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Helping D2C and e-commerce brands find their next growth lever — through research, not guesswork. I'm a brand and marketing researcher pursuing my MBA at MICA Ahmedabad — one of India's top marketing institutions — with a prior law degree (B.A.LL.B. Hons, 84.6%) that gives me an edge most marketers lack: structured analytical thinking, comfort with complex data, and a sharp eye for compliance, IP, and contract risk in brand work. WHAT I DELIVER: 🔍 Competitor Audits & Market Mapping — Deep-dive comparison reports across 3-10 competitors covering positioning, pricing architecture, SKU strategy, content tone, distribution, and whitespace opportunities. (At Nasher Miles, my 5 competitor audits surfaced 3 untapped premium-segment opportunities.) 👥 Consumer Persona & Insight Research — I map qualitative + quantitative data into actionable personas with jobs-to-be-done, channel preferences, and creative hooks. Recently built 3 personas from buyer data that lifted CTR by 2.3x in metro markets. 📊 D2C Brand Audits & GTM Strategy — Full diagnostic of brand, website, content funnel, social presence, and ad performance with prioritized recommendations. Delivered 6+ at my Krittya engagement, helping close 2 client accounts. Also experienced in retailer economics, beat plan optimization, and channel strategy (recently surveyed 30+ retail outlets across Ahmedabad). 🎯 Influencer Marketing Strategy — Currently Marketing Intern at RENEE Cosmetics (a ₹250 Cr Indian D2C beauty brand with celebrity ambassadors). I build creator scouting frameworks, tier-wise pricing models (nano/micro/macro), campaign briefs, and performance attribution dashboards. 📑 Bonus — Legal Contract Drafting — Thanks to my law background and prior internships at ALMT Legal and Luthra & Luthra, I can also draft NDAs, freelancer contracts, MSAs, service agreements, and basic IP/trademark clauses for early-stage founders. WHY CLIENTS HIRE ME: ✓ I don't deliver "10 generic tips" PDFs. Every report is structured, evidence-backed, and ends with a prioritized action list. ✓ I'm fluent in both quant (Excel, Power BI, conjoint analysis, attribution modeling) and qual (interviews, persona work, narrative building). ✓ Fast, professional communication. No ghosting. No missed deadlines. INDUSTRIES I KNOW BEST: D2C beauty & personal care • Haircare & skincare • Fashion • Travel/lifestyle goods • FMCG • Premium retail • Direct-to-consumer subscription models TOOLS I USE: Microsoft Excel (advanced), Power BI, Canva, Google Analytics, SparkToro, Similarweb, Hotjar / Microsoft Clarity, Figma, Modash / HypeAuditor, Brandwatch / Meltwater, HubSpot, Meta Ads, CRM, Claude Code, Sawtooth (CBC/MaxDiff), WHAT YOU CAN EXPECT: • Free 15-minute kickoff call to scope the project • Clear Statement of Work before invoicing • Mid-project check-in with draft preview • Final delivery + 1 round of revisions included • Ongoing support after delivery (no surprise charges) Open to long-term partnerships with founders who want a thoughtful, MBA-trained outside brain on their marketing. Send me your brief — let's see if it's a fit.

