decision-making patterns, and business outcomes. • Product and CX discovery to inform roadmap and experience direction • Positioning and value proposition strategy grounded in customer behavior • Diagnosis of adoption, onboarding, and trust breakdowns across journeys • Conversion, engagement, and decision-friction analysis • Experience across the U.S., LATAM, and Europe in B2B and B2C ⭐ Services • Discovery research sprints (roadmap shaping) • Founder and PM customer interviews • Concept and hypothesis validation • Decision journey and trust mapping • Churn and adoption diagnostics • Mixed-method synthesis combining interviews + behavioral data • Survey design and strategic analysis • Moderated and unmoderated usability studies • Behavioral analytics and heatmap analysis 💼 How I Work I operate as a strategic thought partner, not just a researcher. • Frame the right questions before testing solutions • Challenge assumptions early • Align product, design, and leadership around shared opportunity areas • Deliver clear, executive-ready narratives that drive confident decisions • Work independently while integrating seamlessly with your team Best fit: B2B SaaS teams, marketplaces, growth-stage companies, or platforms navigating meaningful product or growth decisions.

Hello there! I'm Mirza.👋 Imagine a world where data tells a story, analytics sing, and Business Development strategies dance to the rhythm of ROI – that's the world I create for my clients on Upwork! What's in My Magic Hat? BI Reporting Artistry: With Tableau and Power BI, I paint vivid pictures from bland numbers, making your data not just smart, but also gallery-worthy. Marketing Analytics with a Twist: Google Analytics and SEMrush are my playgrounds. I turn the maze of SEO and digital campaigns into a fun, results-driven fiesta. Data Alchemy: SQL, Python, and Excel are my wands. Watch me turn your data lakes into fountains of insights! CRM Wizardry: Salesforce isn't just a tool; it's an oracle in my hands, predicting and enhancing your customer relations. E-Commerce Storytelling: Every click in your online store has a story, and I use Google Analytics & Tableau to tell it. Why Choose Me? Think of me as the Sherlock Holmes of data and the Shakespeare of marketing. I don't just crunch numbers; I waltz with them. I don't just strategize; I orchestrate digital symphonies. My mission? To catapult your business to new heights with a blend of analytical precision and creative flair. Let's make data fun, marketing exciting, and your business a roaring success. Ready to jazz up your journey with a dash of data and a sprinkle of strategy? Let's chat!