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Core Skills: Business Intelligence Specialist: Power BI, Google Data Studio Database System Development: Microsoft Fabrics Warehouse and Lakehouse (ETL Pipeline) Programming Languages: SQL, Python I help businesses turn complex data into clear, actionable insights that drive smarter decisions and measurable growth. What I Bring to Your Business: 1. Transform scattered data into clean, structured, decision-ready datasets 2. Build interactive dashboards that executives actually use 3. Automate manual reporting processes to save time and reduce errors 4. Deliver insights that directly impact revenue, cost, and performance KPIs Core Expertise 🔹 Data Engineering & ETL - SQL (advanced querying, optimization, data modeling) - Python (Pandas, NumPy for data transformation) - ETL pipeline development (batch & incremental loads) - Data cleaning, validation, and transformation - Microsoft Fabric (Data Factory, Lakehouse, Warehouse) 🔹 Business Intelligence & Reporting - Power BI (data modeling, DAX, dashboards, storytelling) - Google Looker Studio (interactive reporting, marketing analytics) - KPI development and performance tracking - Executive dashboards and self-service BI solutions 🔹 Data Warehousing & Cloud - Microsoft Fabric ecosystem (end-to-end analytics platform) - Azure Data Lake & modern data architecture - Data integration from multiple sources (APIs, databases, files)

I fix your conversion tracking and attribution when you don't trust your data in Google Ads, Facebook Ads or TikTok Ads. My first objective is to get the data as accurate as possible, second step is to make sure the advertising algorithms are receiving the right signals to find you more buyers. My name is Michel Brok, founder of Tracking Architects. I've worked for over 17 years in digital marketing. 200+ tracking implementations across Shopify brands, media buyers, and growth teams running serious ad spend on Meta and Google. I build the infrastructure that turns your fragmented data into one clear picture, so you can make confident budget decisions instead of educated guesses. What's usually broken When I audit a new account, I almost always find the same three problems: 1. Signal quality: Meta and Google aren't receiving accurate purchase signals, so the algorithm can't find your best buyers 2: Attribution gaps: conversions are missed or double-counted, making platform data untrustworthy 3: No single source of truth. Shopify, Meta, and Google all tell a different story, and nobody knows which one to believe Once those are fixed, most clients see 20–30% more tracked conversions on Meta and 17–26% uplift in Google Ads. Not because ad performance magically improved, because the data was wrong to begin with. What accurate tracking actually unlocks Clean data isn't the end goal, it's the starting point. Once your sources agree, you can start asking the questions that actually move the business: - Which campaigns are profitable after COGS and shipping? - Which customer segments have a CAC worth paying? - Where should the next €10–50k in ad spend actually go? That's the layer most brands never reach because they're still arguing about which number is right. We help you get there. Who I work with Shopify brands and media buyers spending serious budget on Meta Ads and Google Ads, who need to trust their numbers before they scale. Especially if: - Your Meta ROAS and Shopify revenue don't match - You're dealing with Meta health restrictions or other sensitive categories - Multiple people have touched your GTM setup and it's become unreliable - You're increasing spend and need a stable, privacy-compliant tracking foundation What the work looks like 1. Audit - I identify exactly what's broken and what it's costing you in missed signals and bad decisions 2: Implementation - Clean, server-side tracking via Google Tag Manager and Stape: Meta Conversions API, Google Enhanced Conversions Tracking, Consent Mode V2, GA4, and more 3: QA - Full verification with test events and live tracking before anything goes live 4: Handoff - You get a walkthrough of what was built, why, and how to maintain it Platforms: Shopify · WooCommerce · GoHighLevel · ClickFunnels · HubSpot Tracking stack: Meta Conversions API · Google Ads Enhanced Conversions · GA4 · TikTok / Pinterest / Snap Events APIs · Looker Studio Fast to respond. Straightforward to work with. Focused on one outcome: you knowing exactly where your ad budget is going, and where it should go next. Let's start with an audit. Michel Brok Founder, Tracking Architects

