Hire the Best Strategic Thinking Freelancers
in the Netherlands

I am driven by a profound passion for tackling company challenges using new ideas and methods. Throughout my career journey, I have been fortunate to encounter numerous instances where I could apply my ardor to drive business challenges. Over 17 years, I have acquired valuable expertise in vision and strategy development, performance management, process improvement, project management, and M&A across various pharmaceuticals, chemicals, construction, production, FMCG, service, and technology sectors. Furthermore, I have successfully led diverse projects (plan, schedule, and budget) and managed multi-disciplinary teams directly as well as the expectations of different stakeholders. I gained valuable experience in governance and decision-making processes during my membership of the Board of Directors and the Secretary of the Board.

I help businesses build strong, well-positioned brands through market research, strategic positioning, and effective marketing strategies. As an international marketing consultant, I work with companies to understand their market, refine their brand, and develop marketing and social media strategies that connect with the right audience. My background includes marketing, brand strategy, and consumer psychology, supported by a Master’s degree in Luxury Brand Management. I have worked with international businesses and entrepreneurs across Europe and the GCC region, developing strategies that help brands position themselves and differentiate in competitive markets. I have collaborated with businesses in industries such as luxury, beauty, concierge services, and real estate, developing marketing strategies, social media content strategies, and brand identity. My work has also involved building new brands from scratch, repositioning existing brands, and developing strategies that strengthen brand identity and market presence. I support businesses with: • Marketing Strategy & Marketing Planning
Development of strategic marketing plans to help brands reach the right audience and strengthen their market position. • Brand Strategy & Brand Positioning
Defining brand identity, messaging, and positioning to create a clear and differentiated brand presence. • Brand Development & Rebranding
Building new brands from scratch or repositioning existing brands to strengthen brand identity and market perception. • Market Research & Competitor Analysis
Research and analysis to understand market trends, competitors, and customer behavior. • Consumer Psychology & Audience Research
Understanding customer motivations, behavior, and identifying the right target audience. • Social Media Strategy & Content Development
Developing social media strategies and content aligned with brand positioning and marketing goals. • Brand Identity & Creative Direction
Supporting the development of brand identity, visual direction, and brand consistency. • Marketing Translation & Localization (Farsi | German | English)
Translating and adapting marketing content, website copy, and brand messaging for different markets. My approach combines market research, consumer psychology, and strategic thinking with creative brand development. I focus on understanding the customer, the market, and the competitive landscape to develop clear brand positioning and effective marketing strategies. By combining marketing strategy, brand development, and social media strategy, I help businesses build strong and differentiated brands and create content that resonates with their target audience. If you're looking to build a strong and distinctive brand, refine your positioning, and develop creative marketing and social media strategies that help your business stand out in the market and connect with the right audience, I would be happy to discuss your project.

NB: Although I am based in Europe, I have supported clients based in EST and PST time zones comfortably. Here is a bit about me: I’ve worn many hats in my career and as a result, I have developed a quick ability to manage multi-disciplinary positions. I thrive in startup environments! With an ability to spot commercial opportunities, execute innovative strategies and manage general operations, teams and marketing strategies, my talent is aimed at helping organizations move forward. I don’t search for the credit, I search for a win! I have a passion for startups, innovation and operational optimizations. And with an ease for complex problem solving, my strengths as a startup consultant and generalist boil down to: o Sales & Marketing: strategical, creative, and analytical o Project Management Expert: I love big ideas but most importantly executing these o Strong customer-facing, communication, and interpersonal skills o Motivational leader: ensuring efficiency and good morale within a group. o Entrepreneurial mindset, and startup driven: I spot opportunities with a big-picture approach. I run towards the flame! o Process-driven, I help visionaries clean up shop as the Mary Poppins of startups.

