Hire the Best Google Data Studio Specialists
in the Netherlands

Do you feel confident spending your money on Meta or Google Ads? Most business owners don't. I've worked with over 200 of them and the problem is almost always the same: the data can't be trusted, so every budget decision is a guess. Meta says ROAS is 4.2. Shopify says something different. Google claims half the conversions. And nobody can tell you which campaigns are actually profitable. So you scale what feels right. And budget leaks in places you can't see. That's the problem I fix. My name is Michel Brok, founder of Tracking Architects. 17 years in digital marketing. 200+ tracking implementations across Shopify brands, media buyers, and growth teams running serious ad spend on Meta and Google. I build the infrastructure that turns your fragmented data into one clear picture, so you can make confident budget decisions instead of educated guesses. What's usually broken When I audit a new account, I almost always find the same three problems: 1. Signal quality: Meta and Google aren't receiving accurate purchase signals, so the algorithm can't find your best buyers 2: Attribution gaps: conversions are missed or double-counted, making platform data untrustworthy 3: No single source of truth. Shopify, Meta, and Google all tell a different story, and nobody knows which one to believe Once those are fixed, most clients see 20–30% more tracked conversions on Meta and 17–26% uplift in Google Ads. Not because ad performance magically improved, because the data was wrong to begin with. What accurate tracking actually unlocks Clean data isn't the end goal, it's the starting point. Once your sources agree, you can start asking the questions that actually move the business: - Which campaigns are profitable after COGS and shipping? - Which customer segments have a CAC worth paying? - Where should the next €10–50k in ad spend actually go? That's the layer most brands never reach because they're still arguing about which number is right. We help you get there. Who I work with Shopify brands and media buyers spending serious budget on Meta Ads and Google Ads, who need to trust their numbers before they scale. Especially if: - Your Meta ROAS and Shopify revenue don't match - You're dealing with Meta health restrictions or other sensitive categories - Multiple people have touched your GTM setup and it's become unreliable - You're increasing spend and need a stable, privacy-compliant tracking foundation What the work looks like 1. Audit - I identify exactly what's broken and what it's costing you in missed signals and bad decisions 2: Implementation - Clean, server-side tracking via Google Tag Manager and Stape: Meta Conversions API, Google Enhanced Conversions Tracking, Consent Mode V2, GA4, and more 3: QA - Full verification with test events and live tracking before anything goes live 4: Handoff - You get a walkthrough of what was built, why, and how to maintain it Platforms: Shopify · WooCommerce · GoHighLevel · ClickFunnels · HubSpot Tracking stack: Meta Conversions API · Google Ads Enhanced Conversions · GA4 · TikTok / Pinterest / Snap Events APIs · Looker Studio Fast to respond. Straightforward to work with. Focused on one outcome: you knowing exactly where your ad budget is going, and where it should go next. Let's start with an audit. Michel Brok Founder, Tracking Architects

I have 7+ years of experience creating and maintaining dashboards that help teams make better, data-driven decisions. What I can help with: ✓ Clear, user-friendly dashboards for marketing and performance reporting ✓ Combining data from multiple platforms into a single, reliable view ✓ Automating reports and workflows to save time and reduce manual work ✓ Zapier-based automations to connect tools and streamline data flows I create reports and visualizations using: ✓ Google Analytics, Google Ads, Google Search Console, Google Shopping ✓ Facebook Ads, LinkedIn Ads ✓ Email marketing tools ✓ Zapier (automation & integrations) ✓ Google Sheets (automated reports and dashboards) If you need simple, effective reporting with smart automation, I’d be happy to help. Let’s connect.

Most teams I work with have the same problem: data spread across multiple tools, reports that take hours to pull together manually, and numbers that nobody fully trusts. By the time leadership asks a question, someone's scrambling to build a spreadsheet from scratch. I fix that. I build dashboards and reporting systems that answer the questions your team actually asks -- not generic templates, but tools designed around how your business makes decisions. And I start by making sure the underlying data is clean and reliable, because a dashboard built on bad data is worse than no dashboard at all. What that looks like in practice: I've built automated KPI dashboards for SaaS companies tracking churn, revenue, and product engagement. I've cleaned and restructured datasets that had been manually maintained in spreadsheets for years. I've written the SQL and Python behind reporting pipelines that replaced hours of weekly manual work with something that refreshes on its own. Before going freelance, I spent 8.5 years at GitLab -- first as a support engineer, then as a Senior Customer Success Manager working with Fortune 500 engineering teams. That background means I'm comfortable with complex technical environments and used to working directly with senior stakeholders, not just taking ticket requests. Every project starts with a clear scope, fixed price, and defined deliverable. For larger engagements, I typically recommend starting with a short paid data review so we both know what we're working with before committing to a bigger build. Tools: SQL (advanced), Python (Pandas, NumPy, Matplotlib, Seaborn, Scikit-learn, automation, statistical analysis), Jupyter notebooks, API data extraction, Automation scripts, Tableau, Excel, Google Sheets, Looker Studio, PostgreSQL, GitLab CI/CD.

