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I manage Google Ads and Microsoft Ads for eCommerce businesses. I also specialise in Google Merchant Center, helping businesses resolve suspensions, misrepresentation issues and product disapprovals without losing momentum in their advertising. Over the past 13+ years I've worked across Google Ads, Microsoft Ads, Google Shopping and Performance Max, managing accounts for businesses of all sizes. Before working independently, I worked at Microsoft as a Search Specialist and Account Manager supporting Microsoft Advertising customers. Whether you need ongoing PPC management or help resolving a critical Merchant Center issue, I provide practical, hands-on support focused on improving performance and solving problems.

Spending €3K–15K/month on Google Ads but can't tell which campaigns are actually profitable after product costs and shipping? You're not alone, most e-commerce brands I work with start in exactly the same place. I'm Kevin, a Google Ads strategist with 7+ years of hands-on experience at a performance marketing agency, managing campaigns across Search, Shopping, and Performance Max for e-commerce brands and lead generation businesses. I've worked across sectors including home services, coaching, education, and direct-to-consumer retail. What's usually going wrong When I audit a new Google Ads account, I typically find the same three issues: 1. Campaign structure is built around clicks and impressions, not profit margins, so scaling means spending more without knowing if it's working 2. Conversion tracking is incomplete or inaccurate, Google is optimizing toward the wrong signals, which means the algorithm can't find your best buyers 3. No clear reporting layer, the business owner can't see what's actually driving revenue vs. what's just burning budget Once those are fixed, campaigns start optimizing toward real profit, not vanity metrics. How I approach it: POAS (Profit on Ad Spend) Most Google Ads managers optimize for ROAS. The problem is ROAS doesn't account for product costs, shipping, or returns, so a 4x ROAS campaign can still lose money. I build campaigns around POAS, Profit on Ad Spend, so every euro you put in is measured against what you actually keep. This means restructuring campaigns, fixing conversion tracking via GTM and GA4, and building dashboards in Looker Studio that show you the truth, not just the platform's version of it. What the work looks like 1. Audit: I review your account structure, conversion tracking, and ad spend to identify exactly where budget is leaking and what's misconfigured 2.Strategy: I build a POAS-based campaign plan aligned to your margins, your products, and your growth targets 3. Build & Launch: New or restructured campaigns across Search, Shopping, and Performance Max, with clean GA4/GTM tracking to feed the algorithm accurate data 4. Optimize & Report: Ongoing management with clear Looker Studio dashboards showing real profit, not just clicks and impressions Who I work with E-commerce brands on Shopify or WooCommerce spending €2K+/month on Google Ads who want to scale profitably. Especially if: - Your ROAS looks good but actual profit doesn't match - You've been running Google Ads for months but can't tell which campaigns to scale and which to cut - Your conversion tracking is set up but you don't trust the numbers - You want a strategist, not just someone pressing buttons in the ad account I also work with lead generation businesses in coaching, education, and home services. Platforms: Shopify · WooCommerce · Magento Ad channels: Google Search · Google Shopping · Performance Max · Microsoft Ads Tracking & reporting: GA4 · Google Tag Manager · Looker Studio · Semrush Straightforward to work with. Fast to respond. Focused on one thing: making sure every euro you spend on ads comes back as profit you can see. Let's start with an audit.

✅ Google Ads Specialist with Experience Since 2022 ✅ Google Certified Professional ✅ Analyzed and Optimized Over 2,000 Accounts ✅ Managing over $1.3 million in total ad spend yearly. Need a skilled professional to take over your Google Ads and drive real results? Let’s make your campaigns perform. Since 2020, I’ve been active in digital marketing and have specialized in Google Ads campaign management since 2022. I’ve worked on E-Commerce, B2B, and Lead Generation accounts with monthly budgets ranging from $500 to $50,000. I speak Dutch, English, and Turkish, and can build and optimize campaigns in all three languages. Before we start, I offer a free account audit, so you can see exactly where performance can improve.

