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I help small and medium-sized businesses build brands that people actually remember — and buy from. Before going independent, I spent 8+ years on the brand side of global consumer companies — Weight Watchers, Bonne Maman (Andros), Princes Foods — learning what actually makes people choose one brand over another. I loved to do that work! What I didn't love was working with agencies that never truly got under the skin of a brand. So I built the kind of creative partner I wish I'd had: one that connects strategy, story, and visuals into a single, cohesive offering. What I can help you with: - Brand strategy & positioning — clarity on who you are and why clients should choose you - Brand identity & logo design — a look that matches how you want to be perceived - Market research design & consumer insights — from setup, analysis to decisions for your brand. - Product development support, from concept to launch - Marketing strategy & campaign planning - Social media strategy, management, and content - Website updates to keep your brand consistent across every touchpoint - Photography & content creation that captures your brand authentically I work across the whole picture — strategy, story, and visuals — so nothing gets lost in translation between what your brand stands for and what people actually see. The result isn't just a prettier Instagram feed. It's a brand that knows exactly who it's talking to, communicates consistently, and attracts the right clients. If you're building a brand and want it to look and sound like it means business, let's talk.

What I offer: • Branding support • Social media strategy & content planning • Organizing & structuring ideas & workflow • Creative concept development • Unique, out of the box ideas • Campaign & content strategy Let’s build something fresh together!!!🎨

I help companies reduce cost, improve cash flow, and gain real-time visibility across finance and supply chain—by transforming ERP systems, redesigning processes, and building decision-ready analytics. With 15+ years of international experience (FCCA, CPA), including leading finance at Domino’s Pizza and Mitsubishi Motors distributor, I bring a rare combination of finance leadership + supply chain strategy + SAP expertise. Most consultants either understand finance or operations. I integrate both—so decisions actually work in the real business. Where I add value: - ERP Transformation (SAP S/4HANA, IBP, EWM) Align finance and supply chain processes end-to-end—from planning to execution to reporting - Business Process Modelling (BPMN) Redesign workflows (P2P, O2C, R2R, warehouse & planning processes) to remove bottlenecks and improve control - Analytics & Decision Support (Power BI) Build dashboards that management actually uses—linking operations to financial impact - Financial & Supply Chain Optimization Cost-to-serve, inventory optimization, working capital improvement, CAPEX & ROI modeling Selected Experience: - Domino’s Pizza Led SAP ERP implementation and finance transformation; automated workflows, improved reporting accuracy, and enabled scalable growth through structured planning and control systems - Mitsubishi Motors Managed €45M financing portfolio; optimized treasury and reduced finance costs while implementing ERP for stronger governance - EVERLAM SAP IBP & EWM Consultant; improved planning visibility and warehouse process alignment, supporting better operational efficiency Recent Work Includes: - Power BI dashboards for real-time finance & supply chain visibility - End-to-end business process modelling (BPMN) for operational efficiency - Advanced Excel-based models for inventory, cost optimization, and ROI analysis - VAT setup, bookkeeping, and compliance support for Netherlands-based entities - Integrated business cases combining finance + operations for strategic decisions I focus on practical impact, not theory—clean processes, reliable data, and decisions that improve performance. If you're looking to optimize SAP, improve visibility, or reduce operational cost, let’s talk.

Social Media Manager | UGC Creator | Brand Growth Expert I’m a results-driven Social Media Manager and UGC Creator passionate about helping brands grow with authentic, high-converting content. I combine creative storytelling with marketing strategy to build a consistent and engaging online presence for every brand I work with. Whether you need someone to manage your socials, plan content, or create eye-catching short-form videos, I’m here to help your business stand out online. What I can help you with: - Social media strategy and content planning - Account growth and engagement management - Creating UGC videos that convert (Reels, TikToks, Ads) - Writing captions and optimizing hashtags - Brand identity and tone of voice consistency - Analyzing results and improving performance Why clients love working with me: - Strong communication and on-time delivery - A mix of creativity and data-based marketing - Content that feels real, not like an ad - Flexible collaboration (remote, international projects) 📍 Based in Barcelona 🌿 Fluent in English & Dutch 💌 Let’s create content that connects and converts.

I founded LetWorkflow because I spent years watching service businesses bleed margin from messy operations and the wrong tools. The product is built, my team runs the day-to-day, and I'm back on the consulting side — because designing the system with a founder is the work I actually love most. What's new for me is agents. Over the next year, I want to be embedded with service-business founders in healthcare, legal, accounting, marketing, and adjacent industries — figuring out where AI agents add real leverage and where they're hype. I work with a small client roster (2-3 active at a time), at a founder rate, and I produce my deliverables using my own AI agent stack — which is how I move at 2-3x the speed of a typical operations consultant without losing depth. What I help with: - Agentic strategy & implementation roadmap - Product strategy & PRD-style specs - Business process & operations design - Custom agent implementation (when scope fits — limited capacity) - Fractional advisory for ongoing leverage My recommendations are tool-neutral. If LetWorkflow is the best fit, I'll say so transparently and compare it against alternatives. If it isn't, I'll tell you that too — my consulting revenue doesn't depend on you adopting any specific tool. For clients I meet on Upwork, all work, communication, and payments stay on Upwork in line with platform rules.

Extensive exerience in Venture Capital Funding, with 5 different projects where I helped in developing the Pitch, Company Strategy and Financial Modelling. 4+ Years in strategic business development, with a Master in Strategy Economics at Rotterdam University. Interested in innovative companies and help them to shape their future and scale-up.