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If HubSpot has become a maintenance burden instead of a growth engine — or if you want to make sure it never does — I can help. As a HubSpot Expert with hands-on experience streamlining business processes, I deliver solutions tailored to your actual operations. I assess your current workflows, identify bottlenecks, and apply practical automation and CRM restructuring. My solutions minimize manual work, improve data quality and standardize operations across pipelines — especially for fast‑growing teams struggling with person‑dependent or inconsistent processes. I specialize in HubSpot CRM configuration for Sales / Customer Success teams, and I build scalable systems enabling predictable revenue growth and smooth operations. ---------------------------------------------------------------------------- In my previous work, I have… 💡Built 200+ custom properties and managed 170+ workflows single-handedly, centralizing CRM operations for a 250-person company. 💡Managed a highly complex system spanning 11 customer acquisition channels, 6 sales teams, and 8 customer success service types. 💡Automated 20+ recurring tasks for one team, in one case, saving 240 hours per year (about $4,300). ---------------------------------------------------------------------------- What I bring to your project - Fully customized revenue pipelines that reflect your actual day‑to‑day operations - Recreation of your existing spreadsheet‑based processes inside HubSpot - Workflow automation that eliminates time-consuming, repetitive tasks - Reliable CRM data enabled by meticulous data cleaning and robust data hygiene practices - Easy‑to‑understand systems for non‑HubSpot users, supported by detailed SOPs and real user feedback - Advanced Excel and Google Sheets skills from my consulting background, using them to support data integrity and analysis ---------------------------------------------------------------------------- What sets me apart from other freelancers ☑️Your “second brain” in HubSpot management: I act as a proactive and reliable specialist with a deep understanding of your business, ensuring full performance of your HubSpot in your current plan. ☑️Long-term solutions targeting underlying issues: I focus on root-cause analysis and stakeholder input in data cleaning or workflow improvement — not assumptions or superficial bug fixes ☑️Responsive and reliable communication: Thorough documentation and intuitive visualization are core to my professionalism. ☑️Tech savvy and a fast learner: I’m proficient with a number of business tools such as Slack, Notion, Canva, FigJam, Dify and Google Workspace, and open to learning new tools and applications Please feel free to contact me to discuss your project and explore how I can assist you.

Hi, I’m a B2B Marketing Expert specialising in SaaS, Logistics, and Import/Export businesses. 🚢 ✅ With hands-on experience managing large-scale projects (200,000+ monthly B2B users), I know how to implement targeted strategies that generate tangible results. ✅ I’ve driven an average of 200 monthly B2B sales using a blend of cold emails and LinkedIn automation My approach is rooted in focused expertise. By concentrating on the Logistics, Import/Export, and SaaS domains, I develop tailored marketing solutions that guarantee maximum ROI in the shortest time frame. From lead generation to brand positioning, I ensure every initiative is optimised for success. Key Services: 1️⃣ Tailored B2B Marketing Strategies: Customised for Logistics, Import/Export, and SaaS sectors to boost digital presence and market share. 2️⃣ B2B Lead Generation & Email Marketing: Crafting high-conversion cold-email campaigns and LinkedIn outreach to engage and convert your target audience. SEO & SEM 3️⃣ SEO & SEM: Leveraging on-page and off-page techniques to enhance online visibility, drive targeted traffic, and improve SERP rankings. 4️⃣ Social Media Marketing (SMM): Creating platform-specific content and campaigns to build brand awareness and foster community engagement. 5️⃣ Pay-Per-Click (PPC) Advertising: Designing targeted ad campaigns for immediate exposure, qualified leads, and measurable ROI. 6️⃣ Website Creation & Optimization: Building and refining SEO-friendly, user-focused websites that reflect your brand’s values and convert visitors into leads. Core Specializations & Tools: ➡️ B2B Email Marketing & Automation: Cold emailing, personalized drip campaigns, segmentation strategies, and automated lead scoring. Platforms: Mailchimp, HubSpot, Salesforce, Workflow Automation. ➡️ LinkedIn Outreach & Networking: Expandi, Dripify, Snov.io, LinkedIn Helper, Quickmail, Lemlist; building high-impact B2B networks and driving SaaS and Logistics leads. ➡️ CRM & Marketing Automation: Salesforce CRM Management, HubSpot Marketing, integrated sales funnels, and data-driven insights, GoHightLevel, Pipedrive, Salesforce ➡️ SEO & SEM: Advanced SEO techniques (on/off-page), keyword research, Google Ads for SaaS and Logistics, and targeted traffic generation. ➡️ Social Media Marketing (SMM): Brand awareness in Logistics, SaaS, and Import/Export sectors, plus Linkedin, Facebook, Instagram, Twitter B2B engagement, Video content ➡️ PPC Advertising: Google Ads Specialist for SaaS, Facebook Ads, effective ad campaigns for Logistics and Import/Export, ensuring immediate visibility. ➡️ Website Design & Optimization: WordPress website development (Logistics/SaaS), SEO-optimized web development, conversion rate optimization. ➡️Content & Creative: Adobe Creative Suite proficiency, blog content creation (Logistics & SaaS), infographic design, and digital branding solutions, video editing ➡️ Online Reputation & Influencer Marketing: Online reputation management, influencer partnerships, and strategic client