🚫 Burning Through Your Ad budget? -> Let me fix that. ✅ 𝐆𝐔𝐀𝐑𝐀𝐍𝐓𝐄𝐄: 20%+ better CPA/ROAS in 30 days — or you don’t pay. I’ve Turned Around 50+ Accounts with Re-Structured Google Ads Campaigns and Conversion-Optimized Landing Pages. Why Partner with Me? ✨ 9+ years in Google Ads (full-time) ✨ $2M+ Ad Spend Managed ✨ $50M+ in Pipeline & Revenue Generated ✨ 5 Client Exits after growth ✨ Specialist in Ad Account Restructuring, Lower CAC, better lead quality ✨ Also run Meta, LinkedIn, X, Microsoft Ads ✨ Google Ads Certified & Partner, HubSpot Inbound Certified Real Results from Real Businesses: ⭐⭐⭐⭐⭐ "+180% conversions at -25% CPA" - Marketing Director, Signifier Medical ⭐⭐⭐⭐⭐
 “Incredible results! With Janis, we saw 12 times the conversions with the same budget. It’s not just marketing; it’s magic.” - CEO, Utilities Company, UK ⭐⭐⭐⭐⭐ "Janis has been a strong partner for driving sales via Google Ads." ⭐⭐⭐⭐⭐ "We grew so fast our calendars were booked 3 months out." - Evita K. CEO, Kondicio ⭐⭐⭐⭐⭐ "Quality Leads in weeks, not months." - Director of Sales, Dokumeds / RHO What I do (in short): ✅ Google Ads: Account Re-Structure, Optimizing for Lead Quality, Deal Value & Revenues ✅ All major PPC channels covered: LinkedIn, Meta Ads, X, and more ✅ Conversion Rate Optimization: Your landing pages should be as persuasive as your ads. ✅ Granular Campaign Architecture & Personalization: From SKAGs to STAGs ✅ Marketing Automation: Integrating with tools like HubSpot, Mailchimp and Zapier to streamline your operations and nurture leads.
 🧰 Tools: Google Ads, GTM, GA4, Scripts, Ahrefs, HubSpot, Looker Studio and more — set up to measure and improve, not just report. Pricing: - One-off consultation: 100$ / hr - Hourly work via Upwork tracker: 75$ / hr (minimum 16 hrs/mo) - Monthly Retainer work: 50$/hr (minimum 20 hours/mo) at 1,000$ / mo (depending on ad spend & scope) - Performance-based collaboration possible for established accounts - Guarantee: 20%+ Improvement in CPA/ROAS or You Don't Pay. 🪴 Let’s Talk Growth: Book a PPC strategy call. I’ll walk you through a live audit of your account with clear, actionable fixes. 🟢 Available now. Message me here on Upwork or invite me to your project. - Janis // --- Some more keywords for SEO --- Core Google Ads & PPC services: - Google Ads Expert - PPC Specialist - Pay-Per-Click Advertising - Google Ads Management - SEM (Search Engine Marketing) - Google Ads Campaign Optimization - Google Ads Audit - Google Ads Consultant - Paid Search Advertising - AdWords Expert (some still use the old term) Other PPC & Ad Platforms - Facebook Ads Expert - Meta Ads Specialist - Meta Ads Expert - Instagram Ads Expert - TikTok Ads Expert - LinkedIn Ads Expert - Twitter/X Ads Expert - YouTube Ads Expert - Pinterest Ads Expert - Reddit Ads Expert - Programmatic Advertising - Display Advertising - Native Advertising - Retargeting/Remarketing Expert - Demand Generation - Landing Pages & CRO (Conversion Rate Optimization) Expert - Landing Page Optimization - CRO Specialist - A/B Testing - Sales Funnel Optimization - ClickFunnels Expert - Unbounce Expert - Instapage Expert - High-Converting Landing Pages - E-commerce & Lead Generation - Lead Generation Expert - B2B Lead Generation - Google Shopping Ads - Performance Max Campaigns - E-commerce PPC - Shopify Google Ads - DTC (Direct-to-Consumer) Marketing - Lead Generation Expert - Local Lead Generation - B2B Lead Generation - B2C Lead Generation Data & Analytics - Google Analytics 4 (GA4) - Google Tag Manager (GTM) - UTM Tracking - Server Side Tracking - Offline Conversions - PPC Performance Reporting - Marketing Attribution - Data-Driven Marketing Marketing Strategy & Copywriting - Digital Marketing Strategist - PPC Copywriting - Ad Copy Testing - Persuasive Ad Copywriting - Competitive Analysis - Market Research Industry Expertise - Home Services PPC / Lead Gen - SaaS Marketing, SaaS Google Ads, SaaS Lead Gen, SaaS PPC - B2B Marketing, B2B Lead Generation, B2B PPC - Real Estate PPC - Healthcare PPC - Finance PPC - Legal PPC - E-commerce PPC Digital marketing expert, digital marketing specialist

