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I fix your conversion tracking and attribution when you don't trust your data in Google Ads, Facebook Ads or TikTok Ads. My first objective is to get the data as accurate as possible, second step is to make sure the advertising algorithms are receiving the right signals to find you more buyers. My name is Michel Brok, founder of Tracking Architects. I've worked for over 17 years in digital marketing. 200+ tracking implementations across Shopify brands, media buyers, and growth teams running serious ad spend on Meta and Google. I build the infrastructure that turns your fragmented data into one clear picture, so you can make confident budget decisions instead of educated guesses. What's usually broken When I audit a new account, I almost always find the same three problems: 1. Signal quality: Meta and Google aren't receiving accurate purchase signals, so the algorithm can't find your best buyers 2: Attribution gaps: conversions are missed or double-counted, making platform data untrustworthy 3: No single source of truth. Shopify, Meta, and Google all tell a different story, and nobody knows which one to believe Once those are fixed, most clients see 20–30% more tracked conversions on Meta and 17–26% uplift in Google Ads. Not because ad performance magically improved, because the data was wrong to begin with. What accurate tracking actually unlocks Clean data isn't the end goal, it's the starting point. Once your sources agree, you can start asking the questions that actually move the business: - Which campaigns are profitable after COGS and shipping? - Which customer segments have a CAC worth paying? - Where should the next €10–50k in ad spend actually go? That's the layer most brands never reach because they're still arguing about which number is right. We help you get there. Who I work with Shopify brands and media buyers spending serious budget on Meta Ads and Google Ads, who need to trust their numbers before they scale. Especially if: - Your Meta ROAS and Shopify revenue don't match - You're dealing with Meta health restrictions or other sensitive categories - Multiple people have touched your GTM setup and it's become unreliable - You're increasing spend and need a stable, privacy-compliant tracking foundation What the work looks like 1. Audit - I identify exactly what's broken and what it's costing you in missed signals and bad decisions 2: Implementation - Clean, server-side tracking via Google Tag Manager and Stape: Meta Conversions API, Google Enhanced Conversions Tracking, Consent Mode V2, GA4, and more 3: QA - Full verification with test events and live tracking before anything goes live 4: Handoff - You get a walkthrough of what was built, why, and how to maintain it Platforms: Shopify · WooCommerce · GoHighLevel · ClickFunnels · HubSpot Tracking stack: Meta Conversions API · Google Ads Enhanced Conversions · GA4 · TikTok / Pinterest / Snap Events APIs · Looker Studio Fast to respond. Straightforward to work with. Focused on one outcome: you knowing exactly where your ad budget is going, and where it should go next. Let's start with an audit. Michel Brok Founder, Tracking Architects