engagement to bolster brand credibility. ➡️ Market Research & Insights: Competitive analysis, audience segmentation, and innovative marketing techniques for SaaS, Logistics, and Import/Export verticals. ➡️ Data Analysis & Performance Tracking: Google Analytics, A/B testing for email campaigns, automated reporting, workflow automation, and ongoing campaign optimization. Why Work With Me? Specialized Expertise: I focus on Logistics, Import/Export, and SaaS, bringing specialized insights that generalist marketers can’t match. Data-Driven Results: Every strategy is informed by robust analytics and market research. Scalable Solutions: Whether you’re a startup or an established enterprise, I tailor initiatives that grow with your business. Proven Track Record: From large-scale user bases to successful sales funnels, my history speaks for itself. Let’s Collaborate! If you’re ready to elevate your B2B marketing, increase sales, and solidify your brand’s position in the marketplace, I’m here to help. Let’s connect and discuss how we can work together to unlock your full market potential. Updated: November 19,, 2025

Do you feel confident spending your money on Meta or Google Ads? Most business owners don't. I've worked with over 200 of them and the problem is almost always the same: the data can't be trusted, so every budget decision is a guess. Meta says ROAS is 4.2. Shopify says something different. Google claims half the conversions. And nobody can tell you which campaigns are actually profitable. So you scale what feels right. And budget leaks in places you can't see. That's the problem I fix. My name is Michel Brok, founder of Tracking Architects. 17 years in digital marketing. 200+ tracking implementations across Shopify brands, media buyers, and growth teams running serious ad spend on Meta and Google. I build the infrastructure that turns your fragmented data into one clear picture, so you can make confident budget decisions instead of educated guesses. What's usually broken When I audit a new account, I almost always find the same three problems: 1. Signal quality: Meta and Google aren't receiving accurate purchase signals, so the algorithm can't find your best buyers 2: Attribution gaps: conversions are missed or double-counted, making platform data untrustworthy 3: No single source of truth. Shopify, Meta, and Google all tell a different story, and nobody knows which one to believe Once those are fixed, most clients see 20–30% more tracked conversions on Meta and 17–26% uplift in Google Ads. Not because ad performance magically improved, because the data was wrong to begin with. What accurate tracking actually unlocks Clean data isn't the end goal, it's the starting point. Once your sources agree, you can start asking the questions that actually move the business: - Which campaigns are profitable after COGS and shipping? - Which customer segments have a CAC worth paying? - Where should the next €10–50k in ad spend actually go? That's the layer most brands never reach because they're still arguing about which number is right. We help you get there. Who I work with Shopify brands and media buyers spending serious budget on Meta Ads and Google Ads, who need to trust their numbers before they scale. Especially if: - Your Meta ROAS and Shopify revenue don't match - You're dealing with Meta health restrictions or other sensitive categories - Multiple people have touched your GTM setup and it's become unreliable - You're increasing spend and need a stable, privacy-compliant tracking foundation What the work looks like 1. Audit - I identify exactly what's broken and what it's costing you in missed signals and bad decisions 2: Implementation - Clean, server-side tracking via Google Tag Manager and Stape: Meta Conversions API, Google Enhanced Conversions Tracking, Consent Mode V2, GA4, and more 3: QA - Full verification with test events and live tracking before anything goes live 4: Handoff - You get a walkthrough of what was built, why, and how to maintain it Platforms: Shopify · WooCommerce · GoHighLevel · ClickFunnels · HubSpot Tracking stack: Meta Conversions API · Google Ads Enhanced Conversions · GA4 · TikTok / Pinterest / Snap Events APIs · Looker Studio Fast to respond. Straightforward to work with. Focused on one outcome: you knowing exactly where your ad budget is going, and where it should go next. Let's start with an audit. Michel Brok Founder, Tracking Architects

Hi, I'm Stas! 👋 I build AI automations for small and mid-size businesses — live in 2–4 weeks, plugged into the tools you already use. I help SMBs eliminate repetitive work using AI, n8n, APIs, Google Sheets, and CRM workflows. Got a different stack? No problem — most CRMs share the same core logic, and I've worked with some exotic ones I won't bother listing. If you know your process, I can automate it. ✅ I focus on practical solutions that go live in weeks: 🔥 Lead follow-ups & CRM cleanup 🔥 Data scraping (including protected pages) 🔥 Content workflows & document drafting 🔥 E-commerce data processing 🔥 Internal business operations Need to connect your website → CRM → payment system → accounting software into one clean, reliable workflow? Done it. Multiple times. ✅ What I work with: n8n · Python · Docker · CRMs · Lead generation · Heavy scraping · Marketing & content workflows · AI Agents · Chatbots · Mini-apps · Custom scripts · Remote apps integrated into website interfaces ✅ My process: ☕️ Interview with the process owner ☕️ Process analysis ☕️ Adapting the process for automation ☕️ Architecture design ☕️ Build ☕️ Testing ☕️ Iteration ✅ Industries I've worked in: Marketing · E-commerce · Law · Service firms · Accounting · Insurance · Real Estate · Dental & Medical practices · Home Services Ready for your first process audit? Let's talk.