✅ Expert in Scaling E-commerce via Google Ads ✅ Advanced Google Shopping & Merchant Center Specialist ✅ Proven Success with Large, Complex Product Feeds (10k-100k+ SKUs) ✅ Google Certified for Search, Shopping & Analytics ✅ Shopify & WooCommerce Expertise ✅ Fully Data-Driven & Super Responsive ✅ Google Tag Manager & GA4 Proficiency 🏆 14+ Years of Experience & High Client Satisfaction Hi, I’m Ivan. For 14+ years, I've been the growth partner for e-commerce businesses, managing millions of dollars in ad spend to generate millions more in client revenue. If you're a larger e-commerce brand looking to scale, optimize complex Shopping campaigns, or finally get control of a huge product feed, you are in the right place. I'm not a generalist; I am a dedicated, data-driven specialist focused on your e-commerce success. My hourly rate is for quick strategy calls and account audits. For long-term cooperation, I work on a monthly retainer. My Core Services & How I'll Help You My core strength is building and optimizing high-performing Google Ads systems for established e-commerce businesses. I thrive on the complexity that others avoid. I’ll be fully committed to your business by taking care of: - Advanced Google Shopping & Performance Max campaign management - Large-scale product feed optimization (custom labels, supplemental feeds, etc.) - Google Ads campaign creation, optimization & analysis - Tactical execution of campaign development & rollout - In-depth keyword development & ad creative testing - A/B ad creative and landing page analysis - Website, product page & UX analysis (for CRO) - Conversion tracking setup & optimization (GA4, GTM) My Toolkit & Qualifications Core Expertise (14+ Years): ✅ Google Ads (Search, Shopping, P-Max, Display) ✅ Advanced Data Analysis & Reporting ✅ Persuasive Ad Copywriting Tools & Technologies: ✅ Google Ads Manager & Editor ✅ Google Merchant Center (Advanced) ✅ Google Tag Manager (GTM) & GA4 ✅ Looker Studio (formerly Data Studio) ✅ Shopify & WooCommerce ✅ MS Clarity ✅ HTML, CSS, JS (for tracking & implementation) Certifications (Renewed Annually Since 2012): ✅ Google Ads (Search, Shopping, etc.) ✅ Google Analytics Certification A Note on "Overnight Success" Don’t expect overnight success; it’s not real. Building and optimizing successful Google Ad accounts takes time and effort. It can now take at least 3 months to get a Google Ads campaign fully optimized and performing against set targets. Successful Google Ads account management needs to be completely data-driven, and collecting data takes time, especially for new accounts. Thank you for reviewing my profile. If you're ready to scale your e-commerce business with a data-driven specialist, send me a message. I look forward to learning about your goals. Ivan

◆ Google PMAX ◆ Google Shopping ◆ Google Search ◆ Google Tag Manager ◆ Google Merchant Center ◆ Google Analytics ◆ Lead Generation ◆ eCommerce Platforms (Shopify, WooCommerce, Magento) ◆ Analytics & Reporting ◆ What I can do for you: - Create and implement a new Google Ads account, including conversion tracking with Google Tag Manager. - Audit and optimize your current Google Ads account. - Set up and manage campaigns tailored to your business goals. - Conduct keyword research to target the right audience. - Write compelling ad copy that converts (in Dutch and English) - Implement and optimize Google Tag Manager and Google Analytics 4 to monitor performance. - Provide ongoing support and optimization to ensure long-term success. I bring over 15 years of experience in Google Ads, working with businesses of all sizes to boost their online presence and drive leads and sales. My expertise spans all aspects of Google Ads, including campaign creation, keyword research, ad copywriting, and advanced bidding strategies. With a proven track record of increasing ROI and driving quality traffic (references available), I'm committed to delivering measurable results. Let’s discuss your project before placing an order! I'm happy to answer any questions and create a custom proposal that meets your unique needs.