If you want to know your competitor's strategy, revenue, ads spend, web traffic, marketing strategy, fund raised, pricing strategy or if you want to understand the market trends and consumer demand then I am the guy you need. With 6+ years of experience in market and competitor research, business consulting, and my detective-level research skills, I’ll help you stay two steps ahead of your competitors. 🏆Worked at McKinsey & Wipro, specializing in market research and business strategy. 📝 My Expertise - Market Research - Secondary Research - Competitive Analysis - Consumer Behavior Studies - TAM/SAM - Data Analysis - Pricing Strategy - Customer Research - AI Market Research - Excel Dashboard - PPT Design - Marketing Strategy - Market researcher - Go-to-market Strategy - Startup Idea Validation - Lead Generation - Market Analysis - Web Traffic Analysis - Ads Spends of Competitors - Case study for website - Expertise in SWOT, PESTLE, and BCG Matrix 🔧 Paid Tools I have - Statista (Market data) - Social Peta (Marketing Material Analysis) - Ad Spy (Marketing Analytics) - similarweb Pro (Marketing data) - Vivvix (Marketing spends) - Pathmatics (Marketing spends) - Apollo and SalesQL (Lead generation) - Claude and ChatGPT Let's connect!! Thanks!! Aditya Das, Market Research Expert and Cat 😺 Lover

Expert-vetted for Enterprise & Fortune 500. In top 1% of talent on Upwork for marketing. 500+ projects completed to 5 star reviews. 100% client retention. Interviewed by leading Forbes Strategist as “one of the most successful freelancers” in Asia. I specialize in helping startups take their venture from 0 to 10M. On Upwork itself, I’ve spent 14,000+ hours generating over 300M in revenue for companies. Two examples you can check in the real world are: Convert: I’ve been the Head of Marketing & CMO of this leading A/B testing platform for half a decade. In this time, I’ve turned the brand into a beloved staple for CRO agencies through motions like community-building, partner-led go-to-market, AI-assisted deeply-specialized content creation, and account-based-marketing, resulting in a 4x ARR boost. “Trina not only refreshed and revamped the copy and user experience, but her efforts also led to a remarkable doubling of our free trials and demos. Furthermore, her introduction of the ABM approach has been nothing short of outstanding, boasting a close rate between 90-95% for all targeted accounts in collaboration with CRO agencies.” - Tiffany Fortune, COO, Convert (testimonial available on Upwork). Primeprometics: I’ve been the primary brand architect of this 2020 startup for 5 years. I worked closely with the CEO Kaspars Eglitis, to do the following: > Conceptualize and launch the first 2 hero products (mascara & eyeliner) > Establish the brand voice & story > Build a community through product-led & story-led email marketing, that went on to contribute 40% of the 100M+ revenue of the company “Every product page, email, blog, and campaign went through (Trina) - and it showed in the results. She helped take the company from zero to nine figures by writing copy that genuinely connected with customers and turned interest into sales.” - Kaspars Eglitis, CEO, Prime Prometics (testimonial available on Upwork). My expertise extends to the niches of supplements & well-being, personal growth, and AI as well. ####### Let’s work together on: ## Finding your positioning & USP map. What do you do that serves the “bleeding neck” problem of your Ideal Customer Profiles (ICP), better than competitors & alternatives. ## Messaging. Simply knowing why your product/service is necessary is one half of the puzzle. The other half is distilling what is unique to you - your story, your mission, your manufacturing processes - into a living brand voice that prioritizes your message in the minds of prospects & buyers. ## Content strategy. No, you can’t hook Claude to Ahrefs or buy an agent that promises to produce content end-to-end. Two reasons: Google is actively penalizing commodity content (content that doesn’t add an information delta) and buyers/prospects are losing faith in brands that don't entertain, educate, or reframe. My job is to develop a map of the journey your buyers take from being unaware to solution aware, build clusters of both foundational content (product-led and how-tos) as well as thought leadership pieces, identify subject matter experts (in-house & 3rd party) to interview, and automate operational/admin workflows using AI. I will also help you define success metrics for content that truly matter to your business. ## Launching your first funnel. Lead magnets can no longer be PDFs, eBooks, Advertorial pages! I will help you identify the exact questions your buyers ask that AI can’t answer with a high degree of trust, build lead magnets in formats that make sense for your market, and create conversion-optimized copy that moves prospects from one stage of awareness to the next. ######## PS: I don’t do free consultations. The 1st exploration call is only to understand if my background is a fit for your venture. PPS: Want samples? DM me on Upwork and ask. Furthermore, both Convert & Prime Prometics are thriving, publicly-available brands that you can visit to explore my work.