Overview I’m Abed — Senior Full-Stack & AI Engineer (15+ years). I build and scale production-grade SaaS, marketplaces, and AI-powered e-commerce with clean architecture, measurable KPIs, and reliable delivery. What I deliver: 🛒 Multichannel commerce & ops: Amazon SP-API, Shopify, eBay, bol.com; listings/sync, orders/stock, pricing & rule engines, ERP/WMS/logistics/accounting integrations. 🤖 AI/LLM features: Product content from images, attribute mapping, RAG assistants, and cost-controlled AI microservices (OpenAI + self-hosted). 💳 FinTech & payments: KYC-ready APIs, reconciliation dashboards, audit trails, secure transaction flows. 🪙 Web3: NFT marketplaces & token utilities on Ethereum/Solana, wallet flows, IPFS pipelines. 🚀 SaaS/MVPs: Rapid PoCs → scalable releases with CI/CD, observability, documentation. Why hire me: 🧭 I own the architecture through launch and integrate the messy bits (legacy systems, 3rd-party APIs, data sync). 📈 Proven impact: SellEnvo (300+ customers), Mymesh (1,000+ buildings), B2BPay (3,000+ companies). 🗣️ Clear comms: short discovery → scoped milestones → weekly demos → on-time delivery. Selected projects 🛍️ SellEnvo — Co-Founder & Lead Architect. AI-powered multichannel SaaS; plug-and-play integrations; AI microservice shared with Listapro. (Laravel, Vue, AWS) — sellenvo.com 🧠 Listapro.ai — AI & Backend Dev. .NET Core backend for OpenAI + hosted LLMs; Shopify integration; Azure CI/CD. — listapro.ai 🏢 Mymesh — Senior Full-Stack. Smart-building dashboard + IoT sensors/control; microservices; SignalR realtime. — mymesh.nl 🗓️ Planbition — Team Lead. REST APIs, Ionic mobile app, worker planner, ML auto-planning, timesheets. — planbition.nl 💱 B2BPay — Backend & Integrations. FX/global payments APIs; OpenBank API; dashboards; DigitalOcean. — b2bpay.co 🌾 InventoryClub — Lead Blockchain. VNT token + smart contracts; trading wallet/app; MultiChain network. — inventoryclub.com 🪙 Sandwich.Network (Solana) — Full-Stack & Blockchain. Create/hold/trade NFTs; JS smart-contract integration. — sandwich.network ⭐ MyDC (Stellar) — Full-Stack & Payments. Wallet (buy/sell MYDC), payment gateway APIs, KYC/admin dashboard. — mydc.com.my 🎧 MIXO (Electron) — Cross-platform music library manager for DJs; audio library integrations. — mixo.dj 🎻 ProjectSAM Downloader (Electron + Vue) — Buy/download/manage orchestral libraries; payments; search. — projectsam.com 🚢 SoftSHIP (Ionic + Angular) — Shipping ops mobile app + web dashboard. — softship.com 🔐 Semieta (C#/.NET + Angular) — Visitor management & access control with door-lock/sensor integrations. — semieta.com 👨‍👩‍👧‍👦 IntelliPresence — Family privacy platform: IoT device link, telehealth appts, med reminders, video calls. — intellipresence.com 🥑 Avokado (Ionic + Laravel) — Marketplace, catalog, cart/checkout, order tracking, logistics integration. — avocadodelivers.app How I work 🧩 Architecture first (scalable, testable, documented) 📅 Weekly demos & transparent async comms 🔒 Security & privacy by design; your code/IP stays yours 👥 Solo or I can assemble a small senior team for extra velocity Skills: C#, .NET Core, .NET Framework, Delphi, PHP, Laravel, CodeIgniter, Node.js (ExpressJS, HAPI), JavaScript, Vue.js, Angular, React.js, HTML, CSS, TypeScript, Ionic, MySQL, SQL Server, PostgreSQL, MongoDB, ORM frameworks, Amazon SP API, Shopify, eBay, bol.com, crypto APIs, OpenAI APIs, e-commerce, banking, fintech, blockchain, crypto, NFT marketplaces, IoT, booking platforms, payment processing, ERP, CRM, scheduling systems, AI, LLM integration, LLaMA, OpenAI, AI-powered content generation, SEO optimization, automation, low-code (Mendix), cloud-native architecture, microservices, event-driven design, AWS, Azure, Docker, CI/CD pipelines, scalable architectures, performance optimization, and advanced UI/UX solutions.

Building Profitable Email Marketing Infrastructures that Convert and Retain I help established D2C and B2B brands (doing $50K+/month) build marketing systems that work while you sleep. No guesswork and no outdated practices, but data backed funnels, lifecycle automations that make sense, and retention programs that actually move the needle on revenue and LTV. Most brands leave millions on the table because their marketing funnel has gaps. They are glorified acquisition circuses: They're spending heavily on acquisition but bleeding customers through weak retention. I fix that. I've spent years owning end-to-end email and lifecycle marketing strategies for multiple clients across B2C and B2B. My approach combines high-level strategic thinking (think McKinsey-level data modeling) with hands-on execution in platforms like Klaviyo. The result? Sustainable growth driven by owned channels, not just paid ads. 💼 What I Do Best I specialize in building sophisticated marketing funnels that cover the entire customer journey: • Email & SMS Marketing Strategy – Advanced segmentation, behavioral triggers, and automation that convert • Retention & Lifecycle Marketing – Post-purchase flows, win-back campaigns, and loyalty programs that increase repeat purchase rates • Funnel Optimization – From cold traffic to raving fans, I ensure every stage converts • eCommerce Growth – Klaviyo expert focused on maximizing email-attributed revenue and LTV • Data-Driven Strategy – Advanced modeling to show exactly what retention metrics your brand needs to survive and thrive • CRM & Marketing Automation – Building systems that scale without adding headcount 📊 Real Results I've Delivered Scaled one of the top supplement brands in North America to $70M ARR Worked with major consulting firms like BCG on Fortune 500 companies Exited 2 DTC brands in 2024 and 2025 as a fractional CMO. Led a product marketing division at Intuit Named as an official Klaviyo Partner in 2026. 🎯 Who I Work With I'm the right fit if you're: ✅ Doing at least $50K/month in revenue ✅ Already using email or SMS marketing (even if underutilized) ✅ Ready to invest in real growth, not just tactics ✅ Based in North America or Europe (preferred) I'm NOT the right fit if you're: ❌ Just starting out or pre-revenue ❌ A bootstrapped solopreneur, freelancer, or micro business ❌ Looking for cheap quick fixes I work with serious brands that understand marketing is an investment, not an expense, and are ready to build systems that compound over time. 🛠️ Technical Toolkit Klaviyo • Email Marketing • Marketing Automation • CRM Strategy • Funnel Building • Retention Marketing • A/B Testing • Digital Strategy • GTM • eCommerce • Lifecycle Marketing • Segmentation • Deliverability Optimization 🌍 Working With Me I split my time between Canada and The Netherlands, giving me coverage across North American and European time zones. I bring an agency-level strategic approach with the agility and attention of a dedicated specialist. My philosophy is simple: build once, profit repeatedly. I create marketing systems that don't just drive short-term wins but set you up for sustainable, scalable growth. Ready to turn your email list into your most profitable channel? Let's talk about your funnel, your retention strategy, and how we can optimize your customer journey from discovery to loyal advocate. Send me a message with details about your business, and let's explore if we're a good fit.