Tracking is broken for most businesses. GA4 doesn’t match ad platforms, Facebook has no CAPI set up, and consent regulations kill half the data. I fix that. I am a Top 1% Upwork expert with 10+ years of experience in GA4, Google Tag Manager, Facebook Conversions API, and server-side tracking. I have completed 320+ projects, including for Neil Patel, publicly traded Argenx and SEB bank, and many more. 🏆 Top 1% Upwork | 320+ Projects | 10+ Years Experience 🏆 Guarantee: if after implementation your tracking is not verifiably correct and usable for decision-making, I will fix it until it is. No handover, no guessing, no half-working setups. Clients usually hire me when: * GA4 numbers do not match Google Ads or Meta * Facebook Conversions API is implemented but deduplication is wrong * Consent Mode v2 breaks conversion tracking * Server-side GTM exists but data quality is poor * Ad algorithms are being trained on low-quality or missing signals * They want future-proof attribution they can actually trust I do not just install tools. I design end-to-end tracking systems that close attribution gaps, survive privacy changes, and scale with the business. Accurate tracking is not just about reporting. It directly impacts ad platform learning. Clean signals train algorithms to find better buyers, faster, and with less wasted spend. CORE EXPERTISE Google Tag Manager (Web & Server-Side) * Full GTM setups, upgrades, and advanced audits * E-commerce data layer design (Shopify, WooCommerce, custom builds) * Server-side GTM via Stape for GA4, Google Ads, Meta CAPI, LinkedIn, TikTok, Pinterest, Microsoft Ads * Hybrid browser + server setups with deduplication * Cross-domain and cross-platform tracking (web, app, CRM) * Consent Mode v2 and CMP integrations (Cookiebot, OneTrust, custom) * Deep debugging using network traffic and Tag Assistant Google Analytics 4 (GA4) * Full GA4 implementations and health checks * Enhanced e-commerce and custom event modeling * Funnel analysis, path exploration, attribution, and segmentation * UA to GA4 migrations with dual tracking * BigQuery linking and custom SQL models (CLTV, cohorts, attribution) * Consent-compliant tracking and data retention controls Advertising Platform Tracking * Google Ads enhanced conversions (browser and server-side) * Meta Pixel and Conversions API v2 (advanced matching, deduplication, offline imports) * LinkedIn, TikTok, Pinterest, and Microsoft Ads integrations * Offline conversion imports from CRM, POS, and call tracking Dashboards and Reporting * Custom Looker Studio dashboards (GA4, ads, CRM, Shopify) * Blended reporting for ROAS, MER, CAC, and LTV * BigQuery pipelines for scalable reporting and cost aggregation * Executive-ready dashboards with automated delivery Platforms and Environments * Shopify (checkout tracking, subscriptions, GA4, GTM, CAPI) * WooCommerce and WordPress * SPA and custom builds (React, Next.js, custom frameworks) Your data should drive decisions, not confusion. If you want clean tracking, reliable attribution, and ad platforms optimizing on real signals, I can help. Feel free to reach out with questions or a quick overview of your setup. Thanks, Stijn

🚫 Burning Through Your Ad budget? -> Let me fix that. ✅ 𝐆𝐔𝐀𝐑𝐀𝐍𝐓𝐄𝐄: 20%+ better CPA/ROAS in 30 days — or you don’t pay. I’ve Turned Around 50+ Accounts with Re-Structured Google Ads Campaigns and Conversion-Optimized Landing Pages. Why Partner with Me? ✨ 9+ years in Google Ads (full-time) ✨ $2M+ Ad Spend Managed ✨ $50M+ in Pipeline & Revenue Generated ✨ 5 Client Exits after growth ✨ Specialist in Ad Account Restructuring, Lower CAC, better lead quality ✨ Also run Meta, LinkedIn, X, Microsoft Ads ✨ Google Ads Certified & Partner, HubSpot Inbound Certified Real Results from Real Businesses: ⭐⭐⭐⭐⭐ "+180% conversions at -25% CPA" - Marketing Director, Signifier Medical ⭐⭐⭐⭐⭐
