Hire the Best Strategic Thinking Freelancers
in the Netherlands

Extensive exerience in Venture Capital Funding, with 5 different projects where I helped in developing the Pitch, Company Strategy and Financial Modelling. 4+ Years in strategic business development, with a Master in Strategy Economics at Rotterdam University. Interested in innovative companies and help them to shape their future and scale-up.

I'm an experienced consultant providing research and data-driven strategic advice to international clients looking to provide new products/services, enter new markets or simply strengthen their business. I cover all major markets, and have a particular specialization in China and broader Asia. I'm fluent in Dutch, English and Chinese. Experience includes: • Supporting international companies (B2B/B2C) on market entry (go-to-market & branding strategies) • Providing research and offering strategic advice to multinationals (from SMEs and government organizations to industry leaders and Fortune 500 companies) • Covering highly technical topics and markets (5G, edge computing, generative AI, AI tech stacks, industrial manufacturing, automation, etc.) • Conducting in-depth brand and consumer trend research for consumer-facing brands • Presenting and delivering PPT reports to senior management (global/regional) • Providing full project management from start to finish With a current focus on tech and (digital) innovation, I'm very comfortable supporting clients throughout their innovation funnel, by supporting ideation and market research, validating ideas with customers, mapping processes, developing business models, finetuning offerings, and potentially looking for partners to support tech development. Typical project types I'm experienced with: Market research | competitor Benchmarking | Market validation | Market entry | Go-to-market strategy | Qualitative research | Pain point discovery | Concept testing | Product localization | Sales strategy | Marketing strategy | Partnership search | Digitalization strategy | Innovation funnel management | Digital product building | Venture building | Digital strategy | Chinese naming

Building Profitable Email Marketing Infrastructures that Convert and Retain I help established D2C and B2B brands (doing $50K+/month) build marketing systems that work while you sleep. No guesswork and no outdated practices, but data backed funnels, lifecycle automations that make sense, and retention programs that actually move the needle on revenue and LTV. Most brands leave millions on the table because their marketing funnel has gaps. They are glorified acquisition circuses: They're spending heavily on acquisition but bleeding customers through weak retention. I fix that. I've spent years owning end-to-end email and lifecycle marketing strategies for multiple clients across B2C and B2B. My approach combines high-level strategic thinking (think McKinsey-level data modeling) with hands-on execution in platforms like Klaviyo. The result? Sustainable growth driven by owned channels, not just paid ads. 💼 What I Do Best I specialize in building sophisticated marketing funnels that cover the entire customer journey: • Email & SMS Marketing Strategy – Advanced segmentation, behavioral triggers, and automation that convert • Retention & Lifecycle Marketing – Post-purchase flows, win-back campaigns, and loyalty programs that increase repeat purchase rates • Funnel Optimization – From cold traffic to raving fans, I ensure every stage converts • eCommerce Growth – Klaviyo expert focused on maximizing email-attributed revenue and LTV • Data-Driven Strategy – Advanced modeling to show exactly what retention metrics your brand needs to survive and thrive • CRM & Marketing Automation – Building systems that scale without adding headcount 📊 Real Results I've Delivered Scaled one of the top supplement brands in North America to $70M ARR Worked with major consulting firms like BCG on Fortune 500 companies Exited 2 DTC brands in 2024 and 2025 as a fractional CMO. Led a product marketing division at Intuit Named as an official Klaviyo Partner in 2026. 🎯 Who I Work With I'm the right fit if you're: ✅ Doing at least $50K/month in revenue ✅ Already using email or SMS marketing (even if underutilized) ✅ Ready to invest in real growth, not just tactics ✅ Based in North America or Europe (preferred) I'm NOT the right fit if you're: ❌ Just starting out or pre-revenue ❌ A bootstrapped solopreneur, freelancer, or micro business ❌ Looking for cheap quick fixes I work with serious brands that understand marketing is an investment, not an expense, and are ready to build systems that compound over time. 🛠️ Technical Toolkit Klaviyo • Email Marketing • Marketing Automation • CRM Strategy • Funnel Building • Retention Marketing • A/B Testing • Digital Strategy • GTM • eCommerce • Lifecycle Marketing • Segmentation • Deliverability Optimization 🌍 Working With Me I split my time between Canada and The Netherlands, giving me coverage across North American and European time zones. I bring an agency-level strategic approach with the agility and attention of a dedicated specialist. My philosophy is simple: build once, profit repeatedly. I create marketing systems that don't just drive short-term wins but set you up for sustainable, scalable growth. Ready to turn your email list into your most profitable channel? Let's talk about your funnel, your retention strategy, and how we can optimize your customer journey from discovery to loyal advocate. Send me a message with details about your business, and let's explore if we're a good fit.