Hi! I'm a native Dutch freelancer who helps businesses communicate naturally with Dutch-speaking customers. I specialize in localization rather than word-for-word translation. A good translation should never feel translated—it should read as if it was originally written in Dutch. That's exactly what I focus on. I work on websites, e-commerce stores, product descriptions, marketing content, AI-generated text, and more. Whether you need a translation, a final proofreading pass, or completely rewritten copy, I make sure the end result is clear, natural, and fits your brand. I can help with: English to Dutch translation Website and e-commerce localization AI translation editing and humanization Proofreading and QA Product descriptions Marketing copy Dutch copywriting I'm available for quick calls to discuss your localization goals and make sure the Dutch version matches your brand I care about the small details that make a difference: consistency, tone of voice, and writing that feels natural to a Dutch audience. I communicate clearly, deliver on time, and treat every project with care—whether it's a few hundred words or an entire website. If you're looking for someone who values quality and writes Dutch that actually sounds Dutch, I'd be happy to work with you.

I bring 12+ years of paid media expertise managing everything from strategy and campaign architecture to hands-on execution and technical implementation — no handoffs, no junior teams. You get a senior specialist doing the actual work. Over my career I have: -Generated over $1B in revenue for clients across B2C, D2C, eCommerce, and B2B -Managed budgets up to $5M/month across Google, Meta, and programmatic platforms -Built and optimized full-funnel campaigns — Search, Shopping, Performance Max, Paid Social, Display, and Programmatic, for both lead generation and eCommerce growth -Implemented advanced tracking and attribution systems including GA4, GTM, CallTrackingMetrics, and Meta Pixel to ensure accurate measurement and smarter optimization -Led paid media teams as strategic lead while maintaining direct ownership of performance My approach combines rigorous data analysis with creative testing to drive high ROAS, efficient CPAs, and scalable growth. I specialize in the details that move the needle: audience segmentation, keyword strategy, bid management, conversion tracking, and creative iteration, because I believe strategy without execution is just a deck. Industries and clients I've worked with include: -eCommerce and retail: Kroger, Bed Bath & Beyond, SCUF Gaming -Real estate: Feil Organization, SL Green, CoStar, SimplyHome -Home services: ARS Rescue Rooter, BlueOx Moving -Healthcare: Addiction treatment, ABA therapy, mental health providers -Education: Growing Brilliant, higher education, private schools, education vendors If you're looking for a senior paid media partner who can step in at any level from full strategy to account audits to fixing what an agency broke, I'd love to have a conversation!

Tracking is the foundation of profitable marketing. If your data is inaccurate, your ad platforms optimize on bad signals, your attribution is unreliable, and decisions become guesswork. I help businesses build tracking systems they can trust. I'm a Top 1% Upwork expert with 10+ years of experience and 320+ successful projects, specializing in Google Tag Manager, Google Analytics 4 (GA4), Server-Side Tracking, Meta Conversions API, Google Ads Enhanced Conversions, and BigQuery. I've worked with startups, 8-figure ecommerce brands, and enterprise companies, including Neil Patel, Argenx, and SEB Bank. I can help with: * Google Tag Manager (Web & Server-Side) * GA4 implementation, migration, audits & debugging * Server-Side GTM (Stape) * Meta Pixel & Conversions API (CAPI) * Google Ads Enhanced Conversions * Consent Mode v2 & CMP integrations * Shopify tracking * WooCommerce tracking * Data Layer implementation * Cross-domain & cross-platform tracking * BigQuery integration & reporting * Looker Studio dashboards * Offline conversion tracking * Attribution & data quality audits Common problems I solve: * GA4 doesn't match Google Ads or Meta * Missing or duplicate conversions * Poor Event Match Quality * Consent Mode v2 reducing attribution * Broken ecommerce tracking * Server-side tracking that's incorrectly configured * Inaccurate ROAS and attribution reporting * Tracking issues after a website migration or redesign My approach goes beyond installing tags. I build measurement systems that connect your website, advertising platforms, CRM, and backend so your marketing platforms receive complete, high-quality conversion signals. Every implementation is thoroughly tested using browser debugging, network requests, Tag Assistant, GA4 DebugView, and platform diagnostics to ensure your tracking is accurate before handover. What you can expect: * Clean, scalable implementations * Clear communication * Fast turnaround * Well-documented setups * Long-term reliability * Ongoing support when needed If you're looking for a tracking specialist who focuses on accuracy, data quality, and long-term reliability, I'd be happy to discuss your project.