Hi, I'm Saachi Pole. I'm a passionate growth strategist who helps startups find their unique positioning, competitive advantage, and product market fit. Over the last 12+ years, I've grown businesses of all kinds. That includes taking a pre-seed startup from $0 to $3M ARR in the first year, and scaling a Series A startup by $15M through pricing and positioning (today it's worth $4B). I've also been a management consultant at Bain, working on the other side, with hedge funds and private equity funds evaluating startups for strong competitive positioning and differentiation. I love product research and competitor research. Give me a handful of competitor products and I'll go deep: what's working, what's not, how onboarding flows, where users hit their aha moment, and where they drop off. This is my jam! I know how hard it is to build something from scratch. You're moving fast, resources are tight, and every decision feels high stakes when you don't have enough information yet. As a founder and having worked with several startups, I bring the same care, clarity, and rigor to your business that I'd want if it were my own on the line. In this day and age, everyone can build a great product. What separates the ones that win is positioning: finding your niche and truly serving it better than anyone else. That's where I come in. I'm new to Upwork, but not to growth! I've spent 12+ years in this work and I'm happy to share my resume once we're connected. I can help you with: 1. COMPETITOR RESEARCH AND POSITIONING: - How to position your product in an underserved niche where you have an edge. - Find who you truly compete with, how they're differentiated from each other and from you. - I've spent 12+ years going deep into competitive positioning, noticing onboarding, aha moments, habit formation, and the other key elements that make successful products what they are. 2. PRODUCT RESEARCH AND STRATEGY: - What's working, what's not? When users come to you, what does their onboarding look like? Their aha moment? Their retention? 3. FINDING FIRST CUSTOMERS & GROWTH CHANNELS: - If you're looking to find and test the right growth channels to get your first paying users, I can help with that. - In a crowded market where everyone can build their own app in minutes, the reason why customers will choose you (over other options) is the trust that you'll solve their problem as efficiently as possible. That's how we will position your story to drive retained and referring users. CASE STUDIES & PRIOR EXPERIENCE: 1. BrowserStack (Head of Monetization, Growth | 2nd growth hire): Drove ~$15M in growth through pricing and positioning strategy. The company is now valued at $4B. 2. AbstractOps (Head of Growth, pre-seed): Took the company from $0 to $3M ARR in the first year with a high converting lead engine. 3. Bain & Company (management consultant): Advised hedge funds and PE firms on tech startup investments, evaluating competitive positioning. Also grew businesses across real estate, retail, and tech. 4. Femtech startup (early-stage): Defined their ICP, iterated on their MVP, and tested growth channels, landing their first 100+ users. 5. Coaching app (founder): Built and grew a bootstrapped coaching app to 4k+ users. Reviews (find more reviews on GrowthMentor) ⭐⭐⭐⭐⭐ "Saachi helped us completely revamp our funnel strategy for early stage product startup. She brought clarity, direction, and systematic structure to our growth channel - thanks to her leadership, we have narrowed the best path fw are are moving in structured testing !" — Maggie Lusk, AI Femtech founder ⭐⭐⭐⭐⭐ "Incredibly thoughtful, practical, and sharp. She quickly cut to the core challenge in our business and helped us reframe how to validate positioning before overbuilding product. We left with real clarity, concrete next steps, and a much stronger framework for positioning, MVP scope, and validation. Highly recommend Saachi to any founder working on early-stage GTM, positioning, or AI products." — Emma O'Keefe-Molloy, Luxury Travel AI Company ⭐⭐⭐⭐⭐ "A very thoughtful and structured session. She helped me move from intuition to clear measurement by focusing on conversion, drop-offs, and early validation signals. Practical, first-principles driven, and directly applicable to my growth stage. Highly recommended for founders testing new channels and wanting clarity before scaling." — Abdulaziz Abdullah, Car Rental Startup ⭐⭐⭐⭐⭐ "An amazing mentor who came in well-prepared and helped us explore viable options for our upcoming launch." — Education Startup Founder