I help founders and organizations turn complex challenges into practical strategies, systems, and results. With over 15 years of experience in operations, business development, technology, and leadership, I have built companies, led teams, managed international projects, and helped organizations scale. My background spans technology, security, health, and martial arts, giving me a broad perspective and the ability to quickly understand complex businesses. As a founder, Managing Director, and operations leader, I specialize in bridging the gap between business strategy and execution. I understand technology well enough to lead technical teams, translate business needs into actionable requirements, and ensure projects deliver real value. My expertise includes: • Business operations and process improvement • Strategic planning and execution • Project and team leadership • Building scalable systems and SOPs • Business development and partnerships • Risk management and operational optimization I am particularly effective in situations where businesses need structure, clarity, and experienced leadership, whether that means improving operations, managing growth, coordinating teams, or solving complex business challenges. If you are looking for someone who combines strategic thinking with hands-on execution, I would be happy to discuss how I can help your organization move forward.

Top Rated Plus freelancer on Upwork with over 15 years of experience and a strong focus on e-commerce, funnel marketing, email marketing, and automation, I help brands grow by combining data analysis, strategic segmentation, conversion-driven content, and visually engaging design. I develop high-performing funnel strategies that include Meta and Google Ads, lead magnets, automated email flows, and retention campaigns via ESP platforms like Klaviyo, Mailchimp, and HubSpot. By leveraging CRM data, lifecycle marketing, and personalized customer journeys, I create campaigns that not only convert but also strengthen brand identity. I’ve delivered proven results, including open rates up to 75%, click-through rates of 30%, and an average ROI increase of 20%. What I offer: • Strategy-led funnels tailored to brand and audience • Funnel development from ads & lead magnets to email flows • Lifecycle marketing, customer retention & win-back strategies • Marketing automation (Klaviyo, Mailchimp, HubSpot, ActiveCampaign) • Customer journeys, lead nurturing & behavior-based segmentation • A/B testing, performance optimization & conversion analysis • CRM integration & data-driven personalization • Deliverability & technical setup (SPF, DKIM, tracking) • High-converting emails with strong copy & responsive visuals • Branding, visual storytelling & UX design • Campaign concepts, newsletters & seasonal flows • Creative-strategic thinking with conversion focus • Managing and collaborating with designers & copywriters My approach is both data-driven and creative, always aiming for continuous improvement through A/B testing, segmentation, and performance analysis. I believe in building campaigns that are strategically solid and creatively impactful, and I look forward to achieving meaningful results together. ~ Nick P.S. I don’t accept offers outside Upwork

I am driven by a profound passion for tackling company challenges using new ideas and methods. Throughout my career journey, I have been fortunate to encounter numerous instances where I could apply my ardor to drive business challenges. Over 17 years, I have acquired valuable expertise in vision and strategy development, performance management, process improvement, project management, and M&A across various pharmaceuticals, chemicals, construction, production, FMCG, service, and technology sectors. Furthermore, I have successfully led diverse projects (plan, schedule, and budget) and managed multi-disciplinary teams directly as well as the expectations of different stakeholders. I gained valuable experience in governance and decision-making processes during my membership of the Board of Directors and the Secretary of the Board.