Find me 🟦in: /mariefostercreative 🔄 Last updated 20th March 2025 👋 About me 👋 I am a freelance Creative Strategist and Marketeer with over 11 years of industry experience working on large and small brands from both in-house and ad agency set-ups. I am a marketing all-rounder with experience in both strategic and creative "big thinking", as well as hands-on experience in design, analytics, email marketing, and social media management (paid and organic). I love to work with start-ups on creating a well-rounded marketing strategy to achieve your goals, and also have a particular specialism with social media campaigns (paid and unpaid). I thrive with variety and am excited by big challenges. I believe that my varied skillset and passion for problem solving makes me an ideal fit for small charities or start-ups who need a determined all-rounder to make impactful KPI-driven campaigns. My relevant education and experience: • BA Honours Creative Advertising Degree (Lincoln University), Foundation Art & Design degree (Central St. Martins, London). • Freelance Art Director at various ad agencies: DLKW Lowe, Quiet Storm, Isobel, IRIS Worldwide, Blue Hive, GTB / Ogilvy. (2 years). Developing advertising campaigns across a range of channels. • Worked for 4.5 years as an Art Director and single creative working on social & campaigns for Ford Motor Company, South West Trains, Guide Dogs for the Blind, and Wrap-up London. Covering a range of TV, Radio, Print, PR, Social Media, digital marketing, online advertising, and non-traditional campaigns. • Launched and managed the organic social media channels (paid and organic) for several small brands as a freelance marketing and social media consultant (VA Institute Australia, Village Leathers London, Just Move in). Coming up with a new brand image for Village Leathers and JMI, creating design and copy guidelines to be used across all channels. • Employed for 3 years at CLUSE watches as a Senior Social Media Specialist and copywriter leading a team of 4 social media managers and designers. Coming up with the strategies and creative concepts for all social platforms and creating content for email marketing. • At Generation UK & Ireland (employed for 2 years) I led the creation and implementation of the organisations first marketing strategy and managed all executions across organic and paid social channels, eventually hiring a marketing team. This included creating the marketing strategy, creating content and posting to all social media channels, creating weekly, monthly, and quarterly progress reports and adapting the strategy based on learnings, creating an automated email marketing flow for our subscribers and writing all emails, creating a paid marketing strategy and executing it across social media and Google Ad Words. • Content creator for Howsy and Upad. Creating blog, website and email content for landlords. • Launching marketing strategy for Parcelist (USA Start -up). Here's some of my results: • Won a new client (South West Trains) for Ad Agency GTB with my pitch for the “Adless Ad Campaign”. I became the lead creative on this account for the following years the client remained with us. • Created the most engaged with Social Media post of all time for Ford Motor Company (Europe) with an astonishing 42% engagement rate. (Industry benchmark is 2%). • Won YCN award for best campaign and achieved several in-book D&AD awards as well as important contributions to Cannes Lions winning campaign entires. • Grew the organic social media following for Generation UK & Ireland by 500% in 6 months. • Several creative community competition wins with organisations such as She Says and One Minute Briefs. • Increased conversions from marketing by 40% in one year for Generation UK. • Created a 155% increase in transactions from organic social media for CLUSE watches and jewellery • Earned 7.7K in just 3 weeks with new social media assets for digital marketing (CLUSE Watches and Jewellery). • Increased comments by 74% and overall engagement by 34% (CLUSE watches and jewellery). • As lead creative on a charity campaign for wrap-up London with £0 budget, I created organic “buzz” through organic social media channels, influencer outreach, PR stunts, and using free ad space in Time Out and the Metro to reach 4.1M users organically and receive 23K coat donations within just one week. I am open to work and would love to chat to you about your brief - Come say hi! I am able to visit offices in the UK or the Netherlands, cadence to be negotiated per client.