🎯 𝗘𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 - 𝗛𝗼𝗻𝗲𝘀𝘁 𝗤𝘂𝗼𝘁𝗲𝘀 ⏱ 𝗙𝗮𝘀𝘁 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗧𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 𝗧𝗶𝗺𝗲𝘀 - 𝗔𝗹𝘄𝗮𝘆𝘀 𝗢𝗻 𝗧𝗶𝗺𝗲 ☑️ <𝟮 𝗛𝗼𝘂𝗿 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗧𝗶𝗺𝗲𝘀 (𝗠𝗼𝗻-𝗦𝘂𝗻) ✅ 𝗠𝗕𝗔 𝗚𝗿𝗮𝗱𝘂𝗮𝘁𝗲 - 𝟱+ 𝗬𝗲𝗮𝗿𝘀 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 — 📞 𝗧𝗼 𝗯𝗼𝗼𝗸 𝗮 𝗻𝗼-𝗰𝗵𝗮𝗿𝗴𝗲 𝗮𝗻𝗱 𝗲𝗮𝗿𝗻𝗲𝘀𝘁𝗹𝘆 𝗵𝗲𝗹𝗽𝗳𝘂𝗹 𝗰𝗼𝗻𝘀𝘂𝗹𝘁 𝗰𝗮𝗹𝗹 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. 𝗜𝗻𝘃𝗶𝘁𝗲 𝗺𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗼𝗿 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗱𝗶𝗿𝗲𝗰𝘁 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸. — ❝ Waleed was outstanding to work with. He demonstrated strong expertise in Power BI and delivered a professional, well-structured dashboard that exceeded expectations. Communication was excellent throughout the project, he was responsive, proactive, and always willing to incorporate feedback quickly. The quality of his work was exceptional, with great attention to detail and a clear understanding of our business requirements. He completed the project on time and provided valuable insights that improved the final result. I highly recommend Waleed to anyone looking for a skilled Power BI expert. I would gladly work with him again on future projects. ❞ 🗣 Viktor Van Der Leden - Owner - eCommerce Store — 𝗛𝗶 𝗜’𝗺 𝗪𝗮𝗹𝗲𝗲𝗱! 𝗜 𝗲𝘅𝗰𝗲𝗹 𝗮𝘁 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝗨𝗦 & 𝗘𝘂𝗿𝗼𝗽𝗲 𝗯𝗮𝘀𝗲𝗱 𝗦𝗠𝗕’𝘀 𝗿𝗲𝗱𝘂𝗰𝗲 𝗺𝗮𝗻𝘂𝗮𝗹 𝘄𝗼𝗿𝗸, 𝘀𝗮𝘃𝗲 𝘁𝗶𝗺𝗲 𝗮𝗻𝗱 𝗴𝗮𝗶𝗻 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁𝗹𝘆 𝗯𝗲𝘁𝘁𝗲𝗿 𝗱𝗮𝘁𝗮 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀. I take messy spreadsheets, disconnected data and manual reporting and turn it into automated, decision-ready dashboards. My solutions revolve around useable data and data visualization that looks great for whoever you’re sharing it with. Ease of data use is another priority for me. You and your team members can expect to use and maintain your data reporting solution without extensive training on your own, without having to pay for ongoing support. If you do want a long-term partner, you can count on me. The biggest topics my clients ask for my help with are: 🔸 Data Analysis - Data Analytics - Data Visualization 🔸 Reporting Dashboards - KPI Tracking 🔸 Power BI - Excel - SQL 🔸 Automation & AI Data Processing - Claude - Claudecode Solutions - OpenAI - ChatGPT A more in-depth overview of the data analysis work I support my client with includes: 🔹 Data Modeling - Data Warehousing - Data Pipelines 🔹 Data Cleaning - Data Transformation - ETL Pipelines 🔹 Microsoft Excel - Excel Reporting - Excel Clean Ups - Advanced Formulas - Power Query 🔹 Microsoft Power BI Solutions - Management Dashboards - DAX 🔹 Data Dashboards - Dashboard Rebuilds 🔹 Reporting - Sales - ROI - Inventory Reporting - Weekly & Monthly Automated Reporting 🔹 Reporting Documentation & Video Walkthroughs 🔹 Looker Studio 🔹 BigQuery - SQL - API’s - VBA 🔹 Spreadsheet Automation 🔹 Automation & Workflow Optimization - n8n - Claude Code -Make . com- Zapier 📞 𝗧𝗼 𝗯𝗼𝗼𝗸 𝗮 𝗻𝗼-𝗰𝗵𝗮𝗿𝗴𝗲 𝗮𝗻𝗱 𝗲𝗮𝗿𝗻𝗲𝘀𝘁𝗹𝘆 𝗵𝗲𝗹𝗽𝗳𝘂𝗹 𝗰𝗼𝗻𝘀𝘂𝗹𝘁 𝗰𝗮𝗹𝗹 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿. 𝗜𝗻𝘃𝗶𝘁𝗲 𝗺𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗼𝗿 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗱𝗶𝗿𝗲𝗰𝘁 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸. Thanks for learning about how I can support you with your business intelligence project! Waleed Jawaid — ❝ Great experience working together. Waleed created a seamless automation system that connects our tools and eliminates manual effort. The workflows he made are easy to understand and maintain. Waleed’s communication and support throughout the project was excellent. Would definitely hire again. ❞ 🗣 Ahtisham Javed