Looking for a game-changer in graphic and packaging design? 🌟 Look no further! With a decade of experience under my belt, I specialize in turning the ordinary into extraordinary. I'm not just a freelancer; I'm your brand's next best friend, dedicated to elevating your product with stunning packaging design, Unified brand identity, and irresistible social media graphics. Let's make your brand pop and your sales soar! 💥 𝐖𝐡𝐲 𝐦𝐞? Because I understand that great design is not just about looking pretty; it's about creating an emotional connection with your audience, telling a story, and making your product irresistible. With skills honed over 10 years, I bring a blend of creativity, strategic thinking, and a keen eye for detail to every project. I specialize in packaging design, brand identity, and social media visuals that not only look fantastic but also drive results. 🎯 𝐌𝐲 𝐏𝐫𝐨𝐜𝐞𝐬𝐬: 1. 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 - We kick things off with a deep dive into your brand, your vision, and your goals. This isn't just chit-chat; it's the foundation of a design that truly resonates. 2. 𝐂𝐨𝐧𝐜𝐞𝐩𝐭𝐮𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 - Next, I sketch out concepts that capture your brand's essence. 3. 𝐃𝐞𝐬𝐢𝐠𝐧 & 𝐑𝐞𝐟𝐢𝐧𝐞𝐦𝐞𝐧𝐭 - With your feedback, I refine those ideas into polished, eye-catching designs that tell your brand's story. 4. 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲 - You get high-quality, ready-to-use designs that will make your competitors wish they'd hired me first. ✨ 𝐖𝐡𝐲 𝐈𝐭 𝐖𝐨𝐫𝐤𝐬 - 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐞𝐝 𝐭𝐨 𝐘𝐨𝐮: No cookie-cutter designs here. Every project is a unique blend of your brand's personality and my creative flair. - 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: I don't just create pretty pictures; I design with your business goals in mind, ensuring every pixel pays its way. - 𝐒𝐞𝐚𝐦𝐥𝐞𝐬𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧: Say goodbye to ghosting. I believe in keeping you in the loop every step of the way, ensuring a smooth and enjoyable journey from start to finish. 🔍 𝐒𝐄𝐎 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞𝐝: Yes, you found me through the clutter of freelancers because my profile is SEO optimized. Imagine what I can do for your brand's visibility with designs that are not just visually stunning but also strategically crafted to attract and engage your ideal customers. 👀 𝐂𝐮𝐫𝐢𝐨𝐮𝐬? Of course, you are! But don't just take my word for it. Check out my portfolio and see the magic for yourself. From startups to established brands, my designs have helped businesses captivate their audience, increase engagement, and boost sales. Ready to make your brand the talk of the town? Let's chat! 💼 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐇𝐢𝐫𝐢𝐧𝐠 𝐌𝐞: - Enhanced brand recognition and consistency across all platforms. - Increased engagement and conversion through strategic design. - A hassle-free, enjoyable design process with a reliable, experienced partner. Remember, in a sea of brands, the right design can make you the lighthouse. So, if you're ready to elevate your packaging design, brand identity, and social media presence, let's make waves together. Your brand deserves to shine, and I'm here to light the fuse. 💣 At your service! Awais S. P.S. Still on the fence? Let's have a no-strings-attached chat. Who knows? It might just be the best decision you make today for your brand. 🚀

Results-driven Marketing Management student at Fontys University of Applied Sciences with proven hands-on experience in B2B rebranding, cross-departmental campaign execution, and full-cycle startup strategy development. At SITS Traxion (2025) I coordinated the company-wide rebranding during the integration into the SITS Group: managed workflows across Marketing, HR, Sales and Operations for brand assets, website updates, presentations and monthly newsletters. I also designed and executed the weekly “Meet the IAM Pros” LinkedIn campaign and delivered a 44-page Professional Product, a complete transition roadmap including stakeholder interviews, cultural analysis, service portfolio harmonisation, phased brand phase-out strategy, governance plan and KPIs, directly requested by management. Independently developed and validated DRYFIGHT (portable combat-sports glove dryer) from idea to investor-ready concept: conducted primary research (surveys + interviews with athletes), competitor analysis, customer journey mapping (See–Think–Do–Care), pricing logic, channel strategy and 3-year financial model. Applied HubSpot Content Marketing, LinkedIn B2B/Master Digital Marketing frameworks and LinkedIn Learning insights (ICE scoring, CLV, personas, SEO, social ads). Co-founded and ran e-commerce brand HanmaFightwear.nl (market research, positioning, basic SEO and customer acquisition). HubSpot Content Marketing Certified • LinkedIn B2B Marketing Skills • LinkedIn Master Digital Marketing. Fluent English • Based in the Netherlands • Immediately available for freelance projects in: • LinkedIn & newsletter campaigns • Rebranding & internal/external communication • Market research, competitor analysis & go-to-market strategy • Content strategy, SEO and digital marketing for startups & B2B

Top Rated Plus freelancer on Upwork with over 15 years of experience and a strong focus on e-commerce, funnel marketing, email marketing, and automation, I help brands grow by combining data analysis, strategic segmentation, conversion-driven content, and visually engaging design. I develop high-performing funnel strategies that include Meta and Google Ads, lead magnets, automated email flows, and retention campaigns via ESP platforms like Klaviyo, Mailchimp, and HubSpot. By leveraging CRM data, lifecycle marketing, and personalized customer journeys, I create campaigns that not only convert but also strengthen brand identity. I’ve delivered proven results, including open rates up to 75%, click-through rates of 30%, and an average ROI increase of 20%. What I offer: • Strategy-led funnels tailored to brand and audience • Funnel development from ads & lead magnets to email flows • Lifecycle marketing, customer retention & win-back strategies • Marketing automation (Klaviyo, Mailchimp, HubSpot, ActiveCampaign) • Customer journeys, lead nurturing & behavior-based segmentation • A/B testing, performance optimization & conversion analysis • CRM integration & data-driven personalization • Deliverability & technical setup (SPF, DKIM, tracking) • High-converting emails with strong copy & responsive visuals • Branding, visual storytelling & UX design • Campaign concepts, newsletters & seasonal flows • Creative-strategic thinking with conversion focus • Managing and collaborating with designers & copywriters My approach is both data-driven and creative, always aiming for continuous improvement through A/B testing, segmentation, and performance analysis. I believe in building campaigns that are strategically solid and creatively impactful, and I look forward to achieving meaningful results together. ~ Nick P.S. I don’t accept offers outside Upwork