Web Analytics Specialist with 3 Years of Google Products Expertise 📈 Specializations: - Google Tag Manager (GTM), including server-side implementations. - Google Analytics 4 (GA4) setup and management. - Proficient in JavaScript for custom tag and variable creation. - GTM and GA4 audits - Providing comprehensive documentation for all projects, including developer instructions and post-project guides. 🌐 Professional Background: - Extensive experience in installing GA4 from scratch and migrating from client-side tracking to server-side GTM. - Skilled in creating dashboards in Looker Studio. - Proficient with GA4 360 and GTM 360, including advanced implementations and configurations. - Expertise in writing queries in BigQuery. - Setting up and managing consent mode for web analytics. - Certified in OneTrust cookie management, capable of creating cookie banners. - Providing educational workshops and guidance on Google products, helping clients through the setup process. - With three years of practical experience in Google Ads, my expertise in web analytics has been significantly enriched. I am skilled in installing marketing platform pixels and configuring conversion tracking. 🛠 Skills & Work Ethic: - Known for being detailed and structured in my approach. - Prioritize making work clear and concise with well-structured documentation. - Workshops are designed to be short yet highly informative. - Committed to transparency, respect for deadlines, and open communication. 👩‍💼 Personal Insights: - Balancing freelance work with a full-time role. - Originally from Ukraine, I've been embracing life in the Netherlands for the past two years. - In my free time, I enjoy yoga, traveling, and immersing myself in fantasy books. - My approach to work and life is a blend of creativity, precision, and efficiency. ⏰ Availability: Primarily available on weekends. Open to working after 18:00 on weekdays for exceptional cases. 🚫 Please Note: No longer focusing on ad management, or ad-related projects. 🤝 Let me be your go-to expert for all things related to web analytics, ensuring your data is not only accurate but also insightful and actionable. 🤝

Certified Google Analytics/Tagging expert with extensive CRO experience. I am proficient at Google Analytics, Google Analytics 4, Google Tag Manager, Data Studio, Google Optimize, Google Sheets, SQL, Hotjar, Python. You can check my LinkedIn profile /armanozdemir/ Why should you choose me? ✅ Currently working at the biggest travel company as Senior Web Analyst ✅ 5+ years experience in GA, GTM, Data Studio, Data Analysis ✅ GA, GTM, CXL, LinkedIn, Coursera certifications ✅ Previously worked with clients in ecommerce, lead generation, finance at digital marketing agencies ✅ Worked on wide variety of analytics projects ✅ Engineering background with masters in management ✅ Outstanding academic qualifications ✅ Living in Amsterdam, NL I have excellent analytical skills proven both in various nationwide and international platforms. I have previously worked with different clients from a wide range of industries including FMCG, manufacturing, apparel, beauty, ecommerce, financial services, insurance, telecommunication and helped them with their data and analytics needs. These are the services I offer: ✅ Google Analytics setup & configurations (property-view level settings, filters, custom channel & content groupings etc) ✅ Google Analytics audit, data quality & tracking control, finding improvement areas in GA setup and data collection ✅ Creating custom segments and audiences for specific needs ✅ Analyzing the Google Analytics data and providing actionable insights and action plan ✅ Migration to Google Analytics 4 & necessary configurations ✅ Creating measurement plan & documentations for event tracking, custom dimensions, enhanced ecommerce tracking ✅ Tracking implementations with Google Tag Manager, setup event tracking, custom dimensions, user ID setup ✅ Creating visualizations & dashboards with Google Data Studio (Looker Studio), data blending, calculated fields, solving specific reporting problems ✅ Conversion rate optimization (CRO) audit-analysis with quantitative and qualitative data sources and generating test hypotheses ✅ Setup AB tests (including coding) on Google Optimize and evaluate test results ✅ Data analysis, query on Microsoft SQL Server, Google Big Query ✅ Building classification & regression models on Python ✅ Performing k-means clustering on Python Do you have any questions or any other data analysis, tracking or optimization needs? Lets arrange a quick meeting to clarify your needs and what I can do for you. Partner satisfaction is the most important thing for me. I have always tried to deliver excellent work in my previous projects. If you are not happy with the end result, I always offer you money back guarantee.