🟢 If it can be automated, it has probably already been built here: lead generation, list cleaning, enrichment, cold outreach, CRM sync, scrapers, internal tools, RAG pipelines, multi-agent systems, agent memory. 🟢 The portfolios attached to this profile are screenshots of those systems running live, updated as new ones ship. And if you're more of a cinephile than a reader, every one of them has a Loom walkthrough, plus Looms of work that never made it here. Just ask. 🟢 PROOF, NOT PROMISES ⚪ From HubSpot to clay to Salesforce, 200,000+ contacts routed by persona x ownership, validated, with 75 personalized drafts per segment using Anthropic API; BDR research went from 5-10 accounts a day to whole segments in minutes. ⚪ A hiring-signal machine prototyped in Clay and migrated to n8n in 10 days, replacing a $479/month Clay plan; it finds companies hiring, finds the decision-maker, writes the email, loads the campaign, weekly, unattended (portfolio: "Hiring Engine"). ⚪ A 3-tenant intent tracker pulling LinkedIn activity via Trigify, ads, Mailchimp, forms and webinars, scored by Claude, routed hot/warm/cold to Slack, HubSpot and Sheets; 52-57 scored leads a month (portfolio: "Multi-Signal Intent Tracker"). ⚪ 43,610 companies classified by a multi-agent Claude Code system at a tenth of the $5,000+ per-row API quote, then rebuilt inside the client's own Claude with custom skills and an Obsidian memory so no row is ever paid for twice (portfolio: "AI Classification Engine, 10x Cheaper"). 🟢 THE AI PART, WITHOUT THE NOISE Every week something new drops: Claude Code, Codex, agent frameworks, Obsidian workflows, RAG and LightRAG systems, open-source local models (Hermes, Qwen), MCP servers, and whatever ships next month. Keeping up with that is not your job. It gets tracked here daily, tested on real data, and only what's useful to YOUR pipeline reaches you; nothing because it's trendy. Your side of the table stays clean: metrics, your database, and deciding what gets automated next. 🟢 WHAT GETS BUILT FOR YOU ⚪ AI integration: Claude Code, Codex, Anthropic API, OpenAI; multi-agent workflows, MCP servers, custom skills, RAG, Obsidian agent memory. ⚪ Clay: waterfall enrichment, BYOK, ICP scoring, persona and ownership routing, Claygent research, Sculptor. ⚪ Marketing automation: Instantly, Smartlead, SmartProspect, HeyReach; sequences, A/Z tests, full deliverability (SPF/DKIM/DMARC, ZeroBounce, warmup). ⚪ Workflows and APIs: n8n, Zapier, Make; HTTP/REST APIs, webhooks, multi-tool orchestration, Apify scrapers. ⚪ CRM: HubSpot, Salesforce (SOQL), Zoho, Pipedrive; pipeline design, field mapping, sync, dedupe. 🟢 HOW HANDOFF WORKS You get Loom walkthroughs, interactive HTML docs, and a Claude project wired to your stack, so changing targeting or duplicating a campaign is a prompt, not a ticket. 🟢 STACK Claude Code, Codex, Anthropic Claude, OpenAI, Claygent, Obsidian | Clay, Apollo, ZoomInfo, Sales Navigator, Crunchbase, Wiza, Trigify, Apify | Instantly, Smartlead, SmartProspect, HeyReach, Nureply | HubSpot, Salesforce, Zoho, Pipedrive | n8n, Zapier, Make, HTTP APIs | ZeroBounce, MillionVerifier 🟢 Don't see your tool here? Tools in the same genre behave like each other; with the fundamentals in place, the learning curve is days, not months. 🟢 So: what do you need automated, enriched, built, researched, or filtered out for you? Send it over. A plan comes back within 24 hours.