 “Incredible results! With Janis, we saw 12 times the conversions with the same budget. It’s not just marketing; it’s magic.” - CEO, Utilities Company, UK ⭐⭐⭐⭐⭐ "Janis has been a strong partner for driving sales via Google Ads." ⭐⭐⭐⭐⭐ "We grew so fast our calendars were booked 3 months out." - Evita K. CEO, Kondicio ⭐⭐⭐⭐⭐ "Quality Leads in weeks, not months." - Director of Sales, Dokumeds / RHO What I do (in short): ✅ Google Ads: Account Re-Structure, Optimizing for Lead Quality, Deal Value & Revenues ✅ All major PPC channels covered: LinkedIn, Meta Ads, X, and more ✅ Conversion Rate Optimization: Your landing pages should be as persuasive as your ads. ✅ Granular Campaign Architecture & Personalization: From SKAGs to STAGs ✅ Marketing Automation: Integrating with tools like HubSpot, Mailchimp and Zapier to streamline your operations and nurture leads.
 🧰 Tools: Google Ads, GTM, GA4, Scripts, Ahrefs, HubSpot, Looker Studio and more — set up to measure and improve, not just report. Pricing: - One-off consultation: 100$ / hr - Hourly work via Upwork tracker: 75$ / hr (minimum 16 hrs/mo) - Monthly Retainer work: 50$/hr (minimum 20 hours/mo) at 1,000$ / mo (depending on ad spend & scope) - Performance-based collaboration possible for established accounts - Guarantee: 20%+ Improvement in CPA/ROAS or You Don't Pay. 🪴 Let’s Talk Growth: Book a PPC strategy call. I’ll walk you through a live audit of your account with clear, actionable fixes. 🟢 Available now. Message me here on Upwork or invite me to your project. - Janis // --- Some more keywords for SEO --- Core Google Ads & PPC services: - Google Ads Expert - PPC Specialist - Pay-Per-Click Advertising - Google Ads Management - SEM (Search Engine Marketing) - Google Ads Campaign Optimization - Google Ads Audit - Google Ads Consultant - Paid Search Advertising - AdWords Expert (some still use the old term) Other PPC & Ad Platforms - Facebook Ads Expert - Meta Ads Specialist - Meta Ads Expert - Instagram Ads Expert - TikTok Ads Expert - LinkedIn Ads Expert - Twitter/X Ads Expert - YouTube Ads Expert - Pinterest Ads Expert - Reddit Ads Expert - Programmatic Advertising - Display Advertising - Native Advertising - Retargeting/Remarketing Expert - Demand Generation - Landing Pages & CRO (Conversion Rate Optimization) Expert - Landing Page Optimization - CRO Specialist - A/B Testing - Sales Funnel Optimization - ClickFunnels Expert - Unbounce Expert - Instapage Expert - High-Converting Landing Pages - E-commerce & Lead Generation - Lead Generation Expert - B2B Lead Generation - Google Shopping Ads - Performance Max Campaigns - E-commerce PPC - Shopify Google Ads - DTC (Direct-to-Consumer) Marketing - Lead Generation Expert - Local Lead Generation - B2B Lead Generation - B2C Lead Generation Data & Analytics - Google Analytics 4 (GA4) - Google Tag Manager (GTM) - UTM Tracking - Server Side Tracking - Offline Conversions - PPC Performance Reporting - Marketing Attribution - Data-Driven Marketing Marketing Strategy & Copywriting - Digital Marketing Strategist - PPC Copywriting - Ad Copy Testing - Persuasive Ad Copywriting - Competitive Analysis - Market Research Industry Expertise - Home Services PPC / Lead Gen - SaaS Marketing, SaaS Google Ads, SaaS Lead Gen, SaaS PPC - B2B Marketing, B2B Lead Generation, B2B PPC - Real Estate PPC - Healthcare PPC - Finance PPC - Legal PPC - E-commerce PPC Digital marketing expert, digital marketing specialist