Most teams I work with have the same problem: data spread across multiple tools, reports that take hours to pull together manually, and numbers that nobody fully trusts. By the time leadership asks a question, someone's scrambling to build a spreadsheet from scratch. I fix that. I build dashboards and reporting systems that answer the questions your team actually asks -- not generic templates, but tools designed around how your business makes decisions. And I start by making sure the underlying data is clean and reliable, because a dashboard built on bad data is worse than no dashboard at all. What that looks like in practice: I've built automated KPI dashboards for SaaS companies tracking churn, revenue, and product engagement. I've cleaned and restructured datasets that had been manually maintained in spreadsheets for years. I've written the SQL and Python behind reporting pipelines that replaced hours of weekly manual work with something that refreshes on its own. Before going freelance, I spent 8.5 years at GitLab -- first as a support engineer, then as a Senior Customer Success Manager working with Fortune 500 engineering teams. That background means I'm comfortable with complex technical environments and used to working directly with senior stakeholders, not just taking ticket requests. Every project starts with a clear scope, fixed price, and defined deliverable. For larger engagements, I typically recommend starting with a short paid data review so we both know what we're working with before committing to a bigger build. Tools: SQL (advanced), Python (Pandas, NumPy, Matplotlib, Seaborn, Scikit-learn, automation, statistical analysis), Jupyter notebooks, API data extraction, Automation scripts, Tableau, Excel, Google Sheets, Looker Studio, PostgreSQL, GitLab CI/CD.

I have 7+ years of experience creating and maintaining dashboards that help teams make better, data-driven decisions. What I can help with: ✓ Clear, user-friendly dashboards for marketing and performance reporting ✓ Combining data from multiple platforms into a single, reliable view ✓ Automating reports and workflows to save time and reduce manual work ✓ Zapier-based automations to connect tools and streamline data flows I create reports and visualizations using: ✓ Google Analytics, Google Ads, Google Search Console, Google Shopping ✓ Facebook Ads, LinkedIn Ads ✓ Email marketing tools ✓ Zapier (automation & integrations) ✓ Google Sheets (automated reports and dashboards) If you need simple, effective reporting with smart automation, I’d be happy to help. Let’s connect.

Web Analytics Specialist with 3 Years of Google Products Expertise 📈 Specializations: - Google Tag Manager (GTM), including server-side implementations. - Google Analytics 4 (GA4) setup and management. - Proficient in JavaScript for custom tag and variable creation. - GTM and GA4 audits - Providing comprehensive documentation for all projects, including developer instructions and post-project guides. 🌐 Professional Background: - Extensive experience in installing GA4 from scratch and migrating from client-side tracking to server-side GTM. - Skilled in creating dashboards in Looker Studio. - Proficient with GA4 360 and GTM 360, including advanced implementations and configurations. - Expertise in writing queries in BigQuery. - Setting up and managing consent mode for web analytics. - Certified in OneTrust cookie management, capable of creating cookie banners. - Providing educational workshops and guidance on Google products, helping clients through the setup process. - With three years of practical experience in Google Ads, my expertise in web analytics has been significantly enriched. I am skilled in installing marketing platform pixels and configuring conversion tracking. 🛠 Skills & Work Ethic: - Known for being detailed and structured in my approach. - Prioritize making work clear and concise with well-structured documentation. - Workshops are designed to be short yet highly informative. - Committed to transparency, respect for deadlines, and open communication. 👩‍💼 Personal Insights: - Balancing freelance work with a full-time role. - Originally from Ukraine, I've been embracing life in the Netherlands for the past two years. - In my free time, I enjoy yoga, traveling, and immersing myself in fantasy books. - My approach to work and life is a blend of creativity, precision, and efficiency. ⏰ Availability: Primarily available on weekends. Open to working after 18:00 on weekdays for exceptional cases. 🚫 Please Note: No longer focusing on ad management, or ad-related projects. 🤝 Let me be your go-to expert for all things related to web analytics, ensuring your data is not only accurate but also insightful and actionable. 🤝