𝐈 𝐚𝐦 𝐚 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 𝐰𝐢𝐭𝐡 10+ 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐡𝐞𝐥𝐩𝐢𝐧𝐠 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞𝐢𝐫 𝐦𝐚𝐫𝐤𝐞𝐭, 𝐚𝐧𝐚𝐥𝐲𝐳𝐞 𝐭𝐡𝐞𝐢𝐫 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬, 𝐚𝐧𝐝 𝐦𝐚𝐤𝐞 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬. 𝐎𝐯𝐞𝐫 𝐭𝐡𝐞 𝐥𝐚𝐬𝐭 𝐝𝐞𝐜𝐚𝐝𝐞, 𝐈’𝐯𝐞 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞𝐝 150+ 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐚𝐧𝐝 𝐰𝐨𝐫𝐤𝐞𝐝 𝐰𝐢𝐭𝐡 80+ 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬, 𝐃2𝐂 𝐛𝐫𝐚𝐧𝐝𝐬, 𝐒𝐚𝐚𝐒 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬, 𝐚𝐠𝐞𝐧𝐜𝐢𝐞𝐬, 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐬𝐞𝐥𝐥𝐞𝐫𝐬, 𝐦𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐞𝐫𝐬, 𝐚𝐧𝐝 𝐁2𝐁 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐫𝐬. 𝐖𝐡𝐚𝐭 𝐈'𝐯𝐞 𝐇𝐞𝐥𝐩𝐞𝐝 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐀𝐜𝐡𝐢𝐞𝐯𝐞: ➤Launch new products with confidence (backed by market data) ➤Enter new markets with the right strategy (avoiding costly mistakes) ➤Improve pricing models (increase revenue by 20-30%) ➤Understand real customer demand (not assumptions) ➤Identify high-value target segments (maximize ROI) ➤Analyze competitors deeply (understand positioning, threats, opportunities) ➤Strengthen their market positioning (win against competition) ➤Create investor-ready insight reports (support successful fundraising) ➤Build business plans backed by strong data (actionable roadmaps) ➤Reduce risk and accelerate growth through strategic clarity I create clear, well-structured reports that give direction and help leadership teams make better decisions. Every report includes insights, charts, tables, and clear explanations—designed so even non-technical readers understand exactly what's happening in their market and what steps to take next. 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐈 𝐏𝐫𝐨𝐯𝐢𝐝𝐞: ➤Market Research Reports — Market size, trends, opportunities, growth drivers ➤Competitive Intelligence Reports — Competitor analysis, SWOT, positioning, threats ➤Competitor Comparison Reports — Feature/pricing comparison, win/loss analysis ➤Industry & Trend Reports — Market dynamics, emerging opportunities, disruption signals ➤Customer & Buyer Persona Insights — Who buys what, why, and how to reach them ➤SWOT + Opportunity Analysis — Strengths, weaknesses, threats, and real opportunities ➤Go-to-Market Strategy Inputs — Market entry, positioning, pricing, messaging ➤Business Strategy Research — Support for strategic decisions and pivots ➤Pricing & Positioning Research — Optimize pricing, understand willingness to pay ➤Market Entry Analysis — Should we enter? How? What are the risks? 𝐌𝐲 𝐫𝐞𝐩𝐨𝐫𝐭𝐬 𝐚𝐥𝐰𝐚𝐲𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: ✓ Executive summary (key findings at a glance) ✓ Detailed market analysis (with data sources) ✓ Competitive landscape mapping ✓ Strategic recommendations (actionable next steps) ✓ Charts and visualizations (easy to understand) ✓ Professional formatting (ready for presentations) ✔ 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 𝐈'𝐯𝐞 𝐖𝐨𝐫𝐤𝐞𝐝 𝐀𝐜𝐫𝐨𝐬𝐬: FMCG | Beauty & Skincare | Healthcare | SaaS & Tech | E-commerce | Manufacturing | Textiles & Apparel | Fintech | Food & Beverages | Real Estate | Retail | D2C Brands | B2B Services | Logistics | Renewable Energy | Education Tech | Travel & Hospitality | This diverse experience helps me understand any business quickly and deliver valuable insights immediately. ✔ 𝐖𝐡𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐂𝐡𝐨𝐨𝐬𝐞 𝐌𝐞: ✓ 10+ years of real research experience — Not new to this field ✓ Very clear and simple reporting — No jargon, easy to understand ✓ Strong insights, not just data — Strategic recommendations included ✓ Fast delivery with high accuracy — 5-7 days for comprehensive reports ✓ Easy communication — I explain findings clearly, answer questions thoroughly ✓ Professional, structured approach — Systematic methodology ensures quality ✓ Business-focused analysis — Every report ties to your business goals ✓ Reports that drive action — Insights you can implement immediately ✓ Affordable pricing — 60-80% less than traditional research firms Whether you're launching a product, entering a new market, raising funding, or making a strategic pivot professional research creates clarity and confidence in your decisions. Let me help you understand your market deeply. Send me a message and let's discuss what research insights would be